Jeff Dewing:
Hi, and welcome to Doing the Opposite: Business Disruptors, the podcast where you get to meet incredible leaders who have swum against the tide, thrown out the rule book, and changed the way their sector does business. I'm Jeff Dewing, and I'm the founder and CEO of Cloudfm, a business where we thrive on taking risk so our clients don't have to.
Today you're going to meet an incredible lady, Sue Fennessey is the founder of WeAre8, a new social platform. Now I've been following Sue for a while now because I'm intrigued by the fact that she ticks both the boxes on this podcast. One is she's done the opposite, and two is she's a serious disruptor. Sue has taken on the entire social media world because she was simply fed up with the way in which people were acting and reacting in that environment and that industry. She saw the hate, she saw the negativity, she saw the fake news, she saw the inappropriate influencing, especially when you look at teenagers and suicides and all the various negative stuff that we see, not just on social media, but in the media.
So Sue embarked on a journey to change all that with absolute passion and gusto, and the results are phenomenal. WeAre8 is a new social platform designed to share happiness, care, love, consideration, community-ism. It's a platform that is also built to control and reimagine the way in which companies advertise to their audience. We'll talk more about that a bit later on, but Sue has absolutely inspired me as with most of my other guests, where they have taken on the institutions they have taken on, those that thought could not be taken on. She has absolutely busted down those barriers and created a movement.
WeAre8 are certainly one of those organisations that are going to drive change, and they're going to drive change through the realisation that when you create a movement, you can truly fix the world.
Hi. Welcome, Sue! I'm so, so glad you found the time to speak to me today. Your smile was infectious and I'm really looking forward to today's conversation.
Sue Fennessey:
Gorgeous, gorgeous to be with you. Thank you for having me on.
Jeff Dewing:
You are more than welcome.
So, Sue, I want to sort of get under the skin first. What is it that gets you out of bed every day, punching the air? What is it that gets you out?
Sue Fennessey:
<Laugh>. Oh God. Are you sure you wanna get under the skin of Sue?
Jeff Dewing:
<Laugh>? Yeah, I do. <Laugh>.
Sue Fennessey:
So really a complete obsession, Jeff, with what's possible and what I see as possible and how close we are to solving big problems together. And honestly, it's the people, it's working with amazing people every day. It's being inspired, getting closer to building a world of social that is full of love and the antithesis of everything that has controlled humanity over the last 15 years. That excites me. And, and seeing the voices of Gen Z who are everyone who wants to change the world. That's inspiring
Jeff Dewing:
Because it is Gen Zs and Gen Ys, that have actually shown us what we've all been getting wrong. Right. That's the, that's the bottom line. And I think that's what inspires me as well,
Sue Fennessey:
Right? They're waking us up. They're waking us up, but we also have to provide the, the technology for them to really elevate and thrive and be their best. So I think there's wisdom. Look at 54. I wouldn't change it for the world where I am now. Would you?
Jeff Dewing:
Absolutely not. I mean, I'd love to be 54!
Sue Fennessey:
<Laugh> <laugh>, that's the first time I've heard that in a while. Jeff, lemme tell you. Oh, that's funny.
Jeff Dewing:
The way I would probably describe you. I've never met you. You see the summit, you don't see the mountain because you see the challenge that faces us, which most people would be fearful of, materially fearful of. Yet you still go, ‘no, no, no, no, the summit. It's the summit’.
How would you explain what's happened in your life that's made you who you are today? Why have you taken on these gargantuous challenges?
Sue Fennessey:
You know, it's funny, even… by the way, thank you for that beautiful description. And it's funny, I don't even think I see the summit. I actually feel like I just see the sunshine.
By the way, half the stuff I've built, I don't even know how you know how to build it. I just think like all of us we're just vessels and we're almost fated to just do certain things. I see the darkness and I feel the darkness, and then I see light without sounding too spiritual about it. And I think sunshine where we are in the world to today, and I lived in New York for 12 years and seeing, you know, the economic crisis grow when there's 50 million people that can't get enough food. There's 14 million people in the UK that can't get enough. The water crisis around the world, there's nearly 800 million people that can't get access to fresh water.
