ProfitLed Podcast
Most startup advice is built around venture capital, hypergrowth, and unicorn exits. ProfitLed is for the rest of us. Hosted by Melissa Kwan, 3x bootstrapped founder and CEO of eWebinar, ProfitLed explores what it's really like to build a company on your own terms, without an abundance of resources and friends in high places.
Season Three goes beyond strategy as we explore the intersection of Passion, Profit, and Purpose and what happens when founders evolve and come into financial success.If you're building something real, this one's for you.
*Connect with Melissa at melissakwan.com*
*Brought to you by eWebinar.com**
ProfitLed Podcast
How to Consistently Earn Backlinks and Boost SEO Rankings | Farzad Rashidi, Respona | S1E2
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, Farzad Rashidi, Lead Innovator at Respona shares:
- How to figure out whether SEO is the right acquisition channel for your business
- The process of finding "opportunity" keywords
- The 3-step outreach strategy to consistently earn editorial backlinks to boost rankings
Respona offers an all-in-one link building outreach software that helps companies to raise their ranking on Google by building quality backlinks to their website.
ProfitLed host, Melissa Kwan and Farzad also discusses:
- What’s the outcome you’re trying to achieve with SEO?
- What skills do you look for in a new hire to run backlink outreach strategy?
- How often do you need to do outreach?
- How much time and effort should one expect to put in before seeing results?
- How viable is it for a founder with no SEO experience to learn this?
Show notes:
- Find show notes of each episode on ProfitLed.fm.
Connect with our host:
- Follow Melissa on LinkedIn where she shares stories & lessons from her founder journey weekly.
- Connect with Melissa at melissakwan.com and subscribe to 'your founder next door', Melissa's weekly newsletter on what it's like to build a company without an abundance of resources and friends in high places.
- Follow @themelissakwan on Instagram and YouTube where she shares short videos of business advice and other truth-bomb sound bites.
This podcast was brought to you by eWebinar:
Find out how you can turn pre-recorded videos into interactive experiences with chat so you can run your demos, onboarding calls, and training sessions on autopilot, 24/7, without being there. Hop into a demo at eWebinar.com, no salesperson required.
