Link Building for B2B Companies with Debbie Chew

In this episode, we're joined by Debbie Chew, Global SEO Manager at Dialpad. Debbie walks us through her SEO background and how she got started with link building. 

We dive into her favorite link building strategies for B2B companies, specifically survey-driven research reports. Debbie shares her content creation approach, which involves generating ideas, conducting surveys, analyzing the data, and presenting it as a linkable asset. She also delves into the outreach strategy for these campaigns. Finally, we wrap up the episode by discussing other link building approaches for B2B niches.

Connect with Debbie on Twitter at @justdebbb.

Chapters

• 0:00 Introduction
• 0:50 Debbie's Background in SEO and Link Building
• 4:27 Building Links with Research Reports
• 6:13 Examples of Successful Link Building Using Research Reports
• 10:18 How to Come Up with New Insights for Research Reports
• 12:21 Conducting Surveys for Research Reports
• 16:32 How to Present Data from Surveys on Reports
• 21:49 Pitching Research Reports to Journalists
• 27:07 Identifying Research Report Topics
• 32:29 Other Strategies to Consider for B2B Companies