{"version":"1.0.0","segments":[{"startTime":0.0,"endTime":1.64,"body":"Came from a broken family."},{"startTime":1.64,"endTime":4.48,"body":"Dad was in the Vietnam War and came back broken"},{"startTime":4.48,"endTime":6.8,"body":"and kind of led to challenging times."},{"startTime":6.8,"endTime":9.12,"body":"And a single parent, five kids,"},{"startTime":9.12,"endTime":11.2,"body":"trying to navigate it without a dad and the whole deal,"},{"startTime":11.2,"endTime":13.5,"body":"you know, not two nickels to really rub together."},{"startTime":13.5,"endTime":16.12,"body":"So playing youth sports and all that kind of stuff,"},{"startTime":16.12,"endTime":17.36,"body":"it just didn't exist."},{"startTime":17.36,"endTime":19.72,"body":"And one day I was walking home,"},{"startTime":19.72,"endTime":21.32,"body":"I went a different direction than the other,"},{"startTime":21.32,"endTime":22.76,"body":"you know, staying on the busy streets."},{"startTime":22.76,"endTime":24.0,"body":"There was a drug deal going bad"},{"startTime":24.0,"endTime":25.04,"body":"and I went a different direction"},{"startTime":25.04,"endTime":26.48,"body":"and came across a football field"},{"startTime":26.48,"endTime":29.6,"body":"and not having any boundaries and being enamored by it, I"},{"startTime":29.6,"endTime":32.16,"body":"walked right down the middle of the field in the middle of practice."},{"startTime":32.16,"endTime":34.16,"body":"Guys were literally dodging me."},{"startTime":34.16,"endTime":37.88,"body":"And instead of that coach kicking me off the field, like he had every right to do, you"},{"startTime":37.88,"endTime":40.4,"body":"know, he sat there and let me watch practice."},{"startTime":40.4,"endTime":44.36,"body":"That one split-second decision, I mean, he's never thought about that one time since, but"},{"startTime":44.36,"endTime":47.04,"body":"that one split-second decision literally changed my life."},{"startTime":47.04,"endTime":62.04,"body":"Hey, it's another great day to get better."},{"startTime":62.04,"endTime":66.4,"body":"Welcome back to Becoming Undone, the podcast for those who dare bravely, risk mightily,"},{"startTime":66.4,"endTime":67.4,"body":"and grow relentlessly."},{"startTime":67.4,"endTime":71.84,"body":"Join me, Toby Brooks, as I invite a new guest each week to examine how high achievers can"},{"startTime":71.84,"endTime":76.08,"body":"transform from falling apart to falling into place."},{"startTime":76.08,"endTime":80.64,"body":"Growing up wasn't easy for Ron McKefree. One of five kids growing up in a broken"},{"startTime":80.64,"endTime":84.3,"body":"home, he had big dreams to become a professional athlete and to provide his"},{"startTime":84.3,"endTime":88.0,"body":"future family with the emotional and financial security that he craved"},{"startTime":88.0,"endTime":92.8,"body":"growing up. But without the guidance, the direction, and the mentoring, those dreams"},{"startTime":92.8,"endTime":99.68,"body":"were unlikely. However, one day a chance encounter and a decision made by a football coach to give young Ron a"},{"startTime":99.68,"endTime":104.56,"body":"chance and an outlet for those emotions ultimately led to an entirely different"},{"startTime":104.56,"endTime":108.44,"body":"trajectory in his life. Since then he's gone on to become one of the most"},{"startTime":108.44,"endTime":112.68,"body":"well-respected and sought-after strength coaches in the world and he was kind"},{"startTime":112.68,"endTime":117.72,"body":"enough to share his story in today's episode number 47, Earned with Ron McKefree."},{"startTime":117.72,"endTime":126.8,"body":"This week we've got none other than legendary coach Ron McKefree. Ron's a longtime friend, probably the first"},{"startTime":126.8,"endTime":133.28,"body":"real podcast I started listening to was his Iron Game Chalk Talk that he founded. Ron,"},{"startTime":133.28,"endTime":138.88,"body":"great to have you. Yeah, it's awesome to be here. I appreciate you doing this. What a great topic and"},{"startTime":138.88,"endTime":149.04,"body":"love what you're doing. Well, I appreciate that. Well, your resume speaks for itself, but you've been a head strength and conditioning coach"},{"startTime":149.04,"endTime":150.72,"body":"at the University of Washington."},{"startTime":150.72,"endTime":156.2,"body":"You've definitely been around Division I athletics and professional football from Tampa Bay Buccaneers,"},{"startTime":156.2,"endTime":160.88,"body":"Cincinnati Bengals, South Florida, University of Tennessee, Eastern Michigan, Fresno State,"},{"startTime":160.88,"endTime":166.92,"body":"two-time collegiate coach of the year, best-selling author, sought-after motivational speaker."},{"startTime":166.92,"endTime":167.92,"body":"You do it all."},{"startTime":167.92,"endTime":169.96,"body":"And prior to that, you were an athlete."},{"startTime":169.96,"endTime":171.68,"body":"You were an all-conference defensive back."},{"startTime":171.68,"endTime":174.2,"body":"And my typical question to start off is,"},{"startTime":174.2,"endTime":176.48,"body":"who did Ron want to be growing up?"},{"startTime":176.48,"endTime":178.56,"body":"Well, he was definitely a professional athlete."},{"startTime":178.56,"endTime":181.12,"body":"I think it was probably a balance between pro baseball,"},{"startTime":181.12,"endTime":182.76,"body":"pro football as a kid."},{"startTime":182.76,"endTime":185.2,"body":"But yeah, I think more than anything,"},{"startTime":185.2,"endTime":188.76,"body":"I came from a broken family."},{"startTime":188.76,"endTime":191.88,"body":"Traditionally, dad was in the war, Vietnam War,"},{"startTime":191.88,"endTime":192.96,"body":"and came back broken."},{"startTime":192.96,"endTime":195.4,"body":"And that kind of led to, you know,"},{"startTime":195.4,"endTime":198.88,"body":"some challenging times and a single parent, five kids,"},{"startTime":198.88,"endTime":201.84,"body":"trying to navigate it without a dad and the whole deal, you know, and you know,"},{"startTime":201.84,"endTime":205.04,"body":"that's something I'm sure we'll talk about throughout this, but like, you know,"},{"startTime":205.04,"endTime":206.88,"body":"those are things that I'm not proud about, but they were,"},{"startTime":206.88,"endTime":210.32,"body":"they were kind of what makes me uniquely me. And, uh, so I,"},{"startTime":210.32,"endTime":213.0,"body":"I'd be honest with you, the answer to that question is I just wanted to be a"},{"startTime":213.0,"endTime":221.0,"body":"success. I just, I wanted to have a stable home for my wife, my future wife, my future kids."},{"startTime":221.0,"endTime":223.28,"body":"And, um, and so I was,"},{"startTime":223.28,"endTime":227.64,"body":"I was really motivated by seeing like friends that had parents that were doctors"},{"startTime":227.64,"endTime":232.64,"body":"or lawyers or things like that, that had resources, but were, you know,"},{"startTime":232.64,"endTime":236.32,"body":"what were good parents, you know, and, and, uh, that's, that was really the goal."},{"startTime":236.32,"endTime":239.6,"body":"Yeah. Well, no doubt you've, you've accomplished that."},{"startTime":239.6,"endTime":243.2,"body":"And a lot of times the theme that's emerged in this show"},{"startTime":243.2,"endTime":246.76,"body":"is a lot of us wouldn't have chosen the path"},{"startTime":246.76,"endTime":248.12,"body":"that unfolded before us,"},{"startTime":248.12,"endTime":250.88,"body":"but it really is what makes us who we are."},{"startTime":250.88,"endTime":254.32,"body":"And it's the stimulus that gets us to overcome"},{"startTime":254.32,"endTime":257.28,"body":"and to grind and to do the extra work"},{"startTime":257.28,"endTime":258.96,"body":"maybe that other people wouldn't do."},{"startTime":258.96,"endTime":263.28,"body":"And in this day and age, I mean, you see it firsthand."},{"startTime":263.28,"endTime":266.2,"body":"NIL is a thing, the transfer portal is a thing."},{"startTime":266.2,"endTime":269.36,"body":"If a kid's unhappy, you know, society would tell them,"},{"startTime":269.36,"endTime":275.12,"body":"get in the portal. Like, you don't have to be resilient, just find some place to go."},{"startTime":275.12,"endTime":282.56,"body":"That wasn't really how things were growing up in our era. So, I guess, let's take it all the"},{"startTime":282.56,"endTime":286.88,"body":"way back. You kind of touched on this, but start at the beginning, wherever that was for you."},{"startTime":286.88,"endTime":292.88,"body":"Yeah, well, we grew up single parent, five kids, inner city, Kansas City, and not two nickels to"},{"startTime":292.88,"endTime":293.88,"body":"really rub together."},{"startTime":293.88,"endTime":298.44,"body":"So, you know, playing new sports, playing, you know, all that kind of stuff, it just"},{"startTime":298.44,"endTime":299.44,"body":"didn't exist."},{"startTime":299.44,"endTime":305.48,"body":"And one day I was walking home, I went a different direction than the other, you know, staying"},{"startTime":305.48,"endTime":309.0,"body":"on the busy streets, there's a drug deal going bad and I went a different direction and came"},{"startTime":309.0,"endTime":315.36,"body":"across the football field and, you know, not having any boundaries and being enamored by it. I walked right down the middle of"},{"startTime":315.36,"endTime":318.64,"body":"the field in the middle of practice, you know, and guys were literally dodging me."},{"startTime":318.64,"endTime":322.88,"body":"And instead of that coach kicking me off the field like he had every right to do,"},{"startTime":322.88,"endTime":327.12,"body":"you know, he sat there and let me watch practice. I'm going to go ahead and squeeze in right here"},{"startTime":327.12,"endTime":334.0,"body":"because after hearing this again during editing, it is crushing me. Ron grew up poor. He didn't"},{"startTime":334.0,"endTime":338.6,"body":"have a dad in the picture and life for the family was rough."},{"startTime":338.6,"endTime":343.08,"body":"I've got friends who are teachers and coaches and athletic trainers who work with youth"},{"startTime":343.08,"endTime":348.8,"body":"all the time, and consistently they tell me that the kids who act out the most rarely"},{"startTime":348.8,"endTime":351.24,"body":"do it from a place of evil."},{"startTime":351.24,"endTime":352.6,"body":"They aren't trying to be troublemakers."