{"version":"1.0.0","segments":[{"speaker":"Debra Farber","startTime":48.48,"endTime":52.31999999999999,"body":"Hello, I am Debra"},{"speaker":"Debra Farber","startTime":48.48,"endTime":52.31999999999999,"body":"J. Farber. Welcome to The"},{"speaker":"Debra Farber","startTime":52.31999999999999,"endTime":55.739999999999995,"body":"Shifting Privacy Left Podcast,"},{"speaker":"Debra Farber","startTime":52.31999999999999,"endTime":55.739999999999995,"body":"where we talk about embedding"},{"speaker":"Debra Farber","startTime":55.769999999999996,"endTime":59.129999999999995,"body":"privacy-by -design and default"},{"speaker":"Debra Farber","startTime":55.769999999999996,"endTime":59.129999999999995,"body":"into the engineering function to"},{"speaker":"Debra Farber","startTime":59.129999999999995,"endTime":62.37,"body":"prevent privacy harms to"},{"speaker":"Debra Farber","startTime":59.129999999999995,"endTime":62.37,"body":"humans...and to prevent"},{"speaker":"Debra Farber","startTime":62.37,"endTime":66.06,"body":"dystopia. Each week we'll bring"},{"speaker":"Debra Farber","startTime":62.37,"endTime":66.06,"body":"you unique discussions with"},{"speaker":"Debra Farber","startTime":66.06,"endTime":68.88,"body":"global privacy technologists and"},{"speaker":"Debra Farber","startTime":66.06,"endTime":68.88,"body":"innovators working at the"},{"speaker":"Debra Farber","startTime":68.88,"endTime":71.13,"body":"bleeding edge of privacy,"},{"speaker":"Debra Farber","startTime":68.88,"endTime":71.13,"body":"research and emerging"},{"speaker":"Debra Farber","startTime":71.13,"endTime":75.12,"body":"technologies, standards,"},{"speaker":"Debra Farber","startTime":71.13,"endTime":75.12,"body":"business models and ecosystems."},{"speaker":"Debra Farber","startTime":75.92999999999999,"endTime":80.19,"body":"On today's episode, we welcome"},{"speaker":"Debra Farber","startTime":75.92999999999999,"endTime":80.19,"body":"Roy Smith, CEO and founder of"},{"speaker":"Debra Farber","startTime":80.22,"endTime":83.25,"body":"Privacycheq, a privacy tech"},{"speaker":"Debra Farber","startTime":80.22,"endTime":83.25,"body":"company that develops"},{"speaker":"Debra Farber","startTime":83.31,"endTime":86.55,"body":"privacy-enhancing technologies"},{"speaker":"Debra Farber","startTime":83.31,"endTime":86.55,"body":"(PETs) for mobile and web. And"},{"speaker":"Debra Farber","startTime":86.55,"endTime":89.97,"body":"those PET's are used by"},{"speaker":"Debra Farber","startTime":86.55,"endTime":89.97,"body":"publishers and manufacturers"},{"speaker":"Debra Farber","startTime":89.97,"endTime":93.24,"body":"worldwide to comply with"},{"speaker":"Debra Farber","startTime":89.97,"endTime":93.24,"body":"regulations that require people"},{"speaker":"Debra Farber","startTime":93.24,"endTime":96.87,"body":"to have full understanding of"},{"speaker":"Debra Farber","startTime":93.24,"endTime":96.87,"body":"and control over their personal"},{"speaker":"Debra Farber","startTime":96.87,"endTime":101.66999999999999,"body":"data. Roy is an engineer turned"},{"speaker":"Debra Farber","startTime":96.87,"endTime":101.66999999999999,"body":"privacy tech executive. He's got"},{"speaker":"Debra Farber","startTime":101.66999999999999,"endTime":104.85,"body":"over 35 years of experience"},{"speaker":"Debra Farber","startTime":101.66999999999999,"endTime":104.85,"body":"bringing new technologies to"},{"speaker":"Debra Farber","startTime":104.85,"endTime":109.97999999999999,"body":"market. He's also an audiophile"},{"speaker":"Debra Farber","startTime":104.85,"endTime":109.97999999999999,"body":"and is a audio engineer on the"},{"speaker":"Debra Farber","startTime":109.97999999999999,"endTime":114.57,"body":"side, and plays guitar. He's had"},{"speaker":"Debra Farber","startTime":109.97999999999999,"endTime":114.57,"body":"his finger on the pulse of the"},{"speaker":"Debra Farber","startTime":114.6,"endTime":117.81,"body":"ad tech space for close to a"},{"speaker":"Debra Farber","startTime":114.6,"endTime":117.81,"body":"decade. And, I also want to"},{"speaker":"Debra Farber","startTime":117.81,"endTime":120.9,"body":"disclose to our listeners that"},{"speaker":"Debra Farber","startTime":117.81,"endTime":120.9,"body":"I've been working with Roy in"},{"speaker":"Debra Farber","startTime":120.9,"endTime":124.53,"body":"his company for over a year as a"},{"speaker":"Debra Farber","startTime":120.9,"endTime":124.53,"body":"member of Privacycheq's Advisory"},{"speaker":"Debra Farber","startTime":124.53,"endTime":125.00999999999999,"body":"Board."},{"speaker":"Debra Farber","startTime":125.5,"endTime":129.49,"body":"In this episode, we discuss the"},{"speaker":"Debra Farber","startTime":125.5,"endTime":129.49,"body":"myth that cookie banners are all"},{"speaker":"Debra Farber","startTime":129.49,"endTime":133.12,"body":"your company needs to deploy for"},{"speaker":"Debra Farber","startTime":129.49,"endTime":133.12,"body":"compliance with modern privacy"},{"speaker":"Debra Farber","startTime":133.12,"endTime":137.35,"body":"and data protection laws. We"},{"speaker":"Debra Farber","startTime":133.12,"endTime":137.35,"body":"also talk about the tsunami of"},{"speaker":"Debra Farber","startTime":137.35,"endTime":142.21,"body":"privacy regulation related to ad"},{"speaker":"Debra Farber","startTime":137.35,"endTime":142.21,"body":"tech and the web and the problem"},{"speaker":"Debra Farber","startTime":142.21,"endTime":146.89,"body":"of \"consent fragmentation.\""},{"speaker":"Debra Farber","startTime":142.21,"endTime":146.89,"body":"We'll dive deeper into the W3C's"},{"speaker":"Debra Farber","startTime":146.92,"endTime":152.59,"body":"new proposed Global Privacy"},{"speaker":"Debra Farber","startTime":146.92,"endTime":152.59,"body":"Control specification (or \"GPC\")"},{"speaker":"Debra Farber","startTime":152.89,"endTime":157.35999999999999,"body":"and how GPC lets users signal"},{"speaker":"Debra Farber","startTime":152.89,"endTime":157.35999999999999,"body":"their desired privacy levels"},{"speaker":"Debra Farber","startTime":157.57,"endTime":161.59,"body":"just by browsing the web. And"},{"speaker":"Debra Farber","startTime":157.57,"endTime":161.59,"body":"lastly, Roy shares his point of"},{"speaker":"Debra Farber","startTime":161.59,"endTime":165.34,"body":"view regarding web privacy, and"},{"speaker":"Debra Farber","startTime":161.59,"endTime":165.34,"body":"whether GPC is sufficient for"},{"speaker":"Debra Farber","startTime":165.34,"endTime":168.85,"body":"signaling privacy preferences,"},{"speaker":"Debra Farber","startTime":165.34,"endTime":168.85,"body":"the benefits to the ad tech"},{"speaker":"Debra Farber","startTime":168.85,"endTime":173.10999999999999,"body":"industry, and some potential"},{"speaker":"Debra Farber","startTime":168.85,"endTime":173.10999999999999,"body":"drawbacks. Enjoy the episode."},{"speaker":"Debra Farber","startTime":178.32999999999998,"endTime":179.53,"body":"Hi, Roy, welcome."},{"speaker":"Roy Smith","startTime":180.01,"endTime":181.0,"body":"Thanks for having me."},{"speaker":"Debra Farber","startTime":181.26,"endTime":183.98999999999998,"body":"Why don't you give"},{"speaker":"Debra Farber","startTime":181.26,"endTime":183.98999999999998,"body":"us a quick background intro and"},{"speaker":"Debra Farber","startTime":184.01999999999998,"endTime":187.17,"body":"discuss a little bit about why"},{"speaker":"Debra Farber","startTime":184.01999999999998,"endTime":187.17,"body":"you founded Privacycheq."},{"speaker":"Roy Smith","startTime":187.81,"endTime":190.95999999999998,"body":"Okay, I'm a lifetime"},{"speaker":"Roy Smith","startTime":187.81,"endTime":190.95999999999998,"body":"entrepreneur. I'm not a privacy"},{"speaker":"Roy Smith","startTime":190.95999999999998,"endTime":195.36999999999998,"body":"person. I got my start writing"},{"speaker":"Roy Smith","startTime":190.95999999999998,"endTime":195.36999999999998,"body":"code for the IBM PC back in"},{"speaker":"Roy Smith","startTime":195.39999999999998,"endTime":199.26999999999998,"body":"1981, when it was introduced."},{"speaker":"Roy Smith","startTime":195.39999999999998,"endTime":199.26999999999998,"body":"So, I have gray hair, I've seen"},{"speaker":"Roy Smith","startTime":199.26999999999998,"endTime":203.29,"body":"a lot of ups and downs in the"},{"speaker":"Roy Smith","startTime":199.26999999999998,"endTime":203.29,"body":"tech biz. I started Privacycheq"},{"speaker":"Roy Smith","startTime":203.29,"endTime":208.29999999999998,"body":"after I sold my last company in"},{"speaker":"Roy Smith","startTime":203.29,"endTime":208.29999999999998,"body":"2013. Because I was aware of a"},{"speaker":"Roy Smith","startTime":208.29999999999998,"endTime":211.72,"body":"law in the U.S. called COPPA,"},{"speaker":"Roy Smith","startTime":208.29999999999998,"endTime":211.72,"body":"which is the Children's Online"},{"speaker":"Roy Smith","startTime":211.72,"endTime":215.32,"body":"Privacy Protection Act. And, I"},{"speaker":"Roy Smith","startTime":211.72,"endTime":215.32,"body":"knew a lot about mobile games."},{"speaker":"Roy Smith","startTime":215.32,"endTime":218.32,"body":"And I knew that they were doing"},{"speaker":"Roy Smith","startTime":215.32,"endTime":218.32,"body":"a lot of stuff with privacy that"},{"speaker":"Roy Smith","startTime":218.32,"endTime":222.28,"body":"was going to put them in the"},{"speaker":"Roy Smith","startTime":218.32,"endTime":222.28,"body":"bullseye of the FTC with the"},{"speaker":"Roy Smith","startTime":222.28,"endTime":227.23,"body":"COPPA law. So, we wanted to"},{"speaker":"Roy Smith","startTime":222.28,"endTime":227.23,"body":"create a tool and sell it to"},{"speaker":"Roy Smith","startTime":227.32,"endTime":231.25,"body":"game publishers, that would make"},{"speaker":"Roy Smith","startTime":227.32,"endTime":231.25,"body":"it easier for them to comply"},{"speaker":"Roy Smith","startTime":231.25,"endTime":235.45,"body":"with the COPPA law, which has a"},{"speaker":"Roy Smith","startTime":231.25,"endTime":235.45,"body":"lot of complexity and back and"},{"speaker":"Roy Smith","startTime":235.45,"endTime":238.35999999999999,"body":"forth. You have to identify the"},{"speaker":"Roy Smith","startTime":235.45,"endTime":238.35999999999999,"body":"parent. The parent has to"},{"speaker":"Roy Smith","startTime":238.72,"endTime":241.98999999999998,"body":"approve what's going to happen"},{"speaker":"Roy Smith","startTime":238.72,"endTime":241.98999999999998,"body":"with the kids privacy. It's the"},{"speaker":"Roy Smith","startTime":241.98999999999998,"endTime":244.63,"body":"kind of thing that game"},{"speaker":"Roy Smith","startTime":241.98999999999998,"endTime":244.63,"body":"publishers absolutely do not"},{"speaker":"Roy Smith","startTime":244.63,"endTime":248.5,"body":"want to do. And, so I saw an"},{"speaker":"Roy Smith","startTime":244.63,"endTime":248.5,"body":"opportunity to create this tool."},{"speaker":"Roy Smith","startTime":248.98,"endTime":252.82,"body":"We built that. And sadly, for"},{"speaker":"Roy Smith","startTime":248.98,"endTime":252.82,"body":"us, the FTC didn't really"},{"speaker":"Roy Smith","startTime":252.82,"endTime":256.6,"body":"enforce COPPA. But fortunately"},{"speaker":"Roy Smith","startTime":252.82,"endTime":256.6,"body":"for us, GDPR came along, and"},{"speaker":"Roy Smith","startTime":256.6,"endTime":260.5,"body":"then CCPA came along, and now"},{"speaker":"Roy Smith","startTime":256.6,"endTime":260.5,"body":"the entire world wants to get"},{"speaker":"Roy Smith","startTime":260.5,"endTime":264.94,"body":"consent to use private data"},{"speaker":"Roy Smith","startTime":260.5,"endTime":264.94,"body":"before it is used. And, the tool"},{"speaker":"Roy Smith","startTime":264.94,"endTime":270.22,"body":"that we built has quite a few"},{"speaker":"Roy Smith","startTime":264.94,"endTime":270.22,"body":"use cases. So it's sort of like"},{"speaker":"Roy Smith","startTime":270.25,"endTime":273.55,"body":"the classic startup thing where"},{"speaker":"Roy Smith","startTime":270.25,"endTime":273.55,"body":"you start out trying to do \"A,\""},{"speaker":"Roy Smith","startTime":273.82,"endTime":277.03000000000003,"body":"but through the course of time,"},{"speaker":"Roy Smith","startTime":273.82,"endTime":277.03000000000003,"body":"you end up doing \"B,\" and end up"},{"speaker":"Roy Smith","startTime":277.03000000000003,"endTime":278.5,"body":"at \"C.\" Yeah."},{"speaker":"Debra Farber","startTime":278.5,"endTime":280.69,"body":"And then the"},{"speaker":"Debra Farber","startTime":278.5,"endTime":280.69,"body":"regulatory framework has changed"},{"speaker":"Debra Farber","startTime":280.69,"endTime":285.85,"body":"over time as well, or at least"},{"speaker":"Debra Farber","startTime":280.69,"endTime":285.85,"body":"the appetite by organizations to"},{"speaker":"Debra Farber","startTime":285.85,"endTime":290.05,"body":"want a regulatory framework to"},{"speaker":"Debra Farber","startTime":285.85,"endTime":290.05,"body":"set the rules, it seems. Do you"},{"speaker":"Debra Farber","startTime":290.05,"endTime":292.42,"body":"want to unpack a little bit"},{"speaker":"Debra Farber","startTime":290.05,"endTime":292.42,"body":"about what's happened? I guess"},{"speaker":"Debra Farber","startTime":292.42,"endTime":295.27,"body":"over the years that you've been"},{"speaker":"Debra Farber","startTime":292.42,"endTime":295.27,"body":"in charge of Privacycheq,"},{"speaker":"Debra Farber","startTime":295.3,"endTime":297.13,"body":"because it's been, what, 7 years"},{"speaker":"Debra Farber","startTime":295.3,"endTime":297.13,"body":"now?"},{"speaker":"Roy Smith","startTime":297.37,"endTime":301.63,"body":"Yeah, 7 or 8 years"},{"speaker":"Roy Smith","startTime":297.37,"endTime":301.63,"body":"since 2013. So what has really"},{"speaker":"Roy Smith","startTime":301.63,"endTime":305.05,"body":"happened is it's it's great to"},{"speaker":"Roy Smith","startTime":301.63,"endTime":305.05,"body":"pass these privacy laws, and"},{"speaker":"Roy Smith","startTime":305.05,"endTime":308.8,"body":"everybody who's a politician"},{"speaker":"Roy Smith","startTime":305.05,"endTime":308.8,"body":"enjoys issuing press releases"},{"speaker":"Roy Smith","startTime":308.8,"endTime":312.34000000000003,"body":"about how great they are; but,"},{"speaker":"Roy Smith","startTime":308.8,"endTime":312.34000000000003,"body":"actually enforcing the privacy"},{"speaker":"Roy Smith","startTime":312.34000000000003,"endTime":316.39000000000004,"body":"laws is a whole different story."},{"speaker":"Roy Smith","startTime":312.34000000000003,"endTime":316.39000000000004,"body":"The Federal Trade Commission"},{"speaker":"Roy Smith","startTime":316.66,"endTime":320.68,"body":"essentially went to sleep after"},{"speaker":"Roy Smith","startTime":316.66,"endTime":320.68,"body":"COPPA was revised in 2014 -"},{"speaker":"Roy Smith","startTime":321.19,"endTime":325.0,"body":"didn't really do much in the way"},{"speaker":"Roy Smith","startTime":321.19,"endTime":325.0,"body":"of enforcement. We believe they"},{"speaker":"Roy Smith","startTime":325.0,"endTime":328.33000000000004,"body":"did that because they were"},{"speaker":"Roy Smith","startTime":325.0,"endTime":328.33000000000004,"body":"afraid of if they really went"},{"speaker":"Roy Smith","startTime":328.33000000000004,"endTime":333.37,"body":"after, you know, a Facebook or a"},{"speaker":"Roy Smith","startTime":328.33000000000004,"endTime":333.37,"body":"Microsoft or a big publisher,"},{"speaker":"Roy Smith","startTime":333.73,"endTime":337.78000000000003,"body":"that they would lose - which in"},{"speaker":"Roy Smith","startTime":333.73,"endTime":337.78000000000003,"body":"the world of the FTC that would"},{"speaker":"Roy Smith","startTime":337.78000000000003,"endTime":341.71000000000004,"body":"be the worst possible thing. So"},{"speaker":"Roy Smith","startTime":337.78000000000003,"endTime":341.71000000000004,"body":"rather than actually pursue any"},{"speaker":"Roy Smith","startTime":341.71000000000004,"endTime":344.59000000000003,"body":"enforcement's, you know, they"},{"speaker":"Roy Smith","startTime":341.71000000000004,"endTime":344.59000000000003,"body":"did a few little ones here and"},{"speaker":"Roy Smith","startTime":344.59000000000003,"endTime":347.95000000000005,"body":"there against companies they"},{"speaker":"Roy Smith","startTime":344.59000000000003,"endTime":347.95000000000005,"body":"knew would not protest and the"},{"speaker":"Roy Smith","startTime":347.95000000000005,"endTime":350.05,"body":"same thing has happened with"},{"speaker":"Roy Smith","startTime":347.95000000000005,"endTime":350.05,"body":"GDPR."},{"speaker":"Roy Smith","startTime":348.48,"endTime":352.545,"body":"You know, it was announced in"},{"speaker":"Roy Smith","startTime":348.48,"endTime":352.545,"body":"2016, to go into force in 2018."},{"speaker":"Roy Smith","startTime":352.612,"endTime":356.677,"body":"Everybody had 2 years to get"},{"speaker":"Roy Smith","startTime":352.612,"endTime":356.677,"body":"their stuff ready, including the"},{"speaker":"Roy Smith","startTime":356.744,"endTime":360.476,"body":"regulators, but GDPR went into"},{"speaker":"Roy Smith","startTime":356.744,"endTime":360.476,"body":"force in 2018 and nothing"},{"speaker":"Roy Smith","startTime":360.543,"endTime":364.475,"body":"happened. No enforcement really"},{"speaker":"Roy Smith","startTime":360.543,"endTime":364.475,"body":"happened until 2021, just 3"},{"speaker":"Roy Smith","startTime":364.54200000000003,"endTime":368.74100000000004,"body":"years later, and we kind of saw"},{"speaker":"Roy Smith","startTime":364.54200000000003,"endTime":368.74100000000004,"body":"the same thing with CCPA, which"},{"speaker":"Roy Smith","startTime":368.808,"endTime":372.74,"body":"went into force in 2000. The"},{"speaker":"Roy Smith","startTime":368.808,"endTime":372.74,"body":"first enforcement of CCPA that"},{"speaker":"Roy Smith","startTime":372.807,"endTime":376.73900000000003,"body":"really got people's attention"},{"speaker":"Roy Smith","startTime":372.807,"endTime":376.73900000000003,"body":"just happened a couple months"},{"speaker":"Roy Smith","startTime":376.80600000000004,"endTime":380.671,"body":"ago - was Sephora. That's part"},{"speaker":"Roy Smith","startTime":376.80600000000004,"endTime":380.671,"body":"of what we're talking about"},{"speaker":"Debra Farber","startTime":378.28000000000003,"endTime":405.52000000000004,"body":"Oh, I really liked"},{"speaker":"Debra Farber","startTime":378.28000000000003,"endTime":405.52000000000004,"body":"that. That really helps"},{"speaker":"Debra Farber","startTime":380.738,"endTime":384.737,"body":"today. So, the general attitude"},{"speaker":"Debra Farber","startTime":380.738,"endTime":384.737,"body":"has been, yeah, easy to pass"},{"speaker":"Debra Farber","startTime":384.80400000000003,"endTime":388.736,"body":"privacy laws and let them sit"},{"speaker":"Debra Farber","startTime":384.80400000000003,"endTime":388.736,"body":"out there and float - hard to"},{"speaker":"Debra Farber","startTime":388.803,"endTime":392.40200000000004,"body":"enforce them. But eventually,"},{"speaker":"Debra Farber","startTime":388.803,"endTime":392.40200000000004,"body":"they are beginning to be"},{"speaker":"Debra Farber","startTime":392.468,"endTime":396.334,"body":"enforced. And so, we in our"},{"speaker":"Debra Farber","startTime":392.468,"endTime":396.334,"body":"business kind of refer to this"},{"speaker":"Debra Farber","startTime":396.401,"endTime":400.067,"body":"as a tsunami of privacy"},{"speaker":"Debra Farber","startTime":396.401,"endTime":400.067,"body":"regulation that's coming ashore"},{"speaker":"Debra Farber","startTime":400.13300000000004,"endTime":401.40000000000003,"body":"all over the world."},{"speaker":"Debra Farber","startTime":405.52000000000004,"endTime":408.97,"body":"crystallize the challenge, I"},{"speaker":"Debra Farber","startTime":405.52000000000004,"endTime":408.97,"body":"think, with a great analogy for"},{"speaker":"Debra Farber","startTime":408.97,"endTime":411.91,"body":"people to wrap their heads"},{"speaker":"Debra Farber","startTime":408.97,"endTime":411.91,"body":"around the concept. And so let's"},{"speaker":"Debra Farber","startTime":411.91,"endTime":415.57,"body":"unpack the tsunami a little bit."},{"speaker":"Debra Farber","startTime":411.91,"endTime":415.57,"body":"There's been so much discussion"},{"speaker":"Debra Farber","startTime":415.57,"endTime":418.63,"body":"over the years, ever since we've"},{"speaker":"Debra Farber","startTime":415.57,"endTime":418.63,"body":"had the web, about privacy and"},{"speaker":"Debra Farber","startTime":418.63,"endTime":422.35,"body":"cookies and tracking. It seems"},{"speaker":"Debra Farber","startTime":418.63,"endTime":422.35,"body":"almost like there's been some ad"},{"speaker":"Debra Farber","startTime":422.35,"endTime":425.5,"body":"tech market misinformation. Do"},{"speaker":"Debra Farber","startTime":422.35,"endTime":425.5,"body":"you have thoughts on that?"