{"version":"1.0.0","segments":[{"startTime":9.91,"endTime":13.67,"body":"Welcome to the Profitable Speaking Podcast where we help you build a profitable six"},{"startTime":13.67,"endTime":17.23,"body":"figure business from the stage. Here's your host, Mr. Web Marketing"},{"startTime":17.23,"endTime":21.07,"body":"Brad Hauck. Welcome back to the Profitable Speaking Podcast."},{"startTime":21.07,"endTime":24.47,"body":"I'm Brad Hauck and today I'm talking about something that's changing the way smart"},{"startTime":24.47,"endTime":27.43,"body":"marketers work. Going AI first."},{"startTime":27.990000000000002,"endTime":31.67,"body":"Instead of adding AI as an afterthought, I'm going to show you how you can"},{"startTime":31.67,"endTime":35.39,"body":"lead with it right from the start of your content planning, your marketing strategy, and"},{"startTime":35.39,"endTime":39.089999999999996,"body":"your day to day workflows. If you're still doing everything the"},{"startTime":39.089999999999996,"endTime":42.410000000000004,"body":"slow way, this episode will save you hours each week and help you stay ahead"},{"startTime":42.410000000000004,"endTime":45.89,"body":"of the curve. This ties right into my new book, AI"},{"startTime":45.89,"endTime":49.410000000000004,"body":"Powered Profits, where I break down how to use AI tools to"},{"startTime":49.410000000000004,"endTime":52.89,"body":"automate and accelerate your business growth without the overwhelm."},{"startTime":53.050000000000004,"endTime":56.25,"body":"If you haven't grabbed a copy yet, please go to my website"},{"startTime":56.730000000000004,"endTime":60.410000000000004,"body":"or Amazon.com to check it out. All right, let's get"},{"startTime":60.410000000000004,"endTime":64.14,"body":"into AI first. What does it mean when"},{"startTime":64.14,"endTime":67.82,"body":"I say AI first? When it comes to marketing, it's more than just"},{"startTime":67.82,"endTime":71.53999999999999,"body":"using a tool here or there. It's about making AI part of your"},{"startTime":71.53999999999999,"endTime":75.3,"body":"thinking from the very beginning. So whenever you sit down at a computer to"},{"startTime":75.3,"endTime":78.74,"body":"produce content, you think about how can I"},{"startTime":78.74,"endTime":82.5,"body":"leverage AI to make this faster? For example, coming"},{"startTime":82.5,"endTime":86.02,"body":"up with outlines. You can use ChatGPT to do that. Now there's"},{"startTime":86.02,"endTime":89.78,"body":"multiple ways of doing that. You can actually give it a basic outline and"},{"startTime":89.78,"endTime":92.69999999999999,"body":"say, can you expand on this? Or you can give it a couple of bullet"},{"startTime":92.69999999999999,"endTime":96.02,"body":"points, or you can speak to it and tell it what you're thinking about"},{"startTime":96.5,"endTime":100.25999999999999,"body":"and then let it put together an outline for you. And from there"},{"startTime":100.25999999999999,"endTime":103.89999999999999,"body":"you can build the outline into a full post or a video"},{"startTime":103.89999999999999,"endTime":107.58,"body":"or whatever it happens to be. But there's so much more to it as"},{"startTime":107.58,"endTime":111.25999999999999,"body":"well. Doing brainstorming with AI is a brilliant way to do it. I'll"},{"startTime":111.25999999999999,"endTime":114.17999999999999,"body":"often sit down at the computer and I'll say, I want to create a course"},{"startTime":114.17999999999999,"endTime":117.71,"body":"about this topic. What are some key things that I probably should cover? And it"},{"startTime":117.71,"endTime":121.47,"body":"will give me some key ideas. And often they're very much in the"},{"startTime":121.47,"endTime":124.86999999999999,"body":"realm of what I'm already thinking. But sometimes it gives me a slightly different"},{"startTime":124.86999999999999,"endTime":128.63,"body":"angle, such as, oh, here's a 90 day plan. I think, oh"},{"startTime":128.63,"endTime":132.27,"body":"yeah, it probably makes sense to add that. So starting with AI"},{"startTime":132.27,"endTime":136.03,"body":"first gives me so many more options. I recently rebranded my"},{"startTime":136.03,"endTime":139.79,"body":"company. I'm now called Proficlix. And the reason I"},{"startTime":139.79,"endTime":143.19,"body":"did that was for a few years I've been wandering around using Mr. Web Marketing"},{"startTime":143.59,"endTime":146.51,"body":"in a way as my business name. But in fact that was just a speaking"},{"startTime":146.51,"endTime":150.23,"body":"name given to me because I talk about marketing online and"},{"startTime":150.23,"endTime":154.07,"body":"I really wanted a brand name. So I just started out and said, look, I've"},{"startTime":154.07,"endTime":157.59,"body":"written these couple of books, I've written Micro Course Profits and"},{"startTime":157.59,"endTime":161.15,"body":"AI Powered Profits. So that's my series that I'm building about building more"},{"startTime":161.15,"endTime":164.91,"body":"profit into your business. And I want a business name that has"},{"startTime":164.91,"endTime":168.51,"body":"something to do with profit. And it started throwing out names and then I said,"},{"startTime":168.51,"endTime":171.91,"body":"well, I want it to do with the web and profit or Internet and profit."