{"version":"1.0.0","segments":[{"startTime":9.91,"endTime":13.59,"body":"Welcome to the Profitable Speaking podcast where we help you build a profitable six"},{"startTime":13.59,"endTime":17.23,"body":"figure business from the stage. Here's your host, Mr. Web Marketing,"},{"startTime":17.23,"endTime":17.990000000000002,"body":"Brad Hauck."},{"startTime":23.189999999999998,"endTime":26.71,"body":"Thank you very much for having me. I am really looking forward to this"},{"startTime":26.71,"endTime":30.47,"body":"evening over here and thank you for having me"},{"startTime":30.47,"endTime":34.11,"body":"on the program. Today I'm going to talk about AI powered"},{"startTime":34.11,"endTime":37.82,"body":"productivity and I'm going to look at some simple solutions and some"},{"startTime":37.82,"endTime":41.3,"body":"complex ones for people to help them scale their speaking businesses."},{"startTime":42.18,"endTime":45.980000000000004,"body":"Now, in my world, things change very quickly because I'm"},{"startTime":45.980000000000004,"endTime":49.46,"body":"a volunteer firefighter. I spend a lot of my time doing business and a lot"},{"startTime":49.46,"endTime":53.18,"body":"of my time fighting fires. And one thing I've learned fighting fires"},{"startTime":53.18,"endTime":56.82,"body":"is you can't do it on your own. And when it comes to AI,"},{"startTime":57.06,"endTime":60.5,"body":"you need to understand that AI doesn't replace you, it"},{"startTime":60.5,"endTime":64.17999999999999,"body":"multiplies you a bit. Like when I go to the station, I will go down"},{"startTime":64.17999999999999,"endTime":67.78,"body":"there and I'll train firefighters who multiply my"},{"startTime":67.78,"endTime":71.46,"body":"knowledge and then we can attack the fire together. So we're going to look"},{"startTime":71.46,"endTime":74.25999999999999,"body":"at a whole pile of things about AI today. I'm going to take you through"},{"startTime":74.25999999999999,"endTime":78.05999999999999,"body":"some pretty wild stuff and I hope I'm going to open your eyes"},{"startTime":78.46,"endTime":80.38,"body":"to what you can do."},{"startTime":81.82,"endTime":85.38,"body":"Okay, so who am I? I'm the founder of Profic, where I help people"},{"startTime":85.38,"endTime":89.17999999999999,"body":"optimize and accelerate their digital marketing using smart strategies and AI"},{"startTime":89.17999999999999,"endTime":92.8,"body":"tools. I'm a best selling author on Amazon and I've just"},{"startTime":92.8,"endTime":96.64,"body":"released AI Pound Profits which is my new book. I used"},{"startTime":96.64,"endTime":100.19999999999999,"body":"to run an SEO company from 1996, so I've been marketing online for a very"},{"startTime":100.19999999999999,"endTime":103.72,"body":"long time. And as I mentioned, and you will see through multiple"},{"startTime":103.72,"endTime":107.24,"body":"slides here, I'm a volunteer firefighter and actually run a fire"},{"startTime":107.24,"endTime":110.83999999999999,"body":"station here in Australia where I deal with bushfires."},{"startTime":111.08,"endTime":114.83999999999999,"body":"So I like large fires, not little fires like houses. Mine"},{"startTime":115.41,"endTime":118.97,"body":"a good 5km long. So"},{"startTime":118.97,"endTime":121.72999999999999,"body":"can everybody hear me okay? Yes, looks like they can."},{"startTime":127.16999999999999,"endTime":130.85,"body":"Good. It's not my background noise, that's all that matters. So I'm going to look"},{"startTime":130.85,"endTime":133.49,"body":"at it in three levels. The first is level one and that is what are"},{"startTime":133.49,"endTime":137.25,"body":"we doing with AI now and where do most people use AI?"},{"startTime":137.81,"endTime":141.60999999999999,"body":"Realistically, most people are only using the shallowest of"},{"startTime":141.60999999999999,"endTime":145.29999999999998,"body":"the shallowest part of AI. If it was a puddle on the ground, it would"},{"startTime":145.29999999999998,"endTime":148.85999999999999,"body":"be the edge of the puddle. AI is so much"},{"startTime":148.85999999999999,"endTime":152.57999999999998,"body":"deeper than most of us know. The first place most people"},{"startTime":152.57999999999998,"endTime":156.34,"body":"are using AI is the large language models. Now, we're all"},{"startTime":156.34,"endTime":159.78,"body":"familiar with the different names. We've got Llama, Claude,"},{"startTime":159.78,"endTime":163.54,"body":"Perplexity, Gemini, CoPilot, OpenAI, and ChatGPT,"},{"startTime":163.7,"endTime":167.18,"body":"of course, which we all are very familiar with, I'm sure, and Deep"},{"startTime":167.18,"endTime":170.66,"body":"seq, of course. And all of these models bring different"},{"startTime":170.73999999999998,"endTime":174.07,"body":"things to our businesses, but in the end, they're"},{"startTime":174.07,"endTime":177.71,"body":"essentially the same. They're a model that can"},{"startTime":177.71,"endTime":181.54999999999998,"body":"answer questions and do tasks for us that we put to it."},{"startTime":181.87,"endTime":185.10999999999999,"body":"There's a few things to consider when it comes to choosing a model, and I"},{"startTime":185.10999999999999,"endTime":188.75,"body":"think these are important, and that is where the model is hosted."},{"startTime":188.91,"endTime":192.03,"body":"If you're doing business and you're working with corporations and government,"},{"startTime":192.35,"endTime":196.19,"body":"you'll need to consider your AI and think about which AI"},{"startTime":196.19,"endTime":199.97,"body":"you're actually using because you're dealing with proprietary information. And"},{"startTime":199.97,"endTime":203.69,"body":"that's coming to the fore right now. I actually got an email from the fire"},{"startTime":203.69,"endTime":207.48999999999998,"body":"service the other day saying, do not use AI in writing any"},{"startTime":207.48999999999998,"endTime":211.13,"body":"emails or messages in any area to do with"},{"startTime":211.37,"endTime":214.97,"body":"the fire department. We have our own AI coming and you're not allowed to do"},{"startTime":214.97,"endTime":218.60999999999999,"body":"it. So organizations are already looking"},{"startTime":218.60999999999999,"endTime":222.37,"body":"at these AIs and going, okay, we don't want our information going"},{"startTime":222.37,"endTime":226.21,"body":"in there. But that said, we are all using them"},{"startTime":226.21,"endTime":229.85,"body":"on a daily basis and it is such a powerful tool"},{"startTime":229.85,"endTime":233.69,"body":"for our business. Now, a couple of points that"},{"startTime":233.69,"endTime":237.04999999999998,"body":"I thought I would make is how to get the best results out of these"},{"startTime":237.04999999999998,"endTime":240.85,"body":"LLMs, because I'm using them all the time, and I've been using them"},{"startTime":240.85,"endTime":244.69,"body":"pretty well since they've been released and they have evolved really quickly."},{"startTime":244.69,"endTime":247.60999999999999,"body":"So let's have a look at some bullet points here. The first one was to"},{"startTime":247.60999999999999,"endTime":251.37,"body":"choose the best model for what you're doing. I have chosen ChatGPT"},{"startTime":251.45,"endTime":254.81,"body":"as the model that I am using. The reason for that is, number one, it's"},{"startTime":254.81,"endTime":258.18,"body":"hosted in a western country, so I don't have to worry about issues with"},{"startTime":258.18,"endTime":261.86,"body":"clients. Number two, I really like it. It works for me. It"},{"startTime":261.86,"endTime":265.62,"body":"does everything I've needed it to do, and it's constantly growing and giving"},{"startTime":265.62,"endTime":269.1,"body":"me new opportunities, from writing through to producing"},{"startTime":269.1,"endTime":272.70000000000005,"body":"video clips now. So choose a model that you really"},{"startTime":272.70000000000005,"endTime":276.26000000000005,"body":"like and get stuck into it and get to know that model really"},{"startTime":276.26000000000005,"endTime":280.02000000000004,"body":"well. Here's a great one. Most people think that they need"},{"startTime":280.02000000000004,"endTime":283.82000000000005,"body":"to be a prompt engineer to use AI. You don't. You can actually ask the"},{"startTime":283.82000000000005,"endTime":287.62,"body":"AI to write the prompt for you, give it an example and ask it"},{"startTime":287.78000000000003,"endTime":291.58000000000004,"body":"to write a prompt to create what you're looking at. And this is"},{"startTime":291.58000000000004,"endTime":295.14000000000004,"body":"a really powerful thing because most people don't realize the AI can write a much"},{"startTime":295.14000000000004,"endTime":298.02000000000004,"body":"better prompt than you can. So if you feed it a piece of work and"},{"startTime":298.02000000000004,"endTime":301.86,"body":"say, look at this work out the framework and then give me"},{"startTime":301.86,"endTime":305.1,"body":"a prompt to write this. It will come up with that. Now, what you can"},{"startTime":305.1,"endTime":308.67,"body":"do is when you get that output, if you edit that output and and then"},{"startTime":308.67,"endTime":312.19,"body":"feed that new edited piece of information back in and say,"},{"startTime":312.27000000000004,"endTime":315.91,"body":"here's my edited of what you gave me, what have"},{"startTime":315.91,"endTime":319.63,"body":"I changed? And update the prompt, it will actually improve"},{"startTime":319.79,"endTime":323.59000000000003,"body":"its own prompt to give you a better output the next time"},{"startTime":323.59000000000003,"endTime":327.31,"body":"you ask it to do something. So that's really cool, but most"},{"startTime":327.31,"endTime":330.87,"body":"people don't realize it can do all the thinking for itself. You"},{"startTime":330.87,"endTime":334.64000000000004,"body":"don't have to be brilliant at using AI to use a large"},{"startTime":334.64000000000004,"endTime":338.16,"body":"language model and that each time you do that, it"},{"startTime":338.16,"endTime":341.56,"body":"improves the prompts. But one thing I would say to you is, please grab a"},{"startTime":341.56,"endTime":345.24,"body":"spreadsheet or some sort of text file or something and store"},{"startTime":345.24,"endTime":348.52000000000004,"body":"your good prompts. Because your good prompts"},{"startTime":349.0,"endTime":352.72,"body":"are really hard to remember. And when you go back to them"},{"startTime":352.72,"endTime":355.88,"body":"later on, I have no doubt that you will have forgotten half of them. So"},{"startTime":355.88,"endTime":358.48,"body":"if you're like me, things go in one side of my head and out the"},{"startTime":358.48,"endTime":362.09000000000003,"body":"other. Now, one of the other aspects that I"},{"startTime":362.09000000000003,"endTime":365.89000000000004,"body":"really like is getting to know which prompts work really well."},{"startTime":366.05,"endTime":369.17,"body":"And to do this, I've joined multiple different groups online"},{"startTime":369.57000000000005,"endTime":373.33000000000004,"body":"and chased down some really great tips. And one that I found that"},{"startTime":373.33000000000004,"endTime":377.13,"body":"I really liked. And this is a great example of this is fix grammar"},{"startTime":377.13,"endTime":380.53000000000003,"body":"without changing the wording. Now, if you load some information"},{"startTime":380.77000000000004,"endTime":384.45000000000005,"body":"into ChatGPT or LLM,"},{"startTime":384.69,"endTime":388.24,"body":"you will get probably half of it back if it fixes the"},{"startTime":388.24,"endTime":391.44,"body":"grammar. So you put a thousand words in, you'll get 500 words back. And that's"},{"startTime":391.44,"endTime":394.36,"body":"not what you want when you want grammar fixed, is it? You want to fix"},{"startTime":394.36,"endTime":398.08000000000004,"body":"the problems, but you don't want all the words"},{"startTime":398.08000000000004,"endTime":401.24,"body":"to disappear. So little subtle changes,"},{"startTime":401.71900000000005,"endTime":405.40000000000003,"body":"like without changing the wording, make a big"},{"startTime":405.40000000000003,"endTime":409.12,"body":"difference to how effective a prompt is when you put"},{"startTime":409.12,"endTime":412.69,"body":"it into your large language model and"},{"startTime":412.69,"endTime":415.85,"body":"finally give it a roll. If you want specific advice."