NAIOP Podcast: Inside CRE
Inside CRE features interviews with commercial real estate leaders who share industry and career insights. NAIOP, the Commercial Real Estate Development Association, is the development industry’s leading source for education, advocacy and connections that drive your business forward. Inside CRE is brought to you by CLA.
To learn more about NAIOP and join a network of over 21,000 commercial real estate professionals, visit www.naiop.org.
NAIOP Podcast: Inside CRE
Brian Natwick, Crescent Communities
Brian Natwick, Chairman and CEO of Crescent Communities, our 2024 Developer of the Year, joins guest host Kathryn Hamilton, NAIOP’s vice president for marketing and communications, for this episode. “At the end of the day, real estate is an experience,” Brian points out – a principle that guides the firm’s approach to creating exceptional development projects. He shares the three definitive points in time that shaped the company; what Disney taught him about the value of creating experiences; and the value of a “guest chef” strategy. He’s brutally honest about the underwriting challenges and capital markets paralysis in recent years; tells us why he’s bullish on the Sunbelt; and explains what he means when he says Crescent is a place where you end your career, not start it. Recorded on Sept. 9, 2024.
