Deep dive with Kara Glamore, Vice President, Carnival Cruise Lines
There are plenty of stories of brands who have suffered serious brand reputation issues and significant business impacts from external factors and backlash from tone deaf companies who have just not read the sign of the times with their own activities. Brand reputation is built over years but depending the strength of what has been built, it can be destroyed very quickly and can take years to rebuild.
How a brand owns their challenges and responds to mounting criticism, and fast, will determine if customers more permanently turn their noses up at your brand or stick with you.
Someone who is no stranger to weathering a reputational storm is Kara Glamore, Vice President of Carnival Cruise Lines. She has been in the travel industry for 5 years and joined Carnival Cruise Lines, the world’s largest cruise line, in 2019.
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