If Email Marketing Feels Harder Than It Should, Listen to This [Ep 249]

👉 Join Email Marketing Skool for $9 p/m today 👈

Email marketing should not feel this hard 😅

If you know you should be building your email list… but you’re still inconsistent, overthinking every email, relying way too much on social media, or staring at a blank screen wondering what to send… this episode is for you.

Today, I’m giving you a behind-the-scenes look at Email Marketing Skool and the AI Email Marketing Treasure Chest - a growing library of practical, interactive tools designed to help you actually do your email marketing instead of just thinking about it.

I’m also sharing why I believe so strongly in owned audience growth, how my business generated over $120K through relationship-led email marketing last year, and why now is the best time to jump in at founder pricing.

What You’ll Learn in This Episode:

• Why email marketing feels harder than it needs to
• How I’ve built a six-figure revenue stream through email
• What’s inside the AI Email Marketing Treasure Chest
• Why implementation > information
• How Email Marketing Skool helps you grow without relying on social media

Ready to grow your business without social media or burnout?

🎉 Join my Skool group - $9 p/m - Email Marketing Skool here:
https://www.skool.com/email-marketing-skool/about

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Transcript

[00:00:00] If email marketing feels harder than it should, if you know you should be building your email list, but somehow you're still staring at blank screens, overthinking subject lines, wondering exactly what to send, putting off creating a freebie, relying way too much on social media, or just feeling like, " Why does this feel so hard?"

[00:00:22] This episode is for you because I've built something specifically for this exact problem, and honestly, I really wish this existed years ago when I was figuring all of this out myself. So let's talk about it. 

[00:00:35] Are you a female business owner frustrated with battling the algorithm and looking for growth strategies that don't involve awkwardly pointing or dancing online or throwing cash at paid ads? Welcome to the Email Growth Show. I'm your host, Kylie Kelly, visibility and email marketing strategist. I grew my email list from zero to almost 10,000 subscribers in less than two years, and the [00:01:00] same is possible for you, too.

[00:01:02] Are you ready to build your email list and start making more money in your online business? Let's head into today's episode.

[00:01:10] Hey, hey, welcome back to the Email Growth Show. And yes, today's episode is a little bit different because usually I'm here teaching strategy, sharing what's working, breaking down email marketing or visibility, but today, I wanted to tell you about something I have built.

[00:01:28] And I wanna be really transparent about that because this didn't come from, " Hmm, I really need another offer." This came from seeing the same struggle over and over and over again. smart women, capable women, women with incredible offers completely stuck when it came to their email marketing.

[00:01:45] Not because they're lazy, not because they're not smart enough, not because they don't care, But because email marketing has somehow become this weird giant thing that feels far more complicated than it needs to. And honestly, I think the online space [00:02:00] has made that worse because the advice is fucking endless.

[00:02:04] Create a funnel, make a webinar, write a welcome sequence, launch a freebie, grow on Instagram, post more, show up daily, build authority, create content. And after a while, instead of feeling clearer, you just feel paralyzed. And I get it because I have been there too. But here's what I know for sure. Email matters.

[00:02:23] Like, really matters. And I say that not because I'm an email marketing strategist, and it sounds nice, even though yes, I am, and yes, it does. I say that because last year alone, my business generated over a hundred and twenty thousand dollars through my email list. And I wanna say that carefully because I'm not sharing that to be flashy.

[00:02:44] I think you all know me better than that by now. I'm sharing it because I need you to understand what is actually possible when you build an audience you own. Because that revenue did not come from posting on an Instagram every day. It came from relationship-led visibility.[00:03:00]

[00:03:00] Collaborations, podcasting, speaking, partnerships, building trust, growing an audience that I can actually reach whenever the hell I want, and that matters. because algorithms change, platforms change, reach disappears overnight, but your email list, that is yours.

[00:03:18] And that is exactly why I care so much about helping women get this piece right. Because the problem is rarely information. Nobody needs another generic how to write better emails training. The internet is fucking drowning in information, especially now in the age of AI. The actual problem is not enough implementation. It's overthinking, decision fatigue, blank screen syndrome, inconsistency, not knowing what to prioritize, getting stuck in your own fucking head. And you know email matters, but somehow weeks go by, or months, and nothing gets sent. Or maybe you only email when you're launching.

[00:03:57] Or maybe you have a list, but it's [00:04:00] just not growing. Or maybe you've got a freebie that's doing absolutely fucking nothing for you. Or maybe social media is still carrying your whole business, and you know that it's not sustainable. That's the stuff I wanna solve. Not with another giant course, not with another content library, not with more information, with implementation.

[00:04:18] So that is why I built Email Marketing School. And yes, it's called that because it literally lives on the Skool platform. Groundbreaking naming over here. But the real heart of this is something I'm really excited about, the AI email marketing treasure chest, which is inside of the Skool group. Honestly, this is a thing I wish existed years ago because instead of another pile of PDFs or another course with eighty-seven modules that you'll never finish, this is a growing library of practical interactive AI tools that help you actually do the work.