},{"speaker":"Roy Smith","startTime":426.29,"endTime":428.66,"body":"Well, yeah, I mean,"},{"speaker":"Roy Smith","startTime":426.29,"endTime":428.66,"body":"the the digital ad"},{"speaker":"Roy Smith","startTime":428.69,"endTime":431.24,"body":"networks...the advertising"},{"speaker":"Roy Smith","startTime":428.69,"endTime":431.24,"body":"business used to be what they"},{"speaker":"Roy Smith","startTime":431.24,"endTime":434.54,"body":"would call \"spray and pray,\" you"},{"speaker":"Roy Smith","startTime":431.24,"endTime":434.54,"body":"know. I buy a bunch of ads on"},{"speaker":"Roy Smith","startTime":434.63,"endTime":438.11,"body":"billboards. I don't know which"},{"speaker":"Roy Smith","startTime":434.63,"endTime":438.11,"body":"ads are actually working. I just"},{"speaker":"Roy Smith","startTime":438.11,"endTime":440.75,"body":"know that, you know, I'm getting"},{"speaker":"Roy Smith","startTime":438.11,"endTime":440.75,"body":"enough response that it makes"},{"speaker":"Roy Smith","startTime":440.75,"endTime":443.45000000000005,"body":"sense. There's a classical"},{"speaker":"Roy Smith","startTime":440.75,"endTime":443.45000000000005,"body":"statement, \"I know I'm wasting"},{"speaker":"Roy Smith","startTime":443.48,"endTime":447.47,"body":"50% of my ad budget; I still"},{"speaker":"Roy Smith","startTime":443.48,"endTime":447.47,"body":"don't know which 50%.\" And"},{"speaker":"Roy Smith","startTime":447.5,"endTime":451.25,"body":"digital marketing - the ability"},{"speaker":"Roy Smith","startTime":447.5,"endTime":451.25,"body":"to target people and know what"},{"speaker":"Roy Smith","startTime":451.25,"endTime":455.21000000000004,"body":"they're doing and track them was"},{"speaker":"Roy Smith","startTime":451.25,"endTime":455.21000000000004,"body":"an entirely new thing. And so"},{"speaker":"Roy Smith","startTime":455.21000000000004,"endTime":458.42,"body":"that caused billions of dollars"},{"speaker":"Roy Smith","startTime":455.21000000000004,"endTime":458.42,"body":"of investment into ad tech"},{"speaker":"Roy Smith","startTime":458.42,"endTime":461.99,"body":"businesses that were tracking"},{"speaker":"Roy Smith","startTime":458.42,"endTime":461.99,"body":"digital ads. Remember the old"},{"speaker":"Roy Smith","startTime":461.99,"endTime":465.32,"body":"time when you would do link"},{"speaker":"Roy Smith","startTime":461.99,"endTime":465.32,"body":"exchanges with people and when"},{"speaker":"Roy Smith","startTime":465.35,"endTime":468.05,"body":"digital advertising first"},{"speaker":"Roy Smith","startTime":465.35,"endTime":468.05,"body":"started, it was very simple."},{"speaker":"Roy Smith","startTime":468.44,"endTime":472.04,"body":"But, when they realized that"},{"speaker":"Roy Smith","startTime":468.44,"endTime":472.04,"body":"they could actually track people"},{"speaker":"Roy Smith","startTime":472.07,"endTime":475.55,"body":"around the internet using"},{"speaker":"Roy Smith","startTime":472.07,"endTime":475.55,"body":"cookies - which was never"},{"speaker":"Roy Smith","startTime":475.55,"endTime":478.97,"body":"designed to do anything of the"},{"speaker":"Roy Smith","startTime":475.55,"endTime":478.97,"body":"sort - that really sort of"},{"speaker":"Roy Smith","startTime":478.97,"endTime":481.64000000000004,"body":"transformed the the ad tech"},{"speaker":"Roy Smith","startTime":478.97,"endTime":481.64000000000004,"body":"business, and we had all these"},{"speaker":"Roy Smith","startTime":481.64000000000004,"endTime":484.85,"body":"middlemen who were doing,"},{"speaker":"Roy Smith","startTime":481.64000000000004,"endTime":484.85,"body":"essentially data mining,"},{"speaker":"Roy Smith","startTime":484.85,"endTime":487.64000000000004,"body":"following people and saying,"},{"speaker":"Roy Smith","startTime":484.85,"endTime":487.64000000000004,"body":"\"Okay, you want to run an ad to"},{"speaker":"Roy Smith","startTime":487.64000000000004,"endTime":491.12,"body":"5000 people who are thinking of"},{"speaker":"Roy Smith","startTime":487.64000000000004,"endTime":491.12,"body":"buying a grass clipper. You"},{"speaker":"Roy Smith","startTime":491.12,"endTime":494.33000000000004,"body":"know, I got those people."},{"speaker":"Roy Smith","startTime":491.12,"endTime":494.33000000000004,"body":"Here's...give me $10,000,\" and"},{"speaker":"Roy Smith","startTime":494.51,"endTime":499.13,"body":"off we go. So, it's really a big"},{"speaker":"Roy Smith","startTime":494.51,"endTime":499.13,"body":"data function, but they're using"},{"speaker":"Roy Smith","startTime":499.16,"endTime":502.52000000000004,"body":"advertising as the monetization"},{"speaker":"Roy Smith","startTime":499.16,"endTime":502.52000000000004,"body":"method."},{"speaker":"Roy Smith","startTime":502.66,"endTime":506.53000000000003,"body":"And that has been all over the"},{"speaker":"Roy Smith","startTime":502.66,"endTime":506.53000000000003,"body":"world - advertising has been all"},{"speaker":"Roy Smith","startTime":506.53000000000003,"endTime":509.23,"body":"over the world as the internet"},{"speaker":"Roy Smith","startTime":506.53000000000003,"endTime":509.23,"body":"has sort of grown and taken over"},{"speaker":"Roy Smith","startTime":509.23,"endTime":512.83,"body":"everything. And then, 'til this"},{"speaker":"Roy Smith","startTime":509.23,"endTime":512.83,"body":"regulation happened, it was a"},{"speaker":"Roy Smith","startTime":512.83,"endTime":515.35,"body":"completely wild west scenario"},{"speaker":"Roy Smith","startTime":512.83,"endTime":515.35,"body":"you could...was whatever you"},{"speaker":"Roy Smith","startTime":515.35,"endTime":518.38,"body":"wanted to do. If you could"},{"speaker":"Roy Smith","startTime":515.35,"endTime":518.38,"body":"figure out a way to track"},{"speaker":"Roy Smith","startTime":518.38,"endTime":521.95,"body":"somebody, go for it. There was"},{"speaker":"Roy Smith","startTime":518.38,"endTime":521.95,"body":"no regulation stopping you. So,"},{"speaker":"Roy Smith","startTime":522.58,"endTime":526.48,"body":"it was bound to come to an end,"},{"speaker":"Roy Smith","startTime":522.58,"endTime":526.48,"body":"and it just has taken a while"},{"speaker":"Roy Smith","startTime":526.48,"endTime":529.39,"body":"for that to happen. But people"},{"speaker":"Roy Smith","startTime":526.48,"endTime":529.39,"body":"are, you know, we all had that"},{"speaker":"Roy Smith","startTime":529.39,"endTime":532.54,"body":"scenario where you go to a"},{"speaker":"Roy Smith","startTime":529.39,"endTime":532.54,"body":"website, you're looking - \"I"},{"speaker":"Roy Smith","startTime":532.54,"endTime":535.39,"body":"want to buy a weed whacker.\""},{"speaker":"Roy Smith","startTime":532.54,"endTime":535.39,"body":"And, for the next couple of"},{"speaker":"Roy Smith","startTime":535.39,"endTime":539.3199999999999,"body":"weeks, all you see are ads for"},{"speaker":"Roy Smith","startTime":535.39,"endTime":539.3199999999999,"body":"weed whackers because you did a"},{"speaker":"Roy Smith","startTime":539.3199999999999,"endTime":543.67,"body":"search for weed whacker on a"},{"speaker":"Roy Smith","startTime":539.3199999999999,"endTime":543.67,"body":"particular site. That stuff is"},{"speaker":"Roy Smith","startTime":543.67,"endTime":546.73,"body":"creeping people out, and so it"},{"speaker":"Roy Smith","startTime":543.67,"endTime":546.73,"body":"was only a matter of time until"},{"speaker":"Roy Smith","startTime":546.97,"endTime":549.73,"body":"that's sort of flowed through"},{"speaker":"Roy Smith","startTime":546.97,"endTime":549.73,"body":"and the regulator's started to"},{"speaker":"Roy Smith","startTime":549.73,"endTime":552.55,"body":"say, \"Hey, this is bad; this"},{"speaker":"Roy Smith","startTime":549.73,"endTime":552.55,"body":"isn't good.\" You have...it's"},{"speaker":"Roy Smith","startTime":552.67,"endTime":555.79,"body":"\"surveillance capitalism\" I"},{"speaker":"Roy Smith","startTime":552.67,"endTime":555.79,"body":"believe was the term that was"},{"speaker":"Roy Smith","startTime":555.79,"endTime":561.49,"body":"applied to this. And so, we're"},{"speaker":"Roy Smith","startTime":555.79,"endTime":561.49,"body":"viewing now the global response"},{"speaker":"Roy Smith","startTime":561.49,"endTime":563.89,"body":"to that. Everybody, all these"},{"speaker":"Roy Smith","startTime":561.49,"endTime":563.89,"body":"countries, are making their"},{"speaker":"Roy Smith","startTime":563.89,"endTime":567.85,"body":"version of GDPR. GDPR was"},{"speaker":"Roy Smith","startTime":563.89,"endTime":567.85,"body":"definitely the bellwether. When"},{"speaker":"Roy Smith","startTime":567.85,"endTime":572.14,"body":"that passed in 2016, we were"},{"speaker":"Roy Smith","startTime":567.85,"endTime":572.14,"body":"very surprised, but we were very"},{"speaker":"Roy Smith","startTime":572.14,"endTime":575.8000000000001,"body":"happy. And so all over the"},{"speaker":"Roy Smith","startTime":572.14,"endTime":575.8000000000001,"body":"world, countries are passing"},{"speaker":"Roy Smith","startTime":575.8000000000001,"endTime":579.94,"body":"their version of GDPR, which"},{"speaker":"Roy Smith","startTime":575.8000000000001,"endTime":579.94,"body":"generally have the same"},{"speaker":"Roy Smith","startTime":580.03,"endTime":583.48,"body":"attitudes, which is you can't"},{"speaker":"Roy Smith","startTime":580.03,"endTime":583.48,"body":"just take people's data without"},{"speaker":"Roy Smith","startTime":583.48,"endTime":586.21,"body":"telling them. You have to"},{"speaker":"Roy Smith","startTime":583.48,"endTime":586.21,"body":"explain to them and get their"},{"speaker":"Roy Smith","startTime":586.21,"endTime":588.94,"body":"permission or give them an"},{"speaker":"Roy Smith","startTime":586.21,"endTime":588.94,"body":"opt-out there. All these"},{"speaker":"Roy Smith","startTime":588.94,"endTime":594.3100000000001,"body":"regulations really have very"},{"speaker":"Roy Smith","startTime":588.94,"endTime":594.3100000000001,"body":"similar aspects. So it's the"},{"speaker":"Roy Smith","startTime":594.3100000000001,"endTime":597.94,"body":"pendulum response to the"},{"speaker":"Roy Smith","startTime":594.3100000000001,"endTime":597.94,"body":"industry being in this wild west"},{"speaker":"Roy Smith","startTime":597.94,"endTime":601.69,"body":"phase in 2010, where everything"},{"speaker":"Roy Smith","startTime":597.94,"endTime":601.69,"body":"was tracked and nobody had"},{"speaker":"Roy Smith","startTime":601.99,"endTime":605.08,"body":"knowledge of why they were being"},{"speaker":"Roy Smith","startTime":601.99,"endTime":605.08,"body":"tracked. And now, the pendulum"},{"speaker":"Roy Smith","startTime":605.08,"endTime":605.98,"body":"is swinging back."},{"speaker":"Debra Farber","startTime":606.4300000000001,"endTime":608.86,"body":"That is a great"},{"speaker":"Debra Farber","startTime":606.4300000000001,"endTime":608.86,"body":"overview. I think of kind of"},{"speaker":"Debra Farber","startTime":609.34,"endTime":613.6,"body":"what's gone on over the last,"},{"speaker":"Debra Farber","startTime":609.34,"endTime":613.6,"body":"you know, decade or two, and I"},{"speaker":"Debra Farber","startTime":613.6,"endTime":618.76,"body":"guess, to follow up - did the ad"},{"speaker":"Debra Farber","startTime":613.6,"endTime":618.76,"body":"tech GDPR like cookie myth"},{"speaker":"Debra Farber","startTime":619.36,"endTime":623.38,"body":"distort the way that people"},{"speaker":"Debra Farber","startTime":619.36,"endTime":623.38,"body":"perceive what was required for"},{"speaker":"Debra Farber","startTime":623.38,"endTime":627.3100000000001,"body":"operational compliance? Because"},{"speaker":"Debra Farber","startTime":623.38,"endTime":627.3100000000001,"body":"my understanding is even cookies"},{"speaker":"Debra Farber","startTime":627.3100000000001,"endTime":632.41,"body":"are part of the ePrivacy Act in"},{"speaker":"Debra Farber","startTime":627.3100000000001,"endTime":632.41,"body":"the EU, not even a big part of"},{"speaker":"Debra Farber","startTime":632.41,"endTime":636.25,"body":"GDPR, right? GDPR is about can"},{"speaker":"Debra Farber","startTime":632.41,"endTime":636.25,"body":"you legally process that data,"},{"speaker":"Debra Farber","startTime":636.52,"endTime":639.91,"body":"but it's not, you know, all the"},{"speaker":"Debra Farber","startTime":636.52,"endTime":639.91,"body":"rules around...you know, web"},{"speaker":"Debra Farber","startTime":639.91,"endTime":642.25,"body":"interactions seem to be under"},{"speaker":"Debra Farber","startTime":639.91,"endTime":642.25,"body":"ePrivacy."},{"speaker":"Roy Smith","startTime":642.73,"endTime":645.19,"body":"The guidances in the"},{"speaker":"Roy Smith","startTime":642.73,"endTime":645.19,"body":"ad business are nothing if not"},{"speaker":"Roy Smith","startTime":645.19,"endTime":651.52,"body":"resourceful. There was a"},{"speaker":"Roy Smith","startTime":645.19,"endTime":651.52,"body":"initiative in 2009 to produce a"},{"speaker":"Roy Smith","startTime":651.73,"endTime":656.14,"body":"signal within a browser, that"},{"speaker":"Roy Smith","startTime":651.73,"endTime":656.14,"body":"would tell people \"Do not track"},{"speaker":"Roy Smith","startTime":656.14,"endTime":661.21,"body":"me.\" And, that was an attempt by"},{"speaker":"Roy Smith","startTime":656.14,"endTime":661.21,"body":"some industry people to, in"},{"speaker":"Roy Smith","startTime":661.21,"endTime":664.63,"body":"essence, put sort of a global"},{"speaker":"Roy Smith","startTime":661.21,"endTime":664.63,"body":"thing that somebody could, if"},{"speaker":"Roy Smith","startTime":664.63,"endTime":667.27,"body":"they were running on this"},{"speaker":"Roy Smith","startTime":664.63,"endTime":667.27,"body":"browser, they could say, \"Hey,"},{"speaker":"Roy Smith","startTime":667.3000000000001,"endTime":669.5500000000001,"body":"when I'm using this browser,"},{"speaker":"Roy Smith","startTime":667.3000000000001,"endTime":669.5500000000001,"body":"don't track me; I don't want to"},{"speaker":"Roy Smith","startTime":669.5500000000001,"endTime":673.66,"body":"be tracked.\" And, the ad guys"},{"speaker":"Roy Smith","startTime":669.5500000000001,"endTime":673.66,"body":"recognize that this would be the"},{"speaker":"Roy Smith","startTime":673.66,"endTime":678.4300000000001,"body":"end of their free surveillance"},{"speaker":"Roy Smith","startTime":673.66,"endTime":678.4300000000001,"body":"system. And because there was no"},{"speaker":"Roy Smith","startTime":678.4300000000001,"endTime":682.84,"body":"regulatory support for it, they"},{"speaker":"Roy Smith","startTime":678.4300000000001,"endTime":682.84,"body":"were able to convince people,"},{"speaker":"Roy Smith","startTime":683.02,"endTime":685.57,"body":"\"Oh, this is...this will make it"},{"speaker":"Roy Smith","startTime":683.02,"endTime":685.57,"body":"hurt things. It's kind of"},{"speaker":"Roy Smith","startTime":685.57,"endTime":689.47,"body":"complex. It's hard, and it's"},{"speaker":"Roy Smith","startTime":685.57,"endTime":689.47,"body":"bad.\" And, eventually, one by"},{"speaker":"Roy Smith","startTime":689.47,"endTime":694.0,"body":"one, they convinced the browser"},{"speaker":"Roy Smith","startTime":689.47,"endTime":694.0,"body":"manufacturers not to support it,"},{"speaker":"Roy Smith","startTime":694.03,"endTime":696.6700000000001,"body":"and so it sort of died a"},{"speaker":"Roy Smith","startTime":694.03,"endTime":696.6700000000001,"body":"horrible death."},{"speaker":"Roy Smith","startTime":696.94,"endTime":700.48,"body":"About the \"cookie myth\" - here's"},{"speaker":"Roy Smith","startTime":696.94,"endTime":700.48,"body":"my little diatribe on that. The"},{"speaker":"Roy Smith","startTime":700.48,"endTime":703.9,"body":"ad guys - you know, when they"},{"speaker":"Roy Smith","startTime":700.48,"endTime":703.9,"body":"saw GDPR - realized that, once"},{"speaker":"Roy Smith","startTime":703.9,"endTime":707.02,"body":"again, there was something on"},{"speaker":"Roy Smith","startTime":703.9,"endTime":707.02,"body":"the coming up, that was gonna"},{"speaker":"Roy Smith","startTime":707.0500000000001,"endTime":709.96,"body":"step on their air hose. And,"},{"speaker":"Roy Smith","startTime":707.0500000000001,"endTime":709.96,"body":"they probably realized that"},{"speaker":"Roy Smith","startTime":709.96,"endTime":712.36,"body":"since GDPR had already been"},{"speaker":"Roy Smith","startTime":709.96,"endTime":712.36,"body":"passed, there was no way they"},{"speaker":"Roy Smith","startTime":712.36,"endTime":715.69,"body":"were going to get it turned"},{"speaker":"Roy Smith","startTime":712.36,"endTime":715.69,"body":"away. So, they looked at what"},{"speaker":"Roy Smith","startTime":715.69,"endTime":718.9300000000001,"body":"they would have to do in order"},{"speaker":"Roy Smith","startTime":715.69,"endTime":718.9300000000001,"body":"to keep selling ads, and they"},{"speaker":"came up with this idea","startTime":718.9300000000001,"endTime":721.6,"body":"\"Okay,"},{"speaker":"came up with this idea","startTime":718.9300000000001,"endTime":721.6,"body":"well, we're gonna have to have"},{"speaker":"came up with this idea","startTime":721.66,"endTime":726.37,"body":"this thing where we get people's"},{"speaker":"came up with this idea","startTime":721.66,"endTime":726.37,"body":"permission to drop cookies and"},{"speaker":"came up with this idea","startTime":726.37,"endTime":730.45,"body":"track them.\" And so they came up"},{"speaker":"came up with this idea","startTime":726.37,"endTime":730.45,"body":"with the transparency and"},{"speaker":"came up with this idea","startTime":730.45,"endTime":734.6800000000001,"body":"consent framework - TCF as we"},{"speaker":"came up with this idea","startTime":730.45,"endTime":734.6800000000001,"body":"call it - but part of their"},{"speaker":"came up with this idea","startTime":734.6800000000001,"endTime":741.34,"body":"program really was to sell all"},{"speaker":"came up with this idea","startTime":734.6800000000001,"endTime":741.34,"body":"of the website owners that all"},{"speaker":"came up with this idea","startTime":741.34,"endTime":744.4300000000001,"body":"you need to do to comply with"},{"speaker":"came up with this idea","startTime":741.34,"endTime":744.4300000000001,"body":"GDPR is just put this little"},{"speaker":"came up with this idea","startTime":744.4300000000001,"endTime":748.0,"body":"cookie banner in, and you're"},{"speaker":"came up with this idea","startTime":744.4300000000001,"endTime":748.0,"body":"done. This is just, you know -"},{"speaker":"came up with this idea","startTime":748.0600000000001,"endTime":751.87,"body":"this way you can keep selling"},{"speaker":"came up with this idea","startTime":748.0600000000001,"endTime":751.87,"body":"ads, you can keep your revenues"},{"speaker":"came up with this idea","startTime":751.87,"endTime":754.96,"body":"going, and you're fully"},{"speaker":"came up with this idea","startTime":751.87,"endTime":754.96,"body":"compliant with GDPR. It's"},{"speaker":"came up with this idea","startTime":754.96,"endTime":758.14,"body":"everything you need to do; just"},{"speaker":"came up with this idea","startTime":754.96,"endTime":758.14,"body":"buy this thing. Or, it's open"},{"speaker":"came up with this idea","startTime":758.14,"endTime":761.35,"body":"source, you can get it for, you"},{"speaker":"came up with this idea","startTime":758.14,"endTime":761.35,"body":"know, $50 a month or whatever."},{"speaker":"came up with this idea","startTime":761.59,"endTime":764.5600000000001,"body":"And, you'll be ad...you'll be"},{"speaker":"came up with this idea","startTime":761.59,"endTime":764.5600000000001,"body":"able to run ads, and it'll be"},{"speaker":"came up with this idea","startTime":764.48,"endTime":768.0500000000001,"body":"And, of course, all of the"},{"speaker":"came up with this idea","startTime":764.48,"endTime":768.0500000000001,"body":"publishers who were in the"},{"speaker":"came up with this idea","startTime":764.5600000000001,"endTime":765.01,"body":"great."},{"speaker":"came up with this idea","startTime":768.0500000000001,"endTime":772.28,"body":"European Union or had a"},{"speaker":"came up with this idea","startTime":768.0500000000001,"endTime":772.28,"body":"footprint there, they wanted to"},{"speaker":"came up with this idea","startTime":772.28,"endTime":776.8100000000001,"body":"hear a story that said, \"Oh,"},{"speaker":"came up with this idea","startTime":772.28,"endTime":776.8100000000001,"body":"this ugly, GDPR thing - this is"},{"speaker":"came up with this idea","startTime":776.8100000000001,"endTime":780.02,"body":"an easy way for us to get away"},{"speaker":"came up with this idea","startTime":776.8100000000001,"endTime":780.02,"body":"from it or not have to deal with"},{"speaker":"came up with this idea","startTime":780.02,"endTime":784.79,"body":"it. Yes, please. I'll take it.