Power to Sell
Power to Sell is a student-led podcast focusing on mastering the underlying skills of persuasion, leadership, and sales. It's focused on how we transform these 'ordinary' human skills into the extraordinary and how we can differentiate ourselves based on how we sell versus the characteristics of what we sell.
Power to Sell
Joe Sandin - Power of Reps
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In this episode of the Power to Sell podcast, NDSU students sit down with Joe Sandin, founder and CEO of Onsharp, to explore lessons from his 26-year journey as a technology entrepreneur and business leader.
A central theme throughout the conversation is the importance of putting in the reps, the belief that mastery in sales, leadership, and entrepreneurship comes from consistent, disciplined effort over time. Sandin reflects on the risks he took starting a technology company while still in college and explains why gaining real-world selling experience early in a career creates long-term competitive advantage.
The discussion also examines how artificial intelligence is reshaping software development by automating repetitive work and enabling engineers to focus on higher-value problem solving. Beyond technology, Sandin shares practical leadership insights, encouraging young professionals to focus on outcomes rather than micromanagement, build trust through authentic relationships, and remain willing to take on difficult challenges.
Throughout the episode, Sandin reinforces the mindset of lifelong learning, reminding students that success in both sales and technology belongs to those who continually adapt, grow, and keep putting in the reps.