},{"startTime":416.33000000000004,"endTime":419.69,"body":"To give you an example of this, if you took me to your backyard"},{"startTime":420.09000000000003,"endTime":423.37,"body":"and said to me, as Brad, the average person,"},{"startTime":423.85,"endTime":427.33000000000004,"body":"what do you think of my backyard? What do you think I could do? I'm"},{"startTime":427.33000000000004,"endTime":430.49,"body":"really not much of a gardener. I would look at it and I would say,"},{"startTime":430.65000000000003,"endTime":434.45000000000005,"body":"you need to maybe trim the grass and cut the trees back a bit. They're"},{"startTime":434.45000000000005,"endTime":438.23,"body":"a little bit untidy. That's about the limit of my knowledge of gardening. But if"},{"startTime":438.23,"endTime":441.95000000000005,"body":"you say to me, as Brad the fireman, look at my backyard,"},{"startTime":441.95000000000005,"endTime":445.11,"body":"what do I need to do to prepare for fire season? I can see tons"},{"startTime":445.11,"endTime":448.83000000000004,"body":"of things because that's a specialist area. And I'm now saying,"},{"startTime":448.83000000000004,"endTime":451.75,"body":"I can't get a truck down there and you need to cut those trees back"},{"startTime":451.75,"endTime":454.35,"body":"and that grass is too long, the fire will come right up to your house."},{"startTime":454.43,"endTime":457.87,"body":"Whole pile of things. So by giving me an identity,"},{"startTime":458.03000000000003,"endTime":461.79,"body":"I can give you specific advice. And your LLMs"},{"startTime":461.79,"endTime":465.40000000000003,"body":"are no different. When you go to ChatGPT and you say to it,"},{"startTime":465.72,"endTime":469.40000000000003,"body":"you are a clinical psychologist with specialist area"},{"startTime":469.72,"endTime":473.48,"body":"in ptsd, it will come back with more"},{"startTime":473.48,"endTime":477.12,"body":"specific advice than if you said to"},{"startTime":477.12,"endTime":480.96000000000004,"body":"it, I've got this problem, what should I do? The same goes for you're"},{"startTime":480.96000000000004,"endTime":484.12,"body":"a copywriter who's worked for many years writing TV commercials."},{"startTime":484.84000000000003,"endTime":488.44,"body":"So think about giving your LLM a role"},{"startTime":489.09000000000003,"endTime":492.57000000000005,"body":"and then ask it for advice. And the other thing you can do, of course,"},{"startTime":492.57000000000005,"endTime":495.13,"body":"is you can give it a resource. So if you've got your book, you can"},{"startTime":495.13,"endTime":498.33000000000004,"body":"upload the content of your book and then ask questions and it will use the"},{"startTime":498.33000000000004,"endTime":501.69,"body":"content of your book, et cetera. So you can lock it into a piece of"},{"startTime":501.69,"endTime":505.45000000000005,"body":"content to get specific sort of content. So that's just some"},{"startTime":505.45000000000005,"endTime":509.25,"body":"tips about using LLM. And as I mentioned, this is the shallowest part"},{"startTime":509.25,"endTime":512.97,"body":"of the shallow pool of AI. What we're seeing"},{"startTime":512.97,"endTime":516.61,"body":"now is we're starting to see AI leveraged in tools. And so see some"},{"startTime":516.61,"endTime":520.33,"body":"examples of tools that I use. We've got Opusclip, Blogify,"},{"startTime":520.33,"endTime":524.1700000000001,"body":"ElevenLabs, Castmagic, Descript, and Bolt. Now, each one of"},{"startTime":524.1700000000001,"endTime":527.97,"body":"these uses AI to complete a specific task. Opusclip, I'm"},{"startTime":527.97,"endTime":531.25,"body":"sure you're familiar with, takes long videos and cuts them into short videos for social"},{"startTime":531.25,"endTime":535.01,"body":"media. Blogify, I can drop a video in there and it will"},{"startTime":535.01,"endTime":538.73,"body":"take the content of the video and it will write a blog post for me"},{"startTime":538.73,"endTime":541.2900000000001,"body":"based on that or an audio or another website."},{"startTime":542.01,"endTime":544.57,"body":"ElevenLabs, of course, will clone my voice,"},{"startTime":545.71,"endTime":549.39,"body":"or I can use a robot voice. Bolt, it's"},{"startTime":549.39,"endTime":552.87,"body":"relatively new one, you might not have seen this, but you can actually tell Bolt"},{"startTime":552.87,"endTime":556.47,"body":"that you want to program a site that's going to act as a database to"},{"startTime":556.47,"endTime":560.27,"body":"store information about your business. And it will program"},{"startTime":560.51,"endTime":564.15,"body":"that for you and set it up on the web so"},{"startTime":564.15,"endTime":567.99,"body":"that you can actually play with that tool and you can"},{"startTime":567.99,"endTime":570.87,"body":"actually put it on the web and run it live and charge people to go"},{"startTime":570.87,"endTime":573.59,"body":"to it if you want to. So you can actually do programming even if you"},{"startTime":573.59,"endTime":576.9300000000001,"body":"don't know how to code, which is pretty cool. I kind of like that"},{"startTime":577.57,"endTime":581.01,"body":"Descript. Oh, by the way, none of these are free, but they all have free"},{"startTime":581.01,"endTime":584.77,"body":"plans so you can try them all. Descript is for editing video"},{"startTime":584.77,"endTime":588.53,"body":"and audio and it uses AI. It'll transcribe your audio or video and"},{"startTime":588.53,"endTime":592.09,"body":"then you can cut it by selecting the words you want to remove. And then"},{"startTime":592.09,"endTime":595.41,"body":"it just takes them out of the video and it does things like makes you"},{"startTime":595.57,"endTime":599.37,"body":"sound all studio quality. It's fantastic. I use it for"},{"startTime":599.37,"endTime":602.7,"body":"all my video editing. And lastly is castmagic. Now,"},{"startTime":602.7,"endTime":606.26,"body":"castmagic is a tool that I really love. And what it does is it does"},{"startTime":606.26,"endTime":610.0600000000001,"body":"a lot of things at once. I can upload a video or an"},{"startTime":610.0600000000001,"endTime":613.5400000000001,"body":"audio and then it will produce multiple pieces of content"},{"startTime":614.02,"endTime":617.5400000000001,"body":"instantly for me. And I'm going to give you an example of this."},{"startTime":618.58,"endTime":622.3000000000001,"body":"So hopefully this video will play. So you can see here. I've uploaded"},{"startTime":622.3000000000001,"endTime":625.86,"body":"the video and it started to produce content. It's produced an introduction,"},{"startTime":626.4,"endTime":629.44,"body":"key topics that are covered, clips or things that I've said,"},{"startTime":629.84,"endTime":633.64,"body":"newsletter articles giving me some questions. I might ask people about the"},{"startTime":633.64,"endTime":637.24,"body":"topic. It's also produced timestamps for YouTubes and"},{"startTime":637.24,"endTime":641.0400000000001,"body":"SEO descriptions. But the beautiful thing about this is it"},{"startTime":641.0400000000001,"endTime":644.76,"body":"does it all at once. And if I want to add extra prompts like"},{"startTime":644.76,"endTime":647.9200000000001,"body":"I just recently did, I wanted one that would produce four activities"},{"startTime":648.4,"endTime":651.84,"body":"based on the content of the podcast episode that I uploaded."},{"startTime":652.25,"endTime":654.77,"body":"I can create a custom prompt and we'll add it to the bottom of the"},{"startTime":654.77,"endTime":658.41,"body":"list. Next time I upload a piece of content, I will get all of that"},{"startTime":658.41,"endTime":662.09,"body":"other stuff and I'll get my activities already written. And I can take"},{"startTime":662.09,"endTime":665.89,"body":"those, throw them into a worksheet and give them away to people to"},{"startTime":665.89,"endTime":669.37,"body":"go with the podcast or to go with the video, depending on what I'm doing."},{"startTime":670.01,"endTime":673.45,"body":"So this is a fantastic tool. It's one that I really love."},{"startTime":676.33,"endTime":680.09,"body":"After we move on from AI and specific AI tools, we move into"},{"startTime":680.09,"endTime":683.9,"body":"AI embedded into everything. And this is where the world is"},{"startTime":683.9,"endTime":687.38,"body":"going right now. It doesn't matter which program you use,"},{"startTime":687.5400000000001,"endTime":691.38,"body":"you're going to find AI in it. You can't escape it. AI"},{"startTime":691.38,"endTime":694.94,"body":"is everywhere. It's in Grammarly. If you use Grammarly, it's in Office"},{"startTime":694.94,"endTime":698.1800000000001,"body":"365 when you open it up. I opened up PowerPoint to do this"},{"startTime":698.1800000000001,"endTime":701.86,"body":"presentation right there, copilot, right in front of my face. I'm"},{"startTime":701.86,"endTime":705.66,"body":"like, great. Google, YouTube. YouTube,"},{"startTime":705.66,"endTime":709.4,"body":"for example, is using AI. When you upload a video, it will, in"},{"startTime":709.4,"endTime":712.96,"body":"the background, take your voice and translate your video"},{"startTime":713.12,"endTime":716.72,"body":"into all the different languages of the world. But you're saying it."},{"startTime":716.88,"endTime":719.96,"body":"So if someone wants in Germany, wants to watch one of my videos on my"},{"startTime":719.96,"endTime":723.76,"body":"YouTube channel. They can watch it in German in my voice"},{"startTime":723.9200000000001,"endTime":727.44,"body":"on the original video. And that's just happening in the background with"},{"startTime":727.44,"endTime":731.16,"body":"AI and it's being rolled out across YouTube currently. Hope"},{"startTime":731.16,"endTime":734.64,"body":"island, of course, is built into Windows and pretty well everywhere else that"},{"startTime":734.64,"endTime":737.87,"body":"Microsoft's got a foothold. And"},{"startTime":738.03,"endTime":741.75,"body":"HubSpot, of course, is a CRM that has AI built in. And"},{"startTime":741.75,"endTime":745.39,"body":"the great thing about seeing AI integrated in things like CRMs is you can"},{"startTime":745.39,"endTime":749.19,"body":"say, look back over our sales from the last five years and tell us what"},{"startTime":749.19,"endTime":752.75,"body":"the best months are. Is there any sort of cycle that we should know about,"},{"startTime":752.91,"endTime":756.59,"body":"or which product has been the best product? It can tell you"},{"startTime":756.59,"endTime":760.39,"body":"straight away. Rather than having to run reports, the AI will go and"},{"startTime":760.39,"endTime":764.0400000000001,"body":"get the answer for you and bring the answer back. So having"},{"startTime":764.0400000000001,"endTime":767.72,"body":"AI embedded everything is really useful. On the other hand,"},{"startTime":767.72,"endTime":771.24,"body":"you've got to deal with the fact that the AI is actually watching everything"},{"startTime":771.32,"endTime":775.0400000000001,"body":"you do. You may well know that you've got Apple Intelligence on your phone"},{"startTime":775.0400000000001,"endTime":778.72,"body":"or if you're like me, I have a Google phone, I have Gemini in my"},{"startTime":778.72,"endTime":782.2,"body":"phone. It's always there, it's always"},{"startTime":782.2,"endTime":785.96,"body":"listening and it's always around. So this is what I call"},{"startTime":786.0400000000001,"endTime":789.76,"body":"level one AI. This is what we see in day"},{"startTime":789.76,"endTime":793.58,"body":"to day use. But what I'd really like to do is I'm going to take"},{"startTime":793.58,"endTime":796.62,"body":"it on level two and three. But first I want to just have a look"},{"startTime":796.62,"endTime":800.34,"body":"at AI in programs and I want to look at Canva. So in"},{"startTime":800.34,"endTime":803.62,"body":"this case you'll see I've actually had my daughter take a photo of me holding"},{"startTime":803.62,"endTime":807.46,"body":"my new book and she did a great job, but she cut off my shoulder."},{"startTime":808.5,"endTime":812.02,"body":"And so I took it into Canva and I removed the"},{"startTime":812.02,"endTime":815.46,"body":"background so straight away you can see I'm cut out there. Then I asked it"},{"startTime":815.46,"endTime":819.26,"body":"to fix the picture and you'll notice in the blacked out background picture, I"},{"startTime":819.26,"endTime":822.96,"body":"now have a shoulder. Now, that shoulder was never there in the first place. The"},{"startTime":822.96,"endTime":826.64,"body":"AI created my shoulder and attached it to my arm"},{"startTime":826.64,"endTime":830.36,"body":"and made sure my shirt looked right. So that's pretty clever. And"},{"startTime":830.36,"endTime":833.72,"body":"finally, because this is a marketing shot, I wanted a bit of a"},{"startTime":833.72,"endTime":837.32,"body":"whimsical background, so I asked it to make me standing in a bunch of"},{"startTime":837.32,"endTime":841.16,"body":"flowers. And so we get this result. We take it from a"},{"startTime":841.16,"endTime":844.96,"body":"boring shot to something that's quite eye catching and a bit whimsical."