Let's Talk Link Building

Using PR to Build Backlinks to Commercial Pages with Abigail Bennetts

March 03, 2023 Aaron Anderson Season 1 Episode 20
Using PR to Build Backlinks to Commercial Pages with Abigail Bennetts
Let's Talk Link Building
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Let's Talk Link Building
Using PR to Build Backlinks to Commercial Pages with Abigail Bennetts
Mar 03, 2023 Season 1 Episode 20
Aaron Anderson

In this episode, Abigail Bennetts, Digital PR Manager at Propellernet, walks us through her Digital PR background and how she started with Link Building.

We discuss the benefits of no-follow, affiliate, and brand mentions links in terms of stats for commercial websites. We also dive into her favorite link building strategies, in particular responsive HERO link building for category and product pages. We close this episode with some tips from Abigail to stay creative while ideating campaigns, whether you work with an agency, or are doing it on your own. 

Connect with Abigail on Twitter at @AbiBennetts or on Linkedin: https://www.linkedin.com/in/abibennetts710/.

Show Notes Chapter Markers

In this episode, Abigail Bennetts, Digital PR Manager at Propellernet, walks us through her Digital PR background and how she started with Link Building.

We discuss the benefits of no-follow, affiliate, and brand mentions links in terms of stats for commercial websites. We also dive into her favorite link building strategies, in particular responsive HERO link building for category and product pages. We close this episode with some tips from Abigail to stay creative while ideating campaigns, whether you work with an agency, or are doing it on your own. 

Connect with Abigail on Twitter at @AbiBennetts or on Linkedin: https://www.linkedin.com/in/abibennetts710/.

Introduction
Abigail's Background in Digital PR and Link Building
Abigail's Current Role at Propellernet
Measuring the Value of No-Follow Links
Affiliate Links and Brand Mentions
Measuring a Link's Impact on Traffic
Strategies to Get Links for Different Pages
Reactive HARO Link Building for Commercial Pages
Identifying the Best Strategy for a Niche
Staying Creative on an On-Going Basis