Today I wanted to dive in to all things email deliverability and how you can actually do everything in your power to make sure that your emails actually reach your audience. I'm chatting through some of the more technical aspects of email deliverability - email authentication and the crucial role that it plays. Plus, I cover the importance of regularly cleaning your email list, personalising email content, and what you can do to try and avoid spam triggers.
On top of all that, there are some practical tips and resources to help you create a healthy, engaged email list for your business!
LINKS MENTIONED:
Email Marketing Terminology & KPI Guide - Free Resource
100+ Subject Line EBook - Free Resource
Cheryl Rerick's Google Updates: Deliverability Webinar Free (affiliate link)
Cheryl Rerick's Email Deliverability Unboxed Series (affiliate link)
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