Legally Legit® Podcast

208. Legal Must-Have to Plan, Protect and Maximize Your Next Brand Shoot

The Legal Paige® Season 7 Episode 15

In this week's episode, I want to talk about brand shoots. Not just the pretty photos you see online, but the planning, strategy, and legal protections that go into making them worth your time (and money).

Tune in as I break down exactly how The Legal Paige team approaches brand shoots and content days; from mapping them to the marketing calendar, to choosing a color direction, to making sure contracts and copyright are buttoned up.

With my background as both a photographer and a lawyer, I have the unique perspective most business owners don’t hear: how to walk into a shoot day fully prepared, how to avoid legal headaches down the road, and why B-roll and behind-the-scenes content might just be more valuable than headshots.

Here’s what we cover: 

  • How often to plan brand shoots (and why TLP schedules at least 1–2 a year)
  • The 4 phases of planning we follow before every shoot
  • Legal must-haves: contracts, model releases, and property agreements
  • Copyright vs. commercial license (what’s the difference and why it matters)
  • Tips for working with photographers, content creators, and even friends-as-models
  • Why brand shoots are about more than visuals (they’re an energy reset for your business!)

By the end of this episode, you’ll know how to make your next brand shoot strategic, creative, and legally legit—so the photos you take can power your business for months to come.

Mentioned In This Episode: 

Use code BRAND20 for 20% off all brand-related contracts and clauses inside the TLP Contract Shop at https://thelegalpaige.com/ 

Links and Resources:

Need 1:1 legal support for your business? https://griffithsuazolaw.com/  

Join the TLP Facebook Community, a safe space to ask any questions related to the law or your business: https://tlpfacebook.com/ 

Visit The Legal Paige for contract templates, blogs, and additional legal resources: https://thelegalpaige.com/ 

Follow me on Instagram: instragram.com/thelegalpaige