Deep Dive with Satya Upadhyaya, Martech practitioner, capabilities and operations leader
The art and science of marketing can’t happen without the right data and technology foundations in place. Investment in (time, resources and money) setting up and maintaining an optimal marketing technology stack will help you drive better outcomes from measurement and attribution to mapping a connected view of your customer.
To help uncover some of the opportunities and pitfalls to marketing operations and building and maximizing capabilities of a modern martech stack, I speak to Satya Upadhyaya, who is a MarTech practitioner, who takes businesses on the transformation journey from present state to future state. Building operating models and solving business problems by connecting the dots across people, process, data and technology and delivering value on campaign orchestration, design and development.
To find out more, visit futurefitmarketing.com.au/podcasts