How to Get What You Want

BATNA: The power of always having alternatives

Susie Tomenchok Episode 36

BATNA is a Harvard foundational negotiation strategy, it means ‘best alternatives to a negotiated agreement’. As professionals, it is fundamental to be prepared and clear about what are the options in case the negotiation doesn't go the way we want to. Because even when we prepare, and think we’ve got every detail covered, the truth is anything can happen, and it is best to have other alternatives.

Every negotiator should know how to use BATNA, so if you haven't heard about this before, this episode is for you! Tune in to learn the best practices in starting to build your BATNA and leverage it, so you can walk into any negotiation feeling more comfortable and confident all the way.

A look at what I talked about:
[00:00:35] A Harvard foundational negotiation strategy.
[00:01:50] Negotiation is about understanding all the leverages at play.
[00:02:20] Why is BATNA foundational?
[00:03:40] Consider all of the alternatives.
[00:05:52] Sometimes your BATNA is strong and sometimes is not.
[00:06:55] Best practices to build your BATNA.
[00:08:47] Use your BATNA as leverage.
[00:10:37] The strength to define what your walkaway is.
[00:12:00] Using technical negotiation terms more often. 
[00:13:05] Putting BATNA into practice everywhere you can.

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Remember, negotiation is more than a skill—it’s a mindset.
💕Susie
www.linkedin.com/in/susietomenchok


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