Instagram Isn’t Working? Grow Your Email List Like This Instead [Ep 262]

If Instagram feels less reliable than it used to, this episode will show you how to build more front doors into your business - without doing all the things.

In this episode, I’m breaking down the visibility options that have absolutely nothing to do with posting another reel or paying for Meta ads… plus the simple two-lane strategy I’d use if I were starting again today. 

What You’ll Learn in This Episode:

•  Why visibility and social media are not the same thing 
•  The two growth lanes I’d choose: borrowed audiences + evergreen discovery 
•  How podcast guesting, summits, bundles and freebie swaps can grow your list 
•  Why SEO, Pinterest, PR and podcasting can become compounding business assets 
•  How your lead magnet turns visibility into actual email subscribers 
•  The three questions to ask before choosing your 90-day growth strategy 
•  Why audience quality matters more than chasing a giant subscriber number 

Mentioned in this episode:

• Your Next 1,000 Subscribers: https://kyliekelly.com/free
• 50 a Day mini course: https://50aday.kyliekelly.com/checkout

Ready to grow your business without social media or burnout?

🎉 Join Email Marketing Skool here:
https://www.skool.com/email-marketing-skool/about

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Transcript

[00:00:00] If Instagram disappeared tomorrow, and you had no money for ads, and you told me you needed to grow your email list, I would not panic. Honestly, I wouldn't even be that worried because there are so many ways to get in front of new people that have absolutely nothing to do with posting another reel, or spending money on ads.

[00:00:20] And I realized this week that maybe I haven't actually talked about those options enough. I had a conversation with a business owner with a very large Instagram audience who came back to this podcast specifically looking for the answer to one question: How do I grow my email list if Instagram isn't working anymore and I don't wanna pay for ads?

[00:00:39] And she couldn't find the episode. So I'm fixing that today. Let's talk about it 

[00:00:45] Are you a female business owner frustrated with battling the algorithm and looking for growth strategies that don't involve awkwardly pointing or dancing online or throwing cash at paid ads? [00:01:00] Welcome to the Email Growth Show. I'm your host, Kylie Kelly, visibility and email marketing strategist. I grew my email list from zero to almost 10,000 subscribers in less than two years, and the same is possible for you, too.

[00:01:12] Are you ready to build your email list and start making more money in your online business? Let's head into today's episode.

[00:01:21] Hey, hey, my love, and welcome back to the Email Growth Show, episode 262. Now, before we get into today's episode, I need to address something. If you listened right to the very end of last week's episode, I told you that today we were going to talk about why launches feel so stressful, and we are absolutely still having that conversation, but I have moved it back a few weeks.

[00:01:44] There's been a little shift in my calendar, and something's happened this week that made me completely change what I wanted to talk to you about today. I know you're gonna get a lot out of this one, because I had a conversation with someone recently who has built a really large audience on Instagram.

[00:01:58] We're talking around [00:02:00] 150,000 followers, and she has an email list of around 12,000 people, Which is a fantastic email list. But she was basically saying to me, " Instagram isn't working for me the way it used to. What do I do? How do I keep growing my email list if I don't want to run ads and Instagram isn't bringing me the growth it used to?"

[00:02:19] And this is someone who has done incredibly well on Instagram. She's not sitting there with 327 followers saying, "The algorithm hates me." No. She has 150,000 people following her, and she is still asking, " What else is there?" That should make all of us pay attention. But here's the part that really got me.

[00:02:39] she went searching for an answer, and she found my podcast, and she was looking through episodes because she wanted me to tell her what her options were. How do I grow without Instagram? How do I grow without ads? Where do I find new people? And she said she couldn't really find the episode.

[00:02:56] Now, I know I've talked about all of these strategies across [00:03:00] 260-something episodes. I've definitely talked about audience growth recently. I've talked about my 50 a day. I've talked about growing without social. I've talked about collaborations. But I realized I haven't recently created an episode that is simply, "Here are your options."