},{"startTime":352.6,"endTime":358.42,"body":"Many of them are just acting out, carrying emotions and responsibilities that they shouldn't"},{"startTime":358.42,"endTime":362.28,"body":"have to at such a young age."},{"startTime":362.28,"endTime":367.4,"body":"And as I listen to Ron recount his story, I find myself choking down some pretty painful"},{"startTime":367.4,"endTime":369.48,"body":"emotions."},{"startTime":369.48,"endTime":377.04,"body":"To hear Ron reflect on how his coaches split second choice to give grace instead of discipline,"},{"startTime":377.04,"endTime":379.68,"body":"it absolutely cuts me to my core."},{"startTime":379.68,"endTime":382.26,"body":"Let me explain."},{"startTime":382.26,"endTime":387.88,"body":"Without a doubt, when I reflect back, a low moment in my life happened when I was helping to coach my son Tay's Little League"},{"startTime":387.88,"endTime":388.88,"body":"team."},{"startTime":388.88,"endTime":391.28,"body":"They were probably 11 or 12 years old."},{"startTime":391.28,"endTime":397.92,"body":"One of the kids on the team had a terrible attitude, and we had dealt with it all season."},{"startTime":397.92,"endTime":402.36,"body":"One at bat, after a strikeout, he was pouting and walking back to the dugout, and I heard"},{"startTime":402.36,"endTime":404.28,"body":"him mutter some cuss words under his breath."},{"startTime":404.28,"endTime":409.64,"body":"These are 11 and 12 year old kids, so I called him on it, and he immediately fired back at"},{"startTime":409.64,"endTime":413.0,"body":"me in a highly disrespectful tone."},{"startTime":413.0,"endTime":414.0,"body":"And I went off."},{"startTime":414.0,"endTime":415.68,"body":"I lost it."},{"startTime":415.68,"endTime":416.68,"body":"I let him have it."},{"startTime":416.68,"endTime":422.44,"body":"I told him right then and there in front of his teammates, in front of the fans in the"},{"startTime":422.44,"endTime":426.58,"body":"stands, in front of the other coaches, that he would respect the game."},{"startTime":426.58,"endTime":428.2,"body":"We would respect our teammates."},{"startTime":428.2,"endTime":431.56,"body":"We would respect our coaches."},{"startTime":431.56,"endTime":433.6,"body":"And I threw him out of the dugout."},{"startTime":433.6,"endTime":436.04,"body":"Not physically, but made him leave."},{"startTime":436.04,"endTime":438.6,"body":"It's exactly the way I'd been raised."},{"startTime":438.6,"endTime":444.12,"body":"And in that moment, I thought I was justified in teaching him a lesson in respect."},{"startTime":444.12,"endTime":448.48,"body":"Years have gone by since then, and I've later discovered that that player, I'll call him"},{"startTime":448.48,"endTime":452.68,"body":"Mike, that kid that I had coached right out of the dugout that night, he was from a broken"},{"startTime":452.68,"endTime":453.92,"body":"home."},{"startTime":453.92,"endTime":462.12,"body":"His mom had her hands full, and she thought setting her son up for Little League would be a way for him to make some friends"},{"startTime":462.12,"endTime":465.36,"body":"and get the influence of some men in his life."},{"startTime":465.36,"endTime":469.08,"body":"Mike later got into even more trouble, and I heard from another coach later that he got"},{"startTime":469.08,"endTime":473.76,"body":"kicked out of school and he was being sent to an alternative school due to disciplinary"},{"startTime":473.76,"endTime":475.6,"body":"issues and drug use."},{"startTime":475.6,"endTime":481.52,"body":"I'm not sure where Mike is today, but then I hear Ron tell his story."},{"startTime":481.52,"endTime":487.52,"body":"Ron McKefree is one of the most successful strength coaches in the world."},{"startTime":487.52,"endTime":496.52,"body":"He's been successful everywhere he's been, which includes stops in the NFL, several D1 colleges, as a speaker, as an entrepreneur."},{"startTime":496.52,"endTime":515.0,"body":"And all that happened because he was being disruptive and acting out and doing what kids who are troubled do, his coach chose not to go off."},{"startTime":515.0,"endTime":522.0,"body":"His coach made the harder choice to go in. He gave Ron a chance. And to Ron's credit, he took it."},{"startTime":522.0,"endTime":530.88,"body":"Who knows where Ron's life would have ended up if, in that moment, his coach had done what Mike's coach did. Me. What I did."},{"startTime":530.88,"endTime":532.72,"body":"I will forever be sorry to Mike."},{"startTime":532.72,"endTime":537.96,"body":"I squandered a chance that Ron's coach captured, and it's a powerful lesson for"},{"startTime":537.96,"endTime":538.16,"body":"all."},{"startTime":538.16,"endTime":543.14,"body":"And it reminds me of this quote, what we do in this life will echo in eternity."},{"startTime":543.14,"endTime":544.82,"body":"That one split second decision."},{"startTime":544.82,"endTime":548.26,"body":"I mean, he's never thought about that one time since, but that one split second"},{"startTime":548.26,"endTime":553.14,"body":"decision literally changed my life and gave me a passion for football that I"},{"startTime":553.14,"endTime":558.66,"body":"didn't know that I had and you know that led me down kind of you know my mom"},{"startTime":558.66,"endTime":561.66,"body":"still to this day buys me a Nerf football for Christmas every year"},{"startTime":561.66,"endTime":567.18,"body":"because that was what I wanted that year you know and and so that's ultimately you"},{"startTime":567.18,"endTime":570.66,"body":"know I did everything on my own that I could you know played football every"},{"startTime":570.66,"endTime":580.2,"body":"single day in the backyard and finally had enough money as an eighth grader to kind of play, you know, use sports and"},{"startTime":580.2,"endTime":585.56,"body":"play, you know, a team where I was the, you know, I was the B team, whatever, and the"},{"startTime":585.56,"endTime":591.2,"body":"try hard kid and went to high school and was wanting to be, you know, that same day on"},{"startTime":591.2,"endTime":596.0,"body":"that practice, they had the quarterback throw me a ball on the sideline. And, you know,"},{"startTime":596.0,"endTime":599.72,"body":"he threw it from the middle of the field to the sideline. I thought it was a mile, you"},{"startTime":599.72,"endTime":602.7,"body":"know, went right through my hands and in the nose and flooding my nose."},{"startTime":602.7,"endTime":605.26,"body":"And I thought it was the coolest thing in the world."},{"startTime":605.26,"endTime":607.86,"body":"You know, and so from that moment on, I wanted to be a quarterback."},{"startTime":607.86,"endTime":613.62,"body":"And so I go to high school, like you mentioned, and I'm the ninth quarterback."},{"startTime":613.62,"endTime":617.58,"body":"And when they said, who wants to go to what position, I was number nine,"},{"startTime":617.58,"endTime":619.78,"body":"you know, and probably viewed that way."},{"startTime":619.78,"endTime":625.5,"body":"And, you know, long story short, I ended up earning, you know, starting job and"},{"startTime":625.5,"endTime":627.84,"body":"ended up playing a couple, you know, starting a couple years in high school"},{"startTime":627.84,"endTime":632.52,"body":"and that led to kind of me getting a college scholarship to go to Ottawa."},{"startTime":632.52,"endTime":637.96,"body":"Yeah, just football ultimately kind of raised me. Coaches kind of raised me."},{"startTime":637.96,"endTime":642.72,"body":"Man, two things there jumped out at me. First of all, the impact of a coach."},{"startTime":642.72,"endTime":647.76,"body":"Yeah. And mindlessly, really. I mean, if you were to ask him, he was just doing"},{"startTime":647.76,"endTime":652.92,"body":"his job. He was just giving you a shot, but imagine the different path your life would have taken"},{"startTime":652.92,"endTime":656.32,"body":"had you gone the other direction, literally and figuratively."},{"startTime":656.32,"endTime":661.12,"body":"So I'm sure that's a lesson you've taken forward into your coaching career."},{"startTime":661.12,"endTime":665.52,"body":"But secondly, I also, and I'm not going to let you get away without telling a story,"},{"startTime":665.52,"endTime":669.56,"body":"how you went from the ninth QB to the starter."},{"startTime":669.56,"endTime":678.16,"body":"This is really, you know we're still just now starting to get it"},{"startTime":678.16,"endTime":683.88,"body":"get into film and those types of things and you know when everybody was was"},{"startTime":683.88,"endTime":687.78,"body":"taking snaps I wasn't in the top three so I wasn't getting the majority of the"},{"startTime":687.78,"endTime":692.84,"body":"snaps right away but when everybody was going that you know the camera would"},{"startTime":692.84,"endTime":702.08,"body":"catch me in the background going through the steps and and making the throw on air or carrying out my fake or whatever it was."},{"startTime":702.08,"endTime":709.84,"body":"And each day, the coach would just move me up a spot in line until I was getting those reps."},{"startTime":709.84,"endTime":715.68,"body":"And I think just the coaches in general want to see that you care as much as they do."},{"startTime":715.68,"endTime":718.48,"body":"I mean, that's why they do what they do and they're passionate about their sport."},{"startTime":718.48,"endTime":724.04,"body":"I wasn't, anybody told me that. I don't think so anyways."},{"startTime":724.04,"endTime":726.36,"body":"I just was like, man, I wanna take as many,"},{"startTime":726.36,"endTime":728.32,"body":"I wanna try to be good."},{"startTime":728.32,"endTime":730.76,"body":"And so I did that, I put a tire up,"},{"startTime":730.76,"endTime":733.12,"body":"found a tire that was in a creek bed"},{"startTime":733.12,"endTime":735.08,"body":"that I dragged out and cleaned up"},{"startTime":735.08,"endTime":739.52,"body":"and hung it from a tree and threw the ball every night,"},{"startTime":739.52,"endTime":741.72,"body":"probably had a hundred balls through that freaking tire"},{"startTime":741.72,"endTime":746.0,"body":"and had one football, so I had to go get it every time."},{"startTime":746.0,"endTime":750.32,"body":"But yeah, I think, you know, and, you know, working at something, working at your craft,"},{"startTime":750.32,"endTime":753.44,"body":"even when nobody's looking, I think is the ultimate message there."