},{"startTime":172.44,"endTime":175.96,"body":"And it started putting more and more names together and then I found a list"},{"startTime":175.96,"endTime":179.56,"body":"of random power words. So I put them in and said, oh, we'll see what"},{"startTime":179.56,"endTime":183.12,"body":"else you can make. And so it's this back and forth and back and forth"},{"startTime":183.12,"endTime":186.44,"body":"that I was getting with the AI that was really making it work for me."},{"startTime":186.44,"endTime":190.0,"body":"And it made it really interesting too because some of the names caught me and"},{"startTime":190.0,"endTime":193.76,"body":"I was like, oh, okay, that's really good, I really like that. But then when"},{"startTime":193.76,"endTime":197.51999999999998,"body":"I did brand searches, sometimes they already existed. It's just I had load of them,"},{"startTime":197.51999999999998,"endTime":201.31,"body":"of course, because there's so many businesses in the world and it made it not"},{"startTime":201.31,"endTime":204.95,"body":"possible to go that way. But eventually I narrowed down and I backed and"},{"startTime":204.95,"endTime":208.10999999999999,"body":"forth and so on and so forth until I came up with"},{"startTime":208.10999999999999,"endTime":211.91,"body":"Proficks. And that's when I moved out of the AI and went to the"},{"startTime":211.91,"endTime":215.59,"body":"humans and said do I spell it Clicks with a CKS at the end or"},{"startTime":215.59,"endTime":219.31,"body":"clicks with an X? And everybody said pretty well X at the end."},{"startTime":219.79,"endTime":223.47,"body":"Now I made sure in this case that I went and bought both domains. But"},{"startTime":223.47,"endTime":226.59,"body":"I bought proficks with an X and profic with CKs"},{"startTime":226.98999999999998,"endTime":230.48,"body":"and I bought them both just in case people put it the wrong way."},{"startTime":231.12,"endTime":234.88,"body":"But that AI first approach allowed me to move"},{"startTime":234.96,"endTime":238.64,"body":"much faster in my brand ideas and doing"},{"startTime":238.64,"endTime":242.4,"body":"research into the brand before I started down the road of"},{"startTime":242.4,"endTime":246.04,"body":"actually getting some more feedback. If I'd waited till I had a team"},{"startTime":246.04,"endTime":249.84,"body":"or I sat down with other people, I'd be getting some opinions. Then that's great,"},{"startTime":250.16,"endTime":253.84,"body":"but so much slower. So AI first, and that is just one"},{"startTime":253.84,"endTime":256.86,"body":"example, is a great way to accelerate your business."},{"startTime":257.42,"endTime":261.18,"body":"So one of the biggest benefits of AI first marketing is how much"},{"startTime":261.26,"endTime":264.94,"body":"faster and more efficient everything becomes. As I just"},{"startTime":264.94,"endTime":268.5,"body":"said in my story, if I tried to do that myself, I could have taken"},{"startTime":268.5,"endTime":272.26000000000005,"body":"months of backing and forthing of trying to come up with names"},{"startTime":272.26000000000005,"endTime":275.98,"body":"or combinations of words to make names and it's"},{"startTime":275.98,"endTime":279.74,"body":"just so slow. Whereas Working with the AI can spit it out in"},{"startTime":279.74,"endTime":283.49,"body":"an instant. So from idea to execution,"},{"startTime":283.81,"endTime":287.53000000000003,"body":"the AI tools can take hours off your workload. And we see this"},{"startTime":287.53000000000003,"endTime":291.33000000000004,"body":"in image creation now. We see it in writing, of course, we see it in"},{"startTime":291.57000000000005,"endTime":295.33000000000004,"body":"script writing and even now in video creation where"},{"startTime":295.33000000000004,"endTime":299.17,"body":"we're using tools like sora to create 5, 10, 20 second videos."