[00:03:16] So I thought, "Okay, let's fix that."

[00:03:20] Now, before I give you the options, I wanna make a very important distinction because we throw around words like audience, traffic, followers, subscribers, visibility, and we can start treating them like they're all the same thing. They are not. Someone listening to this podcast is part of my audience. Someone joining my email list has given me their permission to continue the relationship. Those things have different value to me, and this is where I think some businesses get themselves into trouble.

[00:03:50] They've built an audience, but they haven't necessarily built a way to keep that relationship if the platform changes. that's what jumped out at me about this [00:04:00] recent conversation. 150,000 followers is incredible, but if Instagram stops giving you access to those people in the same way, what happens?

[00:04:09] And this isn't me saying Instagram is dead, Instagram is bad, none of that. As you might know, in the past I have taught more passive Instagram strategies. Like, how can we have a presence there without being present there, right? And I've been playing with some really interesting ideas around how Instagram can work differently in our businesses.

[00:04:27] But that's the point. I want Instagram for all of you to just be a tool, an option. I don't want it to be the business, Now, I think one of the biggest things the online business world has done is make visibility and social media feel like the same thing, Somebody tells you, " You need more visibility," and your brain goes, "Ugh, more content, more reels, more stories, more carousels, more posting, more showing my face, maybe TikTok, maybe LinkedIn, maybe Threads."

[00:04:56] Like, no wonder we're all exhausted. But social media is just [00:05:00] one visibility strategy. One. That's it. And I don't want you building a business where your entire ability to find new people is dependent on whether Instagram decides to show your content today, I want Instagram just to be one door.

[00:05:15] Podcasting, another door. Google can be another door. Pinterest, another. Summits, another. A podcast interview can be another. Referral can be another. A collaboration can be another. PR can be another. and this is exactly where I think audience growth becomes really exciting because suddenly the question isn't, "How do I get better at Instagram?"

[00:05:37] It's how do I create more opportunities for the right people to discover me? How do I create a house full of fucking front doors? Now, those are completely different questions. So let's make this really practical. Let's pretend I wake up tomorrow, my Instagram is gone, which is hilarious 'cause it's not really there at the moment anyway. But let's pretend my Instagram is gone. I've got no meta ads running. Maybe I've got [00:06:00] 100 subscribers, and I've got something fucking incredible, useful to sell.

[00:06:05] So I need to grow. What would I do?

[00:06:08] I would not immediately create accounts on seven platforms. I would not start a YouTube channel, a Pinterest account, a Substack, a podcast, and a blog simultaneously. I wouldn't sign up for every bundle I could find. I wouldn't spend six hours a day pitching podcasts. I would simply choose two growth lanes.

[00:06:28] One would be borrowed audiences, and one would be evergreen discovery, One gives me the potential for faster injections of new people, the other builds something that compounds over time. And then I would connect both of them to one really strong reason for somebody to join my email list. That's my system.

[00:06:47] Not 12 things, two lanes, one destination. So let's talk about these lanes for a little bit, ' cause I wanna make sure we're all really clear on, again, what our options are. So let's talk about lane [00:07:00] one, borrowed audiences first.

[00:07:02] So if I needed to grow quickly and I didn't want to spend money on ads, this is absolutely where I would begin because borrowed audiences allows us to shortcut something that can take years to build, distribution, Somebody else has already gathered the people. They've built the podcast, they've built the newsletter, they've got the community, they've built the audience.

[00:07:21] And instead of saying, "How do I go and find 500 people?" I can say, " Who already has a relationship with 500 of the kinds of people that I would love to meet?" That is such a different way of approaching marketing, and it's a way that I've grown huge chunks of my own business.

[00:07:39] This is why I love relationship-based growth, right? You know I love summits, I love bundles, freebie swaps, podcast guesting, guest teaching, newsletter swaps, collaborations. There is a reason these strategies have always felt good to me. And that is they are not transactional when they are done properly.