\""},{"speaker":"came up with this idea","startTime":780.02,"endTime":784.79,"body":"So you had a willing audience"},{"speaker":"came up with this idea","startTime":784.79,"endTime":788.99,"body":"that wanted to believe, and you"},{"speaker":"came up with this idea","startTime":784.79,"endTime":788.99,"body":"had a cynical performance"},{"speaker":"came up with this idea","startTime":789.02,"endTime":793.61,"body":"artists that wanted to deceive."},{"speaker":"came up with this idea","startTime":789.02,"endTime":793.61,"body":"And that was really what they"},{"speaker":"came up with this idea","startTime":793.61,"endTime":797.0,"body":"successfully did, telling"},{"speaker":"came up with this idea","startTime":793.61,"endTime":797.0,"body":"everybody that a cookie banner"},{"speaker":"came up with this idea","startTime":797.03,"endTime":800.9300000000001,"body":"was what you needed to comply"},{"speaker":"came up with this idea","startTime":797.03,"endTime":800.9300000000001,"body":"with GDPR. And the fact of the"},{"speaker":"came up with this idea","startTime":800.9300000000001,"endTime":805.94,"body":"matter is, the cookie itself is"},{"speaker":"came up with this idea","startTime":800.9300000000001,"endTime":805.94,"body":"really not discussed in GDPR, as"},{"speaker":"came up with this idea","startTime":805.94,"endTime":809.63,"body":"you say, it's part of the"},{"speaker":"came up with this idea","startTime":805.94,"endTime":809.63,"body":"ePrivacy Act. But secondly, even"},{"speaker":"came up with this idea","startTime":809.63,"endTime":813.71,"body":"if it worked perfectly (which it"},{"speaker":"came up with this idea","startTime":809.63,"endTime":813.71,"body":"does not) - even if it worked"},{"speaker":"came up with this idea","startTime":813.71,"endTime":818.03,"body":"perfectly, a company that has"},{"speaker":"came up with this idea","startTime":813.71,"endTime":818.03,"body":"just cookie banners would only"},{"speaker":"came up with this idea","startTime":818.03,"endTime":822.53,"body":"be compliant with GDPR if the"},{"speaker":"came up with this idea","startTime":818.03,"endTime":822.53,"body":"only way they gathered data was"},{"speaker":"came up with this idea","startTime":822.53,"endTime":827.84,"body":"through web pages. And, no"},{"speaker":"came up with this idea","startTime":822.53,"endTime":827.84,"body":"modern company only gathers data"},{"speaker":"came up with this idea","startTime":827.84,"endTime":828.83,"body":"through web pages."},{"speaker":"came up with this idea","startTime":828.48,"endTime":832.2,"body":"I mean, lots of companies have"},{"speaker":"came up with this idea","startTime":828.48,"endTime":832.2,"body":"mobile apps - many of them"},{"speaker":"came up with this idea","startTime":832.2,"endTime":836.46,"body":"gather information through email"},{"speaker":"came up with this idea","startTime":832.2,"endTime":836.46,"body":"telemarketing. They have IoT"},{"speaker":"came up with this idea","startTime":836.46,"endTime":840.57,"body":"devices that maybe capture"},{"speaker":"came up with this idea","startTime":836.46,"endTime":840.57,"body":"information. They probably have"},{"speaker":"came up with this idea","startTime":840.57,"endTime":844.32,"body":"physical locations where they"},{"speaker":"came up with this idea","startTime":840.57,"endTime":844.32,"body":"are gathering information, like"},{"speaker":"came up with this idea","startTime":844.35,"endTime":848.82,"body":"facial recognition, or even just"},{"speaker":"came up with this idea","startTime":844.35,"endTime":848.82,"body":"video surveillance. So, the"},{"speaker":"came up with this idea","startTime":848.82,"endTime":853.26,"body":"notion that a cookie banner is"},{"speaker":"came up with this idea","startTime":848.82,"endTime":853.26,"body":"going to give you compliance"},{"speaker":"came up with this idea","startTime":853.26,"endTime":858.27,"body":"with GDPR is what I call the"},{"speaker":"came up with this idea","startTime":853.26,"endTime":858.27,"body":"myth: \"the cookie banner myth.\""},{"speaker":"came up with this idea","startTime":858.57,"endTime":863.73,"body":"And, it was propagated by the ad"},{"speaker":"came up with this idea","startTime":858.57,"endTime":863.73,"body":"world, and many enterprises"},{"speaker":"came up with this idea","startTime":863.73,"endTime":864.15,"body":"bought it."},{"speaker":"Debra Farber","startTime":865.02,"endTime":866.85,"body":"Indeed, I mean,"},{"speaker":"Debra Farber","startTime":865.02,"endTime":866.85,"body":"this is this is definitely"},{"speaker":"Debra Farber","startTime":866.85,"endTime":869.73,"body":"something I've been seeing for"},{"speaker":"Debra Farber","startTime":866.85,"endTime":869.73,"body":"years. It's almost one of the"},{"speaker":"Debra Farber","startTime":869.73,"endTime":873.21,"body":"reasons I've avoided doing much"},{"speaker":"Debra Farber","startTime":869.73,"endTime":873.21,"body":"in the ad space, since...you"},{"speaker":"Debra Farber","startTime":873.24,"endTime":875.85,"body":"know, this attempt at"},{"speaker":"Debra Farber","startTime":873.24,"endTime":875.85,"body":"self-regulating that is"},{"speaker":"Debra Farber","startTime":875.88,"endTime":881.85,"body":"obviously disingenuous. So, the"},{"speaker":"Debra Farber","startTime":875.88,"endTime":881.85,"body":"EU ad industry had a guidance,"},{"speaker":"Debra Farber","startTime":881.85,"endTime":884.79,"body":"right, then they have a tool"},{"speaker":"Debra Farber","startTime":881.85,"endTime":884.79,"body":"that they said, \"This is the way"},{"speaker":"Debra Farber","startTime":884.79,"endTime":887.3100000000001,"body":"for anybody who's a member of"},{"speaker":"Debra Farber","startTime":884.79,"endTime":887.3100000000001,"body":"ours to...\""},{"speaker":"Roy Smith","startTime":887.26,"endTime":889.51,"body":"Yeah, say...well,"},{"speaker":"Roy Smith","startTime":887.26,"endTime":889.51,"body":"that's what The Transparency and"},{"speaker":"Roy Smith","startTime":889.51,"endTime":893.0500000000001,"body":"Consent Framework was. They"},{"speaker":"Roy Smith","startTime":889.51,"endTime":893.0500000000001,"body":"created an open sourced...a"},{"speaker":"Roy Smith","startTime":893.77,"endTime":899.14,"body":"tool, which was called the TCF."},{"speaker":"Roy Smith","startTime":893.77,"endTime":899.14,"body":"And if you were in the ad"},{"speaker":"Roy Smith","startTime":899.14,"endTime":903.6700000000001,"body":"business, you were encouraged to"},{"speaker":"Roy Smith","startTime":899.14,"endTime":903.6700000000001,"body":"join this and get an ID number."},{"speaker":"Roy Smith","startTime":903.94,"endTime":908.83,"body":"And they came up with this"},{"speaker":"Roy Smith","startTime":903.94,"endTime":908.83,"body":"comedically stupid technology"},{"speaker":"Roy Smith","startTime":908.83,"endTime":913.9,"body":"scheme that would allow them to"},{"speaker":"Roy Smith","startTime":908.83,"endTime":913.9,"body":"know if you had given consent"},{"speaker":"Roy Smith","startTime":913.9,"endTime":918.13,"body":"for ad network A to look at your"},{"speaker":"Roy Smith","startTime":913.9,"endTime":918.13,"body":"cookies, but not ad network B."},{"speaker":"Roy Smith","startTime":918.37,"endTime":923.53,"body":"And it was a system called the"},{"speaker":"Roy Smith","startTime":918.37,"endTime":923.53,"body":"DaisyBit, and anybody who has"},{"speaker":"Roy Smith","startTime":923.5600000000001,"endTime":928.24,"body":"gone to a computer school or"},{"speaker":"Roy Smith","startTime":923.5600000000001,"endTime":928.24,"body":"done basic, you know, computer"},{"speaker":"Roy Smith","startTime":928.27,"endTime":933.25,"body":"science, would look at this and"},{"speaker":"Roy Smith","startTime":928.27,"endTime":933.25,"body":"laugh at how ridiculously basic"},{"speaker":"Roy Smith","startTime":933.28,"endTime":937.45,"body":"it is. But, that was their"},{"speaker":"Roy Smith","startTime":933.28,"endTime":937.45,"body":"solution, and that was what they"},{"speaker":"Roy Smith","startTime":937.45,"endTime":940.72,"body":"sold. Nobody who's in the"},{"speaker":"Roy Smith","startTime":937.45,"endTime":940.72,"body":"publishing business really cared"},{"speaker":"Roy Smith","startTime":940.72,"endTime":943.4200000000001,"body":"how it worked or how stupid it"},{"speaker":"Roy Smith","startTime":940.72,"endTime":943.4200000000001,"body":"was. It was they were being"},{"speaker":"Roy Smith","startTime":943.45,"endTime":946.9300000000001,"body":"sold, \"Hey, just buy this for"},{"speaker":"Roy Smith","startTime":943.45,"endTime":946.9300000000001,"body":"$500 a month. Put it on your"},{"speaker":"Roy Smith","startTime":946.9300000000001,"endTime":952.09,"body":"website and you'll be compliant"},{"speaker":"Roy Smith","startTime":946.9300000000001,"endTime":952.09,"body":"with GDPR. So the tool itself"},{"speaker":"Roy Smith","startTime":952.33,"endTime":955.69,"body":"was, you know, for anybody like"},{"speaker":"Roy Smith","startTime":952.33,"endTime":955.69,"body":"us who looked at it from a"},{"speaker":"Roy Smith","startTime":955.69,"endTime":958.75,"body":"technical standpoint the day it"},{"speaker":"Roy Smith","startTime":955.69,"endTime":958.75,"body":"came out, we knew that it didn't"},{"speaker":"Roy Smith","startTime":958.75,"endTime":960.37,"body":"really do what it was supposed"},{"speaker":"Roy Smith","startTime":958.75,"endTime":960.37,"body":"to do."},{"speaker":"Roy Smith","startTime":960.59,"endTime":963.32,"body":"But, it took two and a half"},{"speaker":"Roy Smith","startTime":960.59,"endTime":963.32,"body":"years before the regulator's"},{"speaker":"Roy Smith","startTime":963.6800000000001,"endTime":967.37,"body":"finally called them out on it,"},{"speaker":"Roy Smith","startTime":963.6800000000001,"endTime":967.37,"body":"which that just happened. Maybe"},{"speaker":"Roy Smith","startTime":967.37,"endTime":970.88,"body":"a year ago, the Belgian"},{"speaker":"Roy Smith","startTime":967.37,"endTime":970.88,"body":"regulators said to the IAB, this"},{"speaker":"Roy Smith","startTime":970.88,"endTime":975.5600000000001,"body":"is not...it doesn't comply."},{"speaker":"Roy Smith","startTime":970.88,"endTime":975.5600000000001,"body":"You're doing these seven things"},{"speaker":"Roy Smith","startTime":975.5600000000001,"endTime":980.12,"body":"that are not part of GDPR. And"},{"speaker":"Roy Smith","startTime":975.5600000000001,"endTime":980.12,"body":"then, in February, they actually"},{"speaker":"Roy Smith","startTime":980.15,"endTime":984.47,"body":"formally censured them and said,"},{"speaker":"Roy Smith","startTime":980.15,"endTime":984.47,"body":"\"You have 6 months to fix this"},{"speaker":"Roy Smith","startTime":984.59,"endTime":989.39,"body":"or otherwise we are going to"},{"speaker":"Roy Smith","startTime":984.59,"endTime":989.39,"body":"start fining you 250,000 euros"},{"speaker":"Roy Smith","startTime":989.39,"endTime":994.34,"body":"per month. The problem for that"},{"speaker":"Roy Smith","startTime":989.39,"endTime":994.34,"body":"is that they open source this"},{"speaker":"Roy Smith","startTime":994.34,"endTime":998.9,"body":"and there are 170 companies who"},{"speaker":"Roy Smith","startTime":994.34,"endTime":998.9,"body":"make cookie banner solutions"},{"speaker":"Roy Smith","startTime":998.9,"endTime":1002.98,"body":"that are built on top of this"},{"speaker":"Roy Smith","startTime":998.9,"endTime":1002.98,"body":"IAB / TCF technology. So, all of"},{"speaker":"Roy Smith","startTime":1002.98,"endTime":1006.94,"body":"those people were subjected to"},{"speaker":"Roy Smith","startTime":1002.98,"endTime":1006.94,"body":"the Belgian ruling as well. So,"},{"speaker":"Roy Smith","startTime":1006.94,"endTime":1009.79,"body":"you essentially have - I don't"},{"speaker":"Roy Smith","startTime":1006.94,"endTime":1009.79,"body":"know what the percentage is -but"},{"speaker":"Roy Smith","startTime":1009.79,"endTime":1014.38,"body":"it's probably more than 50% of"},{"speaker":"Roy Smith","startTime":1009.79,"endTime":1014.38,"body":"the companies that are trying to"},{"speaker":"Roy Smith","startTime":1014.41,"endTime":1017.9200000000001,"body":"provide compliance for adtech"},{"speaker":"Roy Smith","startTime":1014.41,"endTime":1017.9200000000001,"body":"that we're essentially told,"},{"speaker":"Roy Smith","startTime":1017.98,"endTime":1022.45,"body":"\"You're out of business in six"},{"speaker":"Roy Smith","startTime":1017.98,"endTime":1022.45,"body":"months\" in February of 2022. So,"},{"speaker":"Roy Smith","startTime":1022.48,"endTime":1026.83,"body":"as they have done before, the"},{"speaker":"Roy Smith","startTime":1022.48,"endTime":1026.83,"body":"IAB doubled-down. They said,"},{"speaker":"Roy Smith","startTime":1027.1299999999999,"endTime":1030.67,"body":"\"Oh, no. You the regulator are"},{"speaker":"Roy Smith","startTime":1027.1299999999999,"endTime":1030.67,"body":"wrong about the law that you"},{"speaker":"Roy Smith","startTime":1030.67,"endTime":1034.21,"body":"yourself wrote. It's...you gotta"},{"speaker":"Roy Smith","startTime":1030.67,"endTime":1034.21,"body":"give them credit for having"},{"speaker":"Roy Smith","startTime":1034.42,"endTime":1039.9099999999999,"body":"chutzpah. But, they did that"},{"speaker":"Roy Smith","startTime":1034.42,"endTime":1039.9099999999999,"body":"and, and now the case is going"},{"speaker":"Roy Smith","startTime":1039.9099999999999,"endTime":1043.8999999999999,"body":"to the CJEU. So, in essence,"},{"speaker":"Roy Smith","startTime":1039.9099999999999,"endTime":1043.8999999999999,"body":"they kicked the can down the"},{"speaker":"road","startTime":1043.8999999999999,"endTime":1047.74,"body":"the six month period that"},{"speaker":"road","startTime":1043.8999999999999,"endTime":1047.74,"body":"they had to fix it expired in"},{"speaker":"road","startTime":1047.74,"endTime":1048.31,"body":"August."},{"speaker":"road","startTime":1048.5,"endTime":1051.29,"body":"So, here we are in November."},{"speaker":"road","startTime":1048.5,"endTime":1051.29,"body":"They still haven't fixed it."},{"speaker":"road","startTime":1051.44,"endTime":1053.1499999999999,"body":"We're still waiting for a"},{"speaker":"road","startTime":1051.44,"endTime":1053.1499999999999,"body":"ruling. I mean, it's"},{"speaker":"road","startTime":1053.45,"endTime":1056.78,"body":"class...this is classic, you"},{"speaker":"road","startTime":1053.45,"endTime":1056.78,"body":"know, big enterprise versus"},{"speaker":"road","startTime":1099.72,"endTime":1104.43,"body":"government operational tactics."},{"speaker":"road","startTime":1099.72,"endTime":1104.43,"body":"You just delay, deny...you know,"},{"speaker":"road","startTime":1104.46,"endTime":1107.76,"body":"kick the can down the road. So"},{"speaker":"road","startTime":1104.46,"endTime":1107.76,"body":"that's where we are, but the"},{"speaker":"road","startTime":1107.76,"endTime":1112.8,"body":"future of the cookie banner"},{"speaker":"road","startTime":1107.76,"endTime":1112.8,"body":"system is extremely clouded"},{"speaker":"road","startTime":1112.8,"endTime":1116.52,"body":"because if none of this"},{"speaker":"road","startTime":1112.8,"endTime":1116.52,"body":"happened, Google declared that"},{"speaker":"road","startTime":1116.52,"endTime":1119.49,"body":"the third-party cookies are"},{"speaker":"road","startTime":1116.52,"endTime":1119.49,"body":"going away (it was supposed to"},{"speaker":"road","startTime":1119.49,"endTime":1123.72,"body":"originally go away in '22), but"},{"speaker":"road","startTime":1119.49,"endTime":1123.72,"body":"they keep pushing it back"},{"speaker":"road","startTime":1123.72,"endTime":1127.17,"body":"because of course the ad"},{"speaker":"road","startTime":1123.72,"endTime":1127.17,"body":"industry says, \"Oh, no. We can't"},{"speaker":"road","startTime":1127.17,"endTime":1131.64,"body":"possibly change this. It will"},{"speaker":"road","startTime":1127.17,"endTime":1131.64,"body":"put us out of business.\" And, so"},{"speaker":"road","startTime":1131.64,"endTime":1135.21,"body":"they've successfully, you know,"},{"speaker":"road","startTime":1131.64,"endTime":1135.21,"body":"slow-walk that as well. But in"},{"speaker":"road","startTime":1135.21,"endTime":1138.51,"body":"the long run, third-party"},{"speaker":"road","startTime":1135.21,"endTime":1138.51,"body":"cookies are dying. They don't"},{"speaker":"road","startTime":1138.54,"endTime":1143.1000000000001,"body":"help you provide true compliance"},{"speaker":"road","startTime":1138.54,"endTime":1143.1000000000001,"body":"with any privacy law. It was a"},{"speaker":"road","startTime":1143.1000000000001,"endTime":1145.6200000000001,"body":"myth and it's going to go away."},{"speaker":"Debra Farber","startTime":1146.3200000000002,"endTime":1148.99,"body":"Thank you so much"},{"speaker":"Debra Farber","startTime":1146.3200000000002,"endTime":1148.99,"body":"for the that background. I think"},{"speaker":"Debra Farber","startTime":1148.99,"endTime":1152.3200000000002,"body":"that history there is really"},{"speaker":"Debra Farber","startTime":1148.99,"endTime":1152.3200000000002,"body":"important to unpack why it's so"},{"speaker":"Debra Farber","startTime":1152.3200000000002,"endTime":1155.0500000000002,"body":"important that, you know,"},{"speaker":"Debra Farber","startTime":1152.3200000000002,"endTime":1155.0500000000002,"body":"there's a new specification."},{"speaker":"Debra Farber","startTime":1155.6200000000001,"endTime":1158.98,"body":"Let's unpack that a little for"},{"speaker":"Debra Farber","startTime":1155.6200000000001,"endTime":1158.98,"body":"the audience here. According to"},{"speaker":"Debra Farber","startTime":1158.98,"endTime":1167.74,"body":"the GPC website; again that is"},{"speaker":"Debra Farber","startTime":1158.98,"endTime":1167.74,"body":"https://globalprivacycontrol.org."},{"speaker":"Debra Farber","startTime":1168.1000000000001,"endTime":1173.17,"body":"GPC lets users \"signal their"},{"speaker":"Debra Farber","startTime":1168.1000000000001,"endTime":1173.17,"body":"desired privacy\" just by"},{"speaker":"Debra Farber","startTime":1173.17,"endTime":1176.47,"body":"browsing, and so what does that"},{"speaker":"Debra Farber","startTime":1173.17,"endTime":1176.47,"body":"mean exactly?"},{"speaker":"Debra Farber","startTime":1176.47,"endTime":1181.0900000000001,"body":"Well, a WC3 specification that"},{"speaker":"Debra Farber","startTime":1176.47,"endTime":1181.0900000000001,"body":"provides a way to signal,"},{"speaker":"Debra Farber","startTime":1181.0900000000001,"endTime":1185.6200000000001,"body":"through an http header or the"},{"speaker":"Debra Farber","startTime":1181.0900000000001,"endTime":1185.6200000000001,"body":"DOM, a person's assertion of"},{"speaker":"their applicable rights to","startTime":1185.6200000000001,"endTime":1188.92,"body":"prevent the sale of their data,"},{"speaker":"their applicable rights to","startTime":1189.43,"endTime":1193.1200000000001,"body":"the sharing of their data with"},{"speaker":"their applicable rights to","startTime":1189.43,"endTime":1193.1200000000001,"body":"third parties, and the use of"},{"speaker":"their applicable rights to","startTime":1193.1200000000001,"endTime":1196.72,"body":"their data for cross-site"},{"speaker":"their applicable rights to","startTime":1193.1200000000001,"endTime":1196.72,"body":"targeted advertising. The"},{"speaker":"their applicable rights to","startTime":1196.72,"endTime":1201.46,"body":"signal, it says, is equivalent"},{"speaker":"their applicable rights to","startTime":1196.72,"endTime":1201.46,"body":"to the Global Privacy Control"},{"speaker":"their applicable rights to","startTime":1201.46,"endTime":1204.97,"body":"that is mentioned in the"},{"speaker":"their applicable rights to","startTime":1201.46,"endTime":1204.97,"body":"regulation - the California"},{"speaker":"their applicable rights to","startTime":1204.97,"endTime":1207.0700000000002,"body":"Consumer Privacy Act (the CCPA)."