ProfitLed Podcast
Most startup advice is built around venture capital, hypergrowth, and unicorn exits. ProfitLed is for the rest of us. Hosted by Melissa Kwan, 3x bootstrapped founder and CEO of eWebinar, ProfitLed explores what it's really like to build a company on your own terms, without an abundance of resources and friends in high places.
Season Three goes beyond strategy as we explore the intersection of Passion, Profit, and Purpose and what happens when founders evolve and come into financial success.If you're building something real, this one's for you.
*Connect with Melissa at melissakwan.com*
*Brought to you by eWebinar.com**
ProfitLed Podcast
Crafting Your Product Messaging with Your Best Customers | Aaron Krall, SaaS Growth Hacks | S1E8
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In this episode, Aaron Krall, Founder at SaaS Growth Hacks shares:
- What SaaS founders are talking about most nowdays
- The psychology behind using your best customers to craft your product messaging
- How to conduct customer interviews to let them tell you the problem you're solving
SaaS Growth Hacks is the largest SaaS community on Facebook.
ProfitLed host, Melissa Kwan and Aaron also discusses:
- How SaaS Growth Hacks started and the future of this community.
- What are the key things you want to extract from customer interviews?
- What’s the best content structure for a homepage that converts?
- When should companies to go through this messaging exercise?
Show notes:
- Find show notes of each episode on ProfitLed.fm.
Connect with our host:
- Follow Melissa on LinkedIn where she shares stories & lessons from her founder journey weekly.
- Connect with Melissa at melissakwan.com and subscribe to 'your founder next door', Melissa's weekly newsletter on what it's like to build a company without an abundance of resources and friends in high places.
- Follow @themelissakwan on Instagram and YouTube where she shares short videos of business advice and other truth-bomb sound bites.
This podcast was brought to you by eWebinar:
Find out how you can turn pre-recorded videos into interactive experiences with chat so you can run your demos, onboarding calls, and training sessions on autopilot, 24/7, without being there. Hop into a demo at eWebinar.com, no salesperson required.