},{"startTime":299.33000000000004,"endTime":303.13,"body":"Some of the stuff that's coming out now is amazing in that it"},{"startTime":303.13,"endTime":306.8,"body":"looks like real film and you can't tell the difference. And in"},{"startTime":306.8,"endTime":310.6,"body":"fact, one of the things I've seen, I've been using automation in my business"},{"startTime":310.76000000000005,"endTime":314.56,"body":"to do social media posting for companies. And while we"},{"startTime":314.56,"endTime":318.32000000000005,"body":"could write the posts, one of the things was getting a nice image. And so"},{"startTime":318.32000000000005,"endTime":322.12,"body":"I was using an image bank to actually use images like Shutterstock,"},{"startTime":322.12,"endTime":325.76000000000005,"body":"the stock images. And that was fine, but sometimes"},{"startTime":325.76000000000005,"endTime":329.32000000000005,"body":"it'll throw up odd ones. And then the AI actually got"},{"startTime":329.32000000000005,"endTime":332.92,"body":"better. And now I'm finding the AI images that it's producing"},{"startTime":333.57000000000005,"endTime":337.33000000000004,"body":"are so real that I can hardly tell it's not a real person in the"},{"startTime":337.33000000000004,"endTime":340.93,"body":"image. And this is a really big change. And that's happened in less"},{"startTime":340.93,"endTime":344.61,"body":"than three months. You know that hours of finding"},{"startTime":344.61,"endTime":348.17,"body":"pictures and getting the right picture and then it chooses wrong. Whatever is"},{"startTime":348.17,"endTime":352.01000000000005,"body":"gone because the AI ones you can create are exactly"},{"startTime":352.01000000000005,"endTime":355.77000000000004,"body":"what you want and they're super fast. So the big benefit of course"},{"startTime":355.77000000000004,"endTime":358.77000000000004,"body":"is that ability to speed things up."},{"startTime":359.74,"endTime":363.5,"body":"So AI is also, I find, a real game changer when it"},{"startTime":363.5,"endTime":367.22,"body":"comes to audience research. Now you can"},{"startTime":367.22,"endTime":370.74,"body":"gather real insights in just minutes instead of digging through endless"},{"startTime":370.74,"endTime":374.54,"body":"data. And where you see this coming into play is in analytics,"},{"startTime":375.90000000000003,"endTime":379.5,"body":"but you can also see it in your CRMs where you look for people who"},{"startTime":379.5,"endTime":383.34000000000003,"body":"have bought certain products instead of having to search through manually."},{"startTime":383.42,"endTime":387.20000000000005,"body":"It can instantly bring you the results back. It can tell you"},{"startTime":387.20000000000005,"endTime":390.72,"body":"who spent the most money, what the most money was spent on,"},{"startTime":390.72,"endTime":394.0,"body":"what's your best entry level product, what's your best top selling product,"},{"startTime":394.72,"endTime":398.48,"body":"and so much more. And then you can learn about that audience because"},{"startTime":398.48,"endTime":401.20000000000005,"body":"when you find those products, you can then say, okay, go and tell me about"},{"startTime":401.20000000000005,"endTime":404.8,"body":"that audience. What age are they? Where do they live, what do they"},{"startTime":404.8,"endTime":408.48,"body":"do? And it will find information about them, but you can go"},{"startTime":408.48,"endTime":412.32000000000005,"body":"so much further. And I think this is where people don't understand AI"},{"startTime":413.14000000000004,"endTime":416.66,"body":"and you can actually use scraping tools or even"},{"startTime":416.66,"endTime":420.42,"body":"ChatGPT quite frankly to go and actually take"},{"startTime":420.42,"endTime":424.26000000000005,"body":"that person's name and where they are and what their business is if you've got"},{"startTime":424.26000000000005,"endTime":428.02000000000004,"body":"that information and then go to the web and find out more"},{"startTime":428.02000000000004,"endTime":431.54,"body":"about them so you can Actually do this complete background research"},{"startTime":431.70000000000005,"endTime":435.54,"body":"area that most people don't get so you can get a real feel"},{"startTime":435.54,"endTime":439.22,"body":"for someone. And where I'll often use this is where I'm working with a client"},{"startTime":439.64000000000004,"endTime":443.04,"body":"and I'm looking at the website, looking at how I'm going to optimize and accelerate"},{"startTime":443.04,"endTime":446.24,"body":"their marketing online. The first thing I want to do is I want to know"},{"startTime":446.24,"endTime":449.92,"body":"everything about their website. So I put their website in and I do"},{"startTime":449.92,"endTime":453.56,"body":"deep research on their website and everything around that, whether it be"},{"startTime":453.56,"endTime":457.40000000000003,"body":"the social media, what they're doing on YouTube, everywhere. I"},{"startTime":457.40000000000003,"endTime":461.16,"body":"want to know everything about it, then I want to evaluate it, and then"},{"startTime":461.16,"endTime":464.92,"body":"I want the AI to come back with a plan to help me work"},{"startTime":464.92,"endTime":468.49,"body":"on that. And then I compare my notes that I've made looking at