You invested in the website. The branding. The business cards. The booking software. The supplies. The certifications that help you become excellent at what you do. You’ve spent so much time and money getting your local business ready for clients… but are you investing in the skillsets that actually get you clients?

In this episode, I’m sharing why marketing and selling are not just another business expense.  They are the exact skills that make every other investment in your business start paying you back.

Tune into this episode to learn:

• Why getting your business ready for clients isn’t the same as actually getting clients
• The two most important skillsets that make every other investment in your business start paying you back
• How to avoid spending thousands of dollars on business investments that never get seen by locals you want to serve

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

FREE TRAINING:
The Fully Booked Roadmap: 5 Local Skills to Get Seen, Chosen and Booked in 2026

Click here to register for this free training happening on Monday, June 22 at 12PM CT.