},{"speaker":"Roy Smith","startTime":1206.9470000000001,"endTime":1210.161,"body":"The Global Privacy"},{"speaker":"Roy Smith","startTime":1206.9470000000001,"endTime":1210.161,"body":"Control is the resurgance of the"},{"speaker":"Roy Smith","startTime":1210.2250000000001,"endTime":1213.944,"body":"\"Do Not Track\" signal, It's"},{"speaker":"Roy Smith","startTime":1210.2250000000001,"endTime":1213.944,"body":"exactly the same. It's a signal"},{"speaker":"Roy Smith","startTime":1214.007,"endTime":1217.789,"body":"that a browser asserts that"},{"speaker":"Roy Smith","startTime":1214.007,"endTime":1217.789,"body":"anybody with a website can check"},{"speaker":"Roy Smith","startTime":1217.852,"endTime":1221.698,"body":"and see is this person asserting"},{"speaker":"Roy Smith","startTime":1217.852,"endTime":1221.698,"body":"that signal with one line of"},{"speaker":"Roy Smith","startTime":1221.761,"endTime":1225.48,"body":"code; and if they find that"},{"speaker":"Roy Smith","startTime":1221.761,"endTime":1225.48,"body":"signal, they then are obligated"},{"speaker":"Roy Smith","startTime":1225.5430000000001,"endTime":1228.9470000000001,"body":"to handle data appropriately"},{"speaker":"Roy Smith","startTime":1225.5430000000001,"endTime":1228.9470000000001,"body":"based on what the user is"},{"speaker":"Roy Smith","startTime":1229.01,"endTime":1232.54,"body":"specifying. So, it's really no"},{"speaker":"Roy Smith","startTime":1229.01,"endTime":1232.54,"body":"different than, you know,"},{"speaker":"Roy Smith","startTime":1232.603,"endTime":1236.449,"body":"websites have different graphic"},{"speaker":"Roy Smith","startTime":1232.603,"endTime":1236.449,"body":"resolutions that they respond"},{"speaker":"Roy Smith","startTime":1236.5120000000002,"endTime":1240.357,"body":"to. If you look at a site on"},{"speaker":"Roy Smith","startTime":1236.5120000000002,"endTime":1240.357,"body":"your phone, your phone tells the"},{"speaker":"Roy Smith","startTime":1240.42,"endTime":1244.1390000000001,"body":"site, \"Hey, I'm on a phone. You"},{"speaker":"Roy Smith","startTime":1240.42,"endTime":1244.1390000000001,"body":"know, this is going to be a"},{"speaker":"Roy Smith","startTime":1244.203,"endTime":1247.922,"body":"small screen that's vertically"},{"speaker":"Roy Smith","startTime":1244.203,"endTime":1247.922,"body":"oriented.\" But, if you go on"},{"speaker":"Roy Smith","startTime":1247.9850000000001,"endTime":1251.515,"body":"your desktop, your desktop will"},{"speaker":"Roy Smith","startTime":1247.9850000000001,"endTime":1251.515,"body":"say, \"Hey, this is a big"},{"speaker":"Roy Smith","startTime":1251.578,"endTime":1255.3600000000001,"body":"screen.\" So, the website adjusts"},{"speaker":"Roy Smith","startTime":1251.578,"endTime":1255.3600000000001,"body":"its operation based on that"},{"speaker":"Roy Smith","startTime":1255.423,"endTime":1259.332,"body":"signal of what's the size of the"},{"speaker":"Roy Smith","startTime":1255.423,"endTime":1259.332,"body":"screen. This is no different."},{"speaker":"Roy Smith","startTime":1259.395,"endTime":1261.98,"body":"It's a signal of what to do with"},{"speaker":"Roy Smith","startTime":1259.395,"endTime":1261.98,"body":"privacy."},{"speaker":"Debra Farber","startTime":1262.5900000000001,"endTime":1264.66,"body":"That makes a lot"},{"speaker":"Debra Farber","startTime":1262.5900000000001,"endTime":1264.66,"body":"of sense, and it seems to apply"},{"speaker":"Debra Farber","startTime":1264.66,"endTime":1268.1100000000001,"body":"here towards, you know, again,"},{"speaker":"Debra Farber","startTime":1264.66,"endTime":1268.1100000000001,"body":"the W3C works on web protocols."},{"speaker":"So, there are 3 components here","startTime":1268.1100000000001,"endTime":1272.04,"body":"one that's the core DOM, one"},{"speaker":"So, there are 3 components here","startTime":1272.04,"endTime":1275.91,"body":"that's the XML DOM, and one"},{"speaker":"So, there are 3 components here","startTime":1272.04,"endTime":1275.91,"body":"that's the HTML DOM, but that's"},{"speaker":"So, there are 3 components here","startTime":1275.91,"endTime":1279.03,"body":"pretty much what it's limited to"},{"speaker":"So, there are 3 components here","startTime":1275.91,"endTime":1279.03,"body":"here and what we'll unpack in a"},{"speaker":"So, there are 3 components here","startTime":1279.03,"endTime":1283.95,"body":"little bit. But that's the core"},{"speaker":"So, there are 3 components here","startTime":1279.03,"endTime":1283.95,"body":"of what this new version of \"Do"},{"speaker":"So, there are 3 components here","startTime":1283.95,"endTime":1288.0,"body":"Not Track\" is and Do Not Track"},{"speaker":"So, there are 3 components here","startTime":1283.95,"endTime":1288.0,"body":"was pretty much never integrated"},{"speaker":"So, there are 3 components here","startTime":1288.0,"endTime":1292.38,"body":"into law and...back in 2009 time"},{"speaker":"So, there are 3 components here","startTime":1288.0,"endTime":1292.38,"body":"period. It was kind of"},{"speaker":"So, there are 3 components here","startTime":1292.38,"endTime":1295.3500000000001,"body":"considered a failure because it"},{"speaker":"So, there are 3 components here","startTime":1292.38,"endTime":1295.3500000000001,"body":"never went anywhere; and, even"},{"speaker":"So, there are 3 components here","startTime":1295.38,"endTime":1298.98,"body":"when it was an optional"},{"speaker":"So, there are 3 components here","startTime":1295.38,"endTime":1298.98,"body":"specification, very few if any,"},{"speaker":"So, there are 3 components here","startTime":1299.01,"endTime":1301.98,"body":"you know, organizations, if"},{"speaker":"So, there are 3 components here","startTime":1299.01,"endTime":1301.98,"body":"anyone, ever respected that"},{"speaker":"So, there are 3 components here","startTime":1301.98,"endTime":1302.52,"body":"signal."},{"speaker":"Roy Smith","startTime":1302.5800000000002,"endTime":1305.67,"body":"Well, most of the"},{"speaker":"Roy Smith","startTime":1302.5800000000002,"endTime":1305.67,"body":"browser manufacturers also owned"},{"speaker":"Roy Smith","startTime":1305.67,"endTime":1309.93,"body":"advertising business. So that"},{"speaker":"Roy Smith","startTime":1305.67,"endTime":1309.93,"body":"was not in their best interest"},{"speaker":"Roy Smith","startTime":1309.93,"endTime":1314.88,"body":"for DNT to be used. That was"},{"speaker":"Roy Smith","startTime":1309.93,"endTime":1314.88,"body":"before Brave existed and"},{"speaker":"Roy Smith","startTime":1314.88,"endTime":1318.54,"body":"DuckDuckGo. And privacy browsers"},{"speaker":"Roy Smith","startTime":1314.88,"endTime":1318.54,"body":"didn't exist then."},{"speaker":"Debra Farber","startTime":1318.9,"endTime":1321.8400000000001,"body":"Exactly. So why"},{"speaker":"Debra Farber","startTime":1318.9,"endTime":1321.8400000000001,"body":"was it developed, right? What"},{"speaker":"Debra Farber","startTime":1321.8400000000001,"endTime":1325.17,"body":"problems specifically does it"},{"speaker":"Debra Farber","startTime":1321.8400000000001,"endTime":1325.17,"body":"solve for, right - at the legal"},{"speaker":"Debra Farber","startTime":1325.17,"endTime":1329.5500000000002,"body":"level - that you need to have"},{"speaker":"Debra Farber","startTime":1325.17,"endTime":1329.5500000000002,"body":"the standard align with? Well,"},{"speaker":"Debra Farber","startTime":1329.8500000000001,"endTime":1334.0500000000002,"body":"you know - you may have noticed"},{"speaker":"Debra Farber","startTime":1329.8500000000001,"endTime":1334.0500000000002,"body":"- the \"Do Not Sell\" an \"Object"},{"speaker":"Debra Farber","startTime":1334.0800000000002,"endTime":1337.65,"body":"to Processing\" links are"},{"speaker":"Debra Farber","startTime":1334.0800000000002,"endTime":1337.65,"body":"beginning to promulgate around"},{"speaker":"Debra Farber","startTime":1337.65,"endTime":1340.95,"body":"the web from various companies"},{"speaker":"Debra Farber","startTime":1337.65,"endTime":1340.95,"body":"trying to comply with privacy"},{"speaker":"Debra Farber","startTime":1340.95,"endTime":1344.4,"body":"regulations that, you know -"},{"speaker":"Debra Farber","startTime":1340.95,"endTime":1344.4,"body":"different state laws - or even,"},{"speaker":"Debra Farber","startTime":1344.4,"endTime":1347.73,"body":"you know, EU law. To opt out of"},{"speaker":"Debra Farber","startTime":1344.4,"endTime":1347.73,"body":"websites that are selling or"},{"speaker":"Debra Farber","startTime":1347.73,"endTime":1350.13,"body":"sharing, you know, personal"},{"speaker":"Debra Farber","startTime":1347.73,"endTime":1350.13,"body":"information, you're going to"},{"speaker":"Debra Farber","startTime":1350.13,"endTime":1353.8500000000001,"body":"need to click these links for"},{"speaker":"Debra Farber","startTime":1350.13,"endTime":1353.8500000000001,"body":"every site you visit. And, that"},{"speaker":"Debra Farber","startTime":1353.8500000000001,"endTime":1357.21,"body":"can be really, really onerous,"},{"speaker":"Debra Farber","startTime":1353.8500000000001,"endTime":1357.21,"body":"right? Just kind of like how you"},{"speaker":"Debra Farber","startTime":1357.21,"endTime":1360.15,"body":"have to click Terms of"},{"speaker":"Debra Farber","startTime":1357.21,"endTime":1360.15,"body":"Conditions or, you know, agree"},{"speaker":"Debra Farber","startTime":1360.15,"endTime":1364.17,"body":"to Privacy Policies for most of"},{"speaker":"Debra Farber","startTime":1360.15,"endTime":1364.17,"body":"the sites that you visit. So,"},{"speaker":"Debra Farber","startTime":1364.44,"endTime":1369.0900000000001,"body":"that gets cumbersome and can be"},{"speaker":"Debra Farber","startTime":1364.44,"endTime":1369.0900000000001,"body":"pushed down to individuals to"},{"speaker":"Debra Farber","startTime":1369.1200000000001,"endTime":1372.48,"body":"take responsibility each time"},{"speaker":"Debra Farber","startTime":1369.1200000000001,"endTime":1372.48,"body":"for their privacy, right?"},{"speaker":"Roy Smith","startTime":1372.96,"endTime":1375.8400000000001,"body":"Well, that was really"},{"speaker":"Roy Smith","startTime":1372.96,"endTime":1375.8400000000001,"body":"the goal of the advertising"},{"speaker":"Roy Smith","startTime":1375.8400000000001,"endTime":1379.5,"body":"business, when they created the"},{"speaker":"Roy Smith","startTime":1375.8400000000001,"endTime":1379.5,"body":"pop up banners was to make it so"},{"speaker":"Roy Smith","startTime":1379.5,"endTime":1382.98,"body":"annoying, that when you go to"},{"speaker":"Roy Smith","startTime":1379.5,"endTime":1382.98,"body":"every website, you have to click"},{"speaker":"Roy Smith","startTime":1383.01,"endTime":1386.7,"body":"on these stupid banners to"},{"speaker":"Roy Smith","startTime":1383.01,"endTime":1386.7,"body":"express your \"do not track me.\""},{"speaker":"Roy Smith","startTime":1386.94,"endTime":1389.25,"body":"They wanted to make it so"},{"speaker":"Roy Smith","startTime":1386.94,"endTime":1389.25,"body":"annoying that people would get"},{"speaker":"Roy Smith","startTime":1389.28,"endTime":1391.68,"body":"fed up and say, \"Hey, get rid of"},{"speaker":"Roy Smith","startTime":1389.28,"endTime":1391.68,"body":"this law. This is stupid. I"},{"speaker":"Roy Smith","startTime":1391.68,"endTime":1394.68,"body":"can't use the internet anymore,\""},{"speaker":"Roy Smith","startTime":1391.68,"endTime":1394.68,"body":"right? Fortunately, this time,"},{"speaker":"Roy Smith","startTime":1394.68,"endTime":1395.49,"body":"that didn't work."},{"speaker":"Debra Farber","startTime":1396.1100000000001,"endTime":1398.66,"body":"Agreed. I'm kind"},{"speaker":"Debra Farber","startTime":1396.1100000000001,"endTime":1398.66,"body":"of shocked that it's actually"},{"speaker":"Debra Farber","startTime":1398.66,"endTime":1401.8400000000001,"body":"gained traction. But I'm really"},{"speaker":"Debra Farber","startTime":1398.66,"endTime":1401.8400000000001,"body":"pleasantly surprised that we're"},{"speaker":"Debra Farber","startTime":1401.8400000000001,"endTime":1405.95,"body":"finally moving forward on an"},{"speaker":"Debra Farber","startTime":1401.8400000000001,"endTime":1405.95,"body":"actual engineering capability"},{"speaker":"Debra Farber","startTime":1405.95,"endTime":1409.1000000000001,"body":"that prevents the data"},{"speaker":"Debra Farber","startTime":1405.95,"endTime":1409.1000000000001,"body":"collection if a person doesn't"},{"speaker":"Debra Farber","startTime":1409.7,"endTime":1413.0900000000001,"body":"want to be tracked, right? Like"},{"speaker":"Debra Farber","startTime":1409.7,"endTime":1413.0900000000001,"body":"that...it's by default, based on"},{"speaker":"Debra Farber","startTime":1413.0900000000001,"endTime":1415.46,"body":"their choices. And so, that's"},{"speaker":"Debra Farber","startTime":1413.0900000000001,"endTime":1415.46,"body":"actually a great point, like,"},{"speaker":"Debra Farber","startTime":1415.46,"endTime":1417.5600000000002,"body":"how is it supposed to work"},{"speaker":"Debra Farber","startTime":1415.46,"endTime":1417.5600000000002,"body":"right? And, I really want to"},{"speaker":"Debra Farber","startTime":1417.5600000000002,"endTime":1421.25,"body":"unpack this here so that I get"},{"speaker":"Debra Farber","startTime":1417.5600000000002,"endTime":1421.25,"body":"your opinion because the way"},{"speaker":"Debra Farber","startTime":1421.25,"endTime":1425.18,"body":"this specification is set up is"},{"speaker":"Debra Farber","startTime":1421.25,"endTime":1425.18,"body":"that it separates it into two"},{"speaker":"Debra Farber","startTime":1425.8100000000002,"endTime":1430.97,"body":"concepts - a \"do not sell or"},{"speaker":"Debra Farber","startTime":1425.8100000000002,"endTime":1430.97,"body":"share interaction\" versus a \"do"},{"speaker":"Debra Farber","startTime":1430.97,"endTime":1435.3500000000001,"body":"not sell or share preference,\""},{"speaker":"Debra Farber","startTime":1430.97,"endTime":1435.3500000000001,"body":"and, they seem so similar to one"},{"speaker":"Debra Farber","startTime":1435.3500000000001,"endTime":1437.66,"body":"another. Let's let's unpack"},{"speaker":"Debra Farber","startTime":1435.3500000000001,"endTime":1437.66,"body":"them, and I want to get your"},{"speaker":"Debra Farber","startTime":1437.66,"endTime":1438.44,"body":"thoughts on it."},{"speaker":"Debra Farber","startTime":1438.69,"endTime":1442.41,"body":"So, a \"do not sell or share"},{"speaker":"Debra Farber","startTime":1438.69,"endTime":1442.41,"body":"interaction\" is an interaction"},{"speaker":"Debra Farber","startTime":1442.41,"endTime":1446.1000000000001,"body":"with a website in which the"},{"speaker":"Debra Farber","startTime":1442.41,"endTime":1446.1000000000001,"body":"person is requesting that their"},{"speaker":"Debra Farber","startTime":1446.1000000000001,"endTime":1450.63,"body":"data not be sold or shared with"},{"speaker":"Debra Farber","startTime":1446.1000000000001,"endTime":1450.63,"body":"any party (other than the one"},{"speaker":"Debra Farber","startTime":1450.63,"endTime":1454.74,"body":"that they intend to interact"},{"speaker":"Debra Farber","startTime":1450.63,"endTime":1454.74,"body":"with), or to have data used for"},{"speaker":"Debra Farber","startTime":1454.77,"endTime":1460.2,"body":"cross-site ad targeting (except"},{"speaker":"Debra Farber","startTime":1454.77,"endTime":1460.2,"body":"as permitted by law). And then,"},{"speaker":"Debra Farber","startTime":1460.23,"endTime":1464.64,"body":"the definition of a \"do not sell"},{"speaker":"Debra Farber","startTime":1460.23,"endTime":1464.64,"body":"or share preference\" is when a"},{"speaker":"Debra Farber","startTime":1464.64,"endTime":1468.72,"body":"person requests that their data"},{"speaker":"Debra Farber","startTime":1464.64,"endTime":1468.72,"body":"not be sold or shared - for"},{"speaker":"Debra Farber","startTime":1468.72,"endTime":1474.1200000000001,"body":"instance by activating a GPC"},{"speaker":"Debra Farber","startTime":1468.72,"endTime":1474.1200000000001,"body":"setting within their user agent"},{"speaker":"Debra Farber","startTime":1474.66,"endTime":1476.4,"body":"(which is...it has its own"},{"speaker":"Debra Farber","startTime":1474.66,"endTime":1476.4,"body":"definition as well)."},{"speaker":"Roy Smith","startTime":1476.7,"endTime":1479.3100000000002,"body":"A user agent is a"},{"speaker":"Roy Smith","startTime":1476.7,"endTime":1479.3100000000002,"body":"euphemism for \"web browser...\""},{"speaker":"Debra Farber","startTime":1478.42,"endTime":1480.3100000000002,"body":"Web browser...I"},{"speaker":"Debra Farber","startTime":1478.42,"endTime":1480.3100000000002,"body":"was just gonna say, your"},{"speaker":"Debra Farber","startTime":1480.3100000000002,"endTime":1484.27,"body":"settings that are representing"},{"speaker":"Debra Farber","startTime":1480.3100000000002,"endTime":1484.27,"body":"you...as an agent of you almost"},{"speaker":"Debra Farber","startTime":1484.99,"endTime":1489.22,"body":"or by using tools that default"},{"speaker":"Debra Farber","startTime":1484.99,"endTime":1489.22,"body":"to similar settings. So, when"},{"speaker":"Debra Farber","startTime":1489.25,"endTime":1492.67,"body":"set, this preference indicates,"},{"speaker":"Debra Farber","startTime":1489.25,"endTime":1492.67,"body":"or is supposed to indicate, that"},{"speaker":"Debra Farber","startTime":1492.67,"endTime":1496.72,"body":"the person expects to browse the"},{"speaker":"Debra Farber","startTime":1492.67,"endTime":1496.72,"body":"web with a \"do not sell or share"},{"speaker":"Debra Farber","startTime":1496.72,"endTime":1499.8400000000001,"body":"interaction\" by default. What"},{"speaker":"Debra Farber","startTime":1496.72,"endTime":1499.8400000000001,"body":"are your thoughts on that -"},{"speaker":"Debra Farber","startTime":1499.8400000000001,"endTime":1503.02,"body":"these two separate terms that"},{"speaker":"Debra Farber","startTime":1499.8400000000001,"endTime":1503.02,"body":"are being used? And why..why"},{"speaker":"Debra Farber","startTime":1503.0500000000002,"endTime":1506.5900000000001,"body":"were they even... they sound so"},{"speaker":"Debra Farber","startTime":1503.0500000000002,"endTime":1506.5900000000001,"body":"similar, so why do you think"},{"speaker":"Debra Farber","startTime":1506.65,"endTime":1508.18,"body":"they've been defined this way?"},{"speaker":"Debra Farber","startTime":1507.42,"endTime":1520.5600000000002,"body":"If I set my browser to say,"},{"speaker":"Debra Farber","startTime":1507.42,"endTime":1520.5600000000002,"body":"\"Everywhere I go, tell anybody"},{"speaker":"Roy Smith","startTime":1507.96,"endTime":1511.613,"body":"Yeah, you're you're"},{"speaker":"Roy Smith","startTime":1507.96,"endTime":1511.613,"body":"reading this from the website of"},{"speaker":"Roy Smith","startTime":1511.683,"endTime":1516.25,"body":"the W3C, which, you know, it's a"},{"speaker":"Roy Smith","startTime":1511.683,"endTime":1516.25,"body":"regulatory organization and they"},{"speaker":"Roy Smith","startTime":1516.3200000000002,"endTime":1520.535,"body":"like to write words. To me,"},{"speaker":"Roy Smith","startTime":1516.3200000000002,"endTime":1520.535,"body":"these are both the same thing in"},{"speaker":"Roy Smith","startTime":1520.605,"endTime":1525.0310000000002,"body":"practice, and with our software,"},{"speaker":"Roy Smith","startTime":1520.605,"endTime":1525.0310000000002,"body":"it doesn't matter to us if the"},{"speaker":"Roy Smith","startTime":1525.102,"endTime":1529.457,"body":"person clicked on the \"do not"},{"speaker":"Roy Smith","startTime":1525.102,"endTime":1529.457,"body":"share or sell my data\" button or"},{"speaker":"Roy Smith","startTime":1526.0800000000002,"endTime":1532.47,"body":"who wants to listen I'm not"},{"speaker":"Roy Smith","startTime":1526.0800000000002,"endTime":1532.47,"body":"sharing my data.\" Then tomorrow,"},{"speaker":"Roy Smith","startTime":1529.528,"endTime":1534.094,"body":"if they came to the website with"},{"speaker":"Roy Smith","startTime":1529.528,"endTime":1534.094,"body":"a browser that asserted the GPC."},{"speaker":"Roy Smith","startTime":1532.68,"endTime":1600.15,"body":"if I come back, and I don't"},{"speaker":"Roy Smith","startTime":1532.68,"endTime":1600.15,"body":"click on the button, I have, in"},{"speaker":"Roy Smith","startTime":1534.165,"endTime":1538.239,"body":"We do exactly the same thing"},{"speaker":"Roy Smith","startTime":1534.165,"endTime":1538.239,"body":"with our software to remember"},{"speaker":"Roy Smith","startTime":1538.3100000000002,"endTime":1542.665,"body":"the fact that they said that."