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Can you relate to that sinking feeling when you hand over your prescription, bracing for the dreaded sticker shock? As healthcare costs continue their relentless climb, affording vital medications feels like an uphill battle. But what if you had an inside line on the strategies drug companies use to keep prices soaring?

Imagine getting a candid, no-nonsense look at the brilliant (and sometimes devious) tactics manufacturers deploy to protect their bottom line. From dangling tempting "copay discount" carrots that aren't as generous as they seem, to strategically jacking up prices right before a patent expires, you'll go behind the curtain on all the revenue-boosting tricks.

Here's a sneak peek at what this eye-opening episode has in store:

• Discover why those lawsuits against generic drug makers aren't just about market competition - they're a calculated money grab you're inadvertently funding
• Learn how to sidestep common pitfalls when using discount cards and coupons, so you don't miss key details that could cost you
• Get the real scoop on pharmacy benefit managers (PBMs) and how they can make or break your quest for affordable prescriptions
• Explore innovative solutions like Xevant that are disrupting the drug pricing game and putting power back in consumers' hands.

Resources:

https://www.xevant.com/

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