Money Made Human Podcast

155. How to Connect With People Who Need You (When You Feel Like You've Tried Everything)

Kelsa Dickey

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0:00 | 29:54

A few weeks ago, an email came across my desk from a financial coach who said she'd never struggled this much to make something work. She'd been posting consistently, running webinars, building a community, and getting engagement on every post.

And she had zero coaching clients and six months of runway left. Her friends and family were telling her there wasn't a market for financial coaching and she should go back to her corporate job.

We got on a call. The session went deeper than tactics like "post more on LinkedIn" or "change your niche." She wasn't solving the wrong problem with her business. She was solving the wrong problem in her business.

In this episode, I walk through the five principles that came out of the session. These are lenses, not tactics, for thinking about your business when you feel stuck. I cover why "I've tried everything" usually means you're solving the wrong problem, the difference between being seen and being known for something specific, what it takes to commit to one platform long enough for it to work, why your past clients are the most underused roadmap you have, and the difference between creating content and creating demand.

I close with the three questions to sit with this week if you're in that stuck place yourself. If you've ever felt like you've tried everything and nothing is working, this is the episode for you.

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