},{"startTime":753.44,"endTime":759.72,"body":"And whether that's coaching now or podcasting or whatever you choose to do with your hands,"},{"startTime":759.72,"endTime":765.0,"body":"being, you know, finding a way to, to do it when nobody's looking, I think is a critical"},{"startTime":765.0,"endTime":767.0,"body":"part of the success equation."},{"startTime":767.0,"endTime":768.0,"body":"Right."},{"startTime":768.0,"endTime":773.74,"body":"Now, this is a thousand percent a compliment, but you're not built like a quarterback these"},{"startTime":773.74,"endTime":774.74,"body":"days."},{"startTime":774.74,"endTime":776.84,"body":"You are a strong mountain of a guy."},{"startTime":776.84,"endTime":779.36,"body":"When did the weight room come into the equation for you?"},{"startTime":779.36,"endTime":784.54,"body":"Yeah, again, I think early on in high school, we were fortunate."},{"startTime":784.54,"endTime":789.84,"body":"We had a weight room, and we actually put some effort into strength and conditioning."},{"startTime":789.84,"endTime":798.96,"body":"I was 120 pounds, a freshman, and just wasn't built like everybody else and you know and so trying"},{"startTime":798.96,"endTime":804.08,"body":"to try to develop every get every ounce of athleticism out of my body I saw that"},{"startTime":804.08,"endTime":807.72,"body":"the weight room led to success I saw the people that were the fastest and"},{"startTime":807.72,"endTime":811.72,"body":"strongest that were getting the playing time were the biggest you know the guys"},{"startTime":811.72,"endTime":815.92,"body":"that were working hard in the weight room and and so you know I did that I"},{"startTime":815.92,"endTime":821.0,"body":"think I was really lucky I had a Jamie coach that was also a wrestling coach that you know"},{"startTime":821.0,"endTime":824.4,"body":"was you know was really adamant about the weight room and you know looked up"},{"startTime":824.4,"endTime":828.44,"body":"to him and and you know it's kind of came natural and then you know when"},{"startTime":828.44,"endTime":831.18,"body":"wrestling season came around and I was trying to figure out what else I could"},{"startTime":831.18,"endTime":835.12,"body":"do to get better at football they kind of threw me into wrestling and learn"},{"startTime":835.12,"endTime":839.36,"body":"learn pretty quick that you wanted to be strong in that sport so so yeah I thought"},{"startTime":839.36,"endTime":844.36,"body":"that was good and it really led to the part of it was just performance and trying to get better."},{"startTime":844.36,"endTime":846.24,"body":"Part of it was vanity at that age, right?"},{"startTime":846.24,"endTime":849.16,"body":"Just trying to look good for the girls and whatnot."},{"startTime":849.16,"endTime":853.6,"body":"But then, you know, as I went into college and I originally went to go be a"},{"startTime":853.6,"endTime":857.56,"body":"physical therapist or a doctor, it was the choices that I was headed towards."},{"startTime":857.56,"endTime":859.28,"body":"I graduated with a biology degree."},{"startTime":859.28,"endTime":862.8,"body":"And it wasn't really until my senior year that I knew that even coaching, being a"},{"startTime":862.8,"endTime":869.72,"body":"strength coach, was a possible, something that you could do and so you know I just you"},{"startTime":869.72,"endTime":873.92,"body":"know I saw the success of the weight room and the and how that applied I had"},{"startTime":873.92,"endTime":879.8,"body":"a you know interest in the science part of it the anatomy physiology part of it"},{"startTime":879.8,"endTime":886.36,"body":"and we're just what thinking about going physical therapy and and or med school"},{"startTime":886.36,"endTime":890.68,"body":"and and figured out that all sudden I could combine my love for"},{"startTime":890.68,"endTime":896.1,"body":"sport and football with kind of the science nerdy kind of what I was"},{"startTime":896.1,"endTime":898.82,"body":"Learning about and enjoying became a no-brainer"},{"startTime":898.82,"endTime":904.42,"body":"Yeah, I think there's there's that moment of clarity when it clicks for many of us where"},{"startTime":904.42,"endTime":907.42,"body":"sport is such a critical part of my life growing up and"},{"startTime":907.42,"endTime":917.04,"body":"coaches were the athletic trainers and a lot of us that stick around it even well beyond what would have been our"},{"startTime":917.04,"endTime":918.32,"body":"playing days."},{"startTime":918.32,"endTime":923.2,"body":"And for you, you extended that career from high school,"},{"startTime":923.2,"endTime":926.28,"body":"you were an all-conference defensive back."},{"startTime":926.28,"endTime":930.36,"body":"And then at some point, you kind of hang the pads up for the last time."},{"startTime":930.36,"endTime":932.88,"body":"What was that transition like out of football for you?"},{"startTime":932.88,"endTime":938.1,"body":"Really hard at first, really hard."},{"startTime":938.1,"endTime":941.68,"body":"I've cried three times in my adult life and"},{"startTime":941.68,"endTime":944.6,"body":"walking off the field in my last college game was one of them."},{"startTime":944.6,"endTime":950.34,"body":"And really, I mean, I had some excitement in that knowing that I was gonna go"},{"startTime":950.34,"endTime":954.5,"body":"into coaching and then I was trying to make that happen and"},{"startTime":954.5,"endTime":957.98,"body":"already had some things lined up potentially."},{"startTime":957.98,"endTime":961.42,"body":"So there was definitely some excitement with that, but"},{"startTime":961.42,"endTime":963.92,"body":"when something's such a big part of you"},{"startTime":963.92,"endTime":967.6,"body":"and you know that kind of daily motivation that daily kind of"},{"startTime":967.6,"endTime":971.76,"body":"accountability all sudden gets taken away from you and now it's not ultimately"},{"startTime":971.76,"endTime":976.88,"body":"it is you you know you uh there's a little bit of trepidation there but I"},{"startTime":976.88,"endTime":981.36,"body":"think you know fortunately for me I stayed in coaching and I think that that"},{"startTime":981.36,"endTime":987.24,"body":"was that's probably cheating staying in as close to the field as I could get."},{"startTime":987.24,"endTime":988.76,"body":"Right."},{"startTime":988.76,"endTime":991.64,"body":"Well, certainly you found success"},{"startTime":991.64,"endTime":996.44,"body":"and continue to parlay that at the next level."},{"startTime":996.44,"endTime":1001.44,"body":"Up to that point, when you completed your undergrad career,"},{"startTime":1001.44,"endTime":1004.18,"body":"what would you say your relationship with failure was?"},{"startTime":1004.18,"endTime":1007.42,"body":"Was it all just success and just climbing the ladder"},{"startTime":1007.42,"endTime":1009.14,"body":"or were there setbacks along the way?"},{"startTime":1009.14,"endTime":1012.52,"body":"And if so, what did they teach you?"},{"startTime":1012.52,"endTime":1016.48,"body":"A hundred percent setbacks along the way. I mean you know I mean my whole life"},{"startTime":1016.48,"endTime":1021.8,"body":"really was not you know was nothing was nothing was given everything was earned"},{"startTime":1021.8,"endTime":1027.02,"body":"and just wasn't those kind of opportunities. I mean it wasn't on the"},{"startTime":1027.02,"endTime":1031.68,"body":"travel teams I wasn't getting any kind of extra training or anything like that"},{"startTime":1031.68,"endTime":1035.28,"body":"and so fall on my face a lot of times and and I"},{"startTime":1035.28,"endTime":1037.28,"body":"think I've never like"},{"startTime":1037.28,"endTime":1041.76,"body":"For whatever reason whether or not it's because of the way I was raised or it's just innately in me"},{"startTime":1041.76,"endTime":1046.36,"body":"But I never viewed failure that way like it was just there was another way"},{"startTime":1046.36,"endTime":1051.76,"body":"You know, I have this conversation with my wife all the time where not she's she's been not to my nominal"},{"startTime":1051.76,"endTime":1060.94,"body":"So don't take this out of context, but like sometimes it's a wall, you know, she'll throw her hands up and it's like, okay, there's a wall there and like what do you want me to do?"},{"startTime":1060.94,"endTime":1066.08,"body":"And for me, it's like, okay, there's a wall there. So now let's back up"},{"startTime":1066.08,"endTime":1070.18,"body":"Let's say I'm either gonna go to the right or I'm gonna go to the left or I'm gonna jump over that thing or if it"},{"startTime":1070.18,"endTime":1075.56,"body":"Comes down to it. I'm just gonna back up on a run through it, you know, and I've always kind of viewed those obstacles as"},{"startTime":1075.56,"endTime":1085.36,"body":"Overcomable if you're willing to work at it and I find the method, I think, just look and you see people that have had any kind of success"},{"startTime":1085.36,"endTime":1087.24,"body":"and it's always been a part of the equation."},{"startTime":1087.24,"endTime":1092.66,"body":"So it's never easy going through, it's easy preaching, tough living, right?"},{"startTime":1092.66,"endTime":1096.44,"body":"But to me, it's a part of the process."},{"startTime":1096.44,"endTime":1097.44,"body":"No doubt about it."},{"startTime":1097.44,"endTime":1102.82,"body":"You've taken those lessons and you've applied them to the next generation, whether that's"},{"startTime":1102.82,"endTime":1109.6,"body":"athletes who have worked under you, whether that's coaches, your coaching tree is phenomenal, you've got coach of the years who"},{"startTime":1109.6,"endTime":1114.72,"body":"have trained under you. What do you think the lesson or the value of that failure has been for"},{"startTime":1114.72,"endTime":1118.88,"body":"that next generation, whether they be coaches or athletes? How have you used maybe things that"},{"startTime":1118.88,"endTime":1127.2,"body":"weren't ideal for you to inspire or encourage those that you work with? Yeah, I think, I mean,"},{"startTime":1127.2,"endTime":1132.84,"body":"I think you got to challenge people. The fundamental principle of strange condition is overload, right? To"},{"startTime":1132.84,"endTime":1137.0,"body":"adapt, it has to be pushed past its present capacity, right? And so I think"},{"startTime":1137.0,"endTime":1141.56,"body":"I'm just taking that same principle to almost every aspect of my life, whether"},{"startTime":1141.56,"endTime":1147.36,"body":"it's parenting or being a husband or coaching coaches or, you know, things along"},{"startTime":1147.36,"endTime":1152.44,"body":"those lines. And so challenging those people that you're tasked or that"},{"startTime":1152.44,"endTime":1155.92,"body":"you're blessed with to be able to work with,"},{"startTime":1155.92,"endTime":1157.16,"body":"putting them in those environments"},{"startTime":1157.16,"endTime":1160.4,"body":"and giving them enough resources"},{"startTime":1160.4,"endTime":1164.4,"body":"to continue to find their own path and success."