},{"startTime":845.12,"endTime":848.44,"body":"Now you might say it's a bit of a stupid shot and I look pretty"},{"startTime":848.44,"endTime":852.2900000000001,"body":"silly in it. And that's cool because in the end what I'm looking for"},{"startTime":852.2900000000001,"endTime":855.57,"body":"is for you to scroll and stop when you see that silly photo to see"},{"startTime":855.57,"endTime":859.41,"body":"why I am doing that. And this is the beauty of"},{"startTime":859.41,"endTime":863.0500000000001,"body":"AI embedded in programs is it's just there"},{"startTime":863.0500000000001,"endTime":866.85,"body":"and you can ask it to do all sorts of things. And Canva is just"},{"startTime":867.09,"endTime":870.77,"body":"a really powerful tool for doing"},{"startTime":870.77,"endTime":874.49,"body":"this. And they've even got Canva coding now, too. So much going on there,"},{"startTime":874.49,"endTime":878.0400000000001,"body":"it's crazy. The key thing to remember here is that"},{"startTime":878.0400000000001,"endTime":881.72,"body":"AI is now ubiquitous. It is part of our lot."},{"startTime":882.0400000000001,"endTime":885.28,"body":"It's in our computers, it's in our phones, it's going to be in our watches,"},{"startTime":885.28,"endTime":889.0400000000001,"body":"and one day it's going to be embedded in our brains, I suspect, certainly,"},{"startTime":925.21,"endTime":927.5699999999999,"body":"if certain people have their way. But"},{"startTime":928.61,"endTime":932.37,"body":"it's there and it is a powerful tool. Start to look at how you're"},{"startTime":932.37,"endTime":936.05,"body":"using AI and think about how much deeper can you take that"},{"startTime":936.05,"endTime":939.86,"body":"AI. So this is where we head"},{"startTime":939.86,"endTime":940.9399999999999,"body":"down the rabbit hole."},{"startTime":944.86,"endTime":948.1,"body":"We'll be right back. Attention,"},{"startTime":948.1,"endTime":951.66,"body":"speakers. Are you ready to unlock new profit streams with your expertise?"},{"startTime":951.98,"endTime":955.66,"body":"My new book, Microcourse Profits, shows you step by step how to quickly"},{"startTime":955.66,"endTime":958.6999999999999,"body":"turn your talks into powerful, profitable online courses."},{"startTime":959.34,"endTime":963.14,"body":"Just imagine waking up to sales from courses you recorded once and sell"},{"startTime":963.14,"endTime":966.8199999999999,"body":"forever. Right now, listeners of the Profitable Speaking podcast"},{"startTime":966.8199999999999,"endTime":970.62,"body":"get exclusive Access for only $10. Grab your copy today"},{"startTime":970.6999999999999,"endTime":973.18,"body":"at mrwebmarketing.com"},{"startTime":973.66,"endTime":976.46,"body":"mcpbookoffer that's"},{"startTime":976.46,"endTime":978.3679999999999,"body":"mrwebmarketing.com"},{"startTime":978.792,"endTime":982.62,"body":"MCPBookOffer Turn your words into wealth,"},{"startTime":988.6999999999999,"endTime":992.52,"body":"automation and AI. So we're moving beyond"},{"startTime":992.52,"endTime":996.1999999999999,"body":"using AI manually, where we have to tell it to do things."},{"startTime":996.36,"endTime":1000.04,"body":"It can start to do things on its own, continuously."},{"startTime":1000.52,"endTime":1004.3199999999999,"body":"And in this, I'm going to be showing some examples from make.com which is an"},{"startTime":1004.3199999999999,"endTime":1008.0799999999999,"body":"automation tool. So here's an automation that I created to use with"},{"startTime":1008.0799999999999,"endTime":1011.48,"body":"my clients. Basically takes a Google sheet full of keywords,"},{"startTime":1011.88,"endTime":1015.68,"body":"and these keywords are keywords and sentences or questions that"},{"startTime":1015.68,"endTime":1019.22,"body":"I want to create social media posts for that client."},{"startTime":1020.1,"endTime":1023.78,"body":"It writes the post 2 to 300 words. It then"},{"startTime":1023.78,"endTime":1027.3,"body":"feeds that into OpenAI. As you can see, we're moving along to the third dot"},{"startTime":1027.3,"endTime":1031.06,"body":"now to find a keyword that we can search unsplash for to find"},{"startTime":1031.06,"endTime":1034.78,"body":"a photo. That photo is then collected and then we"},{"startTime":1034.78,"endTime":1038.58,"body":"add that back into the sheet so that we have the post and the"},{"startTime":1038.58,"endTime":1042.3400000000001,"body":"URL to the picture stored in the sheet so that we can always go"},{"startTime":1042.3400000000001,"endTime":1045.98,"body":"back later and use them again for posting."},{"startTime":1046.06,"endTime":1049.9,"body":"And then it posted automatically to Facebook, Google, my business, LinkedIn,"},{"startTime":1049.9,"endTime":1053.6200000000001,"body":"Tumblr, Reddit, Pinterest, anywhere. I want a pretty"},{"startTime":1053.6200000000001,"endTime":1057.26,"body":"simple automation. But the fact of the Matter is, what makes this brilliant"},{"startTime":1057.66,"endTime":1061.46,"body":"is I can set this so it runs every single day, whether I"},{"startTime":1061.46,"endTime":1065.3,"body":"remember to do my social media posting or not. This"},{"startTime":1065.3,"endTime":1068.6200000000001,"body":"will go off every morning at 7am and"},{"startTime":1069.66,"endTime":1073.3799999999999,"body":"take off and write those posts for me. Now, where this"},{"startTime":1073.3799999999999,"endTime":1076.78,"body":"really comes into its own as a business owner is it creates a content cloud"},{"startTime":1076.78,"endTime":1080.46,"body":"around your business of good quality content, because"},{"startTime":1080.62,"endTime":1083.42,"body":"you get to train the AI that is writing the content"},{"startTime":1084.22,"endTime":1087.42,"body":"and it backs you up. So when people go to look at your business, they"},{"startTime":1087.42,"endTime":1090.78,"body":"see, for example, if you're an accountant, they see information about"},{"startTime":1091.1,"endTime":1094.3799999999999,"body":"what do I need to do for my tax returns? Can I claim a car?"},{"startTime":1094.46,"endTime":1097.77,"body":"Can I do this? Can I do that? And those short"},{"startTime":1097.77,"endTime":1101.41,"body":"posts are done every day for you. And as people check you"},{"startTime":1101.41,"endTime":1104.97,"body":"out or they're reading your posts, they're getting good quality information"},{"startTime":1105.29,"endTime":1108.8899999999999,"body":"on an ongoing basis. But we can expand this."},{"startTime":1108.8899999999999,"endTime":1111.41,"body":"Now I've zoomed in here and you can see the router. That's where I broke"},{"startTime":1111.41,"endTime":1115.21,"body":"off. I decided I needed an article as well, because with my"},{"startTime":1115.21,"endTime":1118.17,"body":"website I can't just blog straight to it like you can with WordPress. So I"},{"startTime":1118.17,"endTime":1121.77,"body":"wanted an article written, so I used the same keyword."},{"startTime":1122.12,"endTime":1125.8799999999999,"body":"I sent it to an assistant in OpenAI so that the ChatGPT"},{"startTime":1125.8799999999999,"endTime":1129.6399999999999,"body":"type module wrote an article for me. I then use the JSON which"},{"startTime":1129.6399999999999,"endTime":1133.28,"body":"passes it. And for those that don't understand parsing and I didn't, believe"},{"startTime":1133.28,"endTime":1136.52,"body":"me, it's all about putting all the headings and everything so that it looks right"},{"startTime":1136.52,"endTime":1139.4,"body":"when you open it up. So you get your big headings and your bolds and"},{"startTime":1139.4,"endTime":1142.92,"body":"all that sort of stuff. And then it sends it to me in Gmail"},{"speaker":"so that I get it every day now, every day at 7","startTime":1143.08,"endTime":1146.8799999999999,"body":"30am when"},{"speaker":"so that I get it every day now, every day at 7","startTime":1146.8799999999999,"endTime":1150.51,"body":"this runs, it sends all my social media posts and it"},{"speaker":"so that I get it every day now, every day at 7","startTime":1150.51,"endTime":1154.31,"body":"writes me an email article that comes to my email"},{"speaker":"so that I get it every day now, every day at 7","startTime":1154.31,"endTime":1158.15,"body":"and then I can choose whether I want to post it or not. Now think"},{"speaker":"so that I get it every day now, every day at 7","startTime":1158.15,"endTime":1161.59,"body":"about that. By the end of a month, I will have 30 articles that I"},{"speaker":"so that I get it every day now, every day at 7","startTime":1161.59,"endTime":1164.47,"body":"could have posted into my content. Now I can pick and choose from it if"},{"speaker":"so that I get it every day now, every day at 7","startTime":1164.47,"endTime":1168.03,"body":"I want to. I can take one and turn it into a video. I can"},{"speaker":"so that I get it every day now, every day at 7","startTime":1168.03,"endTime":1171.67,"body":"do so many different things, but what"},{"speaker":"so that I get it every day now, every day at 7","startTime":1171.67,"endTime":1174.98,"body":"if I'm interested in making this work better?"},{"speaker":"so that I get it every day now, every day at 7","startTime":1175.54,"endTime":1179.3799999999999,"body":"I want LinkedIn posts to be written for LinkedIn and I want"},{"speaker":"so that I get it every day now, every day at 7","startTime":1179.7,"endTime":1183.46,"body":"Facebook posts to be written for Facebook. And we all know that those"},{"speaker":"so that I get it every day now, every day at 7","startTime":1183.46,"endTime":1187.22,"body":"things are different. So I decided to expand this automation"},{"speaker":"so that I get it every day now, every day at 7","startTime":1187.22,"endTime":1190.86,"body":"and I built it out and I used different writers to do different sorts"},{"speaker":"so that I get it every day now, every day at 7","startTime":1190.86,"endTime":1194.46,"body":"of writing. I've got one that does LinkedIn posts. I took 50 really good"},{"speaker":"so that I get it every day now, every day at 7","startTime":1194.46,"endTime":1198.26,"body":"quality LinkedIn posts. I took them into ChatGPT and I said, tell"},{"speaker":"so that I get it every day now, every day at 7","startTime":1198.26,"endTime":1201.73,"body":"me what the framework of these is and then write me a prompt"},{"speaker":"so that I get it every day now, every day at 7","startTime":1201.8899999999999,"endTime":1205.33,"body":"that will actually do these. And so"},{"speaker":"so that I get it every day now, every day at 7","startTime":1205.49,"endTime":1208.45,"body":"it did that and then I gave it a job and I now can call"},{"speaker":"so that I get it every day now, every day at 7","startTime":1208.45,"endTime":1212.01,"body":"that. And it writes those posts for me. I do the same for Facebook, for"},{"speaker":"so that I get it every day now, every day at 7","startTime":1212.01,"endTime":1215.65,"body":"Google My business, and I did it for WordPress. So in this"},{"speaker":"so that I get it every day now, every day at 7","startTime":1215.65,"endTime":1219.09,"body":"case, this will actually write an article and post it to your website"},{"speaker":"so that I get it every day now, every day at 7","startTime":1219.65,"endTime":1223.37,"body":"automatically every day or every hour or"},{"speaker":"so that I get it every day now, every day at 7","startTime":1223.37,"endTime":1227.2,"body":"once a week, depending on what you have set up. So the"},{"speaker":"so that I get it every day now, every day at 7","startTime":1227.2,"endTime":1231.04,"body":"AI actually does all the thinking and does all the writing. So"},{"speaker":"so that I get it every day now, every day at 7","startTime":1231.04,"endTime":1234.84,"body":"let's have a look what that looks like. And I think this"},{"speaker":"so that I get it every day now, every day at 7","startTime":1234.84,"endTime":1238.6399999999999,"body":"is where most people assume AI writing content is generally poor"},{"speaker":"so that I get it every day now, every day at 7","startTime":1238.6399999999999,"endTime":1242.32,"body":"quality. And it's not. It can even better than this."