Deep Dive with Michelle Champ. CFO Hireup
It’s a pretty tumultuous time for businesses right now with rising inflation and interest rates, staff shortages, recruitment and hiring costs skyrocketing. It seems every week we are hearing about hiring freezes and redundancies, particularly across technology and scale up businesses.
Typically in tough times, before anything else, marketing budgets tend to be the first to get cut. Yet marketing leaders are still expected to drive growth in the business. This is where forging a strong relationship with the finance team, in particular the CFO (Chief Financial Officer) is critical, they can support and defend you when the going gets tough.
So to get answers to some of the tough questions and how to forge a strong partnership, Future Fit Marketing interviewed Michelle Champ, CFO of Hireup, Australia’s largest NDIS registered online platform which gives people with a disability the power to find, hire and manage their own support workers. Michelle has had a 25 year executive career spanning financial management and strategy across products, media, digital, aged care and retirement living. She also sits on the board of Netball NSW and the Asylum Seekers Centre.
To find out more visit futurefitmarketing.com.au/podcasts