},{"startTime":1164.4,"endTime":1166.96,"body":"And then being an encouragement when they do fall"},{"startTime":1166.96,"endTime":1168.62,"body":"and help them pick themselves back up,"},{"startTime":1168.62,"endTime":1171.54,"body":"but also be there to be encouraging"},{"startTime":1171.54,"endTime":1174.74,"body":"and to push them back in the right direction."},{"startTime":1174.74,"endTime":1176.98,"body":"I think that's why I love what I do."},{"startTime":1176.98,"endTime":1178.54,"body":"I mean, come every single day, I think that's,"},{"startTime":1178.54,"endTime":1182.12,"body":"these lessons that we're developing in the weight room,"},{"startTime":1182.12,"endTime":1183.52,"body":"you're working with teammates,"},{"startTime":1183.52,"endTime":1185.02,"body":"you're allowing yourself to,"},{"startTime":1185.02,"endTime":1186.4,"body":"you're dealing with success every day,"},{"startTime":1186.4,"endTime":1187.5,"body":"you're dealing with failure,"},{"startTime":1187.5,"endTime":1189.86,"body":"you're motivating the person next to you,"},{"startTime":1189.86,"endTime":1191.8,"body":"you're allowing yourself to be motivated."},{"startTime":1191.8,"endTime":1193.42,"body":"These are all things that,"},{"startTime":1193.42,"endTime":1194.88,"body":"you develop those skill sets,"},{"startTime":1194.88,"endTime":1196.7,"body":"you're gonna be successful in a lot of things,"},{"startTime":1196.7,"endTime":1198.92,"body":"and it happens every single day in the weight room."},{"startTime":1198.92,"endTime":1201.06,"body":"And so, one of the reasons why I was drawn"},{"startTime":1201.06,"endTime":1204.24,"body":"to this profession so much, you know,"},{"startTime":1204.24,"endTime":1208.72,"body":"because it's a daily process and nothing happens overnight. It's something that's,"},{"startTime":1208.72,"endTime":1212.16,"body":"you know, all of a sudden you've put a lot of time in and you look up and you're like, man,"},{"startTime":1212.16,"endTime":1217.92,"body":"like freaking out, gain 20 pounds, I'm running faster. And you know, it was, you know,"},{"startTime":1217.92,"endTime":1223.2,"body":"every little day stacked on top of the other. Yeah. So you've spent your entire career in"},{"startTime":1223.2,"endTime":1227.2,"body":"strength and conditioning, but certainly you haven't just taken a job and stayed there."},{"startTime":1227.2,"endTime":1229.12,"body":"It's kind of the nature of the business"},{"startTime":1229.12,"endTime":1231.24,"body":"that you tend to bounce around."},{"startTime":1231.24,"endTime":1235.4,"body":"And not just you, but to make it to that next level,"},{"startTime":1235.4,"endTime":1237.28,"body":"there's always kind of that pressure."},{"startTime":1237.28,"endTime":1239.36,"body":"And if you align yourself with a coaching staff"},{"startTime":1239.36,"endTime":1241.96,"body":"and they either get fired or they get promoted,"},{"startTime":1241.96,"endTime":1244.76,"body":"I mean, it's just, it's a tumultuous industry."},{"startTime":1244.76,"endTime":1248.72,"body":"So what did you tell yourself or even your family"},{"startTime":1248.72,"endTime":1251.48,"body":"during those many moves"},{"startTime":1251.48,"endTime":1255.0,"body":"as you were pursuing your own professional goals and aspirations?"},{"startTime":1255.0,"endTime":1261.92,"body":"Yeah, it's crazy because even though I have moved quite a bit in this profession, it seems"},{"startTime":1261.92,"endTime":1266.64,"body":"like I was at South Florida for 10 years, I was at Tampa Bay for three years before"},{"startTime":1266.64,"endTime":1271.92,"body":"that. So I was in Tampa for a long period of time between NFL Europe and Tampa Bay and"},{"startTime":1271.92,"endTime":1276.0,"body":"University of South Florida. I never really felt like we moved that much, but I think"},{"startTime":1276.0,"endTime":1280.52,"body":"the answer to your question is that we looked at everything like an adventure. I just told"},{"startTime":1280.52,"endTime":1286.48,"body":"the story to our interns earlier today. I have friends, my wife has friends that have"},{"startTime":1286.48,"endTime":1294.24,"body":"never left Kansas City, never ventured outside of that realm. They're just not very worldly"},{"startTime":1294.24,"endTime":1299.56,"body":"when it comes to seeing the world a different way or those types of things. And so we get a chance by, you know,"},{"startTime":1299.56,"endTime":1304.56,"body":"by working in the Southeast and now the Pacific Northwest and California and"},{"startTime":1304.56,"endTime":1307.42,"body":"Michigan and Cincinnati and these, all these different places."},{"startTime":1307.42,"endTime":1309.96,"body":"Like we've gotten a chance to experience a lot of different cultures,"},{"startTime":1309.96,"endTime":1313.22,"body":"a lot of different ways. And I think it's made my kids more resilient."},{"startTime":1313.22,"endTime":1315.3,"body":"It's made our family more resilient."},{"startTime":1315.3,"endTime":1318.42,"body":"And so we've gotten to the point where it's just part of the process."},{"startTime":1318.42,"endTime":1324.74,"body":"It's part of what we do and we accept it and kind of look forward to the challenge. It's not"},{"startTime":1324.74,"endTime":1328.88,"body":"easy for sure like buying and selling houses is never fun, moving is never fun,"},{"startTime":1328.88,"endTime":1332.72,"body":"building relationships and then kind of going on to the next one is never fun."},{"startTime":1332.72,"endTime":1337.16,"body":"You are leaving people that you care about but you know it's a part of you"},{"startTime":1337.16,"endTime":1342.24,"body":"know it's a part of this this this career and I think just in general"},{"startTime":1342.24,"endTime":1345.32,"body":"whether or not it's training conditioning or you know interacting"},{"startTime":1345.32,"endTime":1351.12,"body":"or interacting with coaches or players or administrators, faculty, whatever."},{"startTime":1351.12,"endTime":1354.0,"body":"There's going to be people that you like and you don't like."},{"startTime":1354.0,"endTime":1356.92,"body":"There's going to be things that you agree with and you don't agree with."},{"startTime":1356.92,"endTime":1359.2,"body":"But I always try to find the good in everything."},{"startTime":1359.2,"endTime":1361.72,"body":"And I try to find the good and leave the bad."},{"startTime":1361.72,"endTime":1366.16,"body":"And I think by doing that, finding the good in every situation,"},{"startTime":1366.16,"endTime":1367.92,"body":"and kind of leaving the bad in every situation,"},{"startTime":1367.92,"endTime":1371.52,"body":"I think it's resulted in us being excited about those next steps."},{"startTime":1371.52,"endTime":1372.68,"body":"Absolutely."},{"startTime":1372.68,"endTime":1374.44,"body":"There's another story of yours that I,"},{"startTime":1374.44,"endTime":1377.16,"body":"it's a sidebar in one of the books we worked on together."},{"startTime":1377.16,"endTime":1380.08,"body":"I edited it, I think, I don't remember which one it was,"},{"startTime":1380.08,"endTime":1384.48,"body":"but you tell a story of when you were working in the NFL"},{"startTime":1384.48,"endTime":1385.32,"body":"and it was draft day,"},{"startTime":1385.32,"endTime":1387.6,"body":"and we're not far removed from draft day,"},{"startTime":1387.6,"endTime":1392.02,"body":"and the team had one pick remaining,"},{"startTime":1392.02,"endTime":1394.02,"body":"and it was your job."},{"startTime":1394.02,"endTime":1397.72,"body":"Tell me that story, because I love the message behind it."},{"startTime":1397.72,"endTime":1399.76,"body":"And I think it's so inspiring for people"},{"startTime":1399.76,"endTime":1402.56,"body":"who feel like sometimes we're just toiling in obscurity."},{"startTime":1402.56,"endTime":1403.4,"body":"Why bother?"},{"startTime":1403.4,"endTime":1405.0,"body":"Why try today?"},{"startTime":1405.0,"endTime":1405.82,"body":"Right."},{"startTime":1405.82,"endTime":1408.64,"body":"Yeah, I was in NFL Europe."},{"startTime":1408.64,"endTime":1411.44,"body":"So we had a draft, you know, in NFL Europe,"},{"startTime":1411.44,"endTime":1413.66,"body":"it was an allocation draft and then it was a draft."},{"startTime":1413.66,"endTime":1415.7,"body":"And, you know, I'm a young coach,"},{"startTime":1415.7,"endTime":1422.7,"body":"probably 22 years old, 23 years old at the time, 22 years old actually. And you know I'm in"},{"startTime":1422.7,"endTime":1427.02,"body":"the draft room you know and you know it was nothing more than a hotel or"},{"startTime":1427.02,"endTime":1430.3,"body":"whatever that we were you know kind of made in the draft kind of war room and"},{"startTime":1430.3,"endTime":1437.1,"body":"this is still VHS days and the defensive coordinator was trying to decide between"},{"startTime":1437.1,"endTime":1446.22,"body":"two defensive ends and so he said hey Ron you know go over and get me, you know, X, you know, X player"},{"startTime":1446.22,"endTime":1448.22,"body":"and X players video."},{"startTime":1448.22,"endTime":1450.54,"body":"And I was, you know, I was a strength coach."},{"startTime":1450.54,"endTime":1451.54,"body":"I'm in a draft room."},{"startTime":1451.54,"endTime":1453.22,"body":"I don't have really anything to do with personnel."},{"startTime":1453.22,"endTime":1454.22,"body":"I'm a young coach."},{"startTime":1454.22,"endTime":1458.74,"body":"So I'm kind of the, you know, I'm just kind of the gopher guy, you know, in that setting."},{"startTime":1458.74,"endTime":1466.66,"body":"And I go over to the box, you know, and there's 12 VHS tapes of each of these guys' games."},{"startTime":1466.66,"endTime":1467.86,"body":"And I look back at them."},{"startTime":1467.86,"endTime":1469.84,"body":"I'm like, hey, coach, which, which tape do you want me to grab?"},{"startTime":1469.84,"endTime":1472.68,"body":"He's like, I don't care, just grab one of each."