CREDA Podcast: Inside CRE
Inside CRE features interviews with commercial real estate leaders who share industry and career insights. The Commercial Real Estate Development Association is the development industry’s leading source for education, advocacy and connections that drive your business forward. Inside CRE is brought to you by Majestic Realty.
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CREDA Podcast: Inside CRE
James Holbrook, Payson Smith Holbrook; Warehub
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Industrial real estate has evolved rapidly, but the leasing process remains surprisingly manual. On this episode, James Holbrook, founder of Payson Smith Holbrook and executive chairman of Warehub, shares lessons from more than two decades in industrial leasing and explains how disconnected processes create costly delays. He discusses the growing demand for flexible warehouse space, how AI and better data can streamline leasing, and why technology should complement – not replace – the role of brokers. Holbrook also looks ahead at how technology could reshape industrial real estate for brokers, landlords and occupiers. Recorded on Aug. 6, 2026.
