Using PR to Build Backlinks to Commercial Pages with Abigail Bennetts

In this episode, Abigail Bennetts, Digital PR Manager at Propellernet, walks us through her Digital PR background and how she started with Link Building.

We discuss the benefits of no-follow, affiliate, and brand mentions links in terms of stats for commercial websites. We also dive into her favorite link building strategies, in particular responsive HERO link building for category and product pages. We close this episode with some tips from Abigail to stay creative while ideating campaigns, whether you work with an agency, or are doing it on your own. 

Connect with Abigail on Twitter at @AbiBennetts or on Linkedin: https://www.linkedin.com/in/abibennetts710/.

Chapters

• 0:00 Introduction
• 0:56 Abigail's Background in Digital PR and Link Building
• 2:55 Abigail's Current Role at Propellernet
• 3:39 Measuring the Value of No-Follow Links
• 8:48 Affiliate Links and Brand Mentions
• 11:56 Measuring a Link's Impact on Traffic
• 13:09 Strategies to Get Links for Different Pages
• 17:48 Reactive HARO Link Building for Commercial Pages
• 21:20 Identifying the Best Strategy for a Niche
• 26:00 Staying Creative on an On-Going Basis