},{"startTime":1472.68,"endTime":1478.12,"body":"So I could have grabbed the second game, the 12th game, I don't even know which game I"},{"startTime":1478.12,"endTime":1482.24,"body":"grabbed from each guy, but I just grabbed two videos."},{"startTime":1482.24,"endTime":1488.24,"body":"And he popped it in and he literally watched one play of each player competing."},{"startTime":1488.24,"endTime":1491.68,"body":"And the guy that had the better play is who he ended up drafting and"},{"startTime":1491.68,"endTime":1497.02,"body":"There's a ton of there's a ton of work that goes in though to watching these guys and they're both, you know"},{"startTime":1497.02,"endTime":1502.3,"body":"Maybe you know, I don't even know what round it was. I think it was actually early that might have been our first pick"},{"startTime":1502.3,"endTime":1508.9,"body":"So, you know both guys were good we were gonna win either way, you know with with the guy that we got but"},{"startTime":1508.9,"endTime":1515.36,"body":"There's a good lesson to kind of take around like you don't know what to play."},{"startTime":1515.36,"endTime":1518.96,"body":"The coaches are watching, it could be any, the eye in the sky, right?"},{"startTime":1518.96,"endTime":1523.52,"body":"And it goes back to the story of me doing the things in the background, right?"},{"startTime":1523.52,"endTime":1529.32,"body":"Of whatever you're doing behind the scenes, your resume is your effort."},{"startTime":1529.32,"endTime":1533.12,"body":"And his effort on that one play got him drafted, and"},{"startTime":1533.12,"endTime":1536.64,"body":"the other kid got drafted too, I'm sure, but that made a decision."},{"startTime":1536.64,"endTime":1541.26,"body":"And it taught me a lesson just in that moment to make sure that like you're always being"},{"startTime":1541.26,"endTime":1542.26,"body":"evaluated."},{"startTime":1542.26,"endTime":1544.26,"body":"You're always, you know, you're, you're, you're always inspiring."},{"startTime":1544.26,"endTime":1546.44,"body":"You're, you know, you're always being watched."},{"startTime":1546.44,"endTime":1550.36,"body":"And so try to live your life in a way that can be both inspiring and motivating that"},{"startTime":1550.36,"endTime":1552.56,"body":"people can, that you can be proud of."},{"startTime":1552.56,"endTime":1558.72,"body":"And I talked to our interns a lot of times about coaches and my coaching staff of, you"},{"startTime":1558.72,"endTime":1567.52,"body":"know, if we watched the workout through a glass and they couldn't hear you coach and they couldn't hear your"},{"startTime":1567.52,"endTime":1570.28,"body":"technical cues and all those types of things."},{"startTime":1570.28,"endTime":1573.32,"body":"Or your athletes for that matter, would they be able to know what they're doing and be"},{"startTime":1573.32,"endTime":1575.8,"body":"able to execute and move around?"},{"startTime":1575.8,"endTime":1581.6,"body":"Can that room function without you see coaching on in that environment?"},{"startTime":1581.6,"endTime":1589.28,"body":"So coaching would be dynamic and moving around and demonstrating and you know a high-five here and a fist bump there."},{"startTime":1589.28,"endTime":1593.12,"body":"Like you want it you want to make sure that people can see that you're coaching"},{"startTime":1593.12,"endTime":1598.4,"body":"even if they can't hear you. Right, that's such a powerful message and the little"},{"startTime":1598.4,"endTime":1602.04,"body":"things become the big things and no plays off. I mean there's a lot of"},{"startTime":1602.04,"endTime":1605.96,"body":"coaching cliches that go into this but it's so true and it doesn't matter if"},{"startTime":1605.96,"endTime":1614.04,"body":"you're playing football or in a boardroom. Attention to detail is the difference between maybe getting that promotion"},{"startTime":1614.04,"endTime":1615.88,"body":"or not, getting drafted or not."},{"startTime":1615.88,"endTime":1617.92,"body":"So I think it's a powerful lesson."},{"startTime":1617.92,"endTime":1620.96,"body":"You never know who's watching, you know, and that, and you don't know who's going to lead"},{"startTime":1620.96,"endTime":1624.04,"body":"your next job or your next opportunity."},{"startTime":1624.04,"endTime":1628.52,"body":"And so making sure that, you know, you leave an impact on everybody in some positive way"},{"startTime":1628.52,"endTime":1631.96,"body":"is, is, it's only going to pay dividends in the end."},{"startTime":1631.96,"endTime":1633.72,"body":"Yeah, absolutely."},{"startTime":1633.72,"endTime":1637.08,"body":"So it's definitely been a storied career,"},{"startTime":1637.08,"endTime":1638.44,"body":"not to focus on the negative,"},{"startTime":1638.44,"endTime":1641.14,"body":"but the whole point of the show is normalizing failure."},{"startTime":1641.14,"endTime":1644.04,"body":"What would you say has been the low point of your journey"},{"startTime":1644.04,"endTime":1645.34,"body":"and what did it teach you?"},{"startTime":1645.34,"endTime":1648.62,"body":"Yeah, I think two points come to mind when you say that."},{"startTime":1648.62,"endTime":1651.58,"body":"One is, when I was coaching NFL Europe,"},{"startTime":1651.58,"endTime":1652.9,"body":"I'd just gotten back,"},{"startTime":1652.9,"endTime":1654.78,"body":"there wasn't an immediate job right away,"},{"startTime":1654.78,"endTime":1661.42,"body":"that was only a kind of a seasonal job."},{"startTime":1661.42,"endTime":1663.3,"body":"And here I had been at Tampa Bay"},{"startTime":1663.3,"endTime":1665.78,"body":"and NFL Europe at this point, Kansas City Royals,"},{"startTime":1665.78,"endTime":1668.76,"body":"expecting to be chased after for a job"},{"startTime":1668.76,"endTime":1670.62,"body":"and nothing kind of coming"},{"startTime":1670.62,"endTime":1672.18,"body":"and just being kind of a little defeated,"},{"startTime":1672.18,"endTime":1674.66,"body":"you know, not defeated, I shouldn't say that."},{"startTime":1674.66,"endTime":1679.28,"body":"Just really frustrated with the lack of opportunity"},{"startTime":1679.28,"endTime":1680.54,"body":"at that point, it seemed like."},{"startTime":1680.54,"endTime":1682.74,"body":"And I kind of always tell people,"},{"startTime":1682.74,"endTime":1684.52,"body":"I tell our athletes, I tell our coaches that like"},{"startTime":1684.52,"endTime":1687.44,"body":"it's always darkest before it's light."},{"startTime":1687.44,"endTime":1691.08,"body":"And so there's going to get a moment in your career, in your life where things are going"},{"startTime":1691.08,"endTime":1695.44,"body":"to get really, really dark, you know, but like, just like the sun comes up every day,"},{"startTime":1695.44,"endTime":1696.68,"body":"it's darkest before it's light."},{"startTime":1696.68,"endTime":1698.88,"body":"You just got to try to, you got to be optimistic."},{"startTime":1698.88,"endTime":1703.4,"body":"You got to keep plugging along and putting one step in front of the other and it'll lead"},{"startTime":1703.4,"endTime":1705.0,"body":"to positive things."},{"startTime":1705.0,"endTime":1706.0,"body":"So that's one time."},{"startTime":1706.0,"endTime":1709.88,"body":"The second time would be when the head football coach at South Florida got fired."},{"startTime":1709.88,"endTime":1713.88,"body":"We had built a program from scratch, essentially, at the University of South Florida."},{"startTime":1713.88,"endTime":1720.8,"body":"We went from working in trailers and one AA non-scholarship to, at that point, five bowl"},{"startTime":1720.8,"endTime":1724.2,"body":"games and a number two ranking at one point."},{"startTime":1724.2,"endTime":1728.72,"body":"I'd been named strength coach of the year the first time and all these things, all the"},{"startTime":1728.72,"endTime":1734.0,"body":"success and had only one losing season that entire time to where"},{"startTime":1734.0,"endTime":1737.32,"body":"also the head coach gets fired for something that didn't happen but also"},{"startTime":1737.32,"endTime":1742.22,"body":"like things outside of our control and so that kind of put everybody's job in"},{"startTime":1742.22,"endTime":1747.86,"body":"jeopardy and mine included and the new coach came in I feel like they were kind"},{"startTime":1747.86,"endTime":1752.52,"body":"of forced it kind of told to keep me even though I was obvious I wasn't his"},{"startTime":1752.52,"endTime":1756.88,"body":"guy and he wasn't mine necessarily and got really really bitter"},{"startTime":1756.88,"endTime":1760.64,"body":"really frustrated with the profession not feeling like I had a lot of control"},{"startTime":1760.64,"endTime":1767.32,"body":"and that was really a tough time for me and I did not handle it the right way I"},{"startTime":1767.32,"endTime":1770.88,"body":"was ugly to the people around me I definitely didn't put my best foot"},{"startTime":1770.88,"endTime":1775.76,"body":"forward as a coach so that they could see me in a different way and give me a"},{"startTime":1775.76,"endTime":1780.0,"body":"chance to be evaluated you know and it was just kind of a hard thing to kind of"},{"startTime":1780.0,"endTime":1785.24,"body":"swallow up that your job was kind of out of your control. I would be lying if I"},{"startTime":1785.24,"endTime":1790.2,"body":"said that that hasn't completely still still frustrate me to some degree but"},{"startTime":1790.2,"endTime":1794.32,"body":"same type of thing, you know, we've had losing seasons before, we've had us fired"},{"startTime":1794.32,"endTime":1798.16,"body":"at the University of Tennessee because that coach got fired, definitely handled"},{"startTime":1798.16,"endTime":1801.84,"body":"it a lot better the second time around and just realized that it again it"},{"startTime":1801.84,"endTime":1805.3,"body":"wasn't a personal thing, it was just people have relationships people have trust"},{"startTime":1805.3,"endTime":1810.94,"body":"You know ultimately I had a little bit more confidence in my own abilities to be able to bounce back from those types of situations"},{"startTime":1810.94,"endTime":1812.94,"body":"and so it was"},{"startTime":1812.94,"endTime":1816.2,"body":"Yeah, you know I just handled it a lot better and now I"},{"startTime":1816.2,"endTime":1823.02,"body":"Try to make it to where I eliminate do things better. You know financially do things better just with preparation to where"},{"startTime":1823.02,"endTime":1827.88,"body":"I'm working because I want to work somewhere not because I have to work"},{"startTime":1827.88,"endTime":1833.38,"body":"somewhere. Right, yeah. We're about the same age so we kind of grew up through that"},{"startTime":1833.38,"endTime":1838.64,"body":"GA-SHIP model. A lot of places have gone away from that in sports medicine and to"},{"startTime":1838.64,"endTime":1841.52,"body":"a certain extent strength conditioning but man I'll never forget the first"},{"startTime":1841.52,"endTime":1845.68,"body":"school I applied to and I won't say it out loud but I still hate that school."