it"},{"startTime":468.65000000000003,"endTime":472.29,"body":"with the AI notes, I combine them together and I get an"},{"startTime":472.29,"endTime":475.97,"body":"eventual result. So you can learn so much more about your"},{"startTime":475.97,"endTime":479.69,"body":"audience than you probably think you can if you"},{"startTime":479.69,"endTime":483.29,"body":"use deep research and if you think a little bit further into the process"},{"startTime":483.77000000000004,"endTime":487.29,"body":"before you just assume all I know is their name. That is"},{"startTime":487.45000000000005,"endTime":491.25,"body":"so much more than you would believe these days, given the amount of"},{"startTime":491.25,"endTime":494.93,"body":"information people put online. So let's talk about how you can use AI to map"},{"startTime":494.93,"endTime":498.43,"body":"out a full content plan. Quick, quickly and strategically. Whether it's blog"},{"startTime":498.43,"endTime":502.07000000000005,"body":"posts, emails or video topics, AI can help you stay consistent"},{"startTime":502.07000000000005,"endTime":505.79,"body":"and focused. And I love this because I recently did"},{"startTime":505.79,"endTime":509.27000000000004,"body":"something where I needed to map out some social media content for"},{"startTime":509.27000000000004,"endTime":512.99,"body":"videos that I'm creating and you'll see them on my personal feed. And"},{"startTime":512.99,"endTime":516.59,"body":"I've actually used the AI to come up with the topics that I'm talking"},{"startTime":516.59,"endTime":520.1899999999999,"body":"about. I've asked it to create the plan so that each day I'm"},{"startTime":520.1899999999999,"endTime":524.03,"body":"talking about a different topic, but it repeats each week so that I have"},{"startTime":524.03,"endTime":527.35,"body":"that regular post progress in my marketing."},{"startTime":527.6700000000001,"endTime":531.07,"body":"And it did all of that in probably under 10"},{"startTime":531.07,"endTime":534.7900000000001,"body":"minutes. And then I was able to start creating the video. So"},{"startTime":534.7900000000001,"endTime":538.23,"body":"straight away I've got the plan, I've got the topics and all I've got to"},{"startTime":538.23,"endTime":541.7900000000001,"body":"do is talk and then I throw it into Descript and I use the AI"},{"startTime":541.7900000000001,"endTime":545.19,"body":"there to cut the video and just to tidy it up a bit."},{"startTime":545.51,"endTime":549.03,"body":"So in a very short time I've got my reel ready to go."},{"startTime":550.0600000000001,"endTime":553.5,"body":"You can map out massive content plans. You can say I want a three month"},{"startTime":553.5,"endTime":557.26,"body":"plan or I want a 90 day plan and here's what I already"},{"startTime":557.74,"endTime":561.4200000000001,"body":"have done, or this is what I want to achieve with the new"},{"startTime":561.4200000000001,"endTime":565.179,"body":"ability that certainly ChatGPT has, but also other"},{"startTime":565.179,"endTime":568.78,"body":"AIs have ChatGPT now has the ability to actually go"},{"startTime":568.78,"endTime":572.62,"body":"back and it knows everything it's ever learned from you."},{"startTime":572.62,"endTime":576.13,"body":"So you can ask it to go back over all your conversations and"},{"startTime":576.13,"endTime":579.57,"body":"produce a plan that will help you move forward so you don't have to limit"},{"startTime":579.57,"endTime":583.25,"body":"it to just the conversation. The chat that you're having at that time, it can"},{"startTime":583.25,"endTime":587.0500000000001,"body":"look back over every single thing you've ever said to it. Now, you"},{"startTime":587.0500000000001,"endTime":590.69,"body":"can stop at doing that, of course, but you think about that. If you look"},{"startTime":590.69,"endTime":594.37,"body":"at your history using your AI and you look at all the"},{"startTime":594.37,"endTime":598.13,"body":"conversations you've had, you probably found they're broken down into sections. They might"},{"startTime":598.13,"endTime":601.73,"body":"be about your business, they might be about your life, where"},{"startTime":601.73,"endTime":605.2900000000001,"body":"you've been chatting to ChatGPT and getting feedback on what you might do."