When I see the, you know, the climate crisis, economic crisis, mental health crisis, I look at all of these things and I just see the darkness. And then I see the fact that Facebook made 120 billion dollars in 2020, and they only delivered an average of 0.4% engagement rate on those ads. So I look at that and I see the point of vulnerability inside the darkness by which sunshine and a new reimagined economic model that serves the people on the planet. So I think that seeing sort of light and dark, I remember as a, when I was 18 in my final year, I studied Heart of Darkness by Joseph Conrad, coincidentally, actually, which is all about dark and light. I think that thematic, if I saw the mountain, and by the way, there's no summit, almost for me. You never know what it quite feels like.
If I saw the mountain and the size of the mountain, I don't think I could do it. But when it's a problem that's affecting other people, then I just imagine what it could look like when the sun shines in. And that hasn't changed from really, when I was a little girl. The same things used to distress me. You know, I'd save that sloth. I'd be sending letters to Heir Vagenakle from the Basel Zoo trying to save the sloth whose cage was too small or… and I don't mean to sound like some bloody, you know, I think it's just certain things distress me. And particularly when I say they don't need to be like that.
Jeff Dewing:
Of course, yeah. There's an alternative way. There's another way. Yeah.
Sue Fennessey:
Maybe there isn't, but maybe there is. I realise I potentially am sounding like a dickhead saying that I am sunshine in some way!
Jeff Dewing:
No, no, I'll give you a lot of credit for that because although you are saying that you're not, you're not sounding like a dickhead at all. Because the analogy I used was that, you know, whether it's sunshine or anything else, we're talking about people's lives, right? We're talking about the way people live their lives and, and the lives that people are subjected to. And when I say you see the summit, what I'm saying is that the mountain is not going to stop you trying to solve the problem. That's my point. Whereas a lot of people walk away because there's a mountain. And I think that was the analogy I was try, I was trying to break and coming back to some of your stats. We have 8 billion people on the planet. 4 billion are beyond recognisable poverty. These people are in a terrible, terrible, terrible state. So when you realise that you've got human beings that are suffering that every day, then we can't just sit back and say it's somebody else's problem, can we?
Sue Fennessey:
Right!!!
The more I look at governments, I mean, governments don't have enough money because they haven't charged the tech companies enough tax because they operate on a global level and there is no global government. And so there isn't enough money coming back to support teachers, nurses, all of these sort of really important civic frameworks and everyone's suffering as a result.
Look, we forget that these tech companies are only 14, 15, 16 years old. They've become the biggest manifestation of their original intention, right? So Facebook was built to judge girls and get dates for guys in a dorm, and it's become a massive manifestation of judgement . They didn't set out to create social media built to empower, unite and serve people.
And then they took a TV ad, shoved it into a digital social format, bombarded everyone until people felt annoyed. And, you know, it doesn't even work. It's this whole idea of - the systems are broken. The systems are archaic for the global world that we all live in.
Jeff Dewing:
So let me just challenge you on something there, right? Because you said the government haven't got enough money. If I gave the government enough money, do you think anything would be any different? Because I don't think money's the problem.
Sue Fennessey:
Yeah. I think it is economic and then divisive. So I mean, look, I think one of the things is problems are multifaceted. So when we look at the climate crisis, it's also coupled with the crisis of social technologies coupled with the economic crisis, coupled with a mental health crisis. And it's all systemic. The disparity of economics puts pressure on everyone. And we see it when people are under pressure financially. I don’t know if you ever have been, I certainly have been.
And when you are under pressure financially, you become the worst version of yourself. And I don't think that's any different with government. They don't have the money, they're under massive pressure. So they're becoming… If you don't have an aligned set of values that can anchor you, that you can live by and that anchor you, you get pulled and twisted. And I think that's just what's happened with government. I think it happens with humans. Does that make sense?