},{"startTime":1845.68,"endTime":1850.32,"body":"They didn't interview me. I thought for sure I was a lock for the job,"},{"startTime":1850.32,"endTime":1852.1,"body":"I didn't even get an interview."},{"startTime":1852.1,"endTime":1854.4,"body":"Sometimes that rejection, I cling to that,"},{"startTime":1854.4,"endTime":1856.08,"body":"and sometimes tap into that."},{"startTime":1856.08,"endTime":1856.92,"body":"It can be fuel."},{"startTime":1856.92,"endTime":1860.12,"body":"Sometimes those failures can be the motivator,"},{"startTime":1860.12,"endTime":1862.08,"body":"the kick in the pants that I needed,"},{"startTime":1862.08,"endTime":1863.9,"body":"so that the next time it comes around,"},{"startTime":1863.9,"endTime":1864.74,"body":"I'm gonna do it better."},{"startTime":1864.74,"endTime":1867.16,"body":"So I love the fact that you've been in this business"},{"startTime":1867.16,"endTime":1869.56,"body":"long enough to understand that it is a business,"},{"startTime":1869.56,"endTime":1872.0,"body":"and sometimes it's just not your door,"},{"startTime":1872.0,"endTime":1875.88,"body":"and that doesn't have to undermine who you know who you are"},{"startTime":1875.88,"endTime":1878.42,"body":"as a professional and as a man."},{"startTime":1878.42,"endTime":1879.44,"body":"It was funny you say that."},{"startTime":1879.44,"endTime":1882.72,"body":"I had a board in our little apartment in Kent City."},{"startTime":1882.72,"endTime":1886.2,"body":"It was a tack board, probably the biggest one I could get,"},{"startTime":1886.2,"endTime":1889.76,"body":"but it literally had all the rejection letters that I had."},{"startTime":1889.76,"endTime":1892.96,"body":"Every rejection letter I got, I put up on the board"},{"startTime":1892.96,"endTime":1894.48,"body":"and definitely fueled me."},{"startTime":1894.48,"endTime":1896.04,"body":"It definitely fueled me and it was good."},{"startTime":1896.04,"endTime":1901.2,"body":"I kept those letters for a long time and it was fun later on coming back around"},{"startTime":1901.2,"endTime":1905.68,"body":"people that rejected that all of a sudden now are in your sphere, you know?"},{"startTime":1905.68,"endTime":1910.24,"body":"And I think again, it's just, I think what I've probably learned more than"},{"startTime":1910.24,"endTime":1916.0,"body":"anything is that timing and opportunities that they, they don't always match."},{"startTime":1916.0,"endTime":1916.4,"body":"Right."},{"startTime":1916.4,"endTime":1925.56,"body":"And so what might not happen right now could very well and how you handle yourself in those times definitely"},{"startTime":1925.56,"endTime":1930.52,"body":"goes into the second time around a bit about how you're considered and I think"},{"startTime":1930.52,"endTime":1936.2,"body":"that's a big part of it. Yeah, one of the GAs I worked with in Arizona, she was"},{"startTime":1936.2,"endTime":1939.72,"body":"from Purdue and she said there was a bar in West Lafayette if you brought one of"},{"startTime":1939.72,"endTime":1946.32,"body":"those rejection letters in you got a free beer. But yeah, we had I think there"},{"startTime":1946.32,"endTime":1949.16,"body":"was an establishment in Tucson where you could bring them in and"},{"startTime":1949.16,"endTime":1953.04,"body":"the whole wall was plastered with people's rejection letters."},{"startTime":1953.04,"endTime":1954.92,"body":"So what do your days look like today?"},{"startTime":1954.92,"endTime":1960.6,"body":"Yeah, I think the role of a strength coach, especially at this level, has changed quite"},{"startTime":1960.6,"endTime":1961.6,"body":"a bit."},{"startTime":1961.6,"endTime":1965.88,"body":"I mean, even so in the last two years, it's changed quite a bit because of some of the"},{"startTime":1965.88,"endTime":1969.64,"body":"things you mentioned, recruiting and IL, those types of deals."},{"startTime":1969.64,"endTime":1972.16,"body":"So we're a morning training team so we practice or we lift"},{"startTime":1972.16,"endTime":1977.72,"body":"kind of in the morning for the most part so I'm in the work by 5 we're we're"},{"startTime":1977.72,"endTime":1982.44,"body":"setting up we've got workouts starting at 630 or 7 go pretty much non-stop"},{"startTime":1982.44,"endTime":1988.88,"body":"training you're on your feet very physical job very demanding from you"},{"startTime":1988.88,"endTime":1997.52,"body":"know 637 to about 11 30 12 and then throughout the day, our staff, myself, you know, we have guys that come back and"},{"startTime":1997.52,"endTime":2001.72,"body":"do what we call blitz packages, where they're coming back and working on things that they"},{"startTime":2001.72,"endTime":2003.68,"body":"need to individually work on."},{"startTime":2003.68,"endTime":2004.84,"body":"So we've got those things going on."},{"startTime":2004.84,"endTime":2007.16,"body":"I'm looking at some right now out the window."},{"startTime":2007.16,"endTime":2011.8,"body":"But then the other part of my job is, you know, in a lot of ways, I'm a coordinator"},{"startTime":2011.8,"endTime":2015.64,"body":"and assistant head coach."},{"startTime":2015.64,"endTime":2022.76,"body":"And you know, I'm a part of all the staff meetings, I meet with every recruit that comes on campus, I"},{"startTime":2022.76,"endTime":2029.92,"body":"make recruiting calls, and just the operations, the logistics of running 120 people in the"},{"startTime":2029.92,"endTime":2034.5,"body":"same direction, type A personalities in the same direction, it takes a lot of logistics"},{"startTime":2034.5,"endTime":2035.5,"body":"and admin."},{"startTime":2035.5,"endTime":2042.84,"body":"A lot of the rest of my day is caught up in being almost like an assistant football coach."},{"startTime":2042.84,"endTime":2046.84,"body":"And so our staff is even structured in a way to where"},{"startTime":2046.84,"endTime":2048.9,"body":"I'm the head strength coach when I'm on the floor,"},{"startTime":2048.9,"endTime":2050.48,"body":"but then kind of the rest of the day,"},{"startTime":2050.48,"endTime":2053.96,"body":"my top assistant becomes the head strength coach,"},{"startTime":2053.96,"endTime":2056.08,"body":"and I kind of go become a football coach."},{"startTime":2056.08,"endTime":2057.36,"body":"Right."},{"startTime":2057.36,"endTime":2060.4,"body":"I think this era has certainly turned"},{"startTime":2060.4,"endTime":2061.68,"body":"the profession of strength conditioning"},{"startTime":2061.68,"endTime":2062.64,"body":"somewhere on its ear."},{"startTime":2062.64,"endTime":2065.92,"body":"And there was a time when you're late for a workout,"},{"startTime":2065.92,"endTime":2067.2,"body":"you know, punishment runs."},{"startTime":2067.2,"endTime":2071.64,"body":"And there were real strong disciplinarian toughness,"},{"startTime":2071.64,"endTime":2072.68,"body":"middle toughness,"},{"startTime":2072.68,"endTime":2076.1,"body":"that's part of what it meant to be a strength coach."},{"startTime":2076.1,"endTime":2080.32,"body":"And I can certainly see how people wrestle with the idea"},{"startTime":2080.32,"endTime":2083.64,"body":"that if you don't just recruit a senior in high school"},{"startTime":2083.64,"endTime":2087.56,"body":"as a freshman, you have to recruit your roster year round."},{"startTime":2087.56,"endTime":2088.72,"body":"Every athlete on the team"},{"startTime":2088.72,"endTime":2090.96,"body":"almost has to be re-recruited every day because if they get"},{"startTime":2090.96,"endTime":2094.72,"body":"unhappy they're in the portal and they're gone. So how have you seen"},{"startTime":2094.72,"endTime":2099.6,"body":"maybe the personal touch or the emotional connection with your athletes"},{"startTime":2099.6,"endTime":2106.44,"body":"maybe morph over the span of your career in this era? Yeah it's a good question. I"},{"startTime":2106.44,"endTime":2112.16,"body":"think the NIL and the one-time transfer and all that, I mean you really, I think"},{"startTime":2112.16,"endTime":2116.0,"body":"I've been very fortunate with the fact that I had an NFL career as well."},{"startTime":2116.0,"endTime":2120.72,"body":"I mean, I think in the NFL, you got guys that have a pretty strong opinion as to what they"},{"startTime":2120.72,"endTime":2123.76,"body":"think is right and wrong from the training that they've done."},{"startTime":2123.76,"endTime":2127.96,"body":"They've all had college and performance facilities and all these types of things, and so they"},{"startTime":2127.96,"endTime":2130.62,"body":"have an idea of what they want to do."},{"startTime":2130.62,"endTime":2135.2,"body":"So in the NFL, it's more about tricking them how many different ways can you get this guy"},{"startTime":2135.2,"endTime":2137.48,"body":"to squat, right?"},{"startTime":2137.48,"endTime":2141.44,"body":"Without telling them that he's squatting or the creativity of that."},{"startTime":2141.44,"endTime":2145.56,"body":"And I think the transactional side of that where it kind of kept everybody at"},{"startTime":2145.56,"endTime":2149.46,"body":"arm's length, because you didn't know if you were going to be there as a coach or"},{"startTime":2149.46,"endTime":2150.9,"body":"if they were going to be there as a player."},{"startTime":2150.9,"endTime":2155.18,"body":"I think that kind of prepped me for this time in college athletics."},{"startTime":2155.18,"endTime":2158.28,"body":"Now what I love about college athletics is exactly what you're saying,"},{"startTime":2158.28,"endTime":2159.6,"body":"the relationship piece,"},{"startTime":2159.6,"endTime":2163.62,"body":"the having an impact in their life beyond just the football field and"},{"startTime":2163.62,"endTime":2167.3,"body":"it's getting more and more challenging to do that because I think the sport and"},{"startTime":2167.3,"endTime":2170.82,"body":"Where things are headed is become more transactional in that way"},{"startTime":2170.82,"endTime":2177.06,"body":"but it's all the more reason like deep personal connection and relationship kind of stands out and"},{"startTime":2177.06,"endTime":2181.72,"body":"You know in that kind of space, you know when everybody's been transactional if you're really"},{"startTime":2181.72,"endTime":2188.14,"body":"You're deep and you have an understanding of what they want to do when they're done"},{"startTime":2188.14,"endTime":2192.84,"body":"with football, if you have an understanding of what their hobbies are, you find ways that"},{"startTime":2192.84,"endTime":2194.92,"body":"you pour time into them."