The Long Game by Ryan Richards

Ep. #73 | From “Boots on the Ground” to Building a Scalable Operation with Grindstone Sealcoating

Ryan Richards

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0:00 | 50:05

In episode 73 of The Long Game, Ryan sits down with Nick Lavallee and Nathan Hoy, the co-owners of Grindstone Sealcoating, to talk about what it really looks like to evolve from solopreneurs doing everything themselves into operators building a business that can grow without them in the field every day.

Nick and Nate break down their asphalt maintenance business model, why education is such a big part of winning customers, and the exact inflection point where they realized they were capped on revenue if they stayed “boots on the ground.” From 10-hour sealcoating days followed by quoting jobs until 9PM, to hiring their first full-time office admin, this episode is a real look at the messy middle of scaling.

They also get into leadership, team culture, and how they’re building a repeatable blueprint that could eventually expand Grindstone well beyond New England.

What you’ll learn:

  • What sealcoating actually is and why it protects a homeowner’s investment
    The cost difference between sealcoating vs. repaving and why education sells the job
  • The moment they realized they were capped and had to start hiring
  • How they approached hiring their first full-time office admin and what they learned from interviewing 20+ candidates
  • Why leadership, clarity of roles, and setting “success standards” matters more than micromanaging
  • How seasonal businesses keep culture and employee relationships strong in the off-season
  • Their “Mount Everest” vision and the blueprint mindset for expanding into 20 to 30 states

If you’re building a service business and you’re stuck in the loop of doing the work all day and running the company at night, this episode will hit home. Nick and Nate lay out the real-world mindset shift it takes to start buying back your time and building something that can scale.

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