},{"speaker":"Roy Smith","startTime":1538.3100000000002,"endTime":1542.665,"body":"And then the next time they show"},{"speaker":"Roy Smith","startTime":1542.736,"endTime":1547.162,"body":"up if they...if we know who they"},{"speaker":"Roy Smith","startTime":1542.736,"endTime":1547.162,"body":"are, if they're identified. If"},{"speaker":"Roy Smith","startTime":1547.232,"endTime":1551.307,"body":"they're anonymous, the \"do not"},{"speaker":"Roy Smith","startTime":1547.232,"endTime":1551.307,"body":"sell admonishment, or their"},{"speaker":"Roy Smith","startTime":1551.3770000000002,"endTime":1555.592,"body":"preference, only lasts as long"},{"speaker":"Roy Smith","startTime":1551.3770000000002,"endTime":1555.592,"body":"as their session. And I think"},{"speaker":"Roy Smith","startTime":1555.663,"endTime":1559.737,"body":"that's really the difference"},{"speaker":"Roy Smith","startTime":1555.663,"endTime":1559.737,"body":"between these two things; the"},{"speaker":"Roy Smith","startTime":1559.808,"endTime":1564.2340000000002,"body":"interaction (although they don't"},{"speaker":"Roy Smith","startTime":1559.808,"endTime":1564.2340000000002,"body":"explicitly say it) is for this"},{"speaker":"Roy Smith","startTime":1564.304,"endTime":1568.238,"body":"session. So, if I'm on this"},{"speaker":"Roy Smith","startTime":1564.304,"endTime":1568.238,"body":"browser today, and I press a"},{"speaker":"Roy Smith","startTime":1568.308,"endTime":1572.7340000000002,"body":"button that says, \"Do not sell"},{"speaker":"Roy Smith","startTime":1568.308,"endTime":1572.7340000000002,"body":"my data,\" I'm definitely telling"},{"speaker":"Roy Smith","startTime":1572.805,"endTime":1576.95,"body":"you don't sell my data that I'm"},{"speaker":"Roy Smith","startTime":1572.805,"endTime":1576.95,"body":"giving you today. But, if I"},{"speaker":"Roy Smith","startTime":1577.02,"endTime":1581.2350000000001,"body":"haven't told you who I am, and"},{"speaker":"Roy Smith","startTime":1577.02,"endTime":1581.2350000000001,"body":"you're not dropping a cookie,"},{"speaker":"Roy Smith","startTime":1581.306,"endTime":1585.451,"body":"tomorrow, if I come back under"},{"speaker":"Roy Smith","startTime":1581.306,"endTime":1585.451,"body":"the same browser to the same"},{"speaker":"Roy Smith","startTime":1585.5210000000002,"endTime":1587.91,"body":"website, you know, it's fair game."},{"speaker":"Roy Smith","startTime":1600.15,"endTime":1604.26,"body":"effect, done the same thing as"},{"speaker":"Roy Smith","startTime":1600.15,"endTime":1604.26,"body":"clicking the button. So, there"},{"speaker":"Roy Smith","startTime":1604.26,"endTime":1610.29,"body":"is a persistence and a global"},{"speaker":"Roy Smith","startTime":1604.26,"endTime":1610.29,"body":"aspect to using the preference"},{"speaker":"Roy Smith","startTime":1610.29,"endTime":1614.3100000000002,"body":"(which would be the GPC) that"},{"speaker":"Roy Smith","startTime":1610.29,"endTime":1614.3100000000002,"body":"does not exist when you're using"},{"speaker":"Roy Smith","startTime":1614.5500000000002,"endTime":1618.24,"body":"the one by one interaction. And"},{"speaker":"Roy Smith","startTime":1614.5500000000002,"endTime":1618.24,"body":"that's really, the lawmakers"},{"speaker":"Roy Smith","startTime":1618.27,"endTime":1622.8300000000002,"body":"working on CCPA and CPRA...this"},{"speaker":"Roy Smith","startTime":1618.27,"endTime":1622.8300000000002,"body":"is what they wanted to fix...is"},{"speaker":"Roy Smith","startTime":1622.95,"endTime":1627.9,"body":"the problem that we have what's"},{"speaker":"Roy Smith","startTime":1622.95,"endTime":1627.9,"body":"called \"consent fatigue,\" where"},{"speaker":"Roy Smith","startTime":1628.17,"endTime":1631.3200000000002,"body":"when this first started two"},{"speaker":"Roy Smith","startTime":1628.17,"endTime":1631.3200000000002,"body":"years ago, every website you go"},{"speaker":"Roy Smith","startTime":1631.3200000000002,"endTime":1634.5600000000002,"body":"up to - here's this pop up. \"Oh,"},{"speaker":"Roy Smith","startTime":1631.3200000000002,"endTime":1634.5600000000002,"body":"we want to do cookies, blah,"},{"speaker":"Roy Smith","startTime":1634.5600000000002,"endTime":1638.1000000000001,"body":"blah, blah.\" There's a giant"},{"speaker":"Roy Smith","startTime":1634.5600000000002,"endTime":1638.1000000000001,"body":"green button saying, \"Okay,\" and"},{"speaker":"Roy Smith","startTime":1638.1000000000001,"endTime":1640.5600000000002,"body":"if you don't want to accept"},{"speaker":"Roy Smith","startTime":1638.1000000000001,"endTime":1640.5600000000002,"body":"cookies, you had to dig down"},{"speaker":"Roy Smith","startTime":1640.5600000000002,"endTime":1645.0900000000001,"body":"through two pages. Every website"},{"speaker":"Roy Smith","startTime":1640.5600000000002,"endTime":1645.0900000000001,"body":"did that. Everybody complains,"},{"speaker":"Roy Smith","startTime":1645.0900000000001,"endTime":1647.28,"body":"like, \"God, that's so"},{"speaker":"Roy Smith","startTime":1645.0900000000001,"endTime":1647.28,"body":"frustrating. I can't stand it.\""},{"speaker":"Roy Smith","startTime":1647.5500000000002,"endTime":1651.0,"body":"So, the regulators, in their"},{"speaker":"Roy Smith","startTime":1647.5500000000002,"endTime":1651.0,"body":"infinite wisdom said, \"Well,"},{"speaker":"Roy Smith","startTime":1651.0,"endTime":1654.8700000000001,"body":"that's a problem. Let's...let's"},{"speaker":"Roy Smith","startTime":1651.0,"endTime":1654.8700000000001,"body":"fix this by letting consumers"},{"speaker":"Roy Smith","startTime":1654.8700000000001,"endTime":1660.03,"body":"express in a sort of a global"},{"speaker":"Roy Smith","startTime":1654.8700000000001,"endTime":1660.03,"body":"way, 'I never want to share my"},{"speaker":"Roy Smith","startTime":1660.03,"endTime":1663.99,"body":"data.' How can we do that.\" And,"},{"speaker":"Roy Smith","startTime":1660.03,"endTime":1663.99,"body":"they came back to GPC."},{"speaker":"Debra Farber","startTime":1663.42,"endTime":1666.0,"body":"You know, I think"},{"speaker":"Debra Farber","startTime":1663.42,"endTime":1666.0,"body":"that's a really good summary"},{"speaker":"Debra Farber","startTime":1666.0,"endTime":1670.5900000000001,"body":"that the these are basically two"},{"speaker":"Debra Farber","startTime":1666.0,"endTime":1670.5900000000001,"body":"ways to deliver a signal to, you"},{"speaker":"Debra Farber","startTime":1670.5900000000001,"endTime":1674.49,"body":"know, a back end - to the an"},{"speaker":"Debra Farber","startTime":1670.5900000000001,"endTime":1674.49,"body":"organization - the first being"},{"speaker":"Debra Farber","startTime":1674.49,"endTime":1677.3400000000001,"body":"through the link on the bottom"},{"speaker":"Debra Farber","startTime":1674.49,"endTime":1677.3400000000001,"body":"of the page that's required by"},{"speaker":"Debra Farber","startTime":1677.3400000000001,"endTime":1680.91,"body":"law under CCPA and other similar"},{"speaker":"Debra Farber","startTime":1677.3400000000001,"endTime":1680.91,"body":"legislation. And that would be"},{"speaker":"Debra Farber","startTime":1680.91,"endTime":1685.0500000000002,"body":"the interaction; that one-time"},{"speaker":"Debra Farber","startTime":1680.91,"endTime":1685.0500000000002,"body":"asking to opt-out at the end or"},{"speaker":"Debra Farber","startTime":1685.0500000000002,"endTime":1688.74,"body":"asking to opt-out or not to sell"},{"speaker":"Debra Farber","startTime":1685.0500000000002,"endTime":1688.74,"body":"my, you know, my data. I'm"},{"speaker":"Debra Farber","startTime":1688.74,"endTime":1690.93,"body":"thinking of those as, like, data"},{"speaker":"Debra Farber","startTime":1688.74,"endTime":1690.93,"body":"brokers, right? You're never"},{"speaker":"Debra Farber","startTime":1690.93,"endTime":1693.03,"body":"going to...you're rarely going"},{"speaker":"Debra Farber","startTime":1690.93,"endTime":1693.03,"body":"to a data broker's"},{"speaker":"Debra Farber","startTime":1693.0600000000002,"endTime":1697.3200000000002,"body":"website...collecting data about"},{"speaker":"Debra Farber","startTime":1693.0600000000002,"endTime":1697.3200000000002,"body":"you, but you want to be able to"},{"speaker":"Debra Farber","startTime":1697.3500000000001,"endTime":1699.8400000000001,"body":"have that...you want to prevent"},{"speaker":"Debra Farber","startTime":1697.3500000000001,"endTime":1699.8400000000001,"body":"them from using your personal"},{"speaker":"Debra Farber","startTime":1699.8400000000001,"endTime":1703.44,"body":"data for sales purposes to other"},{"speaker":"Debra Farber","startTime":1699.8400000000001,"endTime":1703.44,"body":"organizations who want to pay to"},{"speaker":"Debra Farber","startTime":1703.44,"endTime":1707.46,"body":"understand things about you. So,"},{"speaker":"Debra Farber","startTime":1703.44,"endTime":1707.46,"body":"that's one use case is this"},{"speaker":"Debra Farber","startTime":1707.46,"endTime":1709.89,"body":"interaction where you go in and"},{"speaker":"Debra Farber","startTime":1707.46,"endTime":1709.89,"body":"say, \"Hey, stop doing that!\""},{"speaker":"Debra Farber","startTime":1710.3400000000001,"endTime":1714.03,"body":"versus you're surfing the web,"},{"speaker":"Debra Farber","startTime":1710.3400000000001,"endTime":1714.03,"body":"you've got a browser. The"},{"speaker":"Debra Farber","startTime":1714.03,"endTime":1717.0,"body":"browser is acting as your user"},{"speaker":"Debra Farber","startTime":1714.03,"endTime":1717.0,"body":"agent. It has your preferences"},{"speaker":"Debra Farber","startTime":1717.0,"endTime":1720.39,"body":"all listed in there. You go to a"},{"speaker":"Debra Farber","startTime":1717.0,"endTime":1720.39,"body":"particular website. It respects"},{"speaker":"Debra Farber","startTime":1720.39,"endTime":1721.14,"body":"your preferences."},{"speaker":"Debra Farber","startTime":1720.42,"endTime":1722.13,"body":"I think that's more of the"},{"speaker":"Debra Farber","startTime":1720.42,"endTime":1722.13,"body":"interaction that people are"},{"speaker":"Debra Farber","startTime":1722.13,"endTime":1724.2,"body":"typically a part of - your"},{"speaker":"Debra Farber","startTime":1722.13,"endTime":1724.2,"body":"preferences there, do not sell"},{"speaker":"Debra Farber","startTime":1724.23,"endTime":1731.1000000000001,"body":"or share preferences. But, this"},{"speaker":"Debra Farber","startTime":1724.23,"endTime":1731.1000000000001,"body":"is just kind of how you take"},{"speaker":"Debra Farber","startTime":1731.4,"endTime":1734.6100000000001,"body":"the...how you embed the legal"},{"speaker":"Debra Farber","startTime":1731.4,"endTime":1734.6100000000001,"body":"requirement into the"},{"speaker":"Debra Farber","startTime":1734.6100000000001,"endTime":1738.27,"body":"specification for opting out,"},{"speaker":"Debra Farber","startTime":1734.6100000000001,"endTime":1738.27,"body":"especially if data brokers."},{"speaker":"Debra Farber","startTime":1739.1100000000001,"endTime":1741.63,"body":"Okay, so why don't we take a"},{"speaker":"Debra Farber","startTime":1739.1100000000001,"endTime":1741.63,"body":"look a little bit about the"},{"speaker":"Debra Farber","startTime":1741.63,"endTime":1745.92,"body":"legal effects. You know,"},{"speaker":"Debra Farber","startTime":1741.63,"endTime":1745.92,"body":"receiving a GPC signal may have"},{"speaker":"Debra Farber","startTime":1745.92,"endTime":1749.67,"body":"some legal effects depending on"},{"speaker":"Debra Farber","startTime":1745.92,"endTime":1749.67,"body":"factors like: where the"},{"speaker":"Debra Farber","startTime":1749.94,"endTime":1753.27,"body":"individual who you're collecting"},{"speaker":"Debra Farber","startTime":1749.94,"endTime":1753.27,"body":"data about lives, what"},{"speaker":"Debra Farber","startTime":1753.27,"endTime":1756.0,"body":"state...what jurisdiction"},{"speaker":"Debra Farber","startTime":1753.27,"endTime":1756.0,"body":"they're in (so where they live)"},{"speaker":"Debra Farber","startTime":1756.03,"endTime":1758.94,"body":"of the individual sending the"},{"speaker":"Debra Farber","startTime":1756.03,"endTime":1758.94,"body":"signal, the scope of the"},{"speaker":"Debra Farber","startTime":1758.94,"endTime":1763.2,"body":"applicable law, as well as any"},{"speaker":"Debra Farber","startTime":1758.94,"endTime":1763.2,"body":"separate agreements between, you"},{"speaker":"Debra Farber","startTime":1763.2,"endTime":1766.26,"body":"know, the recipient of the"},{"speaker":"Debra Farber","startTime":1763.2,"endTime":1766.26,"body":"signal and the individual. So"},{"speaker":"Debra Farber","startTime":1766.26,"endTime":1769.77,"body":"any sort of contracts that you"},{"speaker":"Debra Farber","startTime":1766.26,"endTime":1769.77,"body":"have already agreed to share"},{"speaker":"Debra Farber","startTime":1769.77,"endTime":1773.67,"body":"your data with organizations,"},{"speaker":"Debra Farber","startTime":1769.77,"endTime":1773.67,"body":"then that would be part of the"},{"speaker":"Debra Farber","startTime":1773.67,"endTime":1778.26,"body":"contract. So under CCPA, the GPC"},{"speaker":"Debra Farber","startTime":1773.67,"endTime":1778.26,"body":"signal will be intended to"},{"speaker":"Debra Farber","startTime":1778.26,"endTime":1781.89,"body":"communicate a \"do not sell\""},{"speaker":"Debra Farber","startTime":1778.26,"endTime":1781.89,"body":"request from a Global Privacy"},{"speaker":"Debra Farber","startTime":1781.89,"endTime":1785.4,"body":"Control for that browser or"},{"speaker":"Debra Farber","startTime":1781.89,"endTime":1785.4,"body":"device (or if known the"},{"speaker":"Debra Farber","startTime":1785.4,"endTime":1789.8100000000002,"body":"consumer). And then under, for"},{"speaker":"Debra Farber","startTime":1785.4,"endTime":1789.8100000000002,"body":"example, the Colorado Privacy"},{"speaker":"Debra Farber","startTime":1789.8100000000002,"endTime":1794.7,"body":"Act and the Connecticut data"},{"speaker":"Debra Farber","startTime":1789.8100000000002,"endTime":1794.7,"body":"Privacy Act known as CPA and"},{"speaker":"Debra Farber","startTime":1794.7,"endTime":1799.53,"body":"CDPA, the GPC signal will be"},{"speaker":"Debra Farber","startTime":1794.7,"endTime":1799.53,"body":"intended to communicate a"},{"speaker":"Debra Farber","startTime":1799.53,"endTime":1804.3000000000002,"body":"request to opt-out of both the"},{"speaker":"Debra Farber","startTime":1799.53,"endTime":1804.3000000000002,"body":"sale of their personal info and"},{"speaker":"Debra Farber","startTime":1804.3000000000002,"endTime":1808.3500000000001,"body":"the use of their personal info"},{"speaker":"Debra Farber","startTime":1804.3000000000002,"endTime":1808.3500000000001,"body":"for targeted advertising. So"},{"speaker":"Debra Farber","startTime":1808.3500000000001,"endTime":1810.96,"body":"it's not just online behavioral"},{"speaker":"Debra Farber","startTime":1808.3500000000001,"endTime":1810.96,"body":"advertising, but targeted"},{"speaker":"Debra Farber","startTime":1810.96,"endTime":1813.69,"body":"advertising. So that is actually"},{"speaker":"Debra Farber","startTime":1810.96,"endTime":1813.69,"body":"a lot. You know, it's all"},{"speaker":"Debra Farber","startTime":1813.69,"endTime":1814.6200000000001,"body":"advertising basically."},{"speaker":"Roy Smith","startTime":1814.8600000000001,"endTime":1817.65,"body":"Think of how complex"},{"speaker":"Roy Smith","startTime":1814.8600000000001,"endTime":1817.65,"body":"what you just said is, and"},{"speaker":"Roy Smith","startTime":1817.65,"endTime":1822.63,"body":"that's only 3 States. Imagine,"},{"speaker":"Roy Smith","startTime":1817.65,"endTime":1822.63,"body":"imagine in a couple years when"},{"speaker":"Roy Smith","startTime":1822.63,"endTime":1827.52,"body":"we have 15 or 25 states, each of"},{"speaker":"Roy Smith","startTime":1822.63,"endTime":1827.52,"body":"which have their own little take"},{"speaker":"Debra Farber","startTime":1827.42,"endTime":1830.45,"body":"And, I do believe"},{"speaker":"Debra Farber","startTime":1827.42,"endTime":1830.45,"body":"that's what's going to happen. I"},{"speaker":"Debra Farber","startTime":1827.52,"endTime":1828.1200000000001,"body":"on this."},{"speaker":"Debra Farber","startTime":1830.45,"endTime":1833.45,"body":"do not think there's going to be"},{"speaker":"Debra Farber","startTime":1830.45,"endTime":1833.45,"body":"a federal privacy law anytime"},{"speaker":"Debra Farber","startTime":1833.45,"endTime":1835.04,"body":"soon. I've been saying that for"},{"speaker":"Debra Farber","startTime":1833.45,"endTime":1835.04,"body":"years."},{"speaker":"Roy Smith","startTime":1835.0700000000002,"endTime":1838.22,"body":"Yeah, I agree with"},{"speaker":"Roy Smith","startTime":1835.0700000000002,"endTime":1838.22,"body":"you that these days. In"},{"speaker":"Roy Smith","startTime":1838.25,"endTime":1839.6000000000001,"body":"gridlock...it's gridlocked."},{"speaker":"Debra Farber","startTime":1838.98,"endTime":1841.969,"body":"And it has nothing"},{"speaker":"Debra Farber","startTime":1838.98,"endTime":1841.969,"body":"to do with the actual issues of"},{"speaker":"Roy Smith","startTime":1839.42,"endTime":1846.65,"body":"I think it'll work"},{"speaker":"Roy Smith","startTime":1839.42,"endTime":1846.65,"body":"for what it's supposed to do,"},{"speaker":"Roy Smith","startTime":1842.029,"endTime":1844.719,"body":"privacy. It's all"},{"speaker":"Roy Smith","startTime":1842.029,"endTime":1844.719,"body":"about...outside of privacy."},{"speaker":"Roy Smith","startTime":1844.779,"endTime":1848.606,"body":"Like, should there be a right to"},{"speaker":"Roy Smith","startTime":1844.779,"endTime":1848.606,"body":"sue? Should it cover, you know,"},{"speaker":"Roy Smith","startTime":1847.4,"endTime":1855.1100000000001,"body":"which is to make it easier for"},{"speaker":"Roy Smith","startTime":1847.4,"endTime":1855.1100000000001,"body":"consumers to express their"},{"speaker":"Roy Smith","startTime":1848.6660000000002,"endTime":1852.0140000000001,"body":"government as well or just"},{"speaker":"Roy Smith","startTime":1848.6660000000002,"endTime":1852.0140000000001,"body":"businesses. You know, who has"},{"speaker":"Roy Smith","startTime":1852.074,"endTime":1855.5420000000001,"body":"liability or who should be"},{"speaker":"Roy Smith","startTime":1852.074,"endTime":1855.5420000000001,"body":"covered by the law? Like all of"},{"speaker":"Roy Smith","startTime":1855.17,"endTime":1874.8500000000001,"body":"preference without having to do"},{"speaker":"Roy Smith","startTime":1855.17,"endTime":1874.8500000000001,"body":"it every time they go to a new"},{"speaker":"Roy Smith","startTime":1855.601,"endTime":1858.8300000000002,"body":"those are the things that are"},{"speaker":"Roy Smith","startTime":1855.601,"endTime":1858.8300000000002,"body":"keeping it gridlocked in"},{"speaker":"Roy Smith","startTime":1858.89,"endTime":1862.597,"body":"Congress. But, I digress. I want"},{"speaker":"Roy Smith","startTime":1858.89,"endTime":1862.597,"body":"to know your thoughts. Do you"},{"speaker":"Roy Smith","startTime":1862.6570000000002,"endTime":1864.69,"body":"think GPC will work, for instance?"},{"speaker":"Roy Smith","startTime":1874.8500000000001,"endTime":1878.69,"body":"website. But, one of my goals is"},{"speaker":"Roy Smith","startTime":1874.8500000000001,"endTime":1878.69,"body":"to make people understand that"},{"speaker":"Roy Smith","startTime":1878.69,"endTime":1883.5800000000002,"body":"GPC is not a panacea and, in"},{"speaker":"Roy Smith","startTime":1878.69,"endTime":1883.5800000000002,"body":"fact, it creates some new"},{"speaker":"Roy Smith","startTime":1883.6100000000001,"endTime":1888.0800000000002,"body":"problems...or not necessarily"},{"speaker":"Roy Smith","startTime":1883.6100000000001,"endTime":1888.0800000000002,"body":"problems, but people will think"},{"speaker":"Roy Smith","startTime":1888.0800000000002,"endTime":1891.3500000000001,"body":"that they are doing one thing"},{"speaker":"Roy Smith","startTime":1888.0800000000002,"endTime":1891.3500000000001,"body":"when they put a GPC on their"},{"speaker":"Roy Smith","startTime":1891.3500000000001,"endTime":1895.52,"body":"browser, when in fact they are"},{"speaker":"Roy Smith","startTime":1891.3500000000001,"endTime":1895.52,"body":"not. There's a massive amount of"},{"speaker":"Roy Smith","startTime":1895.52,"endTime":1899.6000000000001,"body":"confusion that will be created"},{"speaker":"Roy Smith","startTime":1895.52,"endTime":1899.6000000000001,"body":"by people who think, \"Well, I"},{"speaker":"Roy Smith","startTime":1899.6000000000001,"endTime":1902.99,"body":"started GPC, my privacy is now"},{"speaker":"Roy Smith","startTime":1899.6000000000001,"endTime":1902.99,"body":"protected!\""},{"speaker":"Debra Farber","startTime":1903.44,"endTime":1905.18,"body":"So, are you saying"},{"speaker":"Debra Farber","startTime":1903.44,"endTime":1905.18,"body":"because there'll be"},{"speaker":"Debra Farber","startTime":1905.18,"endTime":1908.3300000000002,"body":"organizations that are just not"},{"speaker":"Debra Farber","startTime":1905.18,"endTime":1908.3300000000002,"body":"respecting the signals? Or..."