},{"startTime":2194.92,"endTime":2198.0,"body":"We talk to the athletes all the time about like, we got to be a part of your life."},{"startTime":2198.0,"endTime":2202.96,"body":"That's how the two hours that you're in the weight room and those are the 22 hours that"},{"startTime":2202.96,"endTime":2207.22,"body":"you could possibly mess up everything that we just did, you know, and so, so we find"},{"startTime":2207.22,"endTime":2217.14,"body":"And we embrace the things that most guys our age fight to adapt and to grab hold of, like"},{"startTime":2217.14,"endTime":2222.82,"body":"social media and video and all these different things that a lot of coaches are resistant"},{"startTime":2222.82,"endTime":2225.78,"body":"to try to make a part of their day."},{"startTime":2225.78,"endTime":2229.42,"body":"Those are things that we're actively trying to find ways that we can get in front of our"},{"startTime":2229.42,"endTime":2238.6,"body":"players, be it social media, be it video, be it whatever, to kind of get some of those educational issues across or"},{"startTime":2238.6,"endTime":2242.2,"body":"build relationships and create some of that social proof."},{"startTime":2242.2,"endTime":2246.64,"body":"You know, because, you know, you talk about like Amazon and some of these things where"},{"startTime":2246.64,"endTime":2252.44,"body":"it's instant gratification and it's shopping for the best deal and kind of, you know, making"},{"startTime":2252.44,"endTime":2257.08,"body":"it to where it becomes, you know, the loudest voice in the room wins or whatever."},{"startTime":2257.08,"endTime":2259.92,"body":"Like you've got to, you've got to present your case."},{"startTime":2259.92,"endTime":2261.48,"body":"You've got to create some of that social proof"},{"startTime":2261.48,"endTime":2263.84,"body":"to where not just you are saying it"},{"startTime":2263.84,"endTime":2265.16,"body":"or your staff is saying it,"},{"startTime":2265.16,"endTime":2267.28,"body":"but there's other people that are saying"},{"startTime":2267.28,"endTime":2269.68,"body":"that you know what you're doing."},{"startTime":2269.68,"endTime":2272.74,"body":"Having a strong brand, for lack of a better word,"},{"startTime":2272.74,"endTime":2275.16,"body":"in strength and condition helps out with your athletes,"},{"startTime":2275.16,"endTime":2277.82,"body":"but again, you've got to be able to back it up."},{"startTime":2277.82,"endTime":2279.4,"body":"Yeah, no doubt."},{"startTime":2279.4,"endTime":2287.4,"body":"That instant credibility is there. I'm sure looking around your office is proof that a lot of your athletes"},{"startTime":2287.4,"endTime":2294.2,"body":"could see that, hey, this guy knows what he's talking about. So it's been a great journey"},{"startTime":2294.2,"endTime":2299.92,"body":"to this point. What's left undone? Yeah, I mean, for me, it's finishing my PhD. I think"},{"startTime":2299.92,"endTime":2309.76,"body":"that's just a life personal goal for me as well. I think, you know,"},{"startTime":2309.76,"endTime":2317.28,"body":"I don't have many things that I feel like are undone. I think I just, I keep challenging myself"},{"startTime":2317.28,"endTime":2322.8,"body":"to find new and creative ways to challenge myself. And, well, you know, I have a white belt"},{"startTime":2322.8,"endTime":2330.96,"body":"mentality. So whether that's mountain biking or jujitsu for me, or it's a different hobby of some sort,"},{"startTime":2330.96,"endTime":2334.0,"body":"finding some way to kind of have that white belt mentality"},{"startTime":2334.0,"endTime":2337.08,"body":"or to not be the smartest guy in the room,"},{"startTime":2337.08,"endTime":2340.16,"body":"you know, I think is, I'm constantly trying to find ways"},{"startTime":2340.16,"endTime":2342.88,"body":"to kind of put myself in those types of situations."},{"startTime":2342.88,"endTime":2345.08,"body":"You can't help but be in awe of the humility"},{"startTime":2345.08,"endTime":2347.24,"body":"that you hear in Ron's words right here."},{"startTime":2347.24,"endTime":2348.68,"body":"On one hand, he has a resume"},{"startTime":2348.68,"endTime":2351.0,"body":"that many in his line of work would kill for."},{"startTime":2351.0,"endTime":2353.8,"body":"He's trained some of the most elite athletes in the world"},{"startTime":2353.8,"endTime":2356.16,"body":"and worked with some of the biggest coaching names in the"},{"startTime":2356.16,"endTime":2357.16,"body":"business."},{"startTime":2357.16,"endTime":2362.28,"body":"His credibility and his pedigree is decidedly black belt caliber."},{"startTime":2362.28,"endTime":2364.8,"body":"But Ron's a student."},{"startTime":2364.8,"endTime":2370.2,"body":"He's actively pursuing a PhD and his reference to that white belt mentality is in line with"},{"startTime":2370.2,"endTime":2375.76,"body":"the idea that success doesn't come from where we've been, but rather where we're going."},{"startTime":2375.76,"endTime":2380.24,"body":"The lack of complacency that we can learn from a leader like Ron is the template we"},{"startTime":2380.24,"endTime":2386.28,"body":"should all aspire toward. This job at this level, you know, there's no shortage"},{"startTime":2386.28,"endTime":2391.44,"body":"of things that I got to do to kind of stay ahead of the curve. So this is a lot of it"},{"startTime":2391.44,"endTime":2395.08,"body":"this kind of stage in my life, but I think it's important for those"},{"startTime":2395.08,"endTime":2398.12,"body":"that are listening to understand that you go through different stages where you're"},{"startTime":2398.12,"endTime":2405.16,"body":"gonna have time to like pick up new skills like podcasting or something like that, where you can pick that kind of"},{"startTime":2405.16,"endTime":2409.84,"body":"stuff up and really, really grow and learn and get better."},{"startTime":2409.84,"endTime":2415.2,"body":"By having these types of conversations, you're going to naturally get better."},{"startTime":2415.2,"endTime":2418.32,"body":"I love that white belt mentality."},{"startTime":2418.32,"endTime":2421.6,"body":"I've discovered if I'm afraid of it, I probably need to run at it."},{"startTime":2421.6,"endTime":2425.28,"body":"It's probably something that I need to tackle."},{"startTime":2425.28,"endTime":2429.44,"body":"and there's never a harder one than the first one"},{"startTime":2429.44,"endTime":2430.92,"body":"until the next one."},{"startTime":2430.92,"endTime":2433.16,"body":"So this has been a learning process for me,"},{"startTime":2433.16,"endTime":2434.48,"body":"but kudos to you."},{"startTime":2434.48,"endTime":2436.2,"body":"I mean, you are a big inspiration for this,"},{"startTime":2436.2,"endTime":2439.72,"body":"just seeing the platform you were able to craft and build,"},{"startTime":2439.72,"endTime":2441.16,"body":"not doing it full time."},{"startTime":2441.16,"endTime":2443.64,"body":"I mean, you've got a message to share"},{"startTime":2443.64,"endTime":2446.14,"body":"and you touched on it."},{"startTime":2446.14,"endTime":2448.64,"body":"A lot of this younger generation,"},{"startTime":2448.64,"endTime":2450.4,"body":"they will respond to something a little bit."},{"startTime":2450.4,"endTime":2453.02,"body":"They'll listen to your podcast while they're working out,"},{"startTime":2453.02,"endTime":2454.82,"body":"whereas maybe they're tuning out"},{"startTime":2454.82,"endTime":2457.44,"body":"if you're telling a story before the workout,"},{"startTime":2457.44,"endTime":2458.28,"body":"something like that."},{"startTime":2458.28,"endTime":2461.02,"body":"So finding creative ways to connect with people"},{"startTime":2461.02,"endTime":2463.94,"body":"through technology is a great thing."},{"startTime":2463.94,"endTime":2466.3,"body":"If you were to pick a song to represent your life,"},{"startTime":2466.3,"endTime":2467.14,"body":"what would it be?"},{"startTime":2467.14,"endTime":2469.78,"body":"You're talking to the worst guy"},{"startTime":2469.78,"endTime":2472.66,"body":"in music in general."},{"startTime":2472.66,"endTime":2474.86,"body":"I mean, it's gotta be like the Rocky theme song or something, you know, like just, and"},{"startTime":2474.86,"endTime":2481.86,"body":"you know, that montage, like, just, I, yeah, I, I, I really, I don't listen to much music"},{"startTime":2481.86,"endTime":2489.94,"body":"to be honest with you, but, but I think anything that is fine in a way to like, to, to challenge,"},{"startTime":2489.94,"endTime":2501.72,"body":"like I think what people's perception of what I should be, I think it's probably one of the song that represents that would"},{"startTime":2501.72,"endTime":2506.26,"body":"be what it is. I mean, there's, I think that's why you go back to that coach story that I"},{"startTime":2506.26,"endTime":2510.16,"body":"talked about at the very beginning, like it's so strong. So, you know, anybody that has"},{"startTime":2510.16,"endTime":2514.4,"body":"the opportunity to work with young people or people in general, you know, you don't"},{"startTime":2514.4,"endTime":2519.8,"body":"know what act is going to change somebody's life, you know, and, and something as small"},{"startTime":2519.8,"endTime":2524.76,"body":"as letting you watch a football practice can change a person's life."},{"startTime":2524.76,"endTime":2527.4,"body":"You got that opportunity each and every day."},{"startTime":2527.4,"endTime":2532.56,"body":"And so just likewise, there was a lot of people in my life, teachers or whatever, that because"},{"startTime":2532.56,"endTime":2540.48,"body":"I didn't come from the best home life or didn't have the cleanest shirt or whatever, would"},{"startTime":2540.48,"endTime":2542.16,"body":"automatically kind of close doors."