},{"startTime":605.61,"endTime":609.21,"body":"And they might be about client stuff, but you can actually"},{"startTime":609.21,"endTime":612.77,"body":"take all that and take all your business stuff you put in there and say,"},{"startTime":612.77,"endTime":615.97,"body":"okay, I want to query all this stuff. What do you think I should be"},{"startTime":615.97,"endTime":619.77,"body":"doing and how am I going to do it? And it is absolutely"},{"startTime":619.77,"endTime":623.41,"body":"amazing what comes out the other end. It will seriously open"},{"startTime":623.41,"endTime":627.13,"body":"your eyes. So think about something really tough"},{"startTime":627.61,"endTime":630.89,"body":"that you would pay someone a lot of money to do,"},{"startTime":631.21,"endTime":635.03,"body":"such as of brand research about you, and then go"},{"startTime":635.03,"endTime":638.59,"body":"and ask those questions to your AI and"},{"startTime":638.6700000000001,"endTime":642.3100000000001,"body":"it will stun you. What it can bring back, what I used to pay"},{"startTime":642.3100000000001,"endTime":645.87,"body":"thousands for, it can do in minutes. And"},{"startTime":645.87,"endTime":649.71,"body":"certainly with the deep research tools, you can even get more information. So use your"},{"startTime":649.71,"endTime":653.51,"body":"AI. Remember, we're thinking AI first here. Another key advantage"},{"startTime":653.51,"endTime":657.3100000000001,"body":"is you're able to personalize content at scale. And I"},{"startTime":657.3100000000001,"endTime":660.51,"body":"think this is something that goes beyond what we think of"},{"startTime":660.51,"endTime":664.3100000000001,"body":"personalization. We tend to think of personalization as"},{"startTime":664.71,"endTime":668.35,"body":"putting someone's name in an email and putting their address in a"},{"startTime":668.35,"endTime":671.6700000000001,"body":"letter or something like that. So we're talking mail merge type personalization."},{"startTime":672.15,"endTime":675.51,"body":"This is not that that's part of it. This is"},{"startTime":675.75,"endTime":679.51,"body":"we've learned things about the client. So just say we're using a chatbot. The chatbot's"},{"startTime":679.51,"endTime":682.63,"body":"being asked questions by the client. It can go and check your"},{"startTime":682.71,"endTime":685.83,"body":"CRM and learn everything that clients bought."},{"startTime":686.45,"endTime":690.21,"body":"It can go to your CRM and find everything the clients bought or"},{"startTime":690.21,"endTime":693.89,"body":"asked in previous chats and then bring that back into the conversation"},{"startTime":693.89,"endTime":697.1700000000001,"body":"it's having with that client through the chatbot"},{"startTime":697.65,"endTime":701.41,"body":"and refer to it and make suggestions based on what it already"},{"startTime":701.41,"endTime":704.77,"body":"knows about that person. And so that information is"},{"startTime":704.77,"endTime":708.53,"body":"personalized to them specifically, not to anyone else."},{"startTime":708.85,"endTime":712.45,"body":"And you can do this right now. So think about that."},{"startTime":712.8000000000001,"endTime":716.44,"body":"It's just like where you're using ChatGPT and asking it to over"},{"startTime":716.44,"endTime":720.08,"body":"everything you know about me. It uses that as well in a client"},{"startTime":720.08,"endTime":723.8000000000001,"body":"sense. And you can make it work for you in such"},{"startTime":723.8000000000001,"endTime":727.52,"body":"an amazing way. So you can create tools that can learn from people"},{"startTime":727.9200000000001,"endTime":731.76,"body":"and then bring that information back into conversations when it's"},{"startTime":731.76,"endTime":735.52,"body":"making recommendations. So a person comes in, asks a question, it can take that and"},{"startTime":735.52,"endTime":739.22,"body":"look at what they've already bought and recommend they buy the next product because that's"},{"startTime":739.22,"endTime":742.94,"body":"what they actually need. So don't ever think of personalization"},{"startTime":742.94,"endTime":746.38,"body":"as just being mail merge. We're nowhere near that anymore. That is"},{"startTime":746.5400000000001,"endTime":750.1,"body":"old school. We're way past it. We're talking about"},{"startTime":750.1,"endTime":753.5,"body":"tailoring messages to different customer groups without"},{"startTime":753.5,"endTime":757.26,"body":"reinventing the wheel for each person. The AI can do it without"},{"startTime":757.5,"endTime":761.22,"body":"you intervening. So when it comes to"},{"startTime":761.22,"endTime":764.94,"body":"content creation, you've probably got a good understanding that AI makes a great"},{"startTime":765.02,"endTime":768.77,"body":"first draft tool. It gets your ideas down fast so you"},{"startTime":768.77,"endTime":771.97,"body":"can focus on refining and adding your voice to it."},{"startTime":772.37,"endTime":776.01,"body":"What I found is that I can create great first drafts and"},{"startTime":776.01,"endTime":779.25,"body":"this works with long form content and short form content."},{"startTime":779.65,"endTime":783.01,"body":"And then I can go back and read through it and edit it into what"},{"startTime":783.01,"endTime":786.73,"body":"I want. Now, the mistake most people make is this is"},{"startTime":786.73,"endTime":790.0500000000001,"body":"where they stop. They edit it, they post it, and away they go."