Jeff Dewing:
It does. You've hit the nail on the head because it all comes down to, and I'm gonna talk about a few bits this in the moment, but it comes down to values, right? And values is not just a buzzword that you write on the walls of your office values is about your whole heart and value. The problem I've got with the political arena - I say this thing, right? ‘You have to travel a long way to find a bad person. You don't have to travel very far to find a good person, a bad environment’. And when I look at the political structure and framework and there is zero integrity, right? And that's the problem.
Sue Fennessey:
I agree with you - 99% of people are good. There's just no collective voice because the algorithms divide us. And that's a big part of what we want to create - this united voice to go into governments all around the world.
Jeff Dewing:
It all comes back down to we have social economical challenges that we are aware of. We also have a challenge with our planet and climate and God knows what. And the greatest scientists in the world may well believe they know the answers, but they'll never fix the problem. The only people gonna fix the problem is the people.
Sue Fennessey:
Absolutely.
Jeff Dewing:
How do we get people to solve the problems? And the way you get people to solve the problems, in my view, is no different to business and people working with you and for you and so on. You have to create a movement. And when you create a movement, then you can make massive change very, very quickly. Which is exactly what WeAre8 have done. And I'm gonna tap on that in a second because I'm in awe of what you've achieved. But when you come down to the heart of it, what is it that people actually want? What do we think the most important thing that people want? They want to feel loved, they want to matter, and they want to be long. And they wanna do something that's bigger than themselves. They wanna contribute. And if you can, if you can nourish that with every human being, there is not a single problem in the world you can't solve.
Sue Fennessey:
Oh, I love… you've just given me goosebumps all over Jeff, because we've got a, it's really interesting exactly what you're talking about. We've built this feature where you can connect your address book, but you basically send your friends and they send you celebrations when you make positive impact. And we've just touched the tip of the iceberg on the storytelling, right? But when we are celebrated, celebrating each other, we suddenly realise, ‘oh my God, does that actually matter’? And then we are getting better at telling the storytelling around that.
So I was in Australia recently and they were talking about the bush fires and the floods and I mean it's, the climate crisis is very real there. And how much money was raised during the bushfire appeals over, you know, two months, three months. And then we realised that with 20 million people on WeAre8 spending just two minutes a day watching ads in one month, $378 million would go back to citizens, which they could pay forward to charity: 7 million to climate, 36 million to climate solutions.
And that $400 million basically is more money than they raised. Over that $400 million in one month and one month. So imagine this, if you are then watching the news and it says, ‘follow this news on WeAre8 and donate 10 cents from this to the Syrian refugee crisis’ or whatever. Imagine 50 million people doing that, a hundred million people doing that. But more than that, that's just the economic impact of that.
Imagine then a hundred million people saying, ‘tap on this right now and your name will be added to a petition to save the bees’, or whatever it is, right? It's this tiny action from a lot of people and then the celebration and our friends all celebrating us that basically this sort of awakening to, ‘ah, I'm okay, maybe I'm enough, maybe my voice is worth something’. We all wanna be part of something bigger than ourselves. We just don't know how to do it. And unfortunately, the current algorithms and technologies, social technologies are controlling what we see, what we feel, they're isolating. I mean, the amount of kids that are scrolling TikTok in their bedrooms and suicidal
Jeff Dewing:
I know. Scary. Yeah.
Sue Fennessey:
It is real and horrific.
Jeff Dewing:
And this is the other thing as well. I always say that when you're trying to address or solve a problem there, as you said earlier, it's multifaceted, right? There's a number of things that are contributing to this problem. The key is to find the one thing you do that solves all those problems, right? Not just trying to address each problem individually, because you'll just go round and round in circles and down the plug hole.
I mean in business we say it's about culture, solve culture and all these things about the great resignation, all that stuff all evaporates, right? Because you solve problem with culture. And one example I wanna up on that you just said - was in our business, we used to do something called the BOB awards which was ‘Be our Best’ Awards.