[00:07:57] I'm not coming to you saying, "Give me [00:08:00] your audience." That'd be a bit rude. I'm saying, " You serve these people. I serve these people. Is there something useful we could do together? Maybe I teach something to your audience. Maybe you teach something to mine. Maybe we recommend each other's lead magnets. Maybe I interview you.

[00:08:17] Maybe you interview me. Maybe we create an event together." The audience growth is almost a byproduct of the relationship, and those relationships, my loves, can keep paying off for years. I have had people invite me into opportunities because of relationships that started through a completely different collaboration years earlier.

[00:08:39] That is why I love this so much. So let's talk about all the different options you have in this lane, right? In this borrowed audience lane. option one, podcast guesting. Let's say you decide podcast guesting is your borrowed audience lane. You don't need your own podcast. You don't need thousands of followers. [00:09:00] You need something useful to say and a reason for somebody else's audience to want to hear it. And this is where I think people overcomplicate pitching to. Don't pitch a podcast host and say, "Hi, I'm Kylie, and I'm an email marketing strategist, and I'd love to talk about email marketing." Yeah, cool. So would 400 fucking other people, right? Pitch the conversation. What's the thing that you're seeing?

[00:09:23] What's your opinion? What's happening right now? What's the story? What's the useful transformation for their listener? Then when you get on that podcast, please don't send everybody to your fucking Instagram profile. This is your opportunity to move borrowed attention onto something that you own. Give them a really relevant next step.

[00:09:46] If I go onto a podcast and I spend 30 minutes talking about growing without social media, and then at the end I say, " Come and download my free guide, your next 1,000 subscribers. That makes sense. We've already had the [00:10:00] conversation. They already know that they have a problem, now I've given them the next step, That is a really clean audience growth system. One other point here as well if you're doing podcast guesting, make sure the URL of your free resource is something that somebody could remember while they're driving, while they're folding the laundry, while they're out for a walk. Remember, when somebody listens to a podcast, they're usually doing more than one thing. So you don't want them to have to write down a URL that has hyphens and dashes and all sorts of things in it, right? They're not going to. So for example, mine, kyliekelly.com/free. So easy to remember. So please, for the love of all things Ted Lasso... Yes, I have been watching the new season, and I'm obsessed. Please make sure the URL is an easy URL to remember. Now, option two, summits and bundles. So obviously I'm slightly biased, but I think these can be incredible because you're not just borrowing distribution, you're also borrowing trust.

[00:10:58] Think about your own behavior. [00:11:00] If some random person pops up in your feed saying, " Download my thing," you probably keep scrolling, unless they have a really good hook. But if someone you've been following for three years emails you and says, " Hey, I've been invited to this event.

[00:11:13] I think you're gonna really love it," you're more likely to pay attention. Why? Trust. And that's why relationships are so valuable in business, and it's also why I care so much about being thoughtful with collaborations. I don't wanna participate in every random fucking event that lands in my inbox. I say no more times than I'll say yes.

[00:11:33] Why? Because I want alignment. Does this audience make sense? Does the relationship make sense? Will my resource genuinely help these people? And almost more importantly, will my audience find this collaboration useful? Because I don't just want email addresses, I want the right people joining my world, And I want to be excited to promote something to my audience that I know they will find genuinely helpful [00:12:00] as well.

[00:12:00] So make sure if you are like, "Yes, I'm gonna do some summits and bundles," please do it with intention. Option number three is freebie swaps. Now, this is probably one of the simplest things that you can do, especially if you already have at least a couple hundred people on your email list. A freebie swap.

[00:12:19] You don't need 40 speakers. You don't need a giant launch. You don't need graphics and a registration page and 17 spreadsheets. All you need to do is find one person. Make sure you serve similar people, you solve different problems. you recommend their free resource to your email list, they recommend yours.

