
BOLDLY FEMININE
BOLDLY FEMININE
Inside Mahlia Collection: An Interview with Konstantina Mahlia
In this episode of Boldly Feminine, Konstantina Mahlia, founder of Mahlia Collection, switches roles to be interviewed by Cory. Konstantina delves into her European and North American influences, explaining how they shape her timeless and pragmatic designs. She shares her journey from launching Mahlia in 2005 to becoming a top jewelry brand. Konstantina discusses the challenges and triumphs of working with luxury retailers like Saks Fifth Avenue and appearing on QVC, revealing how she maintains integrity in a fast-paced industry. She also touches on the importance of social justice in her work, her belief in creating long-lasting pieces, and her innovative marketing strategies utilizing podcasts and direct communication with consumers. Finally, she provides valuable advice to budding entrepreneurs about standing firm in their values and having a clear exit strategy.
00:00 Introduction and Role Reversal
00:47 Early Life and European Influence
03:40 Starting the Malia Collection
05:42 Challenges and Successes in Retail
11:34 QVC Experience and Negotiations
18:44 Marketing and Sales Strategies
21:33 Exploring the Belief System Behind Malia Collection
21:56 The Symbolism in Renaissance Art and Jewelry
24:44 Maintaining Integrity in Design and Retail
26:22 Adapting to Social Media and E-commerce
26:59 The Impact of Podcasting and Social Activism
30:11 Challenges and Strategies in Modern Retail
34:23 The Future of Luxury and Consumerism
40:49 Advice for Young Designers and Entrepreneurs
44:48 Concluding Thoughts and Exit Strategy
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Mahlia Collection | mahliacollection.com