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Have you ever caught yourself saying any of these? It's not that bad. I'm probably the fittest of my friends. I look good for my age. I don't mean to be vain.

If you have, this episode is about what those words actually mean - and what they are slowly costing you.

In this episode, I break down why it's not that bad is where extraordinary women go to live a mediocre existence, and why the most dangerous part is that it happens so slowly nobody ever notices.

In this episode, we cover:

• what shifting baseline syndrome is and why it explains exactly how standards slip
• why the fish population can crash by 90% and nobody panics - and what that has to do with your fitness
• the broken window theory and what one unrepaired standard does to everything around it
• why the average American gains 1.1 to 2.2 pounds per year and how that adds up to a 38% higher cancer risk
• the story of Laurel - who said it's not that bad and is now playing tag with her kids for 30 minutes straight without knee pain
• why Cornell research shows over half of all regret in life is regret of inaction
• why wanting to look hot is not vanity - it is the entry point to the life you actually want
• what a 66-year-old member said about wishing she had started ten years earlier

You did not come into this world to settle. This episode is the reminder you did not know you needed.

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