Sue Fennessey:
I love that.
Jeff Dewing:
And loads of people would, in the business, would nominate one of their colleagues for something they'd done that's gone the extra mile.
Sue Fennessey:
Nice.
Jeff Dewing:
That would go into a, a committee who would then decide which the best two were and the best two would get a voucher or get recognized.
And we did that for about three months. And I said, ‘this is majorly flawed, this is completely wrong’. And they said, ‘why is that’? I said, because we have had 80 nominations, that's 50% of our staff has nominated one of their colleagues for doing something great.
Sue Fennessey:
I love that.
Jeff Dewing:
But no one ever hears about the other 78 that never got announced.
So we changed it. We have now a thing called ‘Spin the wheel’. So every month we have a what's called a ‘stop the floor’ where we update the entire business on what's going on in our business, from financials to new clients to new starters, blah blah, blah, blah, blah.
But within that one hour slot, we spin the wheel three times. And at the very beginning we play a five minute video that shows all the people that have been nominated by who and why. Right? So everyone gets to see this video.
Sue Fennessey:
They love that. I love that.
Jeff Dewing:
Then what happens is up comes the will and on the wheel is everybody's name. No one cares if they win the voucher. They care about seeing their name on the wheel.
Sue Fennessey:
Goosebumps.
Jeff Dewing:
It's been transformational on how it's affected engagement and God knows what now that's about people having a voice, right?
Sue Fennessey:
That's everyone having a voice. And it's funny, Shepard Fairey who did the Obama HOPE image is one of our investors, and he did an image – WeAre8: Own Your Voice because you're right, ultimately it comes down to your voice being valued, having aligned values and existing in a world that's committed to love and no judgement . <Laugh>,
Jeff Dewing:
That’s the key! No judgement . Yeah.
Sue Fennessey:
No judgement . So just: ‘are you really gonna accept me for my whole most crazy self’? ‘Yep. We totally are. And we're gonna fucking love it’!
Jeff Dewing:
Absolutely. Because my job in my business has evolved and my job is now the Chief Inspiration Officer. That's what I do.
Sue Fennessey:
Love, love. I can see it!
Jeff Dewing:
For me, there's this thing I say to everybody, whoever you come into contact with, if they drain your energy, you distance yourself.
Sue Fennessey:
Yeah, totally.
Jeff Dewing:
You only look for people that energise you so that you can energise them, then you can change the world. Then you can make a difference. Right? But do not let people take your energy away. No one's entitled to take your energy away and you control what you do. And I think one of the things that was really interesting to me on your journey - there's a lot written about WeAre8… by the way I downloaded it five, six weeks ago and I first learned about you, but it doesn't work in Portugal.
Sue Fennessey:
No it doesn't. Forgive me. I'm gonna switch it on in Portugal just for you, <laugh>. I'm gonna switch it on just for you.
Jeff Dewing:
I flew all the way back to you UK just so I can register.
Sue Fennessey:
<Laugh>. Oh, I love you. Oh my goodness, you are so 8! You are so 8!
Jeff Dewing:
But the bit, the bit I loved about the two parts of your story. One is that you are obviously an entrepreneur. Two is that you are doing the opposite. You're taking on the social media, the giants and institution. And obviously three, you are a disruptor.
We've all got something to say about social media and the beauty of WeAre8 a is having that philosophy that says it's about love, it's about kindness, it's about respect, it's about integrity, it's about humility. All these things that are being driven, which is absolutely utopia to everybody that cares to actually listen to the words. But then importantly, you've then done something else - you've challenged the media industry and the way which the media does business. And you stopped us being the product. And what you've done is transformed it. I love this thing that I say to people in my business or anyone I come in contact with, ‘do you wanna just twiddle knobs or do you wanna blow it up’? Right? Because twiddling knobs will get you nowhere, right? It's just gonna pass the time of day. If you want to make change, then make change, right? Come at your comfort zone and, and make a difference.