},{"speaker":"so that I get it every day now, every day at 7","startTime":1242.32,"endTime":1245.52,"body":"What you're looking at here is a Facebook post, a LinkedIn post and a Google"},{"speaker":"so that I get it every day now, every day at 7","startTime":1245.52,"endTime":1249.32,"body":"My Business post. And it sounds like the sort of thing"},{"speaker":"so that I get it every day now, every day at 7","startTime":1249.32,"endTime":1253.12,"body":"an accountant would write. Keeping accurate records for your employees is just good"},{"speaker":"so that I get it every day now, every day at 7","startTime":1253.12,"endTime":1255.33,"body":"practice. It's a legal requirement."},{"speaker":"so that I get it every day now, every day at 7","startTime":1256.77,"endTime":1260.57,"body":"Excuse me, my camera's just playing up. In"},{"speaker":"so that I get it every day now, every day at 7","startTime":1260.57,"endTime":1264.41,"body":"Australia, you need to track several key details to stay compliant. And you can"},{"speaker":"so that I get it every day now, every day at 7","startTime":1264.41,"endTime":1267.93,"body":"see it sounds like a human's written. And then we have the LinkedIn one"},{"speaker":"so that I get it every day now, every day at 7","startTime":1267.93,"endTime":1271.45,"body":"different format for different social media. When managing"},{"speaker":"so that I get it every day now, every day at 7","startTime":1271.45,"endTime":1275.25,"body":"employees, keeping accurate records is essential for compliance and effective. Here are"},{"speaker":"so that I get it every day now, every day at 7","startTime":1275.25,"endTime":1278.8899999999999,"body":"some key records you should maintain. And lastly, Google My"},{"speaker":"so that I get it every day now, every day at 7","startTime":1278.8899999999999,"endTime":1282.54,"body":"business. Now, in this case, the business is in Adelaide. So hey there,"},{"speaker":"so that I get it every day now, every day at 7","startTime":1282.54,"endTime":1286.18,"body":"business owners in Adelaide, because we're working on an SEO principle, we want"},{"speaker":"so that I get it every day now, every day at 7","startTime":1286.18,"endTime":1289.98,"body":"these posts to show up on Google in Adelaide"},{"speaker":"so that I get it every day now, every day at 7","startTime":1290.06,"endTime":1293.5,"body":"in the local area. So we've trained it to do that."},{"speaker":"so that I get it every day now, every day at 7","startTime":1293.74,"endTime":1297.1,"body":"So you can see the power of this automation"},{"speaker":"so that I get it every day now, every day at 7","startTime":1297.26,"endTime":1300.62,"body":"every single day. This content is being created"},{"speaker":"so that I get it every day now, every day at 7","startTime":1301.1,"endTime":1303.66,"body":"by the automation and the AI together."},{"speaker":"so that I get it every day now, every day at 7","startTime":1307.35,"endTime":1311.07,"body":"But it's key that when you start to do these sorts of things, you think"},{"speaker":"so that I get it every day now, every day at 7","startTime":1311.07,"endTime":1314.91,"body":"about how you're going to do it. So in this case, we're writing"},{"speaker":"so that I get it every day now, every day at 7","startTime":1314.91,"endTime":1318.55,"body":"articles for a news site, we're going to Google"},{"speaker":"so that I get it every day now, every day at 7","startTime":1318.55,"endTime":1322.109,"body":"News and I'm thinking, okay, I want to get some information from Google News about"},{"speaker":"so that I get it every day now, every day at 7","startTime":1322.109,"endTime":1325.55,"body":"a particular topic. Let's say fires in Australia. Anytime an article about"},{"speaker":"so that I get it every day now, every day at 7","startTime":1325.55,"endTime":1329.31,"body":"fires in Australia comes up, my automation, my AI will go and check"},{"speaker":"so that I get it every day now, every day at 7","startTime":1329.31,"endTime":1332.71,"body":"that. And then it's going to send it to ChatGPT and it's going to write"},{"speaker":"so that I get it every day now, every day at 7","startTime":1332.71,"endTime":1336.03,"body":"a new title for that article. Then it's going to rewrite the article as if"},{"speaker":"so that I get it every day now, every day at 7","startTime":1336.03,"endTime":1338.95,"body":"it's the news person. So it's going to do it as a"},{"speaker":"so that I get it every day now, every day at 7","startTime":1339.43,"endTime":1343.11,"body":"newsreader or a journalist. Then it's going to go and get a stock"},{"speaker":"so that I get it every day now, every day at 7","startTime":1343.11,"endTime":1346.51,"body":"image for free so that I don't have to pay for it. Then it's going"},{"speaker":"so that I get it every day now, every day at 7","startTime":1346.51,"endTime":1349.27,"body":"to compile all that to make it ready to post, and then it's going to"},{"speaker":"so that I get it every day now, every day at 7","startTime":1349.27,"endTime":1352.87,"body":"post to my website. Now, by laying it out like this,"},{"speaker":"so that I get it every day now, every day at 7","startTime":1353.75,"endTime":1356.35,"body":"it means that I can see where I need to do things. So first of"},{"speaker":"so that I get it every day now, every day at 7","startTime":1356.35,"endTime":1359.35,"body":"all that the RSS feed, but then I need ChatGPT to do that bit of"},{"speaker":"so that I get it every day now, every day at 7","startTime":1359.35,"endTime":1362.61,"body":"writing and that bit of writing. Then I need unsplash or pexels to get a"},{"speaker":"so that I get it every day now, every day at 7","startTime":1362.61,"endTime":1366.29,"body":"stock image and then I need to compile the HTML that's back to my"},{"speaker":"so that I get it every day now, every day at 7","startTime":1366.29,"endTime":1369.8899999999999,"body":"JSON that I mentioned before, which is a wonderful little thing when you learn how"},{"speaker":"so that I get it every day now, every day at 7","startTime":1369.8899999999999,"endTime":1373.1299999999999,"body":"to use it and then finally got to post it to WordPress. But I can"},{"speaker":"so that I get it every day now, every day at 7","startTime":1373.1299999999999,"endTime":1376.57,"body":"see where I'm missing steps as well. So if you're going to start using AI"},{"speaker":"so that I get it every day now, every day at 7","startTime":1376.57,"endTime":1380.37,"body":"and automation together, think about planning out what it"},{"speaker":"so that I get it every day now, every day at 7","startTime":1380.37,"endTime":1383.25,"body":"is you're trying to do. And what I always say to people is, what's your"},{"speaker":"so that I get it every day now, every day at 7","startTime":1383.25,"endTime":1386.85,"body":"biggest problem? What do you do every day? What do you do all the"},{"speaker":"so that I get it every day now, every day at 7","startTime":1386.85,"endTime":1390.47,"body":"time that you could automate? What could you get AI"},{"speaker":"so that I get it every day now, every day at 7","startTime":1390.47,"endTime":1394.31,"body":"to do for you? Like social media posting? There's a"},{"speaker":"so that I get it every day now, every day at 7","startTime":1394.31,"endTime":1397.71,"body":"lot of sites where you might want to do your own Instagram because that's your"},{"speaker":"so that I get it every day now, every day at 7","startTime":1397.71,"endTime":1400.99,"body":"thing, but you really don't want to do Facebook, but you really should be posting"},{"speaker":"so that I get it every day now, every day at 7","startTime":1400.99,"endTime":1404.79,"body":"there. That's where these tools come in so powerfully."},{"speaker":"so that I get it every day now, every day at 7","startTime":1406.15,"endTime":1409.95,"body":"So I'm inherently lazy as Dixie and pretty well anyone else"},{"speaker":"so that I get it every day now, every day at 7","startTime":1409.95,"endTime":1413.75,"body":"will tell you if I can find a way to get AI to"},{"speaker":"so that I get it every day now, every day at 7","startTime":1413.75,"endTime":1417.45,"body":"do it for me, I will. So here's a little problem I had. I wanted"},{"speaker":"so that I get it every day now, every day at 7","startTime":1417.45,"endTime":1420.8899999999999,"body":"to produce some videos for my social media feeds. And if you look at my"},{"speaker":"so that I get it every day now, every day at 7","startTime":1421.1299999999999,"endTime":1424.49,"body":"Facebook or my LinkedIn or whatever, you'll see these videos. They're actually there."},{"speaker":"so that I get it every day now, every day at 7","startTime":1425.05,"endTime":1428.57,"body":"I went to ChatGPT and I got it to come up with the topics for"},{"speaker":"so that I get it every day now, every day at 7","startTime":1428.57,"endTime":1432.29,"body":"the videos. I then loaded them in a Google sheet. I got AI to"},{"speaker":"so that I get it every day now, every day at 7","startTime":1432.29,"endTime":1435.33,"body":"write a script for the videos and then save them back to the sheet. So"},{"speaker":"so that I get it every day now, every day at 7","startTime":1435.33,"endTime":1438.8899999999999,"body":"I had them stored. Now I really had a hundred"},{"speaker":"so that I get it every day now, every day at 7","startTime":1438.8899999999999,"endTime":1441.25,"body":"topics there that I had to write. And I was thinking, how am I going"},{"speaker":"so that I get it every day now, every day at 7","startTime":1441.25,"endTime":1444.25,"body":"to do this? What I realized is I could actually set it to run every"},{"speaker":"so that I get it every day now, every day at 7","startTime":1444.25,"endTime":1447.61,"body":"two minutes. So 10 o' clock at night I went run every two minutes and"},{"speaker":"so that I get it every day now, every day at 7","startTime":1447.61,"endTime":1450.93,"body":"I went to bed and I got up the next morning and I had a"},{"speaker":"so that I get it every day now, every day at 7","startTime":1450.93,"endTime":1454.77,"body":"hundred videos all written for me. So let's have"},{"speaker":"so that I get it every day now, every day at 7","startTime":1454.77,"endTime":1458.41,"body":"a little look at how that worked. So here we are in chatgpt in the"},{"speaker":"so that I get it every day now, every day at 7","startTime":1458.41,"endTime":1461.01,"body":"black. This is where it came up with the topics. I copied and pasted them"},{"speaker":"so that I get it every day now, every day at 7","startTime":1461.01,"endTime":1464.33,"body":"into a spreadsheet. It then went away using my little"},{"speaker":"so that I get it every day now, every day at 7","startTime":1464.33,"endTime":1468.1299999999999,"body":"automation and saved this in the article list, which is actually the"},{"speaker":"so that I get it every day now, every day at 7","startTime":1468.1299999999999,"endTime":1471.85,"body":"video script. I copy and paste 10 of them at a time into my"},{"speaker":"so that I get it every day now, every day at 7","startTime":1471.85,"endTime":1475.49,"body":"auto queue, which is my elgato prompter, and then I record"},{"speaker":"so that I get it every day now, every day at 7","startTime":1475.49,"endTime":1479.33,"body":"them on my camera. I then load those into descript and it"},{"speaker":"so that I get it every day now, every day at 7","startTime":1479.33,"endTime":1483.05,"body":"takes me about two minutes to use descript to cut them. It takes on my"},{"speaker":"so that I get it every day now, every day at 7","startTime":1483.05,"endTime":1486.21,"body":"ums and ahs out, it fixes my audio, does all those things,"},{"speaker":"so that I get it every day now, every day at 7","startTime":1487.17,"endTime":1490.85,"body":"and hey presto, I've got a nice video and I'm able to then"},{"speaker":"so that I get it every day now, every day at 7","startTime":1490.85,"endTime":1494.61,"body":"upload it to wherever I want to use it. So"},{"speaker":"so that I get it every day now, every day at 7","startTime":1494.83,"endTime":1498.67,"body":"I've used AI to speed the process up considerably without me"},{"speaker":"so that I get it every day now, every day at 7","startTime":1498.67,"endTime":1502.31,"body":"having to be involved, Although there is still a lot of manual stuff goes on"},{"speaker":"so that I get it every day now, every day at 7","startTime":1502.31,"endTime":1506.03,"body":"here. But as I said, I'm inherently lazy. So"},{"speaker":"so that I get it every day now, every day at 7","startTime":1506.83,"endTime":1510.51,"body":"you can do it better. Let's face facts, Agent can actually"},{"speaker":"so that I get it every day now, every day at 7","startTime":1510.749,"endTime":1514.43,"body":"take those video scripts, create a virtual you using"},{"speaker":"so that I get it every day now, every day at 7","startTime":1514.43,"endTime":1518.23,"body":"your own voice cloned, and then post it out social media"},{"speaker":"so that I get it every day now, every day at 7","startTime":1518.23,"endTime":1522.02,"body":"for you. And that automation can run on once a"},{"speaker":"so that I get it every day now, every day at 7","startTime":1522.02,"endTime":1525.18,"body":"day, or it can run every two minutes and post a video"},{"speaker":"so that I get it every day now, every day at 7","startTime":1526.06,"endTime":1529.86,"body":"every two minutes on the dot out to the world if"},{"speaker":"so that I get it every day now, every day at 7","startTime":1529.86,"endTime":1533.1399999999999,"body":"you really wanted to. Now, that's probably overkill, but the fact of the matter is"},{"speaker":"so that I get it every day now, every day at 7","startTime":1533.1399999999999,"endTime":1535.74,"body":"it can be done. And that's what I'm trying to show you here."