Deep Dive with Pauline Linton, Head of Brand Communications and Advocacy at Adobe APAC
I delve into some of the critical elements of marketing a B2B brand, particularly what it takes to build a brand with communications and advocacy. The fundamentals are the same as direct to consumer, you still need creativity, a good understanding of your target audience and a plan to reach and convert. With many marketing technology solutions out there fighting in a growing and competitive landscape how do businesses like Adobe in Australia maintain market share and continue to grow relevance.
To find out more, visit futurefitmarketing.com.au/podcasts