I’ve heard many frustrations both from client side and agencies. Brands find that agencies don’t have the same commitment to delivering on the needs of the business, miss deadlines, go over budget, don’t “get” the customer or the nuances of the brand. Agencies don’t always get the transparency of the business metrics, feel siloed, and are not really part of the team so how can they be expected to deliver in the same way as an inhouse team.
So how can we bridge the gap? What is the secret sauce to building the optimal and high performing client agency team to deliver on ROI and the best work?
I speak to Alex Leahy, an Account Director at M&C Saatchi Melbourne who is experienced in leading and delivering fully integrated campaigns across a broad range of clients.
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