},{"speaker":"Roy Smith","startTime":1908.68,"endTime":1911.2,"body":"Let's assume that the"},{"speaker":"Roy Smith","startTime":1908.68,"endTime":1911.2,"body":"enforcement agencies will go"},{"speaker":"Roy Smith","startTime":1911.2,"endTime":1914.5600000000002,"body":"after them? I mean, one of the"},{"speaker":"Roy Smith","startTime":1911.2,"endTime":1914.5600000000002,"body":"things in Bonta's press release"},{"speaker":"Roy Smith","startTime":1914.5600000000002,"endTime":1917.47,"body":"was he was pounding the table"},{"speaker":"Roy Smith","startTime":1914.5600000000002,"endTime":1917.47,"body":"saying, \"We are coming after"},{"speaker":"Roy Smith","startTime":1917.47,"endTime":1920.92,"body":"you!\" You know, ww...\"It's very"},{"speaker":"Roy Smith","startTime":1917.47,"endTime":1920.92,"body":"easy for us to test this. All we"},{"speaker":"Roy Smith","startTime":1920.92,"endTime":1924.91,"body":"have to do is go to your website"},{"speaker":"Roy Smith","startTime":1920.92,"endTime":1924.91,"body":"and see if you respond to GPC."},{"speaker":"Roy Smith","startTime":1925.0900000000001,"endTime":1927.8500000000001,"body":"Very easy to find you. We're"},{"speaker":"Roy Smith","startTime":1925.0900000000001,"endTime":1927.8500000000001,"body":"going to come and find you."},{"speaker":"Roy Smith","startTime":1927.8500000000001,"endTime":1930.79,"body":"We're going to enforce that.\""},{"speaker":"Roy Smith","startTime":1927.8500000000001,"endTime":1930.79,"body":"So, let's assume everybody"},{"speaker":"Roy Smith","startTime":1930.94,"endTime":1935.3200000000002,"body":"complied with it. When I am a"},{"speaker":"Roy Smith","startTime":1930.94,"endTime":1935.3200000000002,"body":"consumer, and I don't know about"},{"speaker":"Roy Smith","startTime":1935.3200000000002,"endTime":1939.73,"body":"privacy the way you and I do,"},{"speaker":"Roy Smith","startTime":1935.3200000000002,"endTime":1939.73,"body":"and I learned about GPC, I think"},{"speaker":"Roy Smith","startTime":1939.94,"endTime":1943.03,"body":"that when I put the Global"},{"speaker":"Roy Smith","startTime":1939.94,"endTime":1943.03,"body":"Privacy Control on, I have"},{"speaker":"Roy Smith","startTime":1943.03,"endTime":1947.38,"body":"protected my privacy when I go"},{"speaker":"Roy Smith","startTime":1943.03,"endTime":1947.38,"body":"on the web. So, if I go on my"},{"speaker":"Roy Smith","startTime":1947.38,"endTime":1952.39,"body":"Brave browser, and I go to"},{"speaker":"Roy Smith","startTime":1947.38,"endTime":1952.39,"body":"Colgate Palmolive, and I have my"},{"speaker":"Roy Smith","startTime":1952.63,"endTime":1958.0600000000002,"body":"GPC signal asserted, in my mind,"},{"speaker":"Roy Smith","startTime":1952.63,"endTime":1958.0600000000002,"body":"I just told Colgate Palmolive to"},{"speaker":"Roy Smith","startTime":1958.0600000000002,"endTime":1964.15,"body":"never sell my data. Did I? No. I"},{"speaker":"Roy Smith","startTime":1958.0600000000002,"endTime":1964.15,"body":"told their website not to sell"},{"speaker":"Roy Smith","startTime":1964.15,"endTime":1968.71,"body":"my data on their website. If I"},{"speaker":"Roy Smith","startTime":1964.15,"endTime":1968.71,"body":"then pick up my smartphone, and"},{"speaker":"Roy Smith","startTime":1968.71,"endTime":1973.5700000000002,"body":"I have a Colgate Palmolive app,"},{"speaker":"Roy Smith","startTime":1968.71,"endTime":1973.5700000000002,"body":"that app has no idea that I"},{"speaker":"Roy Smith","startTime":1973.5700000000002,"endTime":1978.88,"body":"asserted my GPC on the website"},{"speaker":"Roy Smith","startTime":1973.5700000000002,"endTime":1978.88,"body":"20 minutes ago. So, when I"},{"speaker":"Roy Smith","startTime":1978.88,"endTime":1982.18,"body":"picked up my smartphone and use"},{"speaker":"Roy Smith","startTime":1978.88,"endTime":1982.18,"body":"the app, maybe the app takes a"},{"speaker":"Roy Smith","startTime":1982.18,"endTime":1986.17,"body":"picture. Maybe it knows my"},{"speaker":"Roy Smith","startTime":1982.18,"endTime":1986.17,"body":"global positioning -my GPS"},{"speaker":"Roy Smith","startTime":1986.17,"endTime":1990.28,"body":"signal - because it wants to"},{"speaker":"Roy Smith","startTime":1986.17,"endTime":1990.28,"body":"send me to a store. I didn't do"},{"speaker":"Roy Smith","startTime":1990.28,"endTime":1995.1100000000001,"body":"anything that involves that"},{"speaker":"Roy Smith","startTime":1990.28,"endTime":1995.1100000000001,"body":"phone. All I did was tell"},{"speaker":"Roy Smith","startTime":1995.44,"endTime":1999.4,"body":"Colgate Palmolive when I come on"},{"speaker":"Roy Smith","startTime":1995.44,"endTime":1999.4,"body":"a website, don't sell my data"},{"speaker":"Roy Smith","startTime":1999.4,"endTime":2005.8200000000002,"body":"that you get on the web. So, the"},{"speaker":"Roy Smith","startTime":1999.4,"endTime":2005.8200000000002,"body":"the net effect of of GPC is it's"},{"speaker":"Roy Smith","startTime":2005.8200000000002,"endTime":2011.19,"body":"like a super cookie banner,"},{"speaker":"Roy Smith","startTime":2005.8200000000002,"endTime":2011.19,"body":"where it says, \"For actions that"},{"speaker":"Roy Smith","startTime":2011.19,"endTime":2015.21,"body":"are happening using this"},{"speaker":"Roy Smith","startTime":2011.19,"endTime":2015.21,"body":"particular web browser, I assert"},{"speaker":"Roy Smith","startTime":2015.21,"endTime":2018.72,"body":"this GPC signal, and you are"},{"speaker":"Roy Smith","startTime":2015.21,"endTime":2018.72,"body":"then...you're duty bound to not"},{"speaker":"Roy Smith","startTime":2018.72,"endTime":2022.6200000000001,"body":"sell the data that you get"},{"speaker":"Roy Smith","startTime":2018.72,"endTime":2022.6200000000001,"body":"through this ingestion point"},{"speaker":"Roy Smith","startTime":2022.74,"endTime":2029.04,"body":"(which is the website). But GPC"},{"speaker":"Roy Smith","startTime":2022.74,"endTime":2029.04,"body":"does not pertain to, \"I walk"},{"speaker":"Roy Smith","startTime":2029.04,"endTime":2035.46,"body":"into a store and there's video"},{"speaker":"Roy Smith","startTime":2029.04,"endTime":2035.46,"body":"surveillance or my face geometry"},{"speaker":"Roy Smith","startTime":2035.46,"endTime":2041.4,"body":"is picked up when I did a KYC,"},{"speaker":"Roy Smith","startTime":2035.46,"endTime":2041.4,"body":"on a...signing up for brokerage"},{"speaker":"Roy Smith","startTime":2041.4,"endTime":2045.78,"body":"account. The consumer will"},{"speaker":"Roy Smith","startTime":2041.4,"endTime":2045.78,"body":"believe that by asserting GPC,"},{"speaker":"Roy Smith","startTime":2045.96,"endTime":2049.2599999999998,"body":"they've solved the problem and"},{"speaker":"Roy Smith","startTime":2045.96,"endTime":2049.2599999999998,"body":"life is good. When in fact, all"},{"speaker":"Roy Smith","startTime":2049.2599999999998,"endTime":2053.1,"body":"they've done is solve a little"},{"speaker":"Roy Smith","startTime":2049.2599999999998,"endTime":2053.1,"body":"problem, but the big privacy"},{"speaker":"Roy Smith","startTime":2053.1,"endTime":2056.82,"body":"problem still exists. And I, in"},{"speaker":"Roy Smith","startTime":2053.1,"endTime":2056.82,"body":"my opinion, that's more"},{"speaker":"Roy Smith","startTime":2056.82,"endTime":2060.87,"body":"dangerous because a consumer"},{"speaker":"Roy Smith","startTime":2056.82,"endTime":2060.87,"body":"thinks they've they've protected"},{"speaker":"Roy Smith","startTime":2060.87,"endTime":2065.34,"body":"their privacy with GPC; there's"},{"speaker":"Roy Smith","startTime":2060.87,"endTime":2065.34,"body":"a false sense of security. When,"},{"speaker":"Roy Smith","startTime":2065.34,"endTime":2069.9,"body":"in fact, they've protected"},{"speaker":"Roy Smith","startTime":2065.34,"endTime":2069.9,"body":"5%-15% of their privacy."},{"speaker":"Debra Farber","startTime":2069.9,"endTime":2071.49,"body":"It's a false sense"},{"speaker":"Debra Farber","startTime":2069.9,"endTime":2071.49,"body":"of \"privacy.\""},{"speaker":"Roy Smith","startTime":2071.42,"endTime":2076.16,"body":"It even gets weirder"},{"speaker":"Roy Smith","startTime":2071.42,"endTime":2076.16,"body":"because, let's say you come to"},{"speaker":"Roy Smith","startTime":2076.16,"endTime":2081.08,"body":"my website with a Brave browser,"},{"speaker":"Roy Smith","startTime":2076.16,"endTime":2081.08,"body":"GPC's inserted...asserted, but"},{"speaker":"Roy Smith","startTime":2081.08,"endTime":2083.96,"body":"you don't log in. So I don't"},{"speaker":"Roy Smith","startTime":2081.08,"endTime":2083.96,"body":"know who you are. So for the"},{"speaker":"Roy Smith","startTime":2083.96,"endTime":2087.8,"body":"period that you're interacting"},{"speaker":"Roy Smith","startTime":2083.96,"endTime":2087.8,"body":"with my website, I don't sell"},{"speaker":"Roy Smith","startTime":2087.8,"endTime":2091.79,"body":"your data for that session. If"},{"speaker":"Roy Smith","startTime":2087.8,"endTime":2091.79,"body":"you come back tomorrow with a"},{"speaker":"Roy Smith","startTime":2091.79,"endTime":2095.66,"body":"different browser or on a"},{"speaker":"Roy Smith","startTime":2091.79,"endTime":2095.66,"body":"different device, that GPC"},{"speaker":"Roy Smith","startTime":2095.66,"endTime":2099.05,"body":"signal may not be asserted, and"},{"speaker":"Roy Smith","startTime":2095.66,"endTime":2099.05,"body":"now you're back to \"I'm selling"},{"speaker":"Roy Smith","startTime":2099.05,"endTime":2102.92,"body":"your data,\" but you thought"},{"speaker":"Roy Smith","startTime":2099.05,"endTime":2102.92,"body":"because you came to my website"},{"speaker":"Roy Smith","startTime":2102.95,"endTime":2107.45,"body":"with GPC, \"Oh, everything's"},{"speaker":"Roy Smith","startTime":2102.95,"endTime":2107.45,"body":"fixed!\" So, there's all kinds of"},{"speaker":"Roy Smith","startTime":2107.45,"endTime":2113.42,"body":"these edge cases where GPC in"},{"speaker":"Roy Smith","startTime":2107.45,"endTime":2113.42,"body":"reality differs from what the"},{"speaker":"Roy Smith","startTime":2113.42,"endTime":2116.84,"body":"user expects, and that's what I"},{"speaker":"Roy Smith","startTime":2113.42,"endTime":2116.84,"body":"think is dangerous, where you"},{"speaker":"Roy Smith","startTime":2116.84,"endTime":2120.41,"body":"have a user thinking they've"},{"speaker":"Roy Smith","startTime":2116.84,"endTime":2120.41,"body":"done the right thing to protect"},{"speaker":"Roy Smith","startTime":2120.41,"endTime":2123.86,"body":"their privacy (and they have -"},{"speaker":"Roy Smith","startTime":2120.41,"endTime":2123.86,"body":"to protect a small part of their"},{"speaker":"Roy Smith","startTime":2123.86,"endTime":2127.55,"body":"privacy), but what the user"},{"speaker":"Roy Smith","startTime":2123.86,"endTime":2127.55,"body":"thinks they've done and what"},{"speaker":"Roy Smith","startTime":2127.58,"endTime":2131.5099999999998,"body":"they have really done are very"},{"speaker":"Roy Smith","startTime":2127.58,"endTime":2131.5099999999998,"body":"different things. We run into"},{"speaker":"Roy Smith","startTime":2131.5099999999998,"endTime":2135.56,"body":"this a lot with...it's called"},{"speaker":"Roy Smith","startTime":2131.5099999999998,"endTime":2135.56,"body":"\"consent fragmentation\"- where a"},{"speaker":"Roy Smith","startTime":2135.56,"endTime":2139.61,"body":"company gathers data from people"},{"speaker":"Roy Smith","startTime":2135.56,"endTime":2139.61,"body":"from a variety of data ingestion"},{"speaker":"Roy Smith","startTime":2139.61,"endTime":2143.9900000000002,"body":"points and the user - let's say"},{"speaker":"Roy Smith","startTime":2139.61,"endTime":2143.9900000000002,"body":"they got to your email; they use"},{"speaker":"Roy Smith","startTime":2143.9900000000002,"endTime":2147.92,"body":"SendGrid - and you say, \"I'm"},{"speaker":"Roy Smith","startTime":2143.9900000000002,"endTime":2147.92,"body":"unsubscribing,\" from SendGrid,"},{"speaker":"Roy Smith","startTime":2148.19,"endTime":2152.69,"body":"but a different division of the"},{"speaker":"Roy Smith","startTime":2148.19,"endTime":2152.69,"body":"company uses SurveyMonkey and"},{"speaker":"Roy Smith","startTime":2152.69,"endTime":2155.33,"body":"they don't know that you"},{"speaker":"Roy Smith","startTime":2152.69,"endTime":2155.33,"body":"unsubscribe from emails from"},{"speaker":"Roy Smith","startTime":2155.33,"endTime":2159.11,"body":"that company. So two weeks"},{"speaker":"Roy Smith","startTime":2155.33,"endTime":2159.11,"body":"later, you get a...an email from"},{"speaker":"Roy Smith","startTime":2159.11,"endTime":2162.98,"body":"that company that came from"},{"speaker":"Roy Smith","startTime":2159.11,"endTime":2162.98,"body":"SurveyMonkey, and you're like,"},{"speaker":"Roy Smith","startTime":2163.04,"endTime":2166.67,"body":"\"Wait a minute, I unsubscribed!\""},{"speaker":"Roy Smith","startTime":2163.04,"endTime":2166.67,"body":"So the problem that's"},{"speaker":"Roy Smith","startTime":2166.7000000000003,"endTime":2171.11,"body":"propagating this is when you"},{"speaker":"Roy Smith","startTime":2166.7000000000003,"endTime":2171.11,"body":"have consent to do things or"},{"speaker":"Roy Smith","startTime":2171.11,"endTime":2175.82,"body":"privacy preferences that are"},{"speaker":"Roy Smith","startTime":2171.11,"endTime":2175.82,"body":"stored in multiple silos instead"},{"speaker":"Roy Smith","startTime":2175.82,"endTime":2178.07,"body":"of in one central source of"},{"speaker":"Roy Smith","startTime":2175.82,"endTime":2178.07,"body":"truth."},{"speaker":"Roy Smith","startTime":2177.42,"endTime":2181.86,"body":"And this gets into what we do"},{"speaker":"Roy Smith","startTime":2177.42,"endTime":2181.86,"body":"with our software. The whole"},{"speaker":"Roy Smith","startTime":2181.89,"endTime":2187.59,"body":"Privacycheq model is built that"},{"speaker":"Roy Smith","startTime":2181.89,"endTime":2187.59,"body":"we keep users preferences in one"},{"speaker":"Roy Smith","startTime":2187.59,"endTime":2192.87,"body":"place where everybody inside the"},{"speaker":"Roy Smith","startTime":2187.59,"endTime":2192.87,"body":"organization and everybody who's"},{"speaker":"Roy Smith","startTime":2192.87,"endTime":2196.83,"body":"in the 3rd, 4th and 5th parties"},{"speaker":"Roy Smith","startTime":2192.87,"endTime":2196.83,"body":"that the organization hires, can"},{"speaker":"Roy Smith","startTime":2196.83,"endTime":2201.51,"body":"find out today - \"I need to send"},{"speaker":"Roy Smith","startTime":2196.83,"endTime":2201.51,"body":"an email to Debra Farber. Do I"},{"speaker":"Roy Smith","startTime":2201.51,"endTime":2205.23,"body":"have permission?\" \"No. She"},{"speaker":"Roy Smith","startTime":2201.51,"endTime":2205.23,"body":"revoked permission yesterday"},{"speaker":"Roy Smith","startTime":2205.29,"endTime":2208.71,"body":"when she was talking to this"},{"speaker":"Roy Smith","startTime":2205.29,"endTime":2208.71,"body":"other site. So, no emails for"},{"speaker":"Roy Smith","startTime":2208.71,"endTime":2213.3,"body":"Debra Farber today.\" That is"},{"speaker":"Roy Smith","startTime":2208.71,"endTime":2213.3,"body":"what really has to happen for"},{"speaker":"Roy Smith","startTime":2213.36,"endTime":2216.9,"body":"all of these privacy preferences"},{"speaker":"Roy Smith","startTime":2213.36,"endTime":2216.9,"body":"to be honored on an operational"},{"speaker":"Roy Smith","startTime":2216.9,"endTime":2217.5,"body":"basis."},{"speaker":"Debra Farber","startTime":2218.26,"endTime":2221.38,"body":"That makes a lot"},{"speaker":"Debra Farber","startTime":2218.26,"endTime":2221.38,"body":"of sense. You'd need some sort"},{"speaker":"Debra Farber","startTime":2221.38,"endTime":2224.17,"body":"of unifying experience. I think"},{"speaker":"Debra Farber","startTime":2221.38,"endTime":2224.17,"body":"this is actually a really good"},{"speaker":"Debra Farber","startTime":2224.17,"endTime":2226.51,"body":"lesson. Anyone who's listening"},{"speaker":"Debra Farber","startTime":2224.17,"endTime":2226.51,"body":"who works in consumer"},{"speaker":"Debra Farber","startTime":2226.51,"endTime":2229.9,"body":"preferences, you know, works for"},{"speaker":"Debra Farber","startTime":2226.51,"endTime":2229.9,"body":"that aspect of the organization"},{"speaker":"Debra Farber","startTime":2230.2000000000003,"endTime":2232.69,"body":"where you...maybe you're"},{"speaker":"Debra Farber","startTime":2230.2000000000003,"endTime":2232.69,"body":"building a preference center or"},{"speaker":"Debra Farber","startTime":2232.69,"endTime":2236.2000000000003,"body":"you're building some sort of"},{"speaker":"Debra Farber","startTime":2232.69,"endTime":2236.2000000000003,"body":"internal suppression lists and"},{"speaker":"Debra Farber","startTime":2236.2000000000003,"endTime":2239.92,"body":"whatnot to respect privacy - is"},{"speaker":"Debra Farber","startTime":2236.2000000000003,"endTime":2239.92,"body":"that the limitation here seems"},{"speaker":"Debra Farber","startTime":2239.92,"endTime":2245.62,"body":"to be that, well, GPC is a great"},{"speaker":"Debra Farber","startTime":2239.92,"endTime":2245.62,"body":"move forward for privacy..."},{"speaker":"Roy Smith","startTime":2245.77,"endTime":2249.34,"body":"We totally applaud"},{"speaker":"Roy Smith","startTime":2245.77,"endTime":2249.34,"body":"it, but we cautiously remind"},{"speaker":"Roy Smith","startTime":2249.34,"endTime":2254.02,"body":"everybody, that it is not a"},{"speaker":"Roy Smith","startTime":2249.34,"endTime":2254.02,"body":"panacea and it doesn't fix many"},{"speaker":"Roy Smith","startTime":2254.08,"endTime":2254.6800000000003,"body":"aspects...."},{"speaker":"Debra Farber","startTime":2255.91,"endTime":2258.01,"body":"..cconsumers are"},{"speaker":"Debra Farber","startTime":2255.91,"endTime":2258.01,"body":"under will be under a false"},{"speaker":"Debra Farber","startTime":2258.01,"endTime":2262.57,"body":"sense of privacy instead of"},{"speaker":"Debra Farber","startTime":2258.01,"endTime":2262.57,"body":"security because this is really"},{"speaker":"Debra Farber","startTime":2262.57,"endTime":2267.1,"body":"limited just to the web, and not"},{"speaker":"Debra Farber","startTime":2262.57,"endTime":2267.1,"body":"all these other touch points."},{"speaker":"Debra Farber","startTime":2267.13,"endTime":2269.86,"body":"And, it doesn't even cover the"},{"speaker":"Debra Farber","startTime":2267.13,"endTime":2269.86,"body":"whole web because as you were"},{"speaker":"Debra Farber","startTime":2269.86,"endTime":2272.32,"body":"numerating, the different areas"},{"speaker":"Debra Farber","startTime":2269.86,"endTime":2272.32,"body":"of data collection, I'm even"},{"speaker":"Debra Farber","startTime":2272.32,"endTime":2275.9500000000003,"body":"thinking like, you know, you put"},{"speaker":"Debra Farber","startTime":2272.32,"endTime":2275.9500000000003,"body":"an event out on your web page,"},{"speaker":"Debra Farber","startTime":2275.98,"endTime":2279.79,"body":"your Showcase page or Company"},{"speaker":"Debra Farber","startTime":2275.98,"endTime":2279.79,"body":"page on LinkedIn, and you know,"},{"speaker":"Debra Farber","startTime":2279.79,"endTime":2282.28,"body":"you get the information about"},{"speaker":"Debra Farber","startTime":2279.79,"endTime":2282.28,"body":"people who are going to attend"},{"speaker":"Debra Farber","startTime":2282.28,"endTime":2284.44,"body":"your event through that and get"},{"speaker":"Debra Farber","startTime":2282.28,"endTime":2284.44,"body":"the signups through that. I"},{"speaker":"Debra Farber","startTime":2284.44,"endTime":2287.41,"body":"mean, there's all these social"},{"speaker":"Debra Farber","startTime":2284.44,"endTime":2287.41,"body":"media touch points, and you"},{"speaker":"Debra Farber","startTime":2287.41,"endTime":2290.2000000000003,"body":"know, that extend beyond the"},{"speaker":"Debra Farber","startTime":2287.41,"endTime":2290.2000000000003,"body":"boundaries that you control as"},{"speaker":"Debra Farber","startTime":2290.2000000000003,"endTime":2294.04,"body":"well. And so, this goes real far"},{"speaker":"Debra Farber","startTime":2290.2000000000003,"endTime":2294.04,"body":"and wide, where any signals from"},{"speaker":"Debra Farber","startTime":2294.04,"endTime":2298.15,"body":"GPC are not going to necessarily"},{"speaker":"Debra Farber","startTime":2294.04,"endTime":2298.15,"body":"extend to all of your touch"},{"speaker":"Debra Farber","startTime":2298.15,"endTime":2300.1,"body":"points. So, that's definitely"},{"speaker":"Debra Farber","startTime":2298.15,"endTime":2300.1,"body":"something to think about."