Pieces of Me - Inside Zalando
Lessons in happiness, creativity and innovation from inside Europe’s leading multi-brand fashion and lifestyle destination.
This podcast series tells us the untold story of a world that is challenging, constantly evolving and always rewarding. Janine Matos interviews thought leaders and innovators from fashion and tech retail and invites them to share three "Pieces of Me" - objects that tell the story of their lives and careers.
To find out more about careers at Zalando visit https://zln.do/3tdbumj
Pieces of Me - Inside Zalando
Is Live Streaming the Future of Fashion?
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Kayla Parker, Creator Manager at Zalando, joins Janine Matos to explore the innovative and fast-evolving world of creator live-streams in fashion and lifestyle e-commerce.
Kayla shares how live streaming is a marketing space full of opportunity, and she unpacks successful formats, important metrics and data, and new ways to engage audiences.
From finding the right creators with strong storytelling skills, to navigating the technical realities of live production, she explains why preparation, on-the-spot decision making, and team collaboration are key to success.
While live-streaming is all about experimentation, teamwork, and the excitement of building something new, Kayla’s three Pieces of Me reflect the power of cultural connection; from literature, to fashion to French Toast Casserole.
For more information on jobs like Kayla’s go to jobs.zalando.de