And the movement that you are creating on WeAre8 that actually adds value to people's lives and inspires people. You’ve linked up with a lot of charities within your organisation obviously, because that's part of what you do. That's part of your model. And you've also focused a lot on climate change, which is also great because I've also become a passionate climate change individual. The thing that's gonna save the planet is the oceans.
Sue Fennessey:
Totally. The oceans 80% still undiscovered!
Jeff Dewing:
Exactly. Now the, the ocean, let me just give you one example, right? The oceans absorb 70% of carbon against land, which is 30, right? Well we're all playing with frigging trees that take 30 years to grow - the ocean can fix our climate problem, tomorrow. I'm gonna give you one example. 50% of coral reefs are dead. Right? And coral reefs absorb 80% of the carbon on this planet. Right? They're not there because they don't exist. They've been killed. And in the next 25 years, all of the other coral reefs will be dead unless we do something about it.
So this guy I've met, who's this incredible guy - a Dutch guy called Jeroen van de Waal, he's now embarked on a journey where he is now raised investment to whatever level and he's gonna build what's called engineered reefs. So it's sustainable concrete.
Sue Fennessey:
Oh love it.
Jeff Dewing:
And he's got his first reef going in Portugal, in Lisbon. He will put this concrete reef in, which is five kilometres long and within three months it will be alive. It will be absolutely alive, right? We need two and a half thousand of these reefs in the sea. And to do, that's gonna cost half a trillion dollars. If we to put two and a half thousand reefs in the sea tomorrow, we will have zero carbon challenges in three years time. That's how fast it works.
Sue Fennessey:
Oh my god! We don't have enough time. We've got six years into the damage to the planet is irreversible. Do you know what I love about what you are saying? So Oceaf- the big ocean research vessel are a partner and I've learned a lot about what we are not doing right and what's not discovered. But what you are saying with this project, imagine mobilising then a billion people on WeAre8 - a billion people earning a hundred dollars each and paying it forward to build these things and then getting corporations to match. You could get to 500 billion, half a trillion - within two years.
Jeff Dewing:
I know. If the Fortune two 500 companies in America alone contributed 1% of their annual profit, that's a trillion dollars, right? 1%. So we said, right, forget donations, forget people putting their hands in their pockets. Let's just look at this entirely differently. Exactly the same as you did with media, right? Let's just blow it up. How else can this work?
So we came up the idea that said, ‘right, we're gonna build an engineered brief, we're gonna put it in the sea and we're gonna sell it’. I'm a business, you are a business. I can say, ‘I wanna pay a million dollars for a piece of that reef. Because I can't afford a whole reef. I wanna pay a piece of it’.
So he sells it to me through blockchain, which is entirely auditable, right? So I buy a piece of this reef on blockchain for a million dollars and I now own that piece of reef. That now sits on my balance sheet as an asset, right? So I'm actually not donating anything I've just created, I've just moved from my profit & loss to my balance sheet. But because of the technology that goes in with the reef, because there's a load of technology that's gonna monitor the reef performance, etc etc. I can declare every year factually how much carbon I have consumed, how much oxygen I have created. And it's an asset which will only grow in value.
So as a result of that, he's got IBM on board, he's got Microsoft on board, he's got Apple, everybody's gunning to get part of this process because, we're not gonna save the planet in three years cause it's gonna take three or four years to get the momentum and the movement. But the moment we got the momentum and movement, it will only take three years from that point to solve the climate crisis.
Sue Fennessey:
I love everything about what you're saying, a transparent blockchain or a transparent infrastructure where you get 500 Fortune 500 combined with a hundred million people.
Jeff Dewing:
So the whole point was this all starts off with commercial because that's how you get the project going. It ends up with individuals contributing and owning a piece of a reef that is theirs, where they can say, ‘look at how much oxygen I've created this year as one person, how much carbon I've absorbed is one person’. The reason I was so fascinated, and the reason I've just blurted on about this, is because of seeing the charities that you are supporting and helping educate people that it's actually the oceans that are the secret to our survival, not the rainforest.
