Link Building in the Legal Industry with Chris Dreyer

In this episode, we're joined by Chris Dreyer, CEO & Founder of Rankings.io. He shares his career journey with us and explains how he got into SEO and link building.

Chris shares his preferred link building strategies for the legal industry, such as generating pieces of relevant content in the niche that can get links naturally, phone-based outreach, and guest posting. We also delve into what it's like to have an SEO agency in the legal industry, how to pick up clients, and how to define SEO and link building priorities.

You can connect with Chris on LinkedIn or Rankings.io.

Chapters

• 0:00 Introduction
• 1:00 Chris' Background in SEO and Link Building
• 6:16 Having an SEO Agency in the Legal Industry
• 10:33 Link Building in the Legal Industry
• 16:34 When to Use the Phone to Get Backlinks
• 18:02 How to Define Priorities for Local SEO
• 24:09 Types of Content that Generate Links Naturally
• 27:15 Guest Posting for the Legal Niche
• 31:46 Sponsorship Link Building