Power to Sell
Power to Sell is a student-led podcast focusing on mastering the underlying skills of persuasion, leadership, and sales. It's focused on how we transform these 'ordinary' human skills into the extraordinary and how we can differentiate ourselves based on how we sell versus the characteristics of what we sell.
Power to Sell
KJ Blattenbauer - Power of Brevity
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In this episode of Power to Sell, NDSU students sit down with publicist and author KJ Blattenbauer. KJ discusses her career journey and the core principles of her new book, Pitchworthy. She shares practical advice for small business owners and students on how to persuade audiences and build credibility without a large budget.
Blattenbauer emphasizes that successful pitching requires brevity, clarity, and a focus on the recipient’s needs rather than the sender’s accolades. She also cautions against the “beige” quality of AI-generated messaging, advocating instead for human elements like context, storytelling, and active listening.
The conversation highlights the importance of professionalism and follow-through, illustrating how simple acts of gratitude can help launch a successful career. Throughout the interview, Blattenbauer encourages listeners to proactively network and maintain a consistent personal brand in order to stand out in a competitive market.