Sue Fennessey:
Totally. I love it. And, and actually I was looking at some kelp carbon offset projects and we were looking at actually buying a piece of the Amazon and then enabling our citizens to buy it, to use it from their wallet. Because what's really interesting and why I love this oceans project that you're talking about is you can get corporates to commit. It's a big thing for them to commit to unless they see what they're getting out of it. They all spend ad dollars. If we can basically by pummeling that through 8, they get an over delivery on their ad of attention. They empower the people on the way through and it becomes a collaborative effort between corporations and people to save the planet. I really fucking love it, Jeff. It's how people and corporates come together and to what you were saying before - advertising on TV always worked, but people have never been in the economics. We are putting people at the centre of the economic equation. And whilst the economics are really critical, it's actually how brands and people collaborate in the new world to solve massive things like this! I mean, imagine doing that over a two year period, spending another two years building them. I don't know if they can be built in two years.
Jeff Dewing:
Yep. They can.
Sue Fennessey:
And basically all the corporation has to do is redirect 20% of their digital ad dollars through WeAre8, empower a billion people on the way through, deliver to these projects and have all your advertising offset and be more efficient and effective anyway, so no one loses anything, right? It's fascinating.
Jeff Dewing:
There's so many different ways of doing it, but one of the ways we are doing it as a business, with all of our clients now, any new client we say to them in a transparent way, like lots of businesses do now ‘this is what we do for you. This is how much we charge you and this is how much profit or returns we get, but we are gonna charge you an additional 1%. And that 1% is going straight to The Reef Company for building reefs and saving the planet. And that's not a negotiable, right? If you engage with us, that's what you have to do’. And it starts to create the movement and the momentum.
And I guess the other thing as well is, as we know from Gen Zs and Gen Ys, life is about instant gratification, right? Mm-Hmm. But then I ask the question, but is it? I don't think it's about instant gratification. I think it's about instant knowledge of what you've achieved. That's what you need. So if someone can do something and see the benefit that's happened, then you've nailed the human spirit.
Sue Fennessey:
Yeah. Oh, I love that. In fact the human spirit, I just wanna feel alive!
Jeff Dewing:
Yeah, exactly. Yeah.
Sue Fennessey:
And when you talked about being heard earlier, I mean, who in your life do you think really sees you? Really listens to you? I mean you don't have to answer that question!
Jeff Dewing:
No, no, no. I think it's a great question because I've been lucky enough to have some great coaching over the last five, ten years, which has really aligned me to this view process. So I'm a little bit sort of, I've got a bit of an advantage over that statement because people that see me are the people that I normally engage with, talk to and inspire because they'll say to me, ‘my God, I saw you’, but, but if you asked me that question 10 years ago, I'd have gone no idea.
Sue Fennessey:
Yeah.
Jeff Dewing:
Yeah. And most, most of the population will say, I've got no idea.
Sue Fennessey:
Yeah. I even wonder whether we're even seeing ourselves anymore. I think sadly millennials, Gen Y, it's a whole generation that are now seeing themselves in the mirror of Instagram, which is their fake self anyway!
Jeff Dewing:
I know it's is. Yeah,
Sue Fennessey:
Yeah, yeah. So we've got entire generations that don't even really know who they are. I know. And any sense of questioning who you are or confrontation is seen as a negative Yeah. Rather than a deep dive into the beautiful human that you are. So it's, it's a resistance to the tough questions that are, are the only way we discover who we are. Anyway, I, I once saw a, a beautiful therapist and she and I realised very quickly that things that were annoying me about what she was saying were the very things I needed to sit with and question of myself. Right?
Jeff Dewing:
Yeah. Yeah.
Sue Fennessey:
You know, while everyone is wanting to post photos of themselves living their best fake lives on Instagram and behind the scenes, lonely in their bedrooms and not able to pay their rent, everyone's feeling fucked. Judged.
Jeff Dewing:
Yeah.
