ProfitLed Podcast
Most startup advice is built around venture capital, hypergrowth, and unicorn exits. ProfitLed is for the rest of us. Hosted by Melissa Kwan, 3x bootstrapped founder and CEO of eWebinar, ProfitLed explores what it's really like to build a company on your own terms, without an abundance of resources and friends in high places.
Season Three goes beyond strategy as we explore the intersection of Passion, Profit, and Purpose and what happens when founders evolve and come into financial success.If you're building something real, this one's for you. **Connect with Melissa at melissakwan.com**Brought to you by eWebinar.com**
ProfitLed Podcast
Our $130k Mistake in Affiliate Marketing | S2E16
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If you have a great product and offer a commission for people to promote it, they’d happily do it and you’d just make money, right? Not so fast…
On this episode, Melissa and Todd recount the painful memories of spending $130k on affiliate marketing over 10 months; an experience Melissa considers the “biggest financial mistake she’s made in her career”.
Takeaways:
• Why we jumped into this channel too early
• Reasons why this strategy was a colossal failure for us
• Why you should stay away from affiliate marketing (for now)
• The complexities of affiliate marketing nobody told you about
• Things you need in place before affiliate marketing might work
Show notes:
- Find show notes of each episode on ProfitLed.fm.
Connect with our host:
- Follow Melissa on LinkedIn where she shares stories & lessons from her founder journey weekly.
- Connect with Melissa at melissakwan.com and subscribe to 'your founder next door', Melissa's weekly newsletter on what it's like to build a company without an abundance of resources and friends in high places.
- Follow @themelissakwan on Instagram and YouTube where she shares short videos of business advice and other truth-bomb sound bites.
This podcast was brought to you by eWebinar:
Find out how you can turn pre-recorded videos into interactive experiences with chat so you can run your demos, onboarding calls, and training sessions on autopilot, 24/7, without being there. Hop into a demo at eWebinar.com, no salesperson required.