},{"speaker":"so that I get it every day now, every day at 7","startTime":1536.86,"endTime":1540.1399999999999,"body":"So let's have a look at how that works. You'll see the first three slides"},{"speaker":"so that I get it every day now, every day at 7","startTime":1540.1399999999999,"endTime":1543.82,"body":"are the same, but then you'll see the virtual me that's"},{"speaker":"so that I get it every day now, every day at 7","startTime":1543.82,"endTime":1547.59,"body":"taken from a video of me. It's cloned me and"},{"speaker":"so that I get it every day now, every day at 7","startTime":1547.83,"endTime":1551.55,"body":"it's made this virtual me with eye contact directly with the camera so"},{"speaker":"so that I get it every day now, every day at 7","startTime":1551.55,"endTime":1555.35,"body":"that you can see me staring at the camera. Then it's collected the"},{"speaker":"so that I get it every day now, every day at 7","startTime":1555.35,"endTime":1559.15,"body":"script from the spreadsheet and it's done the"},{"speaker":"so that I get it every day now, every day at 7","startTime":1559.15,"endTime":1562.91,"body":"vertical video and we get the vertical video out the other end. Now, the"},{"speaker":"so that I get it every day now, every day at 7","startTime":1562.91,"endTime":1566.27,"body":"biggest problem I have actually at the moment is that it has a really hard"},{"speaker":"so that I get it every day now, every day at 7","startTime":1566.27,"endTime":1570.07,"body":"time planning my voice. But this is just a quick one. I did and I"},{"speaker":"so that I get it every day now, every day at 7","startTime":1570.07,"endTime":1572.67,"body":"didn't do all the spacing in it, but let's see if you can hear this"},{"speaker":"so that I get it every day now, every day at 7","startTime":1572.67,"endTime":1573.75,"body":"one session with me."},{"speaker":"so that I get it every day now, every day at 7","startTime":1576.48,"endTime":1580.16,"body":"We start by mapping your goals. We pick one key metric to improve"},{"speaker":"so that I get it every day now, every day at 7","startTime":1580.4,"endTime":1584.0,"body":"this. Keeps things focused and no guesswork, no long"},{"speaker":"so that I get it every day now, every day at 7","startTime":1584.0,"endTime":1587.8,"body":"reports, gathering data. Okay, so hopefully you heard that. If you didn't,"},{"speaker":"so that I get it every day now, every day at 7","startTime":1587.8,"endTime":1590.039,"body":"it doesn't matter. I'll put it up and you can have a listen to it"},{"speaker":"so that I get it every day now, every day at 7","startTime":1590.039,"endTime":1593.48,"body":"later. But it sounds a lot like me. But I didn't put the"},{"speaker":"so that I get it every day now, every day at 7","startTime":1593.48,"endTime":1597.12,"body":"spacing in the video script, that's something anyone can fix. As you"},{"speaker":"so that I get it every day now, every day at 7","startTime":1597.12,"endTime":1600.87,"body":"understand, it's just a matter of putting a few more spaces and breaks in it."},{"speaker":"so that I get it every day now, every day at 7","startTime":1600.87,"endTime":1603.79,"body":"But the key thing here is this can run"},{"speaker":"so that I get it every day now, every day at 7","startTime":1604.27,"endTime":1608.03,"body":"automatically without me. I don't need to be the face"},{"speaker":"so that I get it every day now, every day at 7","startTime":1608.51,"endTime":1612.35,"body":"of the videos anymore for these short video clips. Now you might"},{"speaker":"so that I get it every day now, every day at 7","startTime":1612.35,"endTime":1616.11,"body":"say it's not me speaking, and you're right. If this was a show reel,"},{"speaker":"so that I get it every day now, every day at 7","startTime":1616.19,"endTime":1620.03,"body":"it's not suitable. But if you think about TikTok or"},{"speaker":"so that I get it every day now, every day at 7","startTime":1620.51,"endTime":1624.35,"body":"Instagram Reels, most people don't know what you"},{"speaker":"so that I get it every day now, every day at 7","startTime":1624.35,"endTime":1628.0,"body":"sound like. They don't understand that because they've probably never"},{"speaker":"so that I get it every day now, every day at 7","startTime":1628.0,"endTime":1631.4,"body":"seen you before. The majority of the market that you need to reach"},{"speaker":"so that I get it every day now, every day at 7","startTime":1631.8799999999999,"endTime":1635.6399999999999,"body":"doesn't know you, so it doesn't matter quite as much."},{"speaker":"so that I get it every day now, every day at 7","startTime":1635.96,"endTime":1639.72,"body":"But I'll tell you this now, within the next 12 months to 18"},{"speaker":"so that I get it every day now, every day at 7","startTime":1639.72,"endTime":1643.48,"body":"months, you won't be able to tell the difference between the real me"},{"speaker":"so that I get it every day now, every day at 7","startTime":1643.6399999999999,"endTime":1647.32,"body":"and the virtual me, because the technology is changing that quickly."},{"speaker":"so that I get it every day now, every day at 7","startTime":1647.32,"endTime":1651.12,"body":"Each week we meet on. Okay, so let's have a look at some"},{"speaker":"so that I get it every day now, every day at 7","startTime":1651.12,"endTime":1654.77,"body":"automation tools that you can try. Make is the one I've just been showing you."},{"speaker":"so that I get it every day now, every day at 7","startTime":1654.77,"endTime":1658.45,"body":"It's a really great place to start. Zapier most people are familiar with because it's"},{"speaker":"so that I get it every day now, every day at 7","startTime":1658.45,"endTime":1662.21,"body":"been around for a while. Zoho Flow n Charge, happily connect and"},{"speaker":"so that I get it every day now, every day at 7","startTime":1662.21,"endTime":1666.01,"body":"N8N. And I'm going to go into N8N a little bit more in the"},{"speaker":"so that I get it every day now, every day at 7","startTime":1666.01,"endTime":1669.69,"body":"next section. These are all fantastic tools. They"},{"speaker":"so that I get it every day now, every day at 7","startTime":1669.69,"endTime":1673.25,"body":"can all do amazing things. I just found personally for me,"},{"speaker":"so that I get it every day now, every day at 7","startTime":1673.25,"endTime":1677.09,"body":"creating automations and leveraging the AI to put content"},{"speaker":"so that I get it every day now, every day at 7","startTime":1677.09,"endTime":1680.94,"body":"places and do all sorts of things. And believe me, just writing content is probably"},{"speaker":"so that I get it every day now, every day at 7","startTime":1680.94,"endTime":1684.58,"body":"the simplest application of this. It can get an email form"},{"speaker":"so that I get it every day now, every day at 7","startTime":1684.82,"endTime":1688.1399999999999,"body":"and for example, I have a survey that people fill in. When they fill in"},{"speaker":"so that I get it every day now, every day at 7","startTime":1688.1399999999999,"endTime":1691.58,"body":"the survey, it takes their answers. It takes a ChatGPT and"},{"speaker":"so that I get it every day now, every day at 7","startTime":1691.58,"endTime":1695.3799999999999,"body":"evaluates the answers, it produces a report and then it emails the report"},{"speaker":"so that I get it every day now, every day at 7","startTime":1695.459,"endTime":1698.58,"body":"to them based on their answers. So there is just an"},{"speaker":"so that I get it every day now, every day at 7","startTime":1698.58,"endTime":1702.02,"body":"unlimited amount of things that you can do using automation."},{"speaker":"so that I get it every day now, every day at 7","startTime":1703.7,"endTime":1707.52,"body":"Okay, so level three, and"},{"speaker":"so that I get it every day now, every day at 7","startTime":1707.52,"endTime":1711.28,"body":"this is where the world is right now and moving"},{"speaker":"so that I get it every day now, every day at 7","startTime":1711.28,"endTime":1714.8799999999999,"body":"really fast, and that is AI agents. This is where we let"},{"speaker":"so that I get it every day now, every day at 7","startTime":1714.8799999999999,"endTime":1718.68,"body":"AI think and do the work by itself."},{"speaker":"so that I get it every day now, every day at 7","startTime":1719.72,"endTime":1723.56,"body":"Now a lot of people think AI, as I said, is"},{"speaker":"so that I get it every day now, every day at 7","startTime":1723.6399999999999,"endTime":1726.52,"body":"that little tiny Shallow pool of ChatGPT,"},{"speaker":"so that I get it every day now, every day at 7","startTime":1727.56,"endTime":1730.84,"body":"but it's gone so much further than this. And you'll hear about"},{"speaker":"so that I get it every day now, every day at 7","startTime":1730.84,"endTime":1734.46,"body":"agentic AI and AI agents and there's numerous"},{"speaker":"so that I get it every day now, every day at 7","startTime":1734.46,"endTime":1738.26,"body":"terms that you'll hear around the place. But let's have a look at"},{"speaker":"so that I get it every day now, every day at 7","startTime":1738.26,"endTime":1741.98,"body":"what they are and how they can help us in our business. So what's the"},{"speaker":"so that I get it every day now, every day at 7","startTime":1741.98,"endTime":1745.82,"body":"difference between AI automations and AI agents, the"},{"speaker":"so that I get it every day now, every day at 7","startTime":1745.82,"endTime":1749.499,"body":"key thing here is that AI agents can interpret what you're"},{"speaker":"so that I get it every day now, every day at 7","startTime":1749.499,"endTime":1753.02,"body":"asking it to do and make its own decisions about how it does that."},{"speaker":"so that I get it every day now, every day at 7","startTime":1753.58,"endTime":1757.02,"body":"So let's have a look at this little N8N diagram here. We've got a chat"},{"speaker":"so that I get it every day now, every day at 7","startTime":1757.02,"endTime":1760.3,"body":"message, so you can write to it or you can actually speak to it. Quite"},{"speaker":"so that I get it every day now, every day at 7","startTime":1760.3,"endTime":1764.03,"body":"frankly, it goes in the agent and then it's got an"},{"speaker":"so that I get it every day now, every day at 7","startTime":1764.03,"endTime":1767.35,"body":"OpenAI model connected to it. Now, you could choose OpenAI, you could choose"},{"speaker":"so that I get it every day now, every day at 7","startTime":1767.35,"endTime":1771.15,"body":"Perplexity, you could use Grok, you can use anyone, doesn't matter, whichever AI you want"},{"speaker":"so that I get it every day now, every day at 7","startTime":1771.15,"endTime":1774.99,"body":"to use. And it's got a Google Calendar tool and a Gmail tool"},{"speaker":"so that I get it every day now, every day at 7","startTime":1774.99,"endTime":1778.19,"body":"connected to it. So what does that mean? I can write,"},{"speaker":"so that I get it every day now, every day at 7","startTime":1778.51,"endTime":1781.55,"body":"check my calendar, and if I've got anything on tomorrow,"},{"speaker":"so that I get it every day now, every day at 7","startTime":1782.11,"endTime":1785.95,"body":"send what I've got on to Steve in an email and this will"},{"speaker":"so that I get it every day now, every day at 7","startTime":1785.95,"endTime":1789.36,"body":"just go away. It will check my calendar. If I've got something on, it will"},{"speaker":"so that I get it every day now, every day at 7","startTime":1789.36,"endTime":1792.96,"body":"find Steve in my Gmail, it will create an email and send"},{"speaker":"so that I get it every day now, every day at 7","startTime":1792.96,"endTime":1796.4,"body":"what I've got on tomorrow to Steve in an email."