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The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners
Are you frustrated with the endless grind of marketing your online business on social media and seeing minimal results for your efforts? Do you wish you could grow your email list in a way that feels good to you - and actually works - so you can start to make reliable revenue? Imagine having a business that’s not only easy and fun but also aligns with your life, allowing you to be the mother - and woman - you want to be…
Welcome to The Email Growth Show - the podcast for ambitious female business owners who want to build an online business in integrity and alignment with their life - and they want to see results fast.
Long gone are the days of putting a freebie on your website & waiting 5 years to build a large, engaged email list. Who wants to wait that long? Certainly not me - and that’s why we do things differently around here.
Through valuable & honest conversations we dive deep into relationship-based strategies to help you grow your email list WITHOUT relying on social media or paid ads. Get ready to discover alternative options you didn't even know existed, to help you grow your email list and make money in a way that feels aligned with your values and vision.
I’m your host, Kylie Kelly, a visibility and email marketing strategist, who’s passionate about ditching the social media hustle and doing things differently. Why? Because as a solopreneur & mum of two little boys, my time is limited and I need to make sure that I implement strategies that actually move the needle in my business.
In the last 2 years, I’ve grown my own email list from zero to almost 10,000 subscribers through the very same strategies I teach here: summits, bundles, freebie swaps, podcast guesting and so much more! Now, I can send an email and make sales - and that’s what I want for you too. Together, we’ll uncover the secrets to building an email list full of your ideal clients that will drive your growth & success faster than you thought was possible. If you’re a coach, course creator, or online business owner looking to grow your email list & elevate your email marketing, this podcast is for you.
You'll find answers to questions like:
- How can I grow my email list without social media?
- What should I send to my email list every week?
- How do I build trust with my email subscribers?
- How can I monetize my email list effectively?
- How do I write engaging email subject lines that boost open rates?
- How do I find potential partners to collaborate with?
Tune in for actionable email marketing tips and simple strategies to grow your online business without getting frustrated or burnt out. With a mix of solo episodes and guest interviews, you will walk away feeling empowered, inspired and equipped with practical steps to build a thriving email list and make social media optional.
Ready to ditch the overwhelm and start to actually grow that email list - and have fun at the same time? Hit play on the latest episode, subscribe wherever you listen to podcasts and share with a fellow entrepreneur! Oh and don’t forget to grab my must-have collaborations guide to get you started right away!
🔗 Your -
https://kyliekelly.com/guide
The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners
Let’s Stop Calling It “Value” If It Doesn’t Actually Help Anyone [Ep 192]
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In today’s short and spicy solo, I’m calling out the fluff and breaking down what real value actually looks like online. Because we’re not here to post for vanity metrics or to tick some invisible box - we’re here to connect, build trust, and actually help the humans on the other side of the screen.
What You’ll Learn in This Episode:
- The difference between surface-level “value” and content that actually converts
- Why connection > content (especially during a trust recession)
- How to shift from performative posting to purposeful visibility
- Why intentional strategy always trumps volume
If you’re tired of creating content that feels like shouting into the void, this one’s for you.
Ready to grow your business without social media or burnout?
Join my NEW Skool group - Online Biz Without Social here:
https://www.skool.com/online-biz-growth/about
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Kylie Kelly [00:00:00]:
Hey, hey, welcome back to a mini solo episode of the Email Growth Show. These Tuesday episodes are short, spicy, and sound a whole lot like a voice note I'd send you after seeing one too many vanilla-ass Instagram carousels pretending to be valuable. Today, you guessed it, we're talking about value. That word is everywhere. Just give value, lead with value, create valuable content and sales will follow. But you know what? If I see one more carousel with 3 tips to stay productive on a Monday, I might actually fucking scream. Because here's the truth. Not everything we think is value actually is.
Kylie Kelly [00:00:36]:
We have to stop calling it value when it's just noise. Just because you posted something educational, just because you shared a how-to or a tip or a motivational quote doesn't mean your audience actually felt anything. And that's the whole point, right? Real value creates momentum. It makes someone stop scrolling. It makes them feel understood. It gives them a next step or a new lens to look through. Now, I'm gonna say something bold, but I know you are here for that, right? Your audience does not need another Canva graphic of the buyer's journey. They don't need more content.