[00:12:36] Maybe you get 17 subscribers, maybe you get 42, maybe you get 200. And I know this is where people's brains often go, "Well, that's not enough people. That's not enough subscribers." But this is where we have to stop looking for the lottery ticket. Let's say you gained 30 good fit subscribers from a freebie swap. They were your ideal clients, your perfect person. You did that twice a month. That's 60, Do it for a year, [00:13:00] that's 720 new people that are your perfect person, that are your ideal clients being added to your email list. And because they're coming through aligned recommendations, there is a good chance they're actually relevant.

[00:13:12] And a high chance that they could turn into clients in the future. That is not insignificant. That is from one really low-lift strategy

[00:13:21] So that's just three options that I have for you. There is more where they came from. If you want the full guide, please go and grab your next 1,000 subscribers. Again, you can get that free resource at kyliekelly.com/free. See what I did there? But that outlines every single strategy that we're going through today, plus more, and case studies showing my examples and my numbers too.

[00:13:44] So go and grab that. Now, I do wanna say you don't need a huge audience to collaborate. So before I move on, I really just wanna kill this idea that you need a massive list before anybody will collaborate with you. You don't. You need to bring value.

[00:13:58] Maybe your list is smaller, but [00:14:00] it's incredibly engaged. Maybe you have a specific expertise. Maybe you have a podcast. Maybe you're a great teacher. Maybe you have a brilliant lead magnet. Maybe you have access to a niche audience. Maybe you're organized and fucking lovely to work with. Like, all of that stuff matters.

[00:14:16] Relationships aren't just, "My list is 10,000, yours is 10,000, let's be friends." There are so many ways to bring value to a collaboration. Please don't be limited by the current size of your audience Now, I want to talk to you about the other lane, The evergreen visibility.

[00:14:34] The moments where you also want something that compounds, Borrowed audiences, the first lane, gives you fast bursts of growth. But again, we don't want your entire growth strategy dependent on constantly arranging collaborations either, because then we've just replaced I have to post every day with I have to collaborate every day.

[00:14:53] That is not what we're trying to build here. This is where lane two comes in, evergreen visibility, evergreen discovery. [00:15:00] Now, I want something in my business that has the potential to introduce me to someone while I'm not actively promoting it, right? I could be asleep. I could be on holidays in the Maldives.

[00:15:10] That'd be beautiful. I could be playing Monopoly with my kids, whatever it is. I want something that works when I am not. This could be SEO, blogging, Pinterest, YouTube, PR, your own podcast, potentially even strategically creating social content that continues being discovered, right? The strategy isn't the important bit.

[00:15:31] The principle is, can I create something today that still has a chance of bringing somebody into my world six months from now?

[00:15:41] That is what we are going for here. Now, when we're thinking about evergreen visibility, we wanna create assets, not just content. I've talked about this a little bit recently because I'm becoming increasingly obsessed with assets. If I spend three hours creating something, I wanna squeeze every tiny bit of value out of those [00:16:00] three hours as I fucking can, right?

[00:16:01] Can it keep working? Can Google find it? Can Pinterest find it? Can I reference it in an email? Can someone share it? Will it rank for SEO? Can I repurpose it? Can I send it to someone six months from now and it is still relevant? Can it introduce someone to me while I'm on school holidays and not touching my laptop? That matters to me because I don't want growth to always require Kylie to be sitting at her desk. I want things I've already created working alongside me. So let's use SEO as an example, Say you're a bookkeeper who works with online business owners. You could spend three hours making Instagram content this week. Maybe that content gets seen. Great. Or you could spend three hours creating an incredible article answering a question people are already googling or asking AI about.

[00:16:51] Maybe what expenses can online business owners claim? or a question that makes sense for your expertise, right? Like, I'm not a bookkeeper. Please don't take tax [00:17:00] advice from me. But you get the point. You could create an asset. That article might bring you nothing tomorrow. That's the annoying part of these evergreen strategies.

