Shine Strong

Amy | strategy. leadership. motherhood. Ep. 6

September 30, 2018 Season 1 Episode 6
Shine Strong
Amy | strategy. leadership. motherhood. Ep. 6
Chapters
Shine Strong
Amy | strategy. leadership. motherhood. Ep. 6
Sep 30, 2018 Season 1 Episode 6
Amy Shepard
Amy shares her extensive knowledge in business strategy, motherhood, leadership and founding her own businesses.
Show Notes

The Shine Strong show is a place where we talk to REAL women who share their authentic experiences to become a mentor for all of us. My goal is that you can come here and learn something, find your mentor, and be prepared to crush your week. 4:50 Amy’s start in marketing and design. Freelancing and running her own business at age 24. 5:40 Deciding to work for someone else to learn from other people. “I want to sit at someone else’s feet”. VP of Strategy and Brand Experience. 6:30 Went back to being an entrepreneur and running her own business. Consulting, product launches, culture change work. 7:00 Leading strategy and growing the business from 4 employees to 30. Amy’s strategy for extreme growth. Bringing in great people when the company needed them. 10:05 Working for a company who allows their employees to do things like go on a mission trip in the middle of busy season 11:20 More and more people are not willing to sellout for their careers, so you are seeing an uptick in corporations who are focused on providing meaningful work for their employees 12:20 An opportunity Amy can’t pass up, which turned into a “train wreck”. Managing through a “train wreck” type of job. “Okay, this was a grande experiment, and I’ll release it.” “I don’t walk away from a challenge! I can fix this. If I work harder. If I get more meetings.” 14:35 Letting go of the pride, and learning to walk away from a failed experiment. Companies are never the same on the inside as you think they are on the outside. Never assume that you know how things are on the inside of a company. “Look and listen carefully. Be willing to hold things loosely.” 16:50 Joining a new firm at Baas Creative. Instead of going out on her own, deciding to join forces with a colleague to do bigger and better things together. 17:50 Doing global work with large companies, working with non-profits. Global impact work. 18:35 Deep dive into what strategy looks like with culture change in an organization. “Leave assumptions at the door”. Listening to the customer, and move people through changes to act as a guide. 20:10 The best way to move change along. Mapping out what leaders will do and say at each step. Create tactics for digital screens, emails, ect. Moving through change behavior model: Humanity, creativity, psychology 1. Unaware > Aware 2. Awareness > Thinking about it 3. Thinking about it > Making a decision that its relevant to their life 4. Making a decision that it’s relevant to their life > Action 5. Action > Integration 22:40 Transition from Design and freelance to Strategy. Burn out on design, bored and the feeling like she’s solved all the problems out there to solve from a design standpoint. Working with strategy and people never gets old. “How do we lift people up into their potential?” 24:50 Lessons learned along the way. President of Christian Co-op Preschool for her kids. “There are times in our lives where each of us are a link in a chain that just keeps something else going”. Fighting through the hard to keep the link going. “It’s important to know when we are critical to something and when we need to release it into someone else competent hands.” 26:50 How do you know when to release and when to keep going? “A lot of practice, but you know, you win some you lose some, right?” Most women probably hold on too long. Women are fighters. 27:40 Eventually leaving the company Amy led as VP for 12 years. Story of why she left. Suddenly the culture completely shifted to toxic because of one strategic hire. Knowing when to go. Trusting your intuition and leaving when it’s time. 29:45 Learning to listen to your intuition. You learn through practice and being true to yourself and listening to the wise people around you. Always follow your gut. You build off from your past successes and mistakes — you should always be gaining confidence. “I made it through that hard time and I

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