},{"speaker":"Roy Smith","startTime":2300.41,"endTime":2303.17,"body":"That's why we often"},{"speaker":"Roy Smith","startTime":2300.41,"endTime":2303.17,"body":"have a laugh when we see ads"},{"speaker":"Roy Smith","startTime":2303.17,"endTime":2306.35,"body":"from our competitors saying,"},{"speaker":"Roy Smith","startTime":2303.17,"endTime":2306.35,"body":"\"Just add one button, and you'll"},{"speaker":"Roy Smith","startTime":2306.35,"endTime":2310.31,"body":"have full compliance with GDPR"},{"speaker":"Roy Smith","startTime":2306.35,"endTime":2310.31,"body":"or CCPA,\" or whatever it is,"},{"speaker":"Roy Smith","startTime":2310.31,"endTime":2314.48,"body":"it's like, Yes, I agree. That's"},{"speaker":"Roy Smith","startTime":2310.31,"endTime":2314.48,"body":"what consumer or enterprises"},{"speaker":"Roy Smith","startTime":2314.48,"endTime":2318.44,"body":"want, they want this all to go"},{"speaker":"Roy Smith","startTime":2314.48,"endTime":2318.44,"body":"away, but in reality, the"},{"speaker":"Roy Smith","startTime":2318.4700000000003,"endTime":2322.2200000000003,"body":"complexity of the amount of data"},{"speaker":"Roy Smith","startTime":2318.4700000000003,"endTime":2322.2200000000003,"body":"that's being gathered and the"},{"speaker":"Roy Smith","startTime":2322.2200000000003,"endTime":2325.88,"body":"complexity of the laws, I don't"},{"speaker":"Roy Smith","startTime":2322.2200000000003,"endTime":2325.88,"body":"think it's possible for any"},{"speaker":"Roy Smith","startTime":2325.88,"endTime":2330.9500000000003,"body":"enterprise to be 100% compliant"},{"speaker":"Roy Smith","startTime":2325.88,"endTime":2330.9500000000003,"body":"with any of these laws, except"},{"speaker":"Roy Smith","startTime":2330.9500000000003,"endTime":2334.04,"body":"if they don't gather any data at"},{"speaker":"Roy Smith","startTime":2330.9500000000003,"endTime":2334.04,"body":"all. And there's no modern"},{"speaker":"Roy Smith","startTime":2334.04,"endTime":2337.34,"body":"company that does that. The"},{"speaker":"Roy Smith","startTime":2334.04,"endTime":2337.34,"body":"whole thing is a gradient of,"},{"speaker":"Roy Smith","startTime":2337.52,"endTime":2342.11,"body":"\"Am I completely non compliant?"},{"speaker":"Roy Smith","startTime":2337.52,"endTime":2342.11,"body":"Or, am I 99% compliant? Or am I"},{"speaker":"Roy Smith","startTime":2342.14,"endTime":2343.4,"body":"70% compliant?"},{"speaker":"Debra Farber","startTime":2343.88,"endTime":2345.9500000000003,"body":"Well, to that"},{"speaker":"Debra Farber","startTime":2343.88,"endTime":2345.9500000000003,"body":"point (I wasn't thinking of this"},{"speaker":"Debra Farber","startTime":2345.9500000000003,"endTime":2351.38,"body":"before), but to that point, I do"},{"speaker":"Debra Farber","startTime":2345.9500000000003,"endTime":2351.38,"body":"think that we are moving towards"},{"speaker":"Debra Farber","startTime":2351.83,"endTime":2357.14,"body":"technologists thinking about how"},{"speaker":"Debra Farber","startTime":2351.83,"endTime":2357.14,"body":"do we continue to do business in"},{"speaker":"Debra Farber","startTime":2357.14,"endTime":2360.2000000000003,"body":"a way where we don't have to do"},{"speaker":"Debra Farber","startTime":2357.14,"endTime":2360.2000000000003,"body":"a compliance \"paper chase,\" we"},{"speaker":"Debra Farber","startTime":2360.2000000000003,"endTime":2363.9500000000003,"body":"avoid that by not...maybe not"},{"speaker":"Debra Farber","startTime":2360.2000000000003,"endTime":2363.9500000000003,"body":"collecting as much data or a lot"},{"speaker":"Debra Farber","startTime":2363.9500000000003,"endTime":2366.17,"body":"of data or having it reside"},{"speaker":"Debra Farber","startTime":2363.9500000000003,"endTime":2366.17,"body":"locally..."},{"speaker":"Roy Smith","startTime":2366.17,"endTime":2369.71,"body":"Privacy by"},{"speaker":"Roy Smith","startTime":2366.17,"endTime":2369.71,"body":"design...totally love the"},{"speaker":"Roy Smith","startTime":2369.71,"endTime":2373.25,"body":"concept. And, what it means is"},{"speaker":"Roy Smith","startTime":2369.71,"endTime":2373.25,"body":"that the people who are"},{"speaker":"Roy Smith","startTime":2373.25,"endTime":2378.23,"body":"designing these next -generation"},{"speaker":"Roy Smith","startTime":2373.25,"endTime":2378.23,"body":"systems understand that privacy"},{"speaker":"Roy Smith","startTime":2378.23,"endTime":2383.27,"body":"is now a key data point, just"},{"speaker":"Roy Smith","startTime":2378.23,"endTime":2383.27,"body":"like financial data. It has to"},{"speaker":"Roy Smith","startTime":2383.27,"endTime":2388.31,"body":"be retained and kept just like"},{"speaker":"Roy Smith","startTime":2383.27,"endTime":2388.31,"body":"financial data. That's why you"},{"speaker":"Roy Smith","startTime":2388.31,"endTime":2391.91,"body":"don't see enterprises having 15"},{"speaker":"Roy Smith","startTime":2388.31,"endTime":2391.91,"body":"different general ledger's, you"},{"speaker":"Roy Smith","startTime":2391.91,"endTime":2394.9700000000003,"body":"know, that would be chaos, they"},{"speaker":"Roy Smith","startTime":2391.91,"endTime":2394.9700000000003,"body":"wouldn't know who, where the"},{"speaker":"Roy Smith","startTime":2394.9700000000003,"endTime":2398.84,"body":"money came from. The privacy"},{"speaker":"Roy Smith","startTime":2394.9700000000003,"endTime":2398.84,"body":"preferences and the data of the"},{"speaker":"Roy Smith","startTime":2398.84,"endTime":2403.34,"body":"user itself is now just as"},{"speaker":"Roy Smith","startTime":2398.84,"endTime":2403.34,"body":"valuable as their financial"},{"speaker":"Roy Smith","startTime":2403.34,"endTime":2406.2200000000003,"body":"data, and it has to be built in."},{"speaker":"Debra Farber","startTime":2406.4900000000002,"endTime":2409.4900000000002,"body":"Because when you"},{"speaker":"Debra Farber","startTime":2406.4900000000002,"endTime":2409.4900000000002,"body":"design that way, you're"},{"speaker":"Debra Farber","startTime":2409.4900000000002,"endTime":2414.23,"body":"designing on behalf of - what"},{"speaker":"Debra Farber","startTime":2409.4900000000002,"endTime":2414.23,"body":"I'll call here - the \"end user\""},{"speaker":"Debra Farber","startTime":2414.23,"endTime":2417.32,"body":"as opposed to exploit them and"},{"speaker":"Debra Farber","startTime":2414.23,"endTime":2417.32,"body":"sell their data to somebody"},{"speaker":"Debra Farber","startTime":2417.32,"endTime":2419.33,"body":"else. Right?"},{"speaker":"Roy Smith","startTime":2418.9900000000002,"endTime":2421.9300000000003,"body":"Right, and so there"},{"speaker":"Roy Smith","startTime":2418.9900000000002,"endTime":2421.9300000000003,"body":"will be bad actors that don't do"},{"speaker":"Roy Smith","startTime":2421.9300000000003,"endTime":2422.98,"body":"that, of course."},{"speaker":"Debra Farber","startTime":2423.2200000000003,"endTime":2425.6800000000003,"body":"But those seem to"},{"speaker":"Debra Farber","startTime":2423.2200000000003,"endTime":2425.6800000000003,"body":"be the trends, and so I am"},{"speaker":"Debra Farber","startTime":2425.71,"endTime":2428.7400000000002,"body":"seeing a trend in the market"},{"speaker":"Debra Farber","startTime":2425.71,"endTime":2428.7400000000002,"body":"where there is this attempt to"},{"speaker":"Debra Farber","startTime":2428.7400000000002,"endTime":2432.13,"body":"collect a lot less data. It's"},{"speaker":"Debra Farber","startTime":2428.7400000000002,"endTime":2432.13,"body":"just not going to be the norm I"},{"speaker":"Debra Farber","startTime":2432.13,"endTime":2435.25,"body":"don't think for quite a while,"},{"speaker":"Debra Farber","startTime":2432.13,"endTime":2435.25,"body":"as there's needs to be a lot"},{"speaker":"Debra Farber","startTime":2435.25,"endTime":2439.51,"body":"more market understanding by,"},{"speaker":"Debra Farber","startTime":2435.25,"endTime":2439.51,"body":"you know, companies about..."},{"speaker":"Roy Smith","startTime":2439.51,"endTime":2441.4,"body":"Well, I think as"},{"speaker":"Roy Smith","startTime":2439.51,"endTime":2441.4,"body":"there's more and more of these"},{"speaker":"Roy Smith","startTime":2441.4,"endTime":2446.71,"body":"breaches and where the bad guys"},{"speaker":"Roy Smith","startTime":2441.4,"endTime":2446.71,"body":"do the ransom thing of data, I"},{"speaker":"Roy Smith","startTime":2446.71,"endTime":2450.4300000000003,"body":"think enterprises in general are"},{"speaker":"Roy Smith","startTime":2446.71,"endTime":2450.4300000000003,"body":"going to realize, you know, why"},{"speaker":"Roy Smith","startTime":2450.4300000000003,"endTime":2453.61,"body":"are we collecting all this data?"},{"speaker":"Roy Smith","startTime":2450.4300000000003,"endTime":2453.61,"body":"It's just hanging around our"},{"speaker":"Roy Smith","startTime":2453.61,"endTime":2457.2400000000002,"body":"neck. Do we ever do anything"},{"speaker":"Roy Smith","startTime":2453.61,"endTime":2457.2400000000002,"body":"with this stuff that generates"},{"speaker":"Roy Smith","startTime":2457.27,"endTime":2460.6,"body":"enough money to make it worth"},{"speaker":"Roy Smith","startTime":2457.27,"endTime":2460.6,"body":"the risk? In general, and this"},{"speaker":"Roy Smith","startTime":2460.6,"endTime":2464.35,"body":"will take 10 years, but I agree"},{"speaker":"Roy Smith","startTime":2460.6,"endTime":2464.35,"body":"with you. I think enterprises"},{"speaker":"Roy Smith","startTime":2464.38,"endTime":2468.2200000000003,"body":"are going to pare down what they"},{"speaker":"Roy Smith","startTime":2464.38,"endTime":2468.2200000000003,"body":"collect to only the very barest"},{"speaker":"Roy Smith","startTime":2468.2200000000003,"endTime":2469.69,"body":"minimum because of the risk."},{"speaker":"Debra Farber","startTime":2470.53,"endTime":2473.83,"body":"Absolutely. What"},{"speaker":"Debra Farber","startTime":2470.53,"endTime":2473.83,"body":"advice do you have for the"},{"speaker":"Debra Farber","startTime":2473.83,"endTime":2477.46,"body":"engineering teams, the product"},{"speaker":"Debra Farber","startTime":2473.83,"endTime":2477.46,"body":"teams at companies today that"},{"speaker":"Debra Farber","startTime":2477.46,"endTime":2480.9700000000003,"body":"have to deal with - I don't want"},{"speaker":"Debra Farber","startTime":2477.46,"endTime":2480.9700000000003,"body":"to just say web privacy - but"},{"speaker":"Debra Farber","startTime":2480.9700000000003,"endTime":2484.66,"body":"just, you know, have to think"},{"speaker":"Debra Farber","startTime":2480.9700000000003,"endTime":2484.66,"body":"about incorporating a standard"},{"speaker":"Debra Farber","startTime":2484.66,"endTime":2490.1800000000003,"body":"like this, and what's the best"},{"speaker":"Debra Farber","startTime":2484.66,"endTime":2490.1800000000003,"body":"approach to consents and being"},{"speaker":"Debra Farber","startTime":2490.1800000000003,"endTime":2493.54,"body":"able to reflect to your"},{"speaker":"Debra Farber","startTime":2490.1800000000003,"endTime":2493.54,"body":"consumers that you care about"},{"speaker":"Debra Farber","startTime":2493.57,"endTime":2494.35,"body":"privacy."},{"speaker":"Roy Smith","startTime":2495.28,"endTime":2498.7000000000003,"body":"Well, I mean, too"},{"speaker":"Roy Smith","startTime":2495.28,"endTime":2498.7000000000003,"body":"often these days privacy people"},{"speaker":"Roy Smith","startTime":2498.7000000000003,"endTime":2502.57,"body":"get called in way after the"},{"speaker":"Roy Smith","startTime":2498.7000000000003,"endTime":2502.57,"body":"fact...after the new system has"},{"speaker":"Roy Smith","startTime":2502.57,"endTime":2505.36,"body":"been designed and it collects"},{"speaker":"Roy Smith","startTime":2502.57,"endTime":2505.36,"body":"data in a certain way and all"},{"speaker":"Roy Smith","startTime":2505.36,"endTime":2509.05,"body":"the databases have been built."},{"speaker":"Roy Smith","startTime":2505.36,"endTime":2509.05,"body":"And, they say, \"How can we make"},{"speaker":"Roy Smith","startTime":2509.05,"endTime":2513.37,"body":"this compliant? And, you know,"},{"speaker":"Roy Smith","startTime":2509.05,"endTime":2513.37,"body":"the changes that are required"},{"speaker":"Roy Smith","startTime":2513.4,"endTime":2519.04,"body":"are huge. I would say, if I were"},{"speaker":"Roy Smith","startTime":2513.4,"endTime":2519.04,"body":"designing new systems these"},{"speaker":"Roy Smith","startTime":2519.04,"endTime":2523.1800000000003,"body":"days, I would make sure that I"},{"speaker":"Roy Smith","startTime":2519.04,"endTime":2523.1800000000003,"body":"had a privacy person, an IAPP"},{"speaker":"Roy Smith","startTime":2523.66,"endTime":2528.88,"body":"member, on my team that would at"},{"speaker":"Roy Smith","startTime":2523.66,"endTime":2528.88,"body":"least consult on it and say,"},{"speaker":"Roy Smith","startTime":2529.63,"endTime":2531.94,"body":"\"Okay, yeah, you know, you got"},{"speaker":"Roy Smith","startTime":2529.63,"endTime":2531.94,"body":"to do this, you have to do"},{"speaker":"Roy Smith","startTime":2532.12,"endTime":2535.42,"body":"this...you need everybody's shoe"},{"speaker":"Roy Smith","startTime":2532.12,"endTime":2535.42,"body":"size, you need everybody, for"},{"speaker":"Roy Smith","startTime":2535.42,"endTime":2539.77,"body":"whatever you're doing. This data"},{"speaker":"Roy Smith","startTime":2535.42,"endTime":2539.77,"body":"should be stored in in a single"},{"speaker":"Roy Smith","startTime":2539.77,"endTime":2545.83,"body":"silo. And you have to have a way"},{"speaker":"Roy Smith","startTime":2539.77,"endTime":2545.83,"body":"so that the user can express"},{"speaker":"Roy Smith","startTime":2545.83,"endTime":2549.76,"body":"their preferences with that"},{"speaker":"Roy Smith","startTime":2545.83,"endTime":2549.76,"body":"easily. It's basically...it's"},{"speaker":"Roy Smith","startTime":2550.3,"endTime":2553.81,"body":"the ethos of privacy by design."},{"speaker":"Roy Smith","startTime":2550.3,"endTime":2553.81,"body":"It's like, have the privacy"},{"speaker":"Roy Smith","startTime":2553.81,"endTime":2558.58,"body":"person involved in the design"},{"speaker":"Roy Smith","startTime":2553.81,"endTime":2558.58,"body":"not in the let's fix it three"},{"speaker":"Roy Smith","startTime":2558.58,"endTime":2562.39,"body":"months later, you know, well,"},{"speaker":"Roy Smith","startTime":2558.58,"endTime":2562.39,"body":"we'll patch it we'll we'll you"},{"speaker":"Roy Smith","startTime":2562.39,"endTime":2567.37,"body":"know, we'll use the DaisyBit -"},{"speaker":"Roy Smith","startTime":2562.39,"endTime":2567.37,"body":"this is the the IAB...the"},{"speaker":"Roy Smith","startTime":2567.4,"endTime":2572.14,"body":"laughably stupid technology that"},{"speaker":"Roy Smith","startTime":2567.4,"endTime":2572.14,"body":"they tried to use. But figure"},{"speaker":"Roy Smith","startTime":2572.14,"endTime":2576.7000000000003,"body":"out the best way to solve the"},{"speaker":"Roy Smith","startTime":2572.14,"endTime":2576.7000000000003,"body":"problem that you're solving. If"},{"speaker":"Roy Smith","startTime":2576.7000000000003,"endTime":2580.51,"body":"it touches on user data, have a"},{"speaker":"Roy Smith","startTime":2576.7000000000003,"endTime":2580.51,"body":"privacy person, part of the"},{"speaker":"Roy Smith","startTime":2580.51,"endTime":2583.7200000000003,"body":"design - privacy by design."},{"speaker":"Roy Smith","startTime":2580.51,"endTime":2583.7200000000003,"body":"That's my advice."},{"speaker":"Debra Farber","startTime":2584.2000000000003,"endTime":2587.6800000000003,"body":"How do you think"},{"speaker":"Debra Farber","startTime":2584.2000000000003,"endTime":2587.6800000000003,"body":"GPC will work with COPPA where"},{"speaker":"Debra Farber","startTime":2587.77,"endTime":2591.13,"body":"maybe children themselves can't"},{"speaker":"Debra Farber","startTime":2587.77,"endTime":2591.13,"body":"make the decisions? It's their"},{"speaker":"Debra Farber","startTime":2591.13,"endTime":2594.4300000000003,"body":"parents have to make opt in on"},{"speaker":"Debra Farber","startTime":2591.13,"endTime":2594.4300000000003,"body":"their behalf? Is there any"},{"speaker":"Debra Farber","startTime":2594.4300000000003,"endTime":2597.55,"body":"nuance there with respecting"},{"speaker":"Debra Farber","startTime":2594.4300000000003,"endTime":2597.55,"body":"these signals for something"},{"speaker":"Debra Farber","startTime":2597.58,"endTime":2601.06,"body":"other than CCPA...and, but for"},{"speaker":"Debra Farber","startTime":2597.58,"endTime":2601.06,"body":"COPPA, for instance."},{"speaker":"Roy Smith","startTime":2601.23,"endTime":2605.04,"body":"I don't think there's"},{"speaker":"Roy Smith","startTime":2601.23,"endTime":2605.04,"body":"much interaction there between"},{"speaker":"Roy Smith","startTime":2605.07,"endTime":2609.96,"body":"GPC and COPPA. The vast majority"},{"speaker":"Roy Smith","startTime":2605.07,"endTime":2609.96,"body":"of COPPA exposure for companies"},{"speaker":"Roy Smith","startTime":2609.9900000000002,"endTime":2616.23,"body":"is in apps and GPC has no"},{"speaker":"Roy Smith","startTime":2609.9900000000002,"endTime":2616.23,"body":"purview within apps. You know,"},{"speaker":"Roy Smith","startTime":2616.23,"endTime":2620.9700000000003,"body":"TikTok and, you know, video"},{"speaker":"Roy Smith","startTime":2616.23,"endTime":2620.9700000000003,"body":"games, and so on and so forth."},{"speaker":"Roy Smith","startTime":2621.15,"endTime":2625.02,"body":"That's where COPPA is really an"},{"speaker":"Roy Smith","startTime":2621.15,"endTime":2625.02,"body":"issue. I don't think there's too"},{"speaker":"Roy Smith","startTime":2625.02,"endTime":2629.61,"body":"many websites anymore that are"},{"speaker":"Roy Smith","startTime":2625.02,"endTime":2629.61,"body":"designed for kids because, you"},{"speaker":"Roy Smith","startTime":2629.61,"endTime":2633.39,"body":"know, COPPA has really...perhaps"},{"speaker":"Roy Smith","startTime":2629.61,"endTime":2633.39,"body":"the original intent of COPPA was"},{"speaker":"Roy Smith","startTime":2633.39,"endTime":2637.77,"body":"to just keep enterprises from"},{"speaker":"Roy Smith","startTime":2633.39,"endTime":2637.77,"body":"doing anything to involve kids."},{"speaker":"Roy Smith","startTime":2638.13,"endTime":2642.96,"body":"The more interesting thing is"},{"speaker":"Roy Smith","startTime":2638.13,"endTime":2642.96,"body":"that there's a move in DC to"},{"speaker":"Roy Smith","startTime":2642.96,"endTime":2649.17,"body":"raise the age of COPPA from"},{"speaker":"Roy Smith","startTime":2642.96,"endTime":2649.17,"body":"under 13 to under 18 and more"},{"speaker":"Roy Smith","startTime":2649.17,"endTime":2655.62,"body":"interestingly, CPRA and CCPA do"},{"speaker":"Roy Smith","startTime":2649.17,"endTime":2655.62,"body":"raise the age of what's"},{"speaker":"Roy Smith","startTime":2655.62,"endTime":2661.89,"body":"considered an age of consent"},{"speaker":"Roy Smith","startTime":2655.62,"endTime":2661.89,"body":"from 13 to 18. So, if you're a"},{"speaker":"Roy Smith","startTime":2661.89,"endTime":2668.16,"body":"company that has interactivity"},{"speaker":"Roy Smith","startTime":2661.89,"endTime":2668.16,"body":"with kids under 18, which is an"},{"speaker":"Roy Smith","startTime":2668.19,"endTime":2671.91,"body":"awful lot of companies that have"},{"speaker":"Roy Smith","startTime":2668.19,"endTime":2671.91,"body":"social media and games, you"},{"speaker":"Roy Smith","startTime":2671.91,"endTime":2675.84,"body":"know, Twitch and YouTube and so"},{"speaker":"Roy Smith","startTime":2671.91,"endTime":2675.84,"body":"on, so forth. There's a huge"},{"speaker":"Roy Smith","startTime":2675.84,"endTime":2681.51,"body":"audience in those ages. Those"},{"speaker":"Roy Smith","startTime":2675.84,"endTime":2681.51,"body":"kids are now under the purview"},{"speaker":"Roy Smith","startTime":2681.51,"endTime":2684.54,"body":"of these other laws, and not"},{"speaker":"Roy Smith","startTime":2681.51,"endTime":2684.54,"body":"necessarily COPPA."},{"speaker":"Roy Smith","startTime":2684.42,"endTime":2689.4300000000003,"body":"So, I mean, it's very complex"},{"speaker":"Roy Smith","startTime":2684.42,"endTime":2689.4300000000003,"body":"world because GPC has no meaning"},{"speaker":"Roy Smith","startTime":2689.4300000000003,"endTime":2693.54,"body":"in a mobile app. That's that"},{"speaker":"Roy Smith","startTime":2689.4300000000003,"endTime":2693.54,"body":"right? There is a huge issue"},{"speaker":"Roy Smith","startTime":2693.54,"endTime":2697.38,"body":"because people think, \"Well, I"},{"speaker":"Roy Smith","startTime":2693.54,"endTime":2697.38,"body":"put GPC in my browser. Now I'm"},{"speaker":"Roy Smith","startTime":2697.38,"endTime":2699.87,"body":"protecting my privacy.