[00:17:09] They're not sexy at the beginning. But six months from now, somebody could google that question or ask ChatGPT, right? They could find you. They could read your article, download your checklist, join your email list, and you weren't even fucking there. You made it six months ago, right? That is what I mean by assets

[00:17:27] if I could ask of any of you to do one thing after this episode, I want you to get obsessed with assets. Start to think about creating things that will pay off time and time and time again without you actually touching them again, right? That's what we wanna be making. Now again, thinking about evergreen discovery, what about Pinterest? Pinterest can work similarly. and I think Pinterest is often misunderstood because people treat it like another social media platform, or they think you only really go on there if you're redesigning your house, or looking for inspo. [00:18:00] But it's much closer to a search and discovery engine than we realize, and there are so many people still on Pinterest. People are actively looking for ideas and solutions. So if you're someone who enjoys visual content, but you don't want the pressure of stories and showing up every day on social, maybe Pinterest will fit you beautifully.

[00:18:18] Again, I'm not saying everyone listening needs to go and start a Pinterest account. I'm saying this is an option. That's the entire point of today's episode. Instagram is not the internet. You have so many more options. Another option is PR. So PR can be a part of this.

[00:18:36] You can pitch journalists. You can respond to media opportunities. You can contribute expert commentary. You can get featured in articles. and what's beautiful about PR is that it can do two jobs, discovery and authority. Now, one other little point I wanna say about PR, the backlinks that you can get from articles Is so powerful now with [00:19:00] AI search, right? You would've seen a lot of people talking about GEO, which is just being found by AI, the same way that we're found by Google And what a lot of people don't realize is it is the same as SEO. The main thing is that you are showing up online as an authority. You're getting back links to your website from really reputable sources, i.e.

[00:19:23] PR is a great one. So that when AI is crawling, looking for the answers that people are asking questions about, they see your website, they see you referenced, and so you show up in search. Same thing as SEO. Don't buy into the fact that it's different. It really isn't. You don't need to buy another course on how to do GEO.

[00:19:41] It's really the same thing as SEO. It's all about authority online. So if PR is like, "Oh, I might be interested," choose that as your evergreen discovery, your evergreen visibility strategy, and know that that's also gonna help you be found by AI search as well. Now, of course, I have to mention this one, but [00:20:00] your podcast can also be an evergreen asset too.

[00:20:02] So this podcast, another great example. You're listening to this episode in August of 2026, but I can guarantee you somebody will find this episode in January of 2027, or August of 2027, or perhaps in 2030. Who fucking knows, right? But that is incredibly exciting to me because I can record this once and potentially meet people for years.

[00:20:24] That is very different from content that disappears in 24 hours, and it's one of the reasons I still love podcasting so much. I have been creating this show since 2022, and I'm not gonna stop anytime soon. So how do you choose your two? Now, this is where I wanna go a little deeper because it's very easy for me to give you a list of 10 strategies and say, "Look, you have options." That's not helpful if you don't know which one fits you. so I want you to ask yourself three questions.

[00:20:53] Question number one, where does my ideal person already spend time? not where does everybody say I [00:21:00] should market. Where are your people? Do they listen to podcasts? Are they searching Google? Are they on Pinterest? Are they inside other memberships?

[00:21:09] Do they attend virtual events? Do they read newsletters? Start there. Where does your perfect person already spend their time Question number two, what kind of visibility am I actually good at? I love conversations. I love teaching. I love collaborations. So for me, podcasting, summits, interviews, guest trainings all make sense for me.

[00:21:34] Maybe you love being on video. YouTube will be right up your alley. Maybe you're incredibly visual. Go and try it at Pinterest. We do not need to build your growth strategy around something you hate doing.

[00:21:46] Why? Because you won't stick with it, right? You need to be consistent with anything that you do in business for it to work. There will be days it feels like work. It's not all sunshine and rainbows, right? But we need to be consistent, and if you enjoy it, there's more of a [00:22:00] chance that you'll actually stick with it.

