Master the Art of International Franchising - With Bill Edwards

The Franchise Hot Seat Podcast with Dr. John P. Hayes - Director, Titus Center for Franchising
The Franchise Hot Seat Podcast with Dr. John P. Hayes - Director, Titus Center for Franchising
Master the Art of International Franchising - With Bill Edwards
Apr 21, 2025 Season 1 Episode 56
Dr. John P Hayes

DESCRIPTION:
John Hayes, the host of Franchise Hot Seat, interviews Bill Edwards, a specialist in international franchise development. Edwards discusses the current international franchising environment, highlighting the influence of political sensitivities and tariffs. He underscores the necessity for franchises to be profitable domestically before contemplating overseas expansion, warning that international market entry requires substantial time, financial resources, and senior management commitment. Edwards details the process of identifying and qualifying licensees in foreign countries, the importance of robust training and support systems, and the various associated costs. He also emphasizes the need to select the right markets and comprehend each country's specific franchise laws and cultural nuances. Edwards identifies Saudi Arabia, Spain, and Japan as promising markets and stresses the importance of having an English-speaking team. He concludes that successful international franchising necessitates long-term commitment and proactive planning.

- With Bill Edwards

TIMESTAMPS (Use ChatGPT on Transcript):
00:00 – Intro
00:14 – How Franchising Is Doing Around the World
00:59 – Problems and Changes in Different Countries
03:42 – Are You Ready to Go Global?
05:16 – What to Think About Before Going Global
10:07 – Picking the Right Countries
10:24 – Money and Shipping Plans
16:51 – Finding People to Run Your Brand in Other Countries
20:17 – Big Problems When Going International
20:56 – Why You Need Passion and a Good Team
21:31 – What Master Franchisees Do
22:24 – Growing with Multiple Locations
23:19 – How Often People Succeed or Struggle
29:34 – Planning Ahead vs. Playing Catch-Up
31:34 – Franchising in Saudi Arabia
34:04 – Big Tips for Growing Internationally
37:28 – Conclusion


LINKS:

WEBSITE: http://franchisehotseats.com/
LinkedIn: https://www.linkedin.com/in/drjohnhayes/
Twitter: https://twitter.com/drjohnhayes
YouTube: https://www.youtube.com/c/Howtobuyafranchise
Instagram: https://www.instagram.com/hayesjph/
TikTok: https://www.tiktok.com/@johnphayesfranchise
Pinterest: https://www.pinterest.com/DrJohnHayes/
Facebook: https://www.facebook.com/franchisehotseatpodcast

Episode Artwork Master the Art of International Franchising - With Bill Edwards 39:38 Episode Artwork Boost Your Franchise Success with Effective Messaging Strategies - With Jimi Gibson 27:24 Episode Artwork Income Potential & Networking Secrets - With Roy Assad 38:44 Episode Artwork The Most Surprising and Successful Franchises You've Never Heard About - With Randy Cross 31:40 Episode Artwork From Military Service to Franchising - With Victor Ulibarri 34:43 Episode Artwork From Refugee to Franchise Success: Hao Lam's Inspiring Journey - With Hao Lam 52:22 Episode Artwork Why Franchising Isn’t for Everyone - Expert Insights with Mark Schnurman 46:23 Episode Artwork What They Don’t Tell You About Franchising - With Keith Miller 53:04 Episode Artwork Building a Successful Franchise Empire - With Charles Bonfiglio 28:34 Episode Artwork Inside the World’s Largest Franchise Group with Greg Flynn 34:21 Episode Artwork Master the Art of Work-Life Integration - With James Carey 29:40 Episode Artwork From Air Force to Franchisee - With Jonathan Lippincott 51:32 Episode Artwork The Process for Scalable Franchise Growth - With Todd Recknagel and Kristi Mailloux 40:31 Episode Artwork Conquer Franchising: Secrets from Surf'n'Fries Founder - With Andrija Čolak 54:19 Episode Artwork The Most Common Real Estate Mistakes in Franchising - with Jonathan Hill 45:34 Episode Artwork Secrets of Successful Franchising - With Jeremy Pourbaix 54:51 Episode Artwork Investing in US Franchises - With Pat Rossi 33:36 Episode Artwork New Franchise Broker Laws - With Sarah Davies 34:03 Episode Artwork Big Money in Franchising with Private Equity - With Alicia Miller 47:05 Episode Artwork Secrets to Successful Franchising - Expert Insights with James Butler 46:20 Episode Artwork SBA Loans for Your Franchise - With Edith Wiseman 50:20 Episode Artwork Tips from a Millionaire Franchisor - With John Hewitt 57:41 Episode Artwork Lessons from Hudson Valley Swim's Franchisee - With Nick Gartner 56:59 Episode Artwork Learning Franchising from Subway's Billionaire - With Ron Holt 1:44:54 Episode Artwork From Mall Kiosk to Successful Franchise: The DonutNV Story - With Alex Gingold 1:09:25