},{"startTime":2542.16,"endTime":2548.64,"body":"And for me, that fed me but there's a lot of people even in my own family that you know that that"},{"startTime":2548.64,"endTime":2553.28,"body":"was that was debilitating you know and so I think that that is so important to"},{"startTime":2553.28,"endTime":2556.68,"body":"kind of surround yourself with people that are gonna lift you up and then you"},{"startTime":2556.68,"endTime":2560.8,"body":"try to be that person for somebody and there's a song that represents that you"},{"startTime":2560.8,"endTime":2565.84,"body":"probably know better than I do that would be my theme song. That's awesome."},{"startTime":2565.84,"endTime":2571.68,"body":"Well we're on your best-selling author you've got a couple of books, several books out, and been"},{"startTime":2571.68,"endTime":2574.92,"body":"in the podcasting space, sounds like maybe starting another one."},{"startTime":2574.92,"endTime":2578.68,"body":"How can listeners connect with you and the work that you're doing?"},{"startTime":2578.68,"endTime":2582.84,"body":"Yeah, at RV Key Free, it's probably the easiest way."},{"startTime":2582.84,"endTime":2587.0,"body":"I'm saying this to sound like a pompous jerk, but I do get a lot of messages."},{"startTime":2587.0,"endTime":2592.76,"body":"I do try to respond to everything, and so whether it's email or social media messages,"},{"startTime":2592.76,"endTime":2596.8,"body":"I do try to respond to everything but it's just usually at three o'clock"},{"startTime":2596.8,"endTime":2601.64,"body":"in the morning when I can't sleep or something you know and so that's"},{"startTime":2601.64,"endTime":2606.0,"body":"probably the easiest thing I think stage is the wife this is a big big job up"},{"startTime":2606.0,"endTime":2610.72,"body":"here Washington and so I'm not doing as much from the writing standpoint of the"},{"startTime":2610.72,"endTime":2615.16,"body":"podcast and things like that but but you know I think anybody that's in the"},{"startTime":2615.16,"endTime":2619.68,"body":"Seattle area that wants to come and watch a training session or come hang out with our staff"},{"startTime":2619.68,"endTime":2624.96,"body":"or just kind of be a part of us for the day, you're more than welcome. I think"},{"startTime":2624.96,"endTime":2628.4,"body":"the proof's in the pudding. I think what we do, I can get on here and I can say"},{"startTime":2628.4,"endTime":2634.84,"body":"anything I want about how motivating I am or this environment is or whatever"},{"startTime":2634.84,"endTime":2638.36,"body":"but I think you got to see people in action and so hopefully that comes out"},{"startTime":2638.36,"endTime":2646.0,"body":"if you come watch us train. Yeah, well for the strength conditioning folks listening, you just launched a new internship,"},{"startTime":2646.0,"endTime":2648.72,"body":"right, with the sports science bent."},{"startTime":2648.72,"endTime":2651.76,"body":"I think I saw that drop last week."},{"startTime":2651.76,"endTime":2653.6,"body":"I don't know if that's accurate or not."},{"startTime":2653.6,"endTime":2655.64,"body":"Yeah, it's performance analyst position."},{"startTime":2655.64,"endTime":2661.64,"body":"So just trying to, you know, I think you're limited in NCAA with the number of strength"},{"startTime":2661.64,"endTime":2663.72,"body":"coaches that you can hire."},{"startTime":2663.72,"endTime":2668.92,"body":"And so partly because of that and trying to continue to build opportunities but also"},{"startTime":2668.92,"endTime":2674.8,"body":"because of the emergence of sports science and analytics in our in our"},{"startTime":2674.8,"endTime":2680.04,"body":"space trying to create some staffing in those roles and it bleeds in the"},{"startTime":2680.04,"endTime":2684.44,"body":"strength conditioning of course you know but it's but yeah I think you know I'm"},{"startTime":2684.44,"endTime":2690.16,"body":"just trying to do my part to help grow the profession. Yeah well Ron I know"},{"startTime":2690.16,"endTime":2694.0,"body":"you're a busy guy I sincerely appreciate you taking some time to chat with me today. It's been a pleasure."},{"startTime":2694.0,"endTime":2703.0,"body":"You are an inspiration and have been and continue to be. I told you I tell those two stories to pretty much every student I ever have."},{"startTime":2703.0,"endTime":2710.0,"body":"And I credit you when I tell them. I love them both. And the message that you're communicating by telling them."},{"startTime":2710.0,"endTime":2715.84,"body":"So if there's ever anything I can do to return the favor, you know where to find me my friend. I appreciate"},{"startTime":2715.84,"endTime":2721.24,"body":"man thanks for doing you know this too I know how much work goes into setting"},{"startTime":2721.24,"endTime":2725.68,"body":"these up and producing them and putting them out there and and I know everybody"},{"startTime":2725.68,"endTime":2730.76,"body":"appreciates it and again if you can take one or two things away from every one of"},{"startTime":2730.76,"endTime":2735.24,"body":"these episodes and practically apply them each and every day you know it"},{"startTime":2735.24,"endTime":2743.0,"body":"accelerates your learning curve as a coach so appreciate that. Awesome. Ron McKeith, thanks so much. Thanks, buddy."},{"startTime":2743.0,"endTime":2749.0,"body":"Ron couldn't be more spot-on here. On one hand, I'm a bit embarrassed to even release this episode."},{"startTime":2749.0,"endTime":2755.0,"body":"And it certainly isn't because of Ron. His part was gold. The audio came through loud and clear."},{"startTime":2755.0,"endTime":2760.0,"body":"His point that you learn something new from every conversation and every attempt to publish an episode"},{"startTime":2760.0,"endTime":2763.3,"body":"It's coming from a place of experience."},{"startTime":2763.3,"endTime":2767.84,"body":"The show he founded, Iron Game Chalk Talk, was at one point on iTunes' Top 100 rated"},{"startTime":2767.84,"endTime":2772.64,"body":"podcast and, as Ron alluded to, since taking over his spot at Washington, he hasn't had"},{"startTime":2772.64,"endTime":2776.42,"body":"the time to commit to writing and podcasting as he once did."},{"startTime":2776.42,"endTime":2781.64,"body":"He since handed the show off to Isaiah Casalia, who's carried it on in spirit in Iron Game"},{"startTime":2781.64,"endTime":2787.12,"body":"Chalk Talk 2.0, which is available on Apple Podcasts, Spotify, and everywhere else."},{"startTime":2787.12,"endTime":2788.68,"body":"Check it out."},{"startTime":2788.68,"endTime":2790.48,"body":"But the embarrassing part for me"},{"startTime":2790.48,"endTime":2792.96,"body":"is that after we finished our conversation,"},{"startTime":2792.96,"endTime":2795.52,"body":"I realized that the microphone that I thought I was using"},{"startTime":2795.52,"endTime":2798.76,"body":"when we chatted was actually off."},{"startTime":2798.76,"endTime":2800.28,"body":"Instead, my audio was picked up"},{"startTime":2800.28,"endTime":2802.92,"body":"by the onboard mic in my laptop."},{"startTime":2802.92,"endTime":2804.44,"body":"So if you thought I sounded like I was recording"},{"startTime":2804.44,"endTime":2807.0,"body":"from the inside of a drainage dish this episode,"},{"startTime":2807.0,"endTime":2809.0,"body":"it's because I failed."},{"startTime":2809.0,"endTime":2811.68,"body":"And as I learned in episode 46 with Tim Kite, failure is feedback."},{"startTime":2811.68,"endTime":2818.68,"body":"I've fixed some things since recording this episode with Ron, and I've resolved to never let something like that happen again."},{"startTime":2818.68,"endTime":2821.68,"body":"So my apologies this week for the terrible sound quality on my end,"},{"startTime":2821.68,"endTime":2827.68,"body":"but I'm forever thankful to Ron for sharing his inspirational story and dropping some serious knowledge on us."},{"startTime":2827.68,"endTime":2831.68,"body":"I look forward to calling you Dr. McKeefree very, very soon."},{"startTime":2831.68,"endTime":2837.68,"body":"For more info on today's episode, be sure to check it out on the web."},{"startTime":2837.68,"endTime":2841.96,"body":"Simply go to undonepodcast.com backslash EP47"},{"startTime":2841.96,"endTime":2843.84,"body":"to see the notes, links, and images"},{"startTime":2843.84,"endTime":2846.4,"body":"related to today's guest, Ron McKefree."},{"startTime":2846.4,"endTime":2849.88,"body":"If you've enjoyed the show, I've got just one simple request."},{"startTime":2849.88,"endTime":2852.48,"body":"You'd be so kind as to share it with someone else."},{"startTime":2852.48,"endTime":2854.92,"body":"I'd really, really appreciate it."},{"startTime":2854.92,"endTime":2856.88,"body":"I know there are great stories out there to be told and I'm always on the lookout."},{"startTime":2856.88,"endTime":2861.36,"body":"So if you or someone you know has a story that we can all be inspired by, tell me about"},{"startTime":2861.36,"endTime":2862.36,"body":"it."},{"startTime":2862.36,"endTime":2867.8,"body":"Surf over to undonepodcast.com, click the contact tab in the top menu, and drop me a"},{"startTime":2867.8,"endTime":2868.8,"body":"note."},{"startTime":2868.8,"endTime":2874.2,"body":"Coming up, I've got original American Gladiator Darren Malibu McBee, cancer researcher Phil"},{"startTime":2874.2,"endTime":2885.6,"body":"Anton, and Dr. Garfield Bright, one of the original members of the iconic and award-winning 90s R\u0026B quartet, Shy."},{"startTime":2885.6,"endTime":2886.68,"body":"So stay tuned."},{"startTime":2886.68,"endTime":2890.72,"body":"This and more coming up on Becoming Undone."},{"startTime":2890.72,"endTime":2894.84,"body":"Becoming Undone is a Nitro-Hype Creative production written and produced by me, Toby Brooks."},{"startTime":2894.84,"endTime":2898.56,"body":"If you or someone you know has a story of resilience and victory to share for Becoming"},{"startTime":2898.56,"endTime":2902.56,"body":"Undone, contact me at undonepodcast.com."},{"startTime":2902.56,"endTime":2906.8,"body":"Follow us on Facebook, Instagram, and LinkedIn at Becoming Undone Pod."},{"startTime":2906.8,"endTime":2908.6,"body":"And follow me at TobyJBrooks."},{"startTime":2908.6,"endTime":2911.8,"body":"Listen, subscribe, and leave us a review at Apple Podcasts,"},{"startTime":2911.8,"endTime":2916.8,"body":"Spotify, Google Podcasts, or wherever you get your podcasts."},{"startTime":2916.8,"endTime":2919.2,"body":"Till next time, everybody, keep getting better."},{"startTime":2919.2,"endTime":2939.44,"body":"Thanks for watching guys!"}]}