},{"speaker":"so that I get it every day now, every day at 7","startTime":1796.96,"endTime":1800.32,"body":"Now what if I haven't got anything on? It doesn't send"},{"speaker":"so that I get it every day now, every day at 7","startTime":1800.8,"endTime":1804.4,"body":"anything because it knows it can actually"},{"speaker":"so that I get it every day now, every day at 7","startTime":1804.48,"endTime":1807.84,"body":"think. So whereas an automation goes step,"},{"speaker":"so that I get it every day now, every day at 7","startTime":1809.28,"endTime":1812.16,"body":"agents go step, no, stop,"},{"speaker":"so that I get it every day now, every day at 7","startTime":1812.97,"endTime":1816.81,"body":"step. Oh, okay, send that there. So this is the beauty of"},{"speaker":"so that I get it every day now, every day at 7","startTime":1816.81,"endTime":1820.41,"body":"agents, is they can think for themselves. So let's look a little further"},{"speaker":"so that I get it every day now, every day at 7","startTime":1820.49,"endTime":1824.33,"body":"what that really means. This is not the perfect diagram. I apologize"},{"speaker":"so that I get it every day now, every day at 7","startTime":1824.33,"endTime":1827.77,"body":"for this, but hopefully you can see it. You'll see we've got Telegram as the"},{"speaker":"so that I get it every day now, every day at 7","startTime":1827.77,"endTime":1831.61,"body":"trigger at the start. So you can speak to Telegram or you can"},{"speaker":"so that I get it every day now, every day at 7","startTime":1831.61,"endTime":1835.29,"body":"type a message to Telegram and it will convert the speaking"},{"speaker":"so that I get it every day now, every day at 7","startTime":1835.29,"endTime":1838.98,"body":"to text and it will feed it into the ultimate agent. And the agent"},{"speaker":"so that I get it every day now, every day at 7","startTime":1838.98,"endTime":1842.82,"body":"then can interpret what you've asked it to do and use"},{"speaker":"so that I get it every day now, every day at 7","startTime":1843.06,"endTime":1846.82,"body":"any one of the tools that it's already connected to. So along the"},{"speaker":"so that I get it every day now, every day at 7","startTime":1846.82,"endTime":1850.54,"body":"bottom you'll see it's still using OpenAI, but we've got an email agent, a"},{"speaker":"so that I get it every day now, every day at 7","startTime":1850.54,"endTime":1854.02,"body":"calendar agent, a contact agent, a content creation agent,"},{"speaker":"so that I get it every day now, every day at 7","startTime":1854.18,"endTime":1857.98,"body":"a travel agent, a calculator, a caller agent. Yes, it can make phone"},{"speaker":"so that I get it every day now, every day at 7","startTime":1857.98,"endTime":1861.74,"body":"calls in real voices for you. You don't need to pick up the phone. You"},{"speaker":"so that I get it every day now, every day at 7","startTime":1861.74,"endTime":1865.23,"body":"might get it to call and book a time with someone. Of course, you tell"},{"speaker":"so that I get it every day now, every day at 7","startTime":1865.23,"endTime":1868.91,"body":"the AI agent to say it's an AI agent, but people don't mind because"},{"speaker":"so that I get it every day now, every day at 7","startTime":1868.91,"endTime":1872.71,"body":"they're only booking a time to have a call with you. So in this"},{"speaker":"so that I get it every day now, every day at 7","startTime":1872.71,"endTime":1876.55,"body":"case, I could basically open up my Telegraph program on my phone and"},{"speaker":"so that I get it every day now, every day at 7","startTime":1876.55,"endTime":1880.15,"body":"say, please check my calendar. And"},{"speaker":"so that I get it every day now, every day at 7","startTime":1880.31,"endTime":1884.07,"body":"if I've got Something on tomorrow, can you call"},{"speaker":"so that I get it every day now, every day at 7","startTime":1884.31,"endTime":1887.19,"body":"Steve and tell him what I've got on?"},{"speaker":"so that I get it every day now, every day at 7","startTime":1888.23,"endTime":1891.74,"body":"Or I might say, can you go to my email,"},{"speaker":"so that I get it every day now, every day at 7","startTime":1892.3799999999999,"endTime":1896.06,"body":"see what the latest news from Google that has been sent to me is,"},{"speaker":"so that I get it every day now, every day at 7","startTime":1896.7,"endTime":1900.42,"body":"and then write an article about that and email it to"},{"speaker":"so that I get it every day now, every day at 7","startTime":1900.42,"endTime":1903.9,"body":"me and it can go away. It'll go down to the email."},{"speaker":"so that I get it every day now, every day at 7","startTime":1903.9,"endTime":1907.1,"body":"It'll look for the latest email from Google from your Google news,"},{"speaker":"so that I get it every day now, every day at 7","startTime":1907.42,"endTime":1911.18,"body":"it'll see what that article's about. It'll then send it to the content creator"},{"speaker":"so that I get it every day now, every day at 7","startTime":1911.18,"endTime":1914.9,"body":"agent, the content creator agent will write that content and then it'll"},{"speaker":"so that I get it every day now, every day at 7","startTime":1914.9,"endTime":1917.94,"body":"send it back to the email agent and the email agent will email it to"},{"speaker":"so that I get it every day now, every day at 7","startTime":1917.94,"endTime":1921.7,"body":"you. So this is the beautiful thing about agencies that they can"},{"speaker":"so that I get it every day now, every day at 7","startTime":1921.7,"endTime":1925.5,"body":"think for themselves. And this is the bit that I love"},{"speaker":"so that I get it every day now, every day at 7","startTime":1925.5,"endTime":1928.9,"body":"so much, is because the whole concept is"},{"speaker":"so that I get it every day now, every day at 7","startTime":1928.9,"endTime":1932.02,"body":"basically bottomless, you can achieve"},{"speaker":"so that I get it every day now, every day at 7","startTime":1932.58,"endTime":1936.3799999999999,"body":"anything with these. Now, the way I like to think about this, and"},{"speaker":"so that I get it every day now, every day at 7","startTime":1936.3799999999999,"endTime":1939.42,"body":"I'll demonstrate this a little bit later on, is that this is like a team"},{"speaker":"so that I get it every day now, every day at 7","startTime":1939.42,"endTime":1942.58,"body":"of people. Your ultimate assistant in this case"},{"speaker":"so that I get it every day now, every day at 7","startTime":1942.98,"endTime":1946.77,"body":"is your business manager. You walk into your business manager and"},{"speaker":"so that I get it every day now, every day at 7","startTime":1946.77,"endTime":1950.57,"body":"you say, oh, hi, today I'd like some posts done"},{"speaker":"so that I get it every day now, every day at 7","startTime":1950.57,"endTime":1954.41,"body":"for the upcoming conference. And then that manager goes away and contacts"},{"speaker":"so that I get it every day now, every day at 7","startTime":1954.41,"endTime":1958.25,"body":"the content writer and the content writer writes that content. And then they"},{"speaker":"so that I get it every day now, every day at 7","startTime":1958.25,"endTime":1961.61,"body":"contact the social media person. The social media person puts the posts together"},{"speaker":"so that I get it every day now, every day at 7","startTime":1961.85,"endTime":1965.65,"body":"and then they get posted. But you don't do any of that work, do you?"},{"speaker":"so that I get it every day now, every day at 7","startTime":1965.65,"endTime":1969.37,"body":"You just tell the business manager that this is what you want done today"},{"speaker":"so that I get it every day now, every day at 7","startTime":1969.37,"endTime":1973.12,"body":"and then they take care of that for you. That's what this is. This"},{"speaker":"so that I get it every day now, every day at 7","startTime":1973.12,"endTime":1975.48,"body":"is what AI agents are going to do for your business."},{"speaker":"so that I get it every day now, every day at 7","startTime":1977.4,"endTime":1980.6,"body":"So when we looked at that AI agent, we had the email agent down the"},{"speaker":"so that I get it every day now, every day at 7","startTime":1980.6,"endTime":1984.12,"body":"bottom. And what I've done here is I've actually zoomed in on the email"},{"speaker":"so that I get it every day now, every day at 7","startTime":1984.12,"endTime":1987.84,"body":"agent. You can see the entry point here. When executed by"},{"speaker":"so that I get it every day now, every day at 7","startTime":1987.84,"endTime":1991.16,"body":"another workflow, and that's where we called it on the previous one,"},{"speaker":"so that I get it every day now, every day at 7","startTime":1991.56,"endTime":1995.28,"body":"the email agent itself is also an agent. It can"},{"speaker":"so that I get it every day now, every day at 7","startTime":1995.28,"endTime":1998.92,"body":"think, and underneath that it has a range of tools and options it can do."},{"speaker":"so that I get it every day now, every day at 7","startTime":1999.19,"endTime":2002.99,"body":"It can send an email, it can reply an email, it can"},{"speaker":"so that I get it every day now, every day at 7","startTime":2002.99,"endTime":2006.6299999999999,"body":"label an email, create a draft, get emails, get labels, and mark unread."},{"speaker":"so that I get it every day now, every day at 7","startTime":2007.11,"endTime":2010.47,"body":"And in this case, you'll notice it's using grok, which is the"},{"speaker":"so that I get it every day now, every day at 7","startTime":2010.71,"endTime":2014.23,"body":"AI that's been developed by Elon Musk, but"},{"speaker":"so that I get it every day now, every day at 7","startTime":2014.47,"endTime":2018.11,"body":"it's free. That's one of the reasons people often use it, by the way. So"},{"speaker":"so that I get it every day now, every day at 7","startTime":2018.11,"endTime":2021.95,"body":"it actually allows us to execute a whole range of"},{"speaker":"so that I get it every day now, every day at 7","startTime":2021.95,"endTime":2025.43,"body":"things. So when we say check the email and send email,"},{"speaker":"so that I get it every day now, every day at 7","startTime":2025.78,"endTime":2029.18,"body":"it goes. The AI agent goes down to the check, get"},{"speaker":"so that I get it every day now, every day at 7","startTime":2029.18,"endTime":2032.86,"body":"emails, little option there, the tool and then when it's got"},{"speaker":"so that I get it every day now, every day at 7","startTime":2032.86,"endTime":2035.82,"body":"the email, then it's able to go to the send email and it sends the"},{"speaker":"so that I get it every day now, every day at 7","startTime":2035.82,"endTime":2038.74,"body":"email. So each agent can have"},{"speaker":"so that I get it every day now, every day at 7","startTime":2039.06,"endTime":2042.58,"body":"agents and agents have tools"},{"speaker":"so that I get it every day now, every day at 7","startTime":2042.66,"endTime":2046.1,"body":"and those tools allow it to do jobs again."},{"speaker":"so that I get it every day now, every day at 7","startTime":2046.58,"endTime":2050.3799999999997,"body":"AI is just crazy what you can do now. So"},{"speaker":"so that I get it every day now, every day at 7","startTime":2050.3799999999997,"endTime":2053.2599999999998,"body":"to give you an example of how this might work for your business, you've got"},{"speaker":"so that I get it every day now, every day at 7","startTime":2053.2599999999998,"endTime":2056.93,"body":"your boss agent, that's your business manager, and then you might have"},{"speaker":"so that I get it every day now, every day at 7","startTime":2057.17,"endTime":2060.77,"body":"four other agents underneath you. And I've expanded two here."