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Leslie's story// How The Doughnut Project was born
The accidental “break the internet” thing...the Everything Bagel Doughnut.
Stayed true to who they were and continued to get press because their doughnuts were actually good— it wasn’t just hype.
The difference between entrepreneur and corporate world — there is no review where you get all kinds of positive feedback. There is no checklist. You become the dishwasher and the person in charge of every single thing there is to do. You have to figure out how to make it all happen. The stakes are really high.
Setting up liscensing in Saudi Arabia, Australia. Difference between franchising and liscensing.
Finding the right co-founder. — Met for 18 months to iron out the details, writing a business plan, raise funds, and decide how they’d operate.
"When people are deciding to invest, they invest in PEOPLE."
It’s not all “laptops in Bali” — Busy people get more done because they’re forced to -- Leah LeRae
The reality of being a business owner — dealing with the nitty gritty of owning a biz.
111k followers on The Doughtnut Project !!