[00:22:01] Now, the last question is, can I repeat this for 90 days? This is probably the biggest one. Instead of asking, "Will this work?" I want you to ask, "Can I realistically keep doing this?" Because again, consistency is where the compounding happens, where the results come from. And again, for the love of Ted Lasso, please don't try and do them all.

[00:22:23] this is where I want to grab you lovingly by the shoulders, give you a little shake. Do not finish this episode and decide to do seven of these things, please. Because then you're going to be back here in three weeks exhausted, telling me, "Kylie, none of this worked."

[00:22:37] And I'm going to ask you, " How many podcast pitches did you send?" And you'll say, "Two." " How many blog posts did you write?" "One." " How long did you try Pinterest for?" " Nine days." That is not enough data, my loves. I want you to just pick your two. I want you to pick one borrowed audience strategy, one evergreen strategy, [00:23:00] and then I want you to give them 90 days.

[00:23:02] Track what happens. Where are subscribers actually coming from? Which opportunities are converting? Which ones are bringing in the right people? Then you get to do more of what actually works. Now, as I start to wrap this up, I want to remind you that not all growth is good growth, and this is really important. I don't want 1,000 random subscribers. I would rather have 100 people who genuinely care about what I talk about. This is something I have learnt through running lots of events, doing lots of collaborations.

[00:23:34] Big numbers look really exciting, but if everyone joins for a giant pile of freebies and has absolutely no interest in you, what have you really built? So don't just track how many subscribers you get. I want you to look at, are they opening? What's your open rate on your emails?

[00:23:50] Are they clicking? Are they replying? Are they staying? Are they buying? Are they joining your community? Are they listening to the podcast? We want audience [00:24:00] quality, not just volume, and that really does matter. Now, whenever I talk about growing your email list without social, we need to always wrap it in this part of the conversation about your lead magnet

[00:24:12] in my 50 a Day, in my new mini course that I released, you can check out the link in the show notes below, I talk about your lead magnet as a bridge. If you can imagine two islands, right? in the middle of these two bits of land is this beautiful bridge, we wanna be using these strategies, either the borrowed audiences or the evergreen discovery, we use these strategies to bring the traffic to the bridge, That's their job. Their job is to bring the traffic, is to get people aware that there is this beautiful bridge to cross to get to the promised land, which is your email list, where they get the transformation, where they actually get to build a relationship with you, and they get Whatever your expertise is, that's what they get on the other side, and they want it, right? So we want those strategies to bring the traffic. The bridge has to work. The bridge has to take [00:25:00] these people across from that one side of the bridge to the promised land on the other side.

[00:25:04] If the bridge does not work, It does not matter how much traffic you get to the bridge The same thing, you could have a beautiful bridge, an incredible bridge, a sexy as hell bridge. If you don't have any traffic, if your email list isn't gonna grow.

[00:25:18] So your lead magnet matters. Visibility without this conversion piece, without this first conversion of taking somebody as traffic to a subscriber, it's just attention, right? You can speak on 20 podcasts. You can rank number one on Google. You can be featured in Forbes. You can get 100,000 Pinterest views.

[00:25:39] But if there is nowhere useful for that person to go next, you're renting attention and handing it back. It's pointless. Your lead magnet is the bridge, and it does not need to be a 45-page e-book. You know how I feel about those. It needs to solve one specific problem. Your perfect person finds out about [00:26:00] you.

[00:26:00] They think, "Oh my God, she understands my problem." And then you give them the obvious next step. That is how we turn discovery, how we turn traffic into a relationship, into a business, because then email does its job, right? And this is where email marketing comes in. I don't need the person to buy from me immediately.