},{"startTime":790.37,"endTime":794.15,"body":"What I do is I take it back and I say, there's your original,"},{"startTime":794.3100000000001,"endTime":797.6700000000001,"body":"here's my edited version. I want you to compare the two"},{"startTime":798.07,"endTime":801.75,"body":"and describe what's changed. And then"},{"startTime":801.99,"endTime":805.5500000000001,"body":"when it comes back with that answer, I say, okay, now I want you to"},{"startTime":805.5500000000001,"endTime":809.349,"body":"update my prompt into a prompt that will write like"},{"startTime":809.35,"endTime":813.19,"body":"this being my edited version. And so I get"},{"startTime":813.19,"endTime":816.5500000000001,"body":"it to rewrite the prompt for me."},{"startTime":816.95,"endTime":820.7900000000001,"body":"Without me writing the prompt, I've gone past the stage where I"},{"startTime":820.7900000000001,"endTime":824.53,"body":"write prompts. I get the AI to write the prompt for me,"},{"startTime":824.69,"endTime":828.53,"body":"and then I get it to improve its prompt, and then I keep those prompts"},{"startTime":828.53,"endTime":832.1700000000001,"body":"and I use those prompts. So think so"},{"startTime":832.1700000000001,"endTime":835.61,"body":"much further than just that. First draft mode. Take the first draft"},{"startTime":835.61,"endTime":839.33,"body":"mode and stretch it out and get it to train"},{"startTime":839.89,"endTime":843.73,"body":"and bring it back to what you really want, not just what"},{"startTime":843.73,"endTime":847.49,"body":"it's spitting out. Because yes, it's got its way of writing that. You may have"},{"startTime":847.49,"endTime":851.21,"body":"already trained it, but it can always get better. And the better"},{"startTime":851.21,"endTime":855.01,"body":"it gets for the minute it takes you, the less time it'll take you"},{"startTime":855.01,"endTime":858.8100000000001,"body":"the next time. And eventually you end up with something that is very clever and"},{"startTime":858.8100000000001,"endTime":862.25,"body":"sounds like you and you don't need to do anything."},{"startTime":862.41,"endTime":866.09,"body":"And that's where you're going to save the most time. So we can't"},{"startTime":866.09,"endTime":869.69,"body":"avoid the visual side of content either. As I've already mentioned, the image"},{"startTime":869.69,"endTime":873.53,"body":"creation, there's some incredible tools that now help you generate"},{"startTime":873.53,"endTime":877.32,"body":"social graphics, video outlines and even AI avatars. And we see"},{"startTime":877.32,"endTime":881.08,"body":"them built into tools like Page N or Descript has also got"},{"startTime":881.08,"endTime":884.9200000000001,"body":"it now. But even what's happening within the standard"},{"startTime":884.9200000000001,"endTime":888.52,"body":"browser when you're using your AI. I created the"},{"startTime":888.52,"endTime":892.08,"body":"logo for Proficlix using AI. I did not"},{"startTime":892.08,"endTime":895.84,"body":"create that myself. What I did do, though,"},{"startTime":896.08,"endTime":899.9200000000001,"body":"was I wasn't happy where the little white arrow head, which is like the mouse"},{"startTime":899.9200000000001,"endTime":903.4,"body":"arrow, was sitting in the logo. And I couldn't get it to move with the"},{"startTime":903.4,"endTime":906.44,"body":"AI. Got to the point where I gave up. So I actually"},{"startTime":906.9200000000001,"endTime":910.6,"body":"then took it into an image editing program and just basically"},{"startTime":910.6,"endTime":913.6,"body":"cut it out, picked it up, moved it over and filled the background. And I"},{"startTime":913.6,"endTime":917.28,"body":"got my logo. But it was probably the difference between 10"},{"startTime":917.28,"endTime":921.0400000000001,"body":"mils difference, but it was very close to what"},{"startTime":921.0400000000001,"endTime":924.88,"body":"I wanted. And then I needed a logo for my optimized program that I'm now"},{"startTime":924.88,"endTime":928.44,"body":"running. So if you're looking for help with using AI and accelerating"},{"startTime":928.52,"endTime":932.32,"body":"and optimizing your business, if you enjoy my optimized program, it's just a"},{"startTime":932.32,"endTime":934.88,"body":"dollar a day, go to my website, proficlix.com"},{"startTime":935.9200000000001,"endTime":939.76,"body":"and I need a logo for that. So I took the original"},{"startTime":939.76,"endTime":943.28,"body":"logo and I said use the same colors and same style."},{"startTime":943.44,"endTime":947.12,"body":"And so it came up with the optimized logo. And I'm great with that."