Sue Fennessey:
We don't know who the fuck we are anymore Jeff!
Jeff Dewing:
No, no, no, no, no, no, no. There's a lot of little lessons isn't there to be learned.
Right. Listen, Sue, we're gonna wrap up now because I'm conscious of time. I'm gonna ask you two questions. If there was only one thing - one thing only - what is the one thing you would say you are most grateful for?
Sue Fennessey:
My children.
Jeff Dewing:
Ah,
Sue Fennessey:
Fantastic. <Laugh>, my three boys and the space to live honestly with them and myself.
Jeff Dewing:
Fantastic. Well I've got three girls, so there's a perfect match.
Sue Fennessey:
Right? Oh, beautiful.
Jeff Dewing:
<Laugh> there. Okay, final question. Final question. If there was only one thing, again, considering the subject matter we've been talking about, what is the one message you would send out right now?
Sue Fennessey:
You are beautiful and more amazing than you imagine or you believe. And feel hopeful! Because we can do it together. We can do this together. And you know, even hearing your beautiful Oceans project, I feel inspired because I know we'll put an engine together to mobilise and empower and love up people to feel their value to change the world. Hearing about this project has made me feel there's people out the other side that can enable that at scale. And so I feel more hopeful. Do you feel hopeful, Jeff?
Jeff Dewing:
I felt hopeful the moment you, you smiled at me when we first connected!
Sue Fennessey:
Oh, you are fabulous. Thank you. It's been such a pleasure speaking with you. Thank you Jeff.
Jeff Dewing:
No problem at all, Sue. It's been great to meet you. And I truly, truly hope that we get to meet sometime in not too distant future.
Sue Fennessey:
I would love that. I would love that. And I'd love to hear more about your amazing project and thank you for bringing such great inspiration to people and the world.
Jeff Dewing:
That was an energetic conversation, if ever I've had one. I thought I was energised, but Sue took it to a whole new level on that conversation. Absolutely pumped.
So I'd like to thank Sue Fennessey for today. What an incredible conversation, what an incredible lady. Really, really, you can see why she's achieving what she's achieving on the WeAre8 platform and movement and I urge you to look up, WeAre8. It's an incredible new social platform that is just promoting kindness, love, caring, communities good quality information. And at the same time it's also changing the media industry where the user gets paid for looking at an advert that they don't need to. And they can only see a maximum two adverts a day or two minutes of advertising a day. And every time they click that button, millions and millions of pounds get donated to charity.
So it's too much to talk about on this outro, but you really do need to have a look at, WeAre8 because it is going to blow up social media as we know it. And it's gonna create a more happy, more wellbeing focused environment for us all to thrive in. So congratulations to Sue. You're absolutely an inspiration. And the stuff I loved about, you know, what she's doing as a platform is all about being human-centric. It's about what do people want and need? How do we inspire people to create a movement to fix all the things that we've been watching, going down the drain for the last three or four decades, whether that be the planet, whether it be the oceans, whether it be the rainforests and all the things that we, we truly do care about.
What she's done is not to, or the knots. She's put a grenade right in the middle of it. And she's blown it up and started again and hats off to her for it. So incredible, incredible conversation. Incredible human being.
Anyway, please do listen back to earlier episodes in this current season three, where we also have round table conversations with a number of specialists talking about climate change, talking about workplace, talking about how we treat human beings, how we treat our staff. Lots and lots of experts giving controversial views in some cases. So they're a really good listen. As well as some other incredible guests that we've also had on including the Chief Crown Prosecutor in the UK. I'll let you go and find out who that was for yourself.
I'm Jeff Dewing, author of the bestselling book, doing the opposite CEO of Cloudfm and keynote and masterclass speaker. You can find more about our podcast and our incredible guests on my website, jeffdewing.co.uk as well as access to all previous episodes.
I'd like to also thank my team to Nichola Crawshaw at Cloudfm, my PR team Thinking Hat, and of course my incredible production team at What Goes on Media.
Thanks for listening. Speak to you soon.