},{"speaker":"so that I get it every day now, every day at 7","startTime":2060.93,"endTime":2064.6099999999997,"body":"I've got a content manager and a travel manager. Now"},{"speaker":"so that I get it every day now, every day at 7","startTime":2064.6099999999997,"endTime":2067.89,"body":"under the content manager, I've got some other agents. I've got one that writes content,"},{"speaker":"so that I get it every day now, every day at 7","startTime":2067.97,"endTime":2071.25,"body":"one that writes social media, one that does press releases, and"},{"speaker":"so that I get it every day now, every day at 7","startTime":2071.89,"endTime":2075.73,"body":"one that does email marketing. So I can walk into"},{"speaker":"so that I get it every day now, every day at 7","startTime":2075.73,"endTime":2079.33,"body":"the boss agents and say, I want to create some content for social media"},{"speaker":"so that I get it every day now, every day at 7","startTime":2079.5699999999997,"endTime":2083.42,"body":"about this topic. And it will go down to the content manager and say, I"},{"speaker":"so that I get it every day now, every day at 7","startTime":2083.42,"endTime":2087.1,"body":"want some content done for social media about this topic. And then"},{"speaker":"so that I get it every day now, every day at 7","startTime":2087.1,"endTime":2090.42,"body":"it will. That content manager agent will go down to the content writer and say,"},{"speaker":"so that I get it every day now, every day at 7","startTime":2090.42,"endTime":2094.22,"body":"we need this content, which will then send it up to content manager. You'll send"},{"speaker":"so that I get it every day now, every day at 7","startTime":2094.22,"endTime":2097.94,"body":"it back to the social media manager and then the social media manager"},{"speaker":"so that I get it every day now, every day at 7","startTime":2097.94,"endTime":2101.54,"body":"will post that or add pictures or whatever it needs to do. Our"},{"speaker":"so that I get it every day now, every day at 7","startTime":2101.54,"endTime":2105.38,"body":"travel manager, for example, might be tied into travel sites. And you can"},{"speaker":"so that I get it every day now, every day at 7","startTime":2105.38,"endTime":2109.22,"body":"do this right now. And it will go to the travel agent, basically,"},{"speaker":"so that I get it every day now, every day at 7","startTime":2109.3,"endTime":2113.06,"body":"and the travel agent will go and search for flights that you need"},{"speaker":"so that I get it every day now, every day at 7","startTime":2113.22,"endTime":2116.5,"body":"or accommodation that you need or whatever you need, and can book it"},{"speaker":"so that I get it every day now, every day at 7","startTime":2116.98,"endTime":2120.62,"body":"directly because you can link straight into a lot of the travel sites"},{"speaker":"so that I get it every day now, every day at 7","startTime":2120.62,"endTime":2124.46,"body":"now. And then you might have a local specialist who gives you a"},{"speaker":"so that I get it every day now, every day at 7","startTime":2124.46,"endTime":2128.2599999999998,"body":"breakdown on what it's like in that country, what the cultural differences are,"},{"speaker":"so that I get it every day now, every day at 7","startTime":2128.5,"endTime":2132.22,"body":"some things, places to eat, all sorts of things. So they put together a report"},{"speaker":"so that I get it every day now, every day at 7","startTime":2132.22,"endTime":2134.54,"body":"for you so that when you arrive in the country, you have a whole lot"},{"speaker":"so that I get it every day now, every day at 7","startTime":2134.54,"endTime":2138.24,"body":"of information. So the agentic"},{"speaker":"so that I get it every day now, every day at 7","startTime":2138.24,"endTime":2141.24,"body":"side of AI, the third level, as I call it,"},{"speaker":"so that I get it every day now, every day at 7","startTime":2141.96,"endTime":2145.68,"body":"is really starting to take off now. At the moment it"},{"speaker":"so that I get it every day now, every day at 7","startTime":2145.68,"endTime":2149.24,"body":"is broken down, you can see it's all being programmed up and we're attaching this"},{"speaker":"so that I get it every day now, every day at 7","startTime":2149.24,"endTime":2152.84,"body":"to that and attaching that to that within probably"},{"speaker":"so that I get it every day now, every day at 7","startTime":2152.92,"endTime":2156.68,"body":"12 to 18 months, max. I don't think you'll need to do it. I"},{"speaker":"so that I get it every day now, every day at 7","startTime":2156.68,"endTime":2160.44,"body":"think you'll just drag in an email component, put your email address in and"},{"speaker":"so that I get it every day now, every day at 7","startTime":2160.44,"endTime":2163.92,"body":"you're logging through your email account and it will do all the rest. You won't"},{"speaker":"so that I get it every day now, every day at 7","startTime":2163.92,"endTime":2167.44,"body":"need to actually say, I need to send, I need to do this."},{"speaker":"so that I get it every day now, every day at 7","startTime":2167.44,"endTime":2170.88,"body":"So just going back, I won't need to send, I won't need to email, won't"},{"speaker":"so that I get it every day now, every day at 7","startTime":2170.88,"endTime":2174.72,"body":"need to label. Like it will just know exactly what you want to"},{"speaker":"so that I get it every day now, every day at 7","startTime":2174.72,"endTime":2177.04,"body":"do will just save you all that time. So"},{"speaker":"so that I get it every day now, every day at 7","startTime":2178.4,"endTime":2182.24,"body":"the power of these is absolutely insane. So"},{"speaker":"so that I get it every day now, every day at 7","startTime":2182.24,"endTime":2185.88,"body":"AI change is dangerous, changes daily. Just like a"},{"speaker":"so that I get it every day now, every day at 7","startTime":2185.88,"endTime":2189.6,"body":"fire. When I'm on a fire, every time I turn around, something different's happening"},{"speaker":"so that I get it every day now, every day at 7","startTime":2189.6,"endTime":2192.89,"body":"and. And every time I wake up and I check the world of AI,"},{"speaker":"so that I get it every day now, every day at 7","startTime":2193.77,"endTime":2197.21,"body":"the AI is changing in a really big way."},{"speaker":"so that I get it every day now, every day at 7","startTime":2198.0099999999998,"endTime":2201.65,"body":"So from a business perspective, we really need to stop running from"},{"speaker":"so that I get it every day now, every day at 7","startTime":2201.65,"endTime":2205.49,"body":"it and we really need to dig in and think about how we"},{"speaker":"so that I get it every day now, every day at 7","startTime":2205.49,"endTime":2209.17,"body":"can use AI better to grow our businesses. What"},{"speaker":"so that I get it every day now, every day at 7","startTime":2209.17,"endTime":2212.49,"body":"we've been doing in the past, as I said, is often in the shallow end"},{"speaker":"so that I get it every day now, every day at 7","startTime":2212.49,"endTime":2216.21,"body":"of the pool of water. We're not even left the sides of the"},{"speaker":"so that I get it every day now, every day at 7","startTime":2216.21,"endTime":2220.0099999999998,"body":"pool. And there's so much more opportunity for your"},{"speaker":"so that I get it every day now, every day at 7","startTime":2220.0099999999998,"endTime":2223.57,"body":"business to grow using AI."},{"speaker":"so that I get it every day now, every day at 7","startTime":2226.29,"endTime":2229.65,"body":"Just to recap, we started out with our"},{"speaker":"so that I get it every day now, every day at 7","startTime":2229.65,"endTime":2233.09,"body":"LLMs. We had ChatGPT and the different models."},{"speaker":"so that I get it every day now, every day at 7","startTime":2233.25,"endTime":2236.93,"body":"We then had AI within specific tools that we could use,"},{"speaker":"so that I get it every day now, every day at 7","startTime":2237.0099999999998,"endTime":2240.53,"body":"like Descript or Invo or"},{"speaker":"so that I get it every day now, every day at 7","startTime":2240.69,"endTime":2244.37,"body":"castmagic, a whole range of tools. And then"},{"speaker":"so that I get it every day now, every day at 7","startTime":2244.37,"endTime":2248.21,"body":"we moved up where AI is in every program we're using, like Canva"},{"speaker":"so that I get it every day now, every day at 7","startTime":2248.21,"endTime":2251.93,"body":"or PowerPoint or Google Docs, whatever it"},{"speaker":"so that I get it every day now, every day at 7","startTime":2251.93,"endTime":2255.69,"body":"is. But that's where the majority of business people tend"},{"speaker":"so that I get it every day now, every day at 7","startTime":2255.69,"endTime":2258.97,"body":"to work. We then move to the next levels which, where we're using automation to"},{"speaker":"so that I get it every day now, every day at 7","startTime":2258.97,"endTime":2262.37,"body":"integrate AI with thousands of other"},{"speaker":"so that I get it every day now, every day at 7","startTime":2262.37,"endTime":2265.65,"body":"sites so that the AI has access to do things"},{"speaker":"so that I get it every day now, every day at 7","startTime":2265.97,"endTime":2269.81,"body":"on other sites. And believe me, it doesn't matter what tool you've"},{"speaker":"so that I get it every day now, every day at 7","startTime":2269.81,"endTime":2273.56,"body":"got, if it has an API, which most modern tools have,"},{"speaker":"so that I get it every day now, every day at 7","startTime":2273.96,"endTime":2277.52,"body":"you can use automation to tap into that site and"},{"speaker":"so that I get it every day now, every day at 7","startTime":2277.52,"endTime":2281.12,"body":"do something, whether it's making a booking on a"},{"speaker":"so that I get it every day now, every day at 7","startTime":2281.12,"endTime":2284.44,"body":"travel site or whether it's sending emails to someone"},{"speaker":"so that I get it every day now, every day at 7","startTime":2284.7599999999998,"endTime":2288.36,"body":"or producing images. Okay, creating AI"},{"speaker":"so that I get it every day now, every day at 7","startTime":2288.36,"endTime":2291.72,"body":"images, all of that stuff can be automated and"},{"speaker":"so that I get it every day now, every day at 7","startTime":2291.96,"endTime":2295.36,"body":"put wherever you want it to go. So I really love the"},{"speaker":"so that I get it every day now, every day at 7","startTime":2295.36,"endTime":2299.08,"body":"automation. But when we move into AI agents,"},{"speaker":"so that I get it every day now, every day at 7","startTime":2299.08,"endTime":2302.82,"body":"which is our third level now, we're really starting"},{"speaker":"so that I get it every day now, every day at 7","startTime":2302.82,"endTime":2305.54,"body":"to see the power of AI and how as"},{"speaker":"so that I get it every day now, every day at 7","startTime":2305.86,"endTime":2308.82,"body":"solopreneurs and small business owners, we can bring"},{"speaker":"so that I get it every day now, every day at 7","startTime":2309.3,"endTime":2311.7,"body":"dozens of stuff into our business"},{"speaker":"so that I get it every day now, every day at 7","startTime":2313.7,"endTime":2316.899,"body":"without actually having to have physical people there."},{"speaker":"so that I get it every day now, every day at 7","startTime":2317.38,"endTime":2320.58,"body":"Now you can have someone who is your specialist AI person"},{"speaker":"so that I get it every day now, every day at 7","startTime":2320.98,"endTime":2324.54,"body":"who builds these AI agents for you or manages your AI"},{"speaker":"so that I get it every day now, every day at 7","startTime":2324.54,"endTime":2328.24,"body":"agents. Of course, that's what people like myself do. But"},{"speaker":"so that I get it every day now, every day at 7","startTime":2328.64,"endTime":2332.28,"body":"you don't have to. You can do these yourself. And I"},{"speaker":"so that I get it every day now, every day at 7","startTime":2332.28,"endTime":2335.84,"body":"can promise you, absolutely promise you, within the next"},{"speaker":"so that I get it every day now, every day at 7","startTime":2335.92,"endTime":2339.4,"body":"year to two years, you really won't need to be"},{"speaker":"so that I get it every day now, every day at 7","startTime":2339.4,"endTime":2342.96,"body":"technical. It'll be no different to Using Canva, you"},{"speaker":"so that I get it every day now, every day at 7","startTime":2342.96,"endTime":2346.64,"body":"just go in. It's quite intuitive and"},{"speaker":"so that I get it every day now, every day at 7","startTime":2346.64,"endTime":2349.4,"body":"your agents will all be there and you just go, I want to use an"},{"speaker":"so that I get it every day now, every day at 7","startTime":2349.4,"endTime":2353.0,"body":"email agent. So here's my logins to my email account and I want to use"},{"speaker":"so that I get it every day now, every day at 7","startTime":2353.0,"endTime":2356.28,"body":"Google Docs with it. Oh, here's my login to Google. So. So you can access"},{"speaker":"so that I get it every day now, every day at 7","startTime":2356.28,"endTime":2359.7599999999998,"body":"my Google Docs and my Google sheets and I want to use this tool over"},{"speaker":"so that I get it every day now, every day at 7","startTime":2359.7599999999998,"endTime":2363.16,"body":"here. And all you'll have to do is put these little pieces of information in"},{"speaker":"so that I get it every day now, every day at 7","startTime":2364.28,"endTime":2368.0,"body":"and everything will just work. And then all you got to do is"},{"speaker":"so that I get it every day now, every day at 7","startTime":2368.0,"endTime":2370.48,"body":"talk to it and tell it what you want to do and it will make"},{"speaker":"so that I get it every day now, every day at 7","startTime":2370.48,"endTime":2374.28,"body":"the decisions on how it's going to do"},{"speaker":"so that I get it every day now, every day at 7","startTime":2374.28,"endTime":2377.8,"body":"that. So AI"},{"speaker":"so that I get it every day now, every day at 7","startTime":2377.88,"endTime":2381.73,"body":"is only powerful if you know how to use it. That's the real edge. As"},{"speaker":"so that I get it every day now, every day at 7","startTime":2381.73,"endTime":2385.13,"body":"a firefighter, got lots of knowledge at the top here,"},{"speaker":"so that I get it every day now, every day at 7","startTime":2385.93,"endTime":2389.65,"body":"but if I don't put it in action, if I don't use that knowledge"},{"speaker":"so that I get it every day now, every day at 7","startTime":2389.65,"endTime":2393.37,"body":"effectively, I'm never going to be able to control the fire and things"},{"speaker":"so that I get it every day now, every day at 7","startTime":2393.37,"endTime":2396.77,"body":"are just going to get away from me. It's no different to using AI in"},{"speaker":"so that I get it every day now, every day at 7","startTime":2396.77,"endTime":2400.25,"body":"your business. You must look at how you can use it."