Image and Statistics Link Building with Stacey MacNaught

In this episode, Stacey MacNaught, from MacNaught Digital, walks us through her background as a copywriter and how she got started with SEO and link building.

We dive into the specifics of her favorite link building strategies: statistics and image link building. We discuss what it takes for a statistics piece of content to get passive links over time. She also shares her experience with image link building, how to evaluate a client's niche to come up with stock photo production ideas, how to make those pictures get links, and the pitching approach she normally uses with her strategy. We close the episode by comparing and contrasting the two strategies, and Stacey offers some final tips.

Connect with Stacey on Twitter at @staceycav.

Chapters

• 0:00 Introduction
• 0:45 Stacey's Background in SEO and Link-Builiding
• 2:58 Stacey's Approach to Link Building
• 7:09 Stats Pages Link Building
• 10:48 Niche-Specific Image Link Building
• 18:01 What Types of Images Work Best for Image Link Building?
• 20:56 How Image Production Works
• 24:33 Identifying Good Ideas for Image Production
• 29:33 Using a Client's Existing Images for Link Building
• 31:36 Statistics vs. Image Link Building
• 36:30 Free Stock Photos Platforms & Pitching