[00:04:51] That's the difference. Not just learn more, actually implement, because when you sit down and think, "Okay, now what?" That's [00:05:00] where these tools come in. So imagine this, you finally sit down to send an email. Instead of staring at a blinking cursor for twenty minutes, you open up a tool that actually helps you move.

[00:05:10] Or you're launching something, and instead of randomly deciding, "I'd love to do a 10K launch," based entirely on vibes, you actually use a calculator that helps you reverse engineer the numbers. Or maybe you know you need a freebie, every time you think about creating one, you spiral into, " What should it even be?"

[00:05:28] There's a tool for that. Or maybe your calls to actions are always click here. Now, no judgment, but yes, there's help for that too. This is what the treasure chest is, practical implementation support. So right now inside there's tools like Subject Line Studio. So this exists because I cannot tell you how many women write the email and then get stuck on the bloody subject line, or their open rates are shit because their subject lines just aren't good.

[00:05:55] No more reinventing the wheel every single time over here. Subject Line [00:06:00] Studio is going to fix this for you. There's the CTA spinner, because if every email ends with click here, we need to do better. There's a lead magnet launch map for the women stuck in, "I know I need a freebie, but what do I make?" Or, "I have one, but no one wants it."

[00:06:14] This is gonna help. There's a visibility tracker, because if you're growing without social media, visibility cannot just be random acts of panic marketing. This helps you track what's actually moving the needle over ninety days. There's a launch calculator for my launching on vibes girlies, you know who you are.

[00:06:32] And there's some email list building affirmation cards, because mindset absolutely matters too. Sometimes the thing blocking growth isn't strategy, it's the story in our own heads. And the really fun part is that this treasure chest is growing.. It is a living resource inside Email Marketing School, because every time I see a reoccurring problem, I think, "Hmm, I need to make a tool for that." But this is bigger than the tools, because yes, the treasure chest is fucking incredible.

[00:06:58] But this is also a community, and [00:07:00] there are already over one thousand business owners inside, which honestly still blows my mind. Women building businesses, growing their lists, asking questions, sharing wins, cheering each other on. Because business is easier when you're in the room, and I think that matters more than ever.

[00:07:15] And yes, of course, you get access to me as well, because I never wanna be, "Here's your login. Good luck." No. There are monthly Q&As, there's support, there's coaching touch points, there's places to ask questions. I want you to get unstuck, to actually move, because again, implementation matters, momentum matters, taking action matters.

[00:07:35] And if you're newer to email marketing, you are so welcome here, Because I know some of you are listening thinking, "Kylie, this sounds amazing, but I barely even have a list." Perfect. That's why there's foundational support too. I have an email marketing starter kit inside of this group that walks you through how to choose the right email service provider, how to write your first start here email, how to set [00:08:00] things up properly, how to start to grow without social.

[00:08:02] Because I want this to help women wherever you are, whatever part of that journey you are on, whether you are just starting or whether you have an established list, there is support for you inside. And honestly, this is also about something bigger too. Yes, email marketing, but really this is about building something you actually control, a business that doesn't disappear because social reach tanks, a business built on relationships, on trust, on owned audience growth.

[00:08:29] That is what I teach. That is the hill I'll fucking die on, and that's what has built my business. That is what I want for the women inside. And right now, the standard tier is just $9 $9 a month. Founder pricing, this will absolutely increase because the treasure chest is growing, the support is growing, the community is growing.

[00:08:49] So if you are listening now, this is genuinely the lowest price it will ever be. Not fake urgency, I think you know me better than that by now, but I wanted to be super transparent about the pricing [00:09:00] at the moment.

[00:09:00] So who is this for? This is for you if you know email matters, but you've been inconsistent, if you're tired of relying on social media, if you want practical support and you overthink everything, if you want email marketing tools, not just theory or courses, if you want community, if you want access to me, if you want momentum, if you wanna actually build something sustainable, then you are who I made this group for. if this sounds exactly like what you've been needing, come and join us inside of Email Marketing School. The link, of course, is in the show notes or simply go to Kyliekelly.com/group. And if you join because of this episode, please message me.

[00:09:42] Send me a direct message on Skool

[00:09:44] Because I really genuinely want to know honestly, I have built a six-figure revenue stream through relationship-led email marketing, and I can help make this simpler for you for just $9. That feels like a pretty bloody good place to start, don't you think? Thank you [00:10:00] again for being here, my loves. I appreciate you tuning in so much, and I cannot wait to be in your earbuds again next week. All right. I hope I get to see you in Skool, and I will talk to you soon. Bye for now.

[00:10:11] Thank you so much for tuning into this episode of the Email Growth Show. I hope you found valuable insights into the next steps you can take to grow your email list and boost your business without relying on social media or paid ads. If you enjoyed this episode, please take a moment to rate and review the show and share it with others.

[00:10:29] Your feedback helps me reach more female entrepreneurs just like you who are ready to say goodbye to social media and leverage email marketing to grow their business and make a bigger impact. Thank you so much for listening, and I'll see you in the next episode.