ProfitLed Podcast
Most startup advice is built around venture capital, hypergrowth, and unicorn exits. ProfitLed is for the rest of us. Hosted by Melissa Kwan, 3x bootstrapped founder and CEO of eWebinar, ProfitLed explores what it's really like to build a company on your own terms, without an abundance of resources and friends in high places.
Season Three goes beyond strategy as we explore the intersection of Passion, Profit, and Purpose and what happens when founders evolve and come into financial success.If you're building something real, this one's for you. **Connect with Melissa at melissakwan.com**Brought to you by eWebinar.com**
ProfitLed Podcast
Why We Stayed Away from Enterprise | S2E23
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Most companies think the answer to more revenue is to sell enterprise, but they aren't aware of the massive hassle and costs that come with going upmarket.
There's no such thing as free money. The bigger the deal, the more attention you need to give your customer. The more customizations you offer, the more versions of your product you have to maintain.
Many founders think the air is better up there because they think it'll solve their money problems. Spoiler alert: It won’t.
On this episode, Melissa and Todd discuss all things enterprise sales and why they stayed away from it, and why they think you should too if you have a good thing going with self-serve SaaS
Takeaways:
• What we learned from spending a decade selling to big companies
• The not-so-hidden costs of enterprise: sales, operations, product
• Why going upmarket is not always a path to more revenue
• Things you should consider before going upmarket
Show notes:
- Find show notes of each episode on ProfitLed.fm.
Connect with our host:
- Follow Melissa on LinkedIn where she shares stories & lessons from her founder journey weekly.
- Connect with Melissa at melissakwan.com and subscribe to 'your founder next door', Melissa's weekly newsletter on what it's like to build a company without an abundance of resources and friends in high places.
- Follow @themelissakwan on Instagram and YouTube where she shares short videos of business advice and other truth-bomb sound bites.
This podcast was brought to you by eWebinar:
Find out how you can turn pre-recorded videos into interactive experiences with chat so you can run your demos, onboarding calls, and training sessions on autopilot, 24/7, without being there. Hop into a demo at eWebinar.com, no salesperson required.