\" Well,"},{"speaker":"Roy Smith","startTime":2697.38,"endTime":2699.87,"body":"you haven't protected your"},{"speaker":"Roy Smith","startTime":2699.87,"endTime":2703.17,"body":"privacy when you're using a"},{"speaker":"Roy Smith","startTime":2699.87,"endTime":2703.17,"body":"mobile phone. That in my opinion"},{"speaker":"Roy Smith","startTime":2703.17,"endTime":2708.27,"body":"is the biggest problem with GPC"},{"speaker":"Roy Smith","startTime":2703.17,"endTime":2708.27,"body":"is that the user thinks they've"},{"speaker":"Roy Smith","startTime":2708.27,"endTime":2712.2000000000003,"body":"solved their privacy, when in"},{"speaker":"Roy Smith","startTime":2708.27,"endTime":2712.2000000000003,"body":"fact, they have not. And that's"},{"speaker":"Roy Smith","startTime":2712.2000000000003,"endTime":2715.23,"body":"probably more dangerous than"},{"speaker":"Roy Smith","startTime":2712.2000000000003,"endTime":2715.23,"body":"thinking that they have not"},{"speaker":"Roy Smith","startTime":2715.23,"endTime":2718.59,"body":"solved their privacy issue. I"},{"speaker":"Roy Smith","startTime":2715.23,"endTime":2718.59,"body":"keep going back to this this"},{"speaker":"Roy Smith","startTime":2718.7400000000002,"endTime":2722.34,"body":"survey that was done maybe five"},{"speaker":"Roy Smith","startTime":2718.7400000000002,"endTime":2722.34,"body":"years ago by Pew Research, a"},{"speaker":"Roy Smith","startTime":2722.46,"endTime":2726.78,"body":"very respected research group."},{"speaker":"Roy Smith","startTime":2722.46,"endTime":2726.78,"body":"And, they surveyed Americans"},{"speaker":"Roy Smith","startTime":2726.78,"endTime":2732.2400000000002,"body":"about their privacy, and this"},{"speaker":"Roy Smith","startTime":2726.78,"endTime":2732.2400000000002,"body":"makes me fall off my chair: 91%"},{"speaker":"Roy Smith","startTime":2732.63,"endTime":2736.59,"body":"of Americans they surveyed felt"},{"speaker":"Roy Smith","startTime":2732.63,"endTime":2736.59,"body":"that their privacy was out of"},{"speaker":"Roy Smith","startTime":2736.59,"endTime":2741.48,"body":"control. And can you think of"},{"speaker":"Roy Smith","startTime":2736.59,"endTime":2741.48,"body":"any survey that was ever done"},{"speaker":"Roy Smith","startTime":2741.48,"endTime":2746.4,"body":"where you got a 91%? You know,"},{"speaker":"Roy Smith","startTime":2741.48,"endTime":2746.4,"body":"is the sky blue? You know, 20%"},{"speaker":"Roy Smith","startTime":2746.4,"endTime":2748.89,"body":"will say, \"Oh, no, it's not"},{"speaker":"Roy Smith","startTime":2746.4,"endTime":2748.89,"body":"really. It's sort of cloudy or"},{"speaker":"Roy Smith","startTime":2748.89,"endTime":2753.57,"body":"whatever.\" 91% of Americans said"},{"speaker":"Roy Smith","startTime":2748.89,"endTime":2753.57,"body":"their privacy was out of"},{"speaker":"Roy Smith","startTime":2753.57,"endTime":2757.89,"body":"control! So, if somebody says,"},{"speaker":"Roy Smith","startTime":2753.57,"endTime":2757.89,"body":"\"Oh, here's this GPC thing. Turn"},{"speaker":"Roy Smith","startTime":2757.89,"endTime":2761.07,"body":"that on in your browser and now"},{"speaker":"Roy Smith","startTime":2757.89,"endTime":2761.07,"body":"your privacy is back in control."},{"speaker":"Roy Smith","startTime":2761.46,"endTime":2765.3,"body":"So, there's a chance that those"},{"speaker":"Roy Smith","startTime":2761.46,"endTime":2765.3,"body":"people will then stop worrying"},{"speaker":"Roy Smith","startTime":2765.3,"endTime":2768.09,"body":"about their privacy and think"},{"speaker":"Roy Smith","startTime":2765.3,"endTime":2768.09,"body":"that they've solved it and they"},{"speaker":"Roy Smith","startTime":2768.09,"endTime":2771.21,"body":"haven't. That's...in my opinion,"},{"speaker":"Roy Smith","startTime":2768.09,"endTime":2771.21,"body":"that's the big problem."},{"speaker":"Debra Farber","startTime":2771.2400000000002,"endTime":2773.25,"body":"Right. So it"},{"speaker":"Debra Farber","startTime":2771.2400000000002,"endTime":2773.25,"body":"sounds like there's really"},{"speaker":"Debra Farber","startTime":2773.25,"endTime":2777.2400000000002,"body":"needed at the regulatory level"},{"speaker":"Debra Farber","startTime":2773.25,"endTime":2777.2400000000002,"body":"or I should say, the regulatory"},{"speaker":"Debra Farber","startTime":2777.2400000000002,"endTime":2781.11,"body":"body level like and the W3C as"},{"speaker":"Debra Farber","startTime":2777.2400000000002,"endTime":2781.11,"body":"well, but combined with maybe"},{"speaker":"Debra Farber","startTime":2781.11,"endTime":2785.91,"body":"like the California regulators"},{"speaker":"Debra Farber","startTime":2781.11,"endTime":2785.91,"body":"here, to come up with a...to"},{"speaker":"Debra Farber","startTime":2786.33,"endTime":2790.77,"body":"rollout campaign that educates"},{"speaker":"Debra Farber","startTime":2786.33,"endTime":2790.77,"body":"consumers. The challenge is it's"},{"speaker":"Debra Farber","startTime":2791.19,"endTime":2793.29,"body":"State-by-State, right, so who's"},{"speaker":"Debra Farber","startTime":2791.19,"endTime":2793.29,"body":"necessarily...unless you're in"},{"speaker":"Debra Farber","startTime":2793.29,"endTime":2796.56,"body":"California, you might not see"},{"speaker":"Debra Farber","startTime":2793.29,"endTime":2796.56,"body":"the educational material."},{"speaker":"Roy Smith","startTime":2796.7400000000002,"endTime":2799.89,"body":"Who's gonna make that"},{"speaker":"Roy Smith","startTime":2796.7400000000002,"endTime":2799.89,"body":"campaign that says, \"Yeah, GPC"},{"speaker":"Roy Smith","startTime":2799.89,"endTime":2802.05,"body":"is great, but it doesn't really"},{"speaker":"Roy Smith","startTime":2799.89,"endTime":2802.05,"body":"do it doesn't really work."},{"speaker":"Roy Smith","startTime":2802.08,"endTime":2805.32,"body":"There's nobody that's going to"},{"speaker":"Roy Smith","startTime":2802.08,"endTime":2805.32,"body":"be behind that. The governor"},{"speaker":"Roy Smith","startTime":2805.35,"endTime":2808.89,"body":"wants to say how great a guy he"},{"speaker":"Roy Smith","startTime":2805.35,"endTime":2808.89,"body":"is for promoting this. You know,"},{"speaker":"Roy Smith","startTime":2808.89,"endTime":2812.7000000000003,"body":"the W3C doesn't do advertising."},{"speaker":"Roy Smith","startTime":2808.89,"endTime":2812.7000000000003,"body":"The publishers aren't going to"},{"speaker":"Roy Smith","startTime":2812.7000000000003,"endTime":2815.85,"body":"do it because they want people"},{"speaker":"Roy Smith","startTime":2812.7000000000003,"endTime":2815.85,"body":"to think, \"Oh, yeah, I've sold"},{"speaker":"Roy Smith","startTime":2815.85,"endTime":2818.67,"body":"my privacy. Keep doing"},{"speaker":"Roy Smith","startTime":2815.85,"endTime":2818.67,"body":"everything. The problem is,"},{"speaker":"Roy Smith","startTime":2818.67,"endTime":2820.44,"body":"nobody's going to put that out"},{"speaker":"Roy Smith","startTime":2818.67,"endTime":2820.44,"body":"into the world."},{"speaker":"Debra Farber","startTime":2820.87,"endTime":2823.51,"body":"I do agree that"},{"speaker":"Debra Farber","startTime":2820.87,"endTime":2823.51,"body":"it's not obvious, or it's maybe"},{"speaker":"Debra Farber","startTime":2823.51,"endTime":2827.02,"body":"not part of the mandate of those"},{"speaker":"Debra Farber","startTime":2823.51,"endTime":2827.02,"body":"orgs, but there have been 12"},{"speaker":"Debra Farber","startTime":2827.02,"endTime":2829.54,"body":"organizations that came together"},{"speaker":"Debra Farber","startTime":2827.02,"endTime":2829.54,"body":"and are called, you know...the"},{"speaker":"Debra Farber","startTime":2829.6,"endTime":2832.69,"body":"clarion call is out there now"},{"speaker":"Debra Farber","startTime":2829.6,"endTime":2832.69,"body":"for other organizations to join"},{"speaker":"Debra Farber","startTime":2832.69,"endTime":2836.38,"body":"in and help iterate on this."},{"speaker":"Debra Farber","startTime":2832.69,"endTime":2836.38,"body":"Because this is a Proposed"},{"speaker":"Debra Farber","startTime":2836.41,"endTime":2838.12,"body":"standard...a specification."},{"speaker":"Roy Smith","startTime":2838.3,"endTime":2840.79,"body":"Yeah, that's the"},{"speaker":"Roy Smith","startTime":2838.3,"endTime":2840.79,"body":"interesting thing. This is not a"},{"speaker":"Roy Smith","startTime":2840.82,"endTime":2844.81,"body":"finished...GPC is not a finished"},{"speaker":"Roy Smith","startTime":2840.82,"endTime":2844.81,"body":"spec, and yet, we have the"},{"speaker":"Roy Smith","startTime":2844.81,"endTime":2848.5,"body":"California Attorney General"},{"speaker":"Roy Smith","startTime":2844.81,"endTime":2848.5,"body":"pounding the table and saying,"},{"speaker":"Roy Smith","startTime":2848.5,"endTime":2851.05,"body":"Everybody needs to use this"},{"speaker":"Roy Smith","startTime":2848.5,"endTime":2851.05,"body":"right now.\" That's, that's"},{"speaker":"Roy Smith","startTime":2851.05,"endTime":2854.17,"body":"pretty unusual. In privacy land,"},{"speaker":"Roy Smith","startTime":2851.05,"endTime":2854.17,"body":"usually it's the opposite. The"},{"speaker":"Roy Smith","startTime":2854.17,"endTime":2856.96,"body":"spec is put out there and for"},{"speaker":"Roy Smith","startTime":2854.17,"endTime":2856.96,"body":"two or three years nobody does"},{"speaker":"Roy Smith","startTime":2856.96,"endTime":2857.35,"body":"anything."},{"speaker":"Debra Farber","startTime":2857.71,"endTime":2860.14,"body":"Yeah, that's"},{"speaker":"Debra Farber","startTime":2857.71,"endTime":2860.14,"body":"totally true. But I did want to"},{"speaker":"Debra Farber","startTime":2860.14,"endTime":2862.42,"body":"get to the point that the some"},{"speaker":"Debra Farber","startTime":2860.14,"endTime":2862.42,"body":"of the companies behind this"},{"speaker":"include","startTime":2862.42,"endTime":2866.6800000000003,"body":"DuckDuckGo, Brave"},{"speaker":"include","startTime":2862.42,"endTime":2866.6800000000003,"body":"Consumer Reports, Washington"},{"speaker":"include","startTime":2866.6800000000003,"endTime":2871.27,"body":"Post, New York Times Protocol"},{"speaker":"include","startTime":2866.6800000000003,"endTime":2871.27,"body":"Labs. And so there's 12 all"},{"speaker":"include","startTime":2871.27,"endTime":2874.21,"body":"together; I don't have the list"},{"speaker":"include","startTime":2871.27,"endTime":2874.21,"body":"of all of them, but each of"},{"speaker":"include","startTime":2874.21,"endTime":2878.53,"body":"those companies do advertise"},{"speaker":"include","startTime":2874.21,"endTime":2878.53,"body":"around privacy and educate the"},{"speaker":"include","startTime":2878.53,"endTime":2882.9700000000003,"body":"market. So, I'm hoping that they"},{"speaker":"include","startTime":2878.53,"endTime":2882.9700000000003,"body":"don't just say, you know, \"GPC"},{"speaker":"include","startTime":2882.9700000000003,"endTime":2887.41,"body":"is the best thing since sliced"},{"speaker":"include","startTime":2882.9700000000003,"endTime":2887.41,"body":"bread, but go GPC super helpful"},{"speaker":"include","startTime":2887.41,"endTime":2890.44,"body":"to demonstrate your customers"},{"speaker":"include","startTime":2887.41,"endTime":2890.44,"body":"that you care about their"},{"speaker":"include","startTime":2890.44,"endTime":2894.58,"body":"privacy, but it's not a panacea,"},{"speaker":"include","startTime":2890.44,"endTime":2894.58,"body":"and here's where here's where it"},{"speaker":"include","startTime":2894.58,"endTime":2896.02,"body":"works and here's"},{"speaker":"include","startTime":2894.58,"endTime":2896.02,"body":"where...they're, you"},{"speaker":"include","startTime":2896.32,"endTime":2899.11,"body":"know...where it doesn't. It only"},{"speaker":"include","startTime":2896.32,"endTime":2899.11,"body":"works on the web, and like, I"},{"speaker":"include","startTime":2899.11,"endTime":2902.23,"body":"really hope they do that"},{"speaker":"include","startTime":2899.11,"endTime":2902.23,"body":"education of the market and that"},{"speaker":"include","startTime":2902.26,"endTime":2905.14,"body":"others choose to join in."},{"speaker":"include","startTime":2902.26,"endTime":2905.14,"body":"Because I do believe it's a it's"},{"speaker":"include","startTime":2905.14,"endTime":2908.8,"body":"a helpful piece of the data"},{"speaker":"include","startTime":2905.14,"endTime":2908.8,"body":"collection and sales problem,"},{"speaker":"include","startTime":2908.83,"endTime":2911.17,"body":"but like you said, you know, it"},{"speaker":"include","startTime":2908.83,"endTime":2911.17,"body":"doesn't cover everything. In"},{"speaker":"include","startTime":2911.17,"endTime":2913.36,"body":"fact, it only covers a small"},{"speaker":"include","startTime":2911.17,"endTime":2913.36,"body":"amount: just the web."},{"speaker":"Roy Smith","startTime":2913.34,"endTime":2916.646,"body":"15%, 20%, something"},{"speaker":"Roy Smith","startTime":2913.34,"endTime":2916.646,"body":"like that, yeah. Well, I think"},{"speaker":"Debra Farber","startTime":2915.54,"endTime":2920.3450000000003,"body":"Yeah, I have never"},{"speaker":"Debra Farber","startTime":2915.54,"endTime":2920.3450000000003,"body":"seen that before. I'm hoping"},{"speaker":"Debra Farber","startTime":2916.712,"endTime":2920.35,"body":"you're more optimistic than I"},{"speaker":"Debra Farber","startTime":2916.712,"endTime":2920.35,"body":"am. I just don't see them"},{"speaker":"Debra Farber","startTime":2920.416,"endTime":2924.4500000000003,"body":"running ads to say that their"},{"speaker":"Debra Farber","startTime":2920.416,"endTime":2924.4500000000003,"body":"product...or their new thing is"},{"speaker":"Debra Farber","startTime":2920.447,"endTime":2926.581,"body":"that maybe even listening to"},{"speaker":"Debra Farber","startTime":2920.447,"endTime":2926.581,"body":"this podcast, some folks will -"},{"speaker":"Debra Farber","startTime":2924.516,"endTime":2925.31,"body":"not perfect."},{"speaker":"Debra Farber","startTime":2926.683,"endTime":2932.817,"body":"over at those companies - will"},{"speaker":"Debra Farber","startTime":2926.683,"endTime":2932.817,"body":"think about how much it will"},{"speaker":"Debra Farber","startTime":2932.92,"endTime":2939.565,"body":"benefit them in the long term to"},{"speaker":"Debra Farber","startTime":2932.92,"endTime":2939.565,"body":"be accurate in what GPC does and"},{"speaker":"Roy Smith","startTime":2933.03,"endTime":2945.9300000000003,"body":"Well, just the name"},{"speaker":"Roy Smith","startTime":2933.03,"endTime":2945.9300000000003,"body":"of it is a misnomer. It's a"},{"speaker":"Roy Smith","startTime":2939.667,"endTime":2941.61,"body":"what it doesn't do."},{"speaker":"Roy Smith","startTime":2945.9300000000003,"endTime":2950.16,"body":"global privacy control. Oh, I"},{"speaker":"Roy Smith","startTime":2945.9300000000003,"endTime":2950.16,"body":"asserted the Global Privacy"},{"speaker":"Roy Smith","startTime":2950.16,"endTime":2953.76,"body":"Control. I have now said, \"I'm"},{"speaker":"Roy Smith","startTime":2950.16,"endTime":2953.76,"body":"protecting my privacy. So, the"},{"speaker":"Roy Smith","startTime":2953.76,"endTime":2954.87,"body":"name of it itself..."},{"speaker":"Debra Farber","startTime":2954.9,"endTime":2957.75,"body":"Yeah, it should be"},{"speaker":"Debra Farber","startTime":2954.9,"endTime":2957.75,"body":"called like GPC for web. Right?"},{"speaker":"Debra Farber","startTime":2957.75,"endTime":2960.51,"body":"So maybe then someone in the app"},{"speaker":"Debra Farber","startTime":2957.75,"endTime":2960.51,"body":"space comes up with..."},{"speaker":"Roy Smith","startTime":2960.51,"endTime":2963.54,"body":"Well, Do Not Track"},{"speaker":"Roy Smith","startTime":2960.51,"endTime":2963.54,"body":"was actually a better name."},{"speaker":"Roy Smith","startTime":2963.54,"endTime":2963.84,"body":"But..."},{"speaker":"Debra Farber","startTime":2963.9,"endTime":2965.94,"body":"I agree Do Not"},{"speaker":"Debra Farber","startTime":2963.9,"endTime":2965.94,"body":"Track is exactly what it is. Do"},{"speaker":"Debra Farber","startTime":2965.94,"endTime":2968.4900000000002,"body":"not track on the web, though."},{"speaker":"Debra Farber","startTime":2965.94,"endTime":2968.4900000000002,"body":"Right? But, it makes sense."},{"speaker":"Roy Smith","startTime":2968.52,"endTime":2971.01,"body":"So we're fighting"},{"speaker":"Roy Smith","startTime":2968.52,"endTime":2971.01,"body":"uphill against the very name of"},{"speaker":"Roy Smith","startTime":2971.01,"endTime":2971.55,"body":"the thing."},{"speaker":"Debra Farber","startTime":2972.53,"endTime":2974.57,"body":"It is a"},{"speaker":"Debra Farber","startTime":2972.53,"endTime":2974.57,"body":"fascinating space we're in. Is"},{"speaker":"Debra Farber","startTime":2974.57,"endTime":2975.05,"body":"it not?"},{"speaker":"Roy Smith","startTime":2975.77,"endTime":2977.09,"body":"It is. It is. Wow."},{"speaker":"Debra Farber","startTime":2977.09,"endTime":2979.46,"body":"What's old is new"},{"speaker":"Debra Farber","startTime":2977.09,"endTime":2979.46,"body":"again and such. It's been a"},{"speaker":"Debra Farber","startTime":2979.46,"endTime":2983.9900000000002,"body":"pleasure having you discussing"},{"speaker":"Debra Farber","startTime":2979.46,"endTime":2983.9900000000002,"body":"consent and web privacy and the"},{"speaker":"Debra Farber","startTime":2983.9900000000002,"endTime":2989.15,"body":"new GPC specification. How may"},{"speaker":"Debra Farber","startTime":2983.9900000000002,"endTime":2989.15,"body":"our listeners reach you, perhaps"},{"speaker":"Debra Farber","startTime":2989.15,"endTime":2993.02,"body":"on Twitter or, you know, a"},{"speaker":"Debra Farber","startTime":2989.15,"endTime":2993.02,"body":"personal website; and then,"},{"speaker":"Debra Farber","startTime":2993.29,"endTime":2996.89,"body":"anything else you'd like to"},{"speaker":"Debra Farber","startTime":2993.29,"endTime":2996.89,"body":"leave...you know, any words of"},{"speaker":"Debra Farber","startTime":2996.89,"endTime":2999.26,"body":"wisdom you'd like to leave my"},{"speaker":"Debra Farber","startTime":2996.89,"endTime":2999.26,"body":"listeners with?"},{"speaker":"Roy Smith","startTime":2999.65,"endTime":3002.56,"body":"I think I've put out"},{"speaker":"Roy Smith","startTime":2999.65,"endTime":3002.56,"body":"way too many words of wisdom"},{"speaker":"Roy Smith","startTime":3002.56,"endTime":3007.12,"body":"already, but people can reach me"},{"speaker":"Roy Smith","startTime":3002.56,"endTime":3007.12,"body":"at our Privacycheq website. We"},{"speaker":"Roy Smith","startTime":3007.12,"endTime":3011.02,"body":"have a webform there, and I'm"},{"speaker":"Roy Smith","startTime":3007.12,"endTime":3011.02,"body":"also on LinkedIn. You can DM me"},{"speaker":"Roy Smith","startTime":3011.02,"endTime":3011.41,"body":"there."},{"speaker":"Debra Farber","startTime":3011.56,"endTime":3014.11,"body":"Thank you for"},{"speaker":"Debra Farber","startTime":3011.56,"endTime":3014.11,"body":"joining us. Until next Tuesday,"},{"speaker":"Debra Farber","startTime":3014.11,"endTime":3017.38,"body":"everyone, we'll be back with"},{"speaker":"Debra Farber","startTime":3014.11,"endTime":3017.38,"body":"interesting content and another"},{"speaker":"Debra Farber","startTime":3017.38,"endTime":3018.2200000000003,"body":"great guest."},{"speaker":"Debra Farber","startTime":3020.44,"endTime":3024.19,"body":"Thanks for joining us this week"},{"speaker":"Debra Farber","startTime":3020.44,"endTime":3024.19,"body":"on Shifting Privacy Left. Make"},{"speaker":"Debra Farber","startTime":3024.19,"endTime":3028.4500000000003,"body":"sure to visit our website"},{"speaker":"Debra Farber","startTime":3024.19,"endTime":3028.4500000000003,"body":"shiftingprivacyleft.com where"},{"speaker":"Debra Farber","startTime":3028.4500000000003,"endTime":3032.02,"body":"you can subscribe to updates so"},{"speaker":"Debra Farber","startTime":3028.4500000000003,"endTime":3032.02,"body":"you'll never miss a show. While"},{"speaker":"Debra Farber","startTime":3032.02,"endTime":3035.08,"body":"you're at it, if you've found"},{"speaker":"Debra Farber","startTime":3032.02,"endTime":3035.08,"body":"this episode valuable, go ahead"},{"speaker":"Debra Farber","startTime":3035.08,"endTime":3038.38,"body":"and share it with a friend. And,"},{"speaker":"Debra Farber","startTime":3035.08,"endTime":3038.38,"body":"if you're an engineer who cares"},{"speaker":"Debra Farber","startTime":3038.38,"endTime":3042.07,"body":"passionately about privacy,"},{"speaker":"Debra Farber","startTime":3038.38,"endTime":3042.07,"body":"check out Privado, the developer"},{"speaker":"Debra Farber","startTime":3042.07,"endTime":3045.4300000000003,"body":"friendly privacy platform and"},{"speaker":"Debra Farber","startTime":3042.07,"endTime":3045.4300000000003,"body":"sponsor of this show. To learn"},{"speaker":"more, go to","startTime":3045.4300000000003,"endTime":3050.17,"body":"Privado.ai. Be sure"},{"speaker":"more, go to","startTime":3045.4300000000003,"endTime":3050.17,"body":"to tune in next Tuesday for a"},{"speaker":"more, go to","startTime":3050.17,"endTime":3051.79,"body":"new episode. Bye for now."}]}