Deep Dive with James Greaney, Chief Data Officer CHEP Network
In business these days a good level of data literacy is an expectation not a nice to have. Traditional and purist roles like the brand marketer have diminished with more companies skewing roles to growth, performance and customer marketing.
Given the pressure on marketing these days to deliver both short and long term results, lets be honest much shorter than longer! Have agency partnerships evolved to better support marketing teams to improve not only effectiveness but data capabilities as well?
Future Fit Marketing interviewed James Greaney, Chief Data Officer from CHEP Network. Working closely with a variety of clients including Samsung, Telstra and Mazda, James heads up a team of data scientists, insights analysts and information security specialists delivering capabilities along the full spectrum of analytics. That equates to everything from dashboards and reports with data led insights that inform business strategies, right through to developing machine learning algorithms.
To find out more, visit futurefitmarketing.com.au/podcasts