Grow Your Local Business
Creating Certainty To Buy
Feb 03, 2026
Episode 145
Leslie Presnall
Today we’re talking about creating certainty to buy because every customer needs a certain level of confidence before they say yes. They need to believe you can deliver, believe the result is possible for them and believe the experience will go the way they want it to go.
In this episode, I break down three simple ways to create more certainty in your marketing and I share real stories from my own life to show you exactly how a missing process can destroy buyer confidence instantly.
In this episode you’ll learn:
- How to build certainty in you as the local go-to so people know you're the best choice
- How to build certainty in your audience so they believe they can have/achieve what you're offering
- Why sharing your process is one of the fastest ways to increase certainty (and how a clear process removes buyer anxiety)
Mentioned in this episode:
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
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