Engaging Ideas: The Nonprofit Community of Mission-Driven Innovators

Tony and Sultana Navigate the Ethics of Communication in the Nonprofit Industry

Tony Kopetchny with Sultana Ali

In this episode, Tony and Sultana Ali delve into the art of rhetoric and communications, exploring the power of words and the impact they have on our organizations and as individuals. Join them as they navigate through a range of fascinating topics, including the importance of self-awareness in responses, the transformation from anger to curiosity, and the value of reputation beyond mere branding. Throughout the episode, Sultana provides insight into the critical currency of trust and its role in establishing and upholding reputations. She introduces a formula that underscores reputation: the combination of performance + behavior + communication x authenticity= your reputation. Tony and Sultana explore how a nonprofit’s performance metrics, actions, spoken words, and perceived authenticity collectively shape how others perceive and speak about them. Listen in for an engaging conversation that will challenge your perspectives and inspire you and your organization to communicate more effectively, ethically, and authentically.