},{"startTime":947.12,"endTime":950.8000000000001,"body":"It really looks like what I want it to do, and it'll do exactly what"},{"startTime":950.8000000000001,"endTime":954.4,"body":"I need it to do. And that is to stand out. The AI tools"},{"startTime":954.4,"endTime":957.9,"body":"are so powerful now, as I was saying earlier on, the"},{"startTime":957.9,"endTime":961.74,"body":"images that they create are so realistic. It's"},{"startTime":961.74,"endTime":965.4200000000001,"body":"getting to the point where you've got your fantasy style stuff and"},{"startTime":965.4200000000001,"endTime":968.74,"body":"you've got your cartoon style stuff and all that. You can make yourself into a"},{"startTime":968.74,"endTime":971.98,"body":"Muppet, whatever you want to do, but you can actually create"},{"startTime":972.14,"endTime":975.78,"body":"photorealistic images. The one area I'm having the most trouble with,"},{"startTime":975.78,"endTime":978.98,"body":"which I really want to perfect, and I probably should put a couple of days"},{"startTime":978.98,"endTime":982.75,"body":"into it, is actually taking a photo of myself and"},{"startTime":982.75,"endTime":986.51,"body":"creating images of me in different situations. And that means"},{"startTime":986.51,"endTime":990.23,"body":"getting my head photorealistic. And what I found is that"},{"startTime":990.23,"endTime":993.87,"body":"every time I do this, my head is great, it's very"},{"startTime":993.87,"endTime":997.23,"body":"close, but it's not me. And my daughter always freaks out when she looks at"},{"startTime":997.23,"endTime":1000.7900000000001,"body":"it because she reckons it looked creepy because it's me, but it's not me. As"},{"startTime":1000.7900000000001,"endTime":1004.11,"body":"anyone who's seen me, knows I have a broken smile and"},{"startTime":1004.4300000000001,"endTime":1008.11,"body":"it never has that and the face is slightly different. So I'm trying to"},{"startTime":1008.11,"endTime":1011.15,"body":"overcome that one. But once I can get that, I'll be really happy with the"},{"startTime":1011.15,"endTime":1014.75,"body":"tools. But creating product images, creating ads with"},{"startTime":1014.75,"endTime":1018.39,"body":"text on them, they're all easy to do now thanks to"},{"startTime":1018.39,"endTime":1021.95,"body":"the new updates to the AI that's available. So"},{"startTime":1022.27,"endTime":1026.07,"body":"let's talk about testing. AI can actually help you tweak your content and"},{"startTime":1026.07,"endTime":1029.71,"body":"ads on the fly too. So it's like having a built in optimization system,"},{"startTime":1030.19,"endTime":1033.9499999999998,"body":"watching what works and adjusting in real time. You'll see this in Google Ads"},{"startTime":1033.9499999999998,"endTime":1037.37,"body":"with the ad system that we're using these days. But also there's a range of"},{"startTime":1037.37,"endTime":1040.4499999999998,"body":"tools that it can actually create your ads and create your ad content."},{"startTime":1041.25,"endTime":1044.73,"body":"So have a look at some of those because they are really powerful and they"},{"startTime":1044.73,"endTime":1048.1299999999999,"body":"can test and create a range of ads and"},{"startTime":1048.29,"endTime":1051.6899999999998,"body":"very quickly work out which one's actually getting the most click and then it can"},{"startTime":1051.6899999999998,"endTime":1055.4499999999998,"body":"run those ads off against each other. So you get a whole range of stuff"},{"startTime":1055.4499999999998,"endTime":1058.8899999999999,"body":"going on in the background, but you're not involved in it. The AI is actually"},{"startTime":1058.8899999999999,"endTime":1062.6499999999999,"body":"taking care of all the ads and it's testing all the"},{"startTime":1062.6499999999999,"endTime":1065.9099999999999,"body":"different bits and making sure what works together"},{"startTime":1066.1499999999999,"endTime":1069.87,"body":"works for you. So have a look at AI in ad"},{"startTime":1069.87,"endTime":1073.51,"body":"content because it's really cool and certainly within"},{"startTime":1073.6699999999998,"endTime":1077.4299999999998,"body":"Google Ads you'll see that AI is really becoming a very big"},{"startTime":1077.4299999999998,"endTime":1080.31,"body":"part of it. And you can use AI to write your ads, all sorts of"},{"startTime":1080.31,"endTime":1083.83,"body":"things. So definitely a time saver, that's for sure. And look,"},{"startTime":1084.23,"endTime":1087.59,"body":"finally a quick warning. Don't let your content"},{"startTime":1087.75,"endTime":1091.48,"body":"become robotic. Just because AI wrote"},{"startTime":1091.48,"endTime":1095.28,"body":"it doesn't mean it's quite ready. Add your own tone, your personality and"},{"startTime":1095.28,"endTime":1098.9199999999998,"body":"always try and keep that human touch. But as I've mentioned before, if"},{"startTime":1098.9199999999998,"endTime":1102.28,"body":"you go in and you retrain it after it's