Kylie Kelly [00:01:07]:
They need more clarity. They need more connection. They need to feel like you're the real fucking deal, not just the next pretty voice in the void. Let me paint you a little picture. You write a post, 5 ways to improve your lead magnet, but then what? There's no call to action, no story, no invitation into your world, just a little hope this helps at the end, and then crickets. But imagine instead, and I'm going to use myself as the example, if I told them why lead magnets usually don't work, if I explained how I used mine to grow my list by 10,000 subscribers, if I shared a client example, and then I said, do you want help fixing yours? Come and join the Email Growth Club. I've got a whole workshop waiting for you. That is value.
Kylie Kelly [00:01:49]:
It's not just helpful, it actually leads somewhere and it moves the relationship forward. So let me be really clear here. Real value equals clarity, connection, and conversion. If it's not building trust, if it's not making your audience feel something, and if it's not rooted in who you are and how you serve, then it's just content for content's sake. And I say this with so much love because I've been there too. I've written posts because I felt like I had to. I've shared tips that sounded good on paper but didn't do shit for my business. I've pushed value out into the world because I thought I was supposed to.
Kylie Kelly [00:02:25]:
But I wasn't really saying anything at all. And do you know when it changed? When I started asking myself, does this move someone? Does this help them take action or see things differently? Does this sound like me? And honestly, that shift changed everything because now when I share content, normally on the podcast, it's with purpose. I write with rhythm in my emails and I sell with so much less pressure because the value is already doing half the work for me. So if you're wondering, why isn't my content converting? Why is no one opening my emails? Why does everything feel like I'm shouting into the fucking void? Let me gently, or not so gently, ask you this. Is your content actually helping anyone? Or are you just checking the be consistent box? Because consistency without connection is just busy work. And something that I learned the hard way, busy work does not pay the bills. So here's your spicy little assignment for today. I want you to stop overthinking what to post.
Kylie Kelly [00:03:22]:
Stop trying to sound like your favorite online online coach. Stop posting value just because it looks good on your grid. I want you to start creating content that's true. True to your voice, true to your offers, and true to your audience. Tell the stories you're scared to tell. Share the opinion that makes you stand out. Write the fucking email that sounds like you, not another email template. Because that, that is what people remember.
Kylie Kelly [00:03:45]:
That's what builds trust. That's what's going to make someone want to work with you. So look, if this hit home today, come and find me on Instagram. You can find me over at @KylieKelley. Send me a DM. Tell me what kind of fake value you're leaving behind and what kind of content you're ready to start sharing instead. And of course, if you want support creating messaging that actually connects and sells, that's what I help my members do inside of the Email Growth Club. You'll find the link in the show notes below.
Kylie Kelly [00:04:09]:
Now, I'll see you Friday for a full episode on my Signature Rise Framework, the exact structure I use with my clients to help them build visibility with purpose. Until then, go and make some real fucking magic. You've got this. I love you, and I will see you on Friday. Bye for now. Thank you so much for tuning in.
Kylie Kelly [00:04:26]:
To this episode of the Email Growth Show. I hope you found valuable insights into the next steps you can take to grow your email list and boost your business without relying on social media or paid ads.
Kylie Kelly [00:04:37]:
If you enjoyed this episode, please take.
Kylie Kelly [00:04:39]:
A moment to rate and review the show and share it with others.
Kylie Kelly [00:04:42]:
Your feedback helps me reach more female.
Kylie Kelly [00:04:44]:
Entrepreneurs just like you who are ready.
Kylie Kelly [00:04:46]:
To say goodbye to social media and.
Kylie Kelly [00:04:48]:
Leverage email marketing to grow their business and make a bigger impact.
Kylie Kelly [00:04:52]:
Thank you so much for listening, and.
Kylie Kelly [00:04:53]:
I'll see you in the next episode.