},{"speaker":"so that I get it every day now, every day at 7","startTime":2400.49,"endTime":2404.17,"body":"You must take the examples that I've shown you tonight and"},{"speaker":"so that I get it every day now, every day at 7","startTime":2404.17,"endTime":2407.85,"body":"think about how they apply to you. The real edge is"},{"speaker":"so that I get it every day now, every day at 7","startTime":2407.85,"endTime":2411.61,"body":"in taking it, looking at those problems that you have on"},{"speaker":"so that I get it every day now, every day at 7","startTime":2411.61,"endTime":2415.33,"body":"a repetitive basis, week after week, day after day, month after month,"},{"speaker":"so that I get it every day now, every day at 7","startTime":2415.57,"endTime":2419.33,"body":"and seeing if you can use AI to solve them"},{"speaker":"so that I get it every day now, every day at 7","startTime":2419.41,"endTime":2423.09,"body":"for yourself. Or on the other hand, if you looked at the video"},{"speaker":"so that I get it every day now, every day at 7","startTime":2423.09,"endTime":2426.61,"body":"example where I was using heygen to speed up content"},{"speaker":"so that I get it every day now, every day at 7","startTime":2426.61,"endTime":2430.29,"body":"creation, to create a content cloud around yourself, to"},{"speaker":"so that I get it every day now, every day at 7","startTime":2430.29,"endTime":2433.89,"body":"reach more people. There's so many options for you"},{"speaker":"so that I get it every day now, every day at 7","startTime":2434.36,"endTime":2438.08,"body":"to use AI in your business every day as a speaker. So we've"},{"speaker":"so that I get it every day now, every day at 7","startTime":2438.08,"endTime":2441.68,"body":"got coming in here. Adrian asked, what is the biggest"},{"speaker":"so that I get it every day now, every day at 7","startTime":2441.68,"endTime":2444.2,"body":"mindset block rejection do you get?"},{"speaker":"so that I get it every day now, every day at 7","startTime":2445.96,"endTime":2449.68,"body":"Look, I really think the thing is that AI can't write like me is the"},{"speaker":"so that I get it every day now, every day at 7","startTime":2449.68,"endTime":2453.12,"body":"biggest one. And the fact of the matter is AI can write like you and"},{"speaker":"so that I get it every day now, every day at 7","startTime":2453.12,"endTime":2456.84,"body":"it can actually write better than you. So it's all about training"},{"speaker":"so that I get it every day now, every day at 7","startTime":2456.92,"endTime":2460.64,"body":"the AI, taking information that you've created in your"},{"speaker":"so that I get it every day now, every day at 7","startTime":2460.64,"endTime":2464.27,"body":"voice and teaching it how you want to write and then creating the"},{"speaker":"so that I get it every day now, every day at 7","startTime":2464.27,"endTime":2467.99,"body":"prompt based on that. And I think once you overcome that, you"},{"speaker":"so that I get it every day now, every day at 7","startTime":2467.99,"endTime":2471.79,"body":"do get a really good voice that sounds like you or like"},{"speaker":"so that I get it every day now, every day at 7","startTime":2471.95,"endTime":2475.55,"body":"a business person who does what you do. And so"},{"speaker":"so that I get it every day now, every day at 7","startTime":2475.63,"endTime":2479.27,"body":"once people overcome that, being scared of the"},{"speaker":"so that I get it every day now, every day at 7","startTime":2479.27,"endTime":2482.75,"body":"content, and I look, I did it myself, I absolutely looked at the content."},{"speaker":"so that I get it every day now, every day at 7","startTime":2482.91,"endTime":2486.59,"body":"Oh, I don't know. But within a week or so of continuing to"},{"speaker":"so that I get it every day now, every day at 7","startTime":2486.59,"endTime":2490.13,"body":"train it, I was actually sorry, very happy with the"},{"speaker":"so that I get it every day now, every day at 7","startTime":2490.13,"endTime":2493.45,"body":"output. And now I'm very comfortable of actually not checking"},{"speaker":"so that I get it every day now, every day at 7","startTime":2493.77,"endTime":2496.41,"body":"a lot of the content that comes out. I do go back and check on"},{"speaker":"so that I get it every day now, every day at 7","startTime":2496.41,"endTime":2500.09,"body":"a regular basis. But yeah, the biggest one is that AI can't do"},{"speaker":"so that I get it every day now, every day at 7","startTime":2500.09,"endTime":2503.85,"body":"me. And yes it can. If you train it like you would a staff"},{"speaker":"so that I get it every day now, every day at 7","startTime":2503.85,"endTime":2507.57,"body":"member, you gotta remember you wouldn't bring someone in your business and just let"},{"speaker":"so that I get it every day now, every day at 7","startTime":2507.57,"endTime":2511.05,"body":"them loose. You would look at what they produced, tell them how you want it"},{"speaker":"so that I get it every day now, every day at 7","startTime":2511.05,"endTime":2514.9,"body":"adjusted, make suggestions, get them to go back and adjust it, so on"},{"speaker":"so that I get it every day now, every day at 7","startTime":2514.9,"endTime":2516.82,"body":"and so forth. It's no different."},{"speaker":"so that I get it every day now, every day at 7","startTime":2518.9,"endTime":2522.42,"body":"Good. What have we got? I trained a custom GPT with my writings here, look."},{"speaker":"so that I get it every day now, every day at 7","startTime":2522.42,"endTime":2524.3,"body":"That's a great way to do it. And if you want to take it even"},{"speaker":"so that I get it every day now, every day at 7","startTime":2524.3,"endTime":2528.1,"body":"further, go into the back of OpenAI and create an assistant. Because when you"},{"speaker":"so that I get it every day now, every day at 7","startTime":2528.1,"endTime":2531.86,"body":"create an assistant, you can actually call it through automations and"},{"speaker":"so that I get it every day now, every day at 7","startTime":2531.94,"endTime":2535.66,"body":"you can do same thing as a custom GPT except you can use it in"},{"speaker":"so that I get it every day now, every day at 7","startTime":2535.66,"endTime":2539.42,"body":"other programs and other automations. So you can take what you've done there and take"},{"speaker":"so that I get it every day now, every day at 7","startTime":2539.42,"endTime":2541.65,"body":"it over to OpenAI Assistance."},{"speaker":"so that I get it every day now, every day at 7","startTime":2544.69,"endTime":2548.53,"body":"How do you avoid mistakes in what AI produces? Yeah,"},{"speaker":"so that I get it every day now, every day at 7","startTime":2548.53,"endTime":2552.29,"body":"it comes down to the training. Give it examples. You really got to take"},{"speaker":"so that I get it every day now, every day at 7","startTime":2552.29,"endTime":2555.89,"body":"examples. Ask it, what's the framework used here?"},{"speaker":"so that I get it every day now, every day at 7","startTime":2556.13,"endTime":2558.97,"body":"Lay it out for me. It'll say, oh, there's a hook and then there's an"},{"speaker":"so that I get it every day now, every day at 7","startTime":2558.97,"endTime":2562.81,"body":"introductory paragraph and then there's a call to action at the end. It will actually"},{"speaker":"so that I get it every day now, every day at 7","startTime":2562.81,"endTime":2566.52,"body":"lay out the framework for you. And when it lays out the framework, then"},{"speaker":"so that I get it every day now, every day at 7","startTime":2566.52,"endTime":2570.32,"body":"you can say, okay, but what about the voice? I want it to sound like"},{"speaker":"so that I get it every day now, every day at 7","startTime":2570.32,"endTime":2573.44,"body":"in the same sort of way. And I'll say it has a casual but professional"},{"speaker":"so that I get it every day now, every day at 7","startTime":2573.44,"endTime":2577.12,"body":"tone. Once you start to get that information out of it, then you say,"},{"speaker":"so that I get it every day now, every day at 7","startTime":2577.12,"endTime":2580.24,"body":"okay, now could you write me a prompt to write one of these? And then"},{"speaker":"so that I get it every day now, every day at 7","startTime":2580.24,"endTime":2583.84,"body":"you give it a topic and you see what it spits out, and so on"},{"speaker":"so that I get it every day now, every day at 7","startTime":2583.84,"endTime":2587.6,"body":"and so forth. If you're going"},{"speaker":"so that I get it every day now, every day at 7","startTime":2587.6,"endTime":2590.36,"body":"to write a book, write a book. You can use AI to help you edit."},{"speaker":"so that I get it every day now, every day at 7","startTime":2590.52,"endTime":2594.05,"body":"It has its place in the book, but not for writing whole books."},{"speaker":"so that I get it every day now, every day at 7","startTime":2594.29,"endTime":2598.09,"body":"Does free ChatGPT offer an assistant? No, you do need the paid one, but you"},{"speaker":"so that I get it every day now, every day at 7","startTime":2598.09,"endTime":2601.81,"body":"only need the $20 level one. You really don't need any more than that."},{"speaker":"so that I get it every day now, every day at 7","startTime":2601.81,"endTime":2605.57,"body":"And some people have asked me, how much can you do with the $21? I"},{"speaker":"so that I get it every day now, every day at 7","startTime":2605.57,"endTime":2609.41,"body":"haven't hit the bottom yet, so I think it's quite extensive."},{"speaker":"so that I get it every day now, every day at 7","startTime":2609.89,"endTime":2612.05,"body":"I've never gone to the $201."},{"speaker":"so that I get it every day now, every day at 7","startTime":2615.0099999999998,"endTime":2618.77,"body":"Super. Brad, thank you for your contributions. This"},{"speaker":"so that I get it every day now, every day at 7","startTime":2618.77,"endTime":2621.93,"body":"summit today set your"},{"speaker":"so that I get it every day now, every day at 7","startTime":2621.93,"endTime":2625.65,"body":"testimonial skills feedback. Let's support our"},{"speaker":"so that I get it every day now, every day at 7","startTime":2625.65,"endTime":2629.49,"body":"speakers today who are volunteering their time to contribute to"},{"speaker":"so that I get it every day now, every day at 7","startTime":2629.49,"endTime":2633.21,"body":"this community. Thank you so much, Brad. Thanks a lot for"},{"speaker":"so that I get it every day now, every day at 7","startTime":2633.21,"endTime":2636.93,"body":"having me. All right, we're going to bring this"},{"speaker":"so that I get it every day now, every day at 7","startTime":2636.93,"endTime":2640.45,"body":"back around. Thanks for listening to the Profitable Speaking"},{"speaker":"so that I get it every day now, every day at 7","startTime":2640.45,"endTime":2644.0099999999998,"body":"Podcast. If you've enjoyed today's podcast, please help a friend and share it with"},{"speaker":"so that I get it every day now, every day at 7","startTime":2644.0099999999998,"endTime":2647.29,"body":"them until next time. We hope you have a fun and profitable week."}]}