written those"},{"startTime":1102.28,"endTime":1105.7199999999998,"body":"posts and you get it to write a few and then you edit them and"},{"startTime":1105.7199999999998,"endTime":1109.12,"body":"then you give those back to it and you train it. You can make it"},{"startTime":1109.12,"endTime":1112.8,"body":"to the point where now I don't actually check the posts because"},{"startTime":1112.8,"endTime":1116.4699999999998,"body":"I'm satisfied that the tone the post is using is"},{"startTime":1116.4699999999998,"endTime":1119.35,"body":"actually really suitable for the posts. So"},{"startTime":1119.99,"endTime":1123.6699999999998,"body":"again, just be careful. But you can"},{"startTime":1123.6699999999998,"endTime":1127.4299999999998,"body":"take it so much further than just the what we used to think"},{"startTime":1127.4299999999998,"endTime":1131.11,"body":"of robotic posts. And that's the sad bit is most of the world"},{"startTime":1131.11,"endTime":1134.51,"body":"is still caught in a stage where they think that everything coming out of AI"},{"startTime":1134.51,"endTime":1138.27,"body":"sounds robotic. It doesn't. And you're seeing it every day"},{"startTime":1138.27,"endTime":1141.9099999999999,"body":"in YouTube videos, in social media and TikTok"},{"startTime":1141.9099999999999,"endTime":1145.6399999999999,"body":"everywhere, all created by AI and you don't know the"},{"startTime":1145.6399999999999,"endTime":1148.4399999999998,"body":"difference because you just accept it as it is."},{"startTime":1149.1599999999999,"endTime":1152.4399999999998,"body":"Don't think because it's your brand that you can't use"},{"startTime":1152.4399999999998,"endTime":1156.1999999999998,"body":"robotic content. You can, but think about"},{"startTime":1156.1999999999998,"endTime":1159.6799999999998,"body":"how you differentiate the stuff where you're face to face with a camera. I know"},{"startTime":1159.6799999999998,"endTime":1162.9199999999998,"body":"certainly using avatars that speak in your voice."},{"startTime":1163.32,"endTime":1167.1599999999999,"body":"I've tried to do that. The problem I have is that the AI cannot do"},{"startTime":1167.1599999999999,"endTime":1171.0,"body":"my voice, which is really interesting. I always end up with a slight American"},{"startTime":1171.0,"endTime":1174.75,"body":"twang. But it certainly can make the picture right and it certainly can"},{"startTime":1174.75,"endTime":1177.9499999999998,"body":"make a voice right, but it's just not my voice. So if I was to"},{"startTime":1177.9499999999998,"endTime":1181.4299999999998,"body":"use a third party person to speak for my business,"},{"startTime":1181.83,"endTime":1185.4699999999998,"body":"that would probably be a better option for me at this time. Now I've no"},{"startTime":1185.4699999999998,"endTime":1188.79,"body":"doubt in six months time that might change. So"},{"startTime":1189.27,"endTime":1193.03,"body":"there's so much you can do to make sure that you have AI"},{"startTime":1193.03,"endTime":1196.87,"body":"first. And I encourage you to change your stance on how you approach things."},{"startTime":1197.76,"endTime":1201.6,"body":"Stop doing all the work yourself and then going to AI. Go to"},{"startTime":1201.6,"endTime":1204.32,"body":"AI and then do your work and then go back."},{"startTime":1205.1999999999998,"endTime":1208.56,"body":"Have a think about it. I wish you luck. I know you're going to do"},{"startTime":1208.56,"endTime":1212.28,"body":"well. If this episode gave you a few light bulb moments, please do"},{"startTime":1212.28,"endTime":1216.08,"body":"me a favor. Subscribe and share it with someone who's really serious about growing their"},{"startTime":1216.08,"endTime":1219.7199999999998,"body":"business. And leave a quick review. It really helps the show reach"},{"startTime":1219.7199999999998,"endTime":1223.1999999999998,"body":"more people. And don't forget to check out my latest book, AI"},{"startTime":1223.1999999999998,"endTime":1226.7199999999998,"body":"Powered Profits on Amazon. And don't forget Micro Course Profits,"},{"startTime":1227.04,"endTime":1230.7199999999998,"body":"which is a sister book except about doing courses. It's packed with real"},{"startTime":1230.7199999999998,"endTime":1234.0,"body":"world strategies to help you use AI and market"},{"startTime":1234.08,"endTime":1237.9199999999998,"body":"smarter, save time and grow faster without all the stress. I'll catch you in"},{"startTime":1237.9199999999998,"endTime":1241.3999999999999,"body":"the next episode. Thanks for listening to the Profitable Speaking"},{"startTime":1241.3999999999999,"endTime":1245.0,"body":"Podcast. If you've enjoyed today's podcast, please help a friend and share it with"},{"startTime":1245.0,"endTime":1248.32,"body":"them until next time. We hope you have a fun and profitable week."}]}