E-Commerce Link Building with Sam Pennington

In this week's episode, Sam Pennington, Senior SEO Manager at New Look, walks us through his SEO background and how he got started with link building.

We dive into the specifics of his company's approach, and how to build links for E-Commerce brands. We discuss unlinked mention management and link building for product and category pages. We share some examples of successful product-based campaigns, and get into the considerations to take before deciding to go with this strategy.

Connect with Sam: https://www.linkedin.com/in/sam-pennington-73577052/, or on Twitter at @SamPenno_MUFC.

Chapters

• 0:00 Introduction
• 0:43 Sam's Background in SEO and Link Building
• 4:07 Link Building for E-Commerce Brands
• 9:45 Unlinked Mentions Management
• 10:57 Product Link Building Strategy & Life-Cycle
• 15:18 Category Pages Link Building
• 20:00 Product Link Building Examples & Considerations
• 27:48 Where Can Small E-Commerce Brands Compete?