Talking Mass Communication Perspectives - "Hashtag Advertising and Multistep Flow Theory" Artwork

Special Topics in Media

Special Topics in Media Studies is a lecture-based podcast that tackles media history one artifact at a time. Each season of the series we will investigate a different mass media theme, medium, or programming genre. While our focus is educational (it is an academic podcast after all), we tailor our conversations toward a broad audience of media enthusiasts.

All Episodes

Special Topics in Media

Talking Mass Communication Perspectives - "Hashtag Advertising and Multistep Flow Theory"

July 08, 2025 • Garret Castleberry • Season 13 • Episode 4

Welcome to the "Talking Mass Communication Perspectives" season of Special Topics in Media. Once again Garret Castleberry is joined by Season 13 guest host Annabeth Fehrle to discuss Multistep Flow Theory and how it functions as a part of #Hashtag Advertising strategies.

Reading Reference: Andrew Sharma & Chrys Egan. "Hashtag Television Advertising--The Multistep Flow of Millennial TV Usage, Commercial Viewings, and Social Media Interaction". In Communication Theory and Millennial Popular Culture: Essays and Applications. Roberts, K. G. (Editor). New York: Peter Lang, 2016.

Host: Garret Castleberry, Annabeth Fehrle

Producers: Garret Castleberry, Will McMurry (Audio Engineer), Alli Garner (Cover Art), Austin Foster (Music)

Ways to Connect with us online:
Follow and engage with Special Topics in Media on Twitter at @podcast_topics.

"Like" to follow our Special Topics in Media Page on Facebook (search Special Topics in Media).

Join the Special Topics in Media Facebook Group and share your reviews of the film or this episode.

Subscribe to Dr. Castleberry's academic YouTube Channel.

Garret's academic website is available at https://garretcastleberry.academia.edu/.