[00:26:20] That is not the goal. I I mean, it happens occasionally, but that is not the goal

[00:26:24] they've discovered me. They've downloaded my lead magnet. They crossed the bridge. They've joined my email list. Now I can build the relationship. I can help them. I can tell stories. I can introduce them to my ideas. I can invite them to things. I can sell. And over time, they go from, "Who is Kylie?"

[00:26:42] to, "Oh my gosh, I love Kylie," to, "Oh my gosh, Kylie has the thing I need," to, "I need to buy all of her courses." Right? Like, that is the journey And we can't fast-track that. That is the way that it works, and there's no shortcut to that, and we have to have each piece working for this to happen. [00:27:00] So that brings me back to the conversation that started all of this, right? Having 150,000 Instagram followers is incredible, but followers aren't the end goal.

[00:27:09] Neither are email subscribers, actually. The goal is relationships with the right people. Instagram can absolutely help build those relationships, but I don't want one company deciding how much access I have to the audience that I've spent years building. That is why I'm so passionate about email. That's why I also want multiple discovery channels feeding into email.

[00:27:34] If Instagram works, fan-fucking-tastic. Keep using it. But let's also have another door, and another, and another, so if one stops working, We don't even really notice, So if you've listened this far, and you're thinking, "Kylie, just tell me what to do," this is your 90-day plan.

[00:27:52] Take out a piece of paper. Draw two columns. One says, "Borrowed audiences," the other says, "Evergreen discovery." Choose [00:28:00] one strategy under each. Then, underneath those two columns, write the bridge. That is your lead magnet. I want you to ask yourself, does it solve one clear problem? Does it make sense for the people I'm trying to reach?

[00:28:12] Is it something people actually want? And then underneath that, we have the relationship. That is your email. What happens once they join? Are you welcoming them in? Are you emailing consistently? Are you giving them reasons to stay? Are you actually telling them what you sell? Put these things together, my loves.

[00:28:30] You have a really simple growth system. Borrowed audience, evergreen discovery, to lead magnet, and email relationship. That is it. That is the machine. remember, the goal isn't 50 a day by tomorrow, right? This is something I wanna reinforce, Because obviously I've recently created a product called 50 a Day.

[00:28:51] 50 subscribers a day sounds huge if you're currently getting two a week. I'm not asking you to magically go from two a week to 50 tomorrow, but I am [00:29:00] asking, can we build a system that has this potential to grow? Maybe you get five this week, and then 12, and then 30, and then you do a collaboration and get 150.

[00:29:10] then that blog post starts ranking, then someone invites you onto a podcast because they heard you somewhere else. It starts compounding. And as you know, as you can tell, like, that really excites me because you're no longer asking, "What do I need to post today to get someone to notice me?

[00:29:25] Like, how do I stand out? How do I cut through the noise? Like, what do I need to do to get some traction here, to get some eyes?" You stop worrying about it because you're building a business where discovery is happening in multiple places. We need more than one door, and this is where I wanna leave you today, right?

[00:29:42] Your business doesn't necessarily need you to work harder. It doesn't need more content. It doesn't need another offer. It might simply need more front doors, more ways for the right people to stumble across your work and think, "Huh, where has she been the last few months?" [00:30:00] That's the moment we're trying to create.

[00:30:01] And once they walk through that door, we have email, we build the relationship, we have somewhere to continue the conversation. And actually, this leads beautifully into what I wanna talk about next week because I don't think most of us necessarily need a bigger audience everywhere. I think we need more ways to be discovered, and there is a big difference.

[00:30:21] So next week I want us to talk about what that looks like, and it's incredibly timely because I'm also hosting a little pop-up event later this month where we're gonna be talking about audience growth from a lot of different perspectives. It's audio only. I actually think you're gonna really love it.

[00:30:36] I'll tell you more about that next week, but for now, your homework is really simple. Choose your two lanes: one borrowed audience strategy, one evergreen discovery strategy. Remember, if you want a guide that breaks them down, go and grab my freebie so you can have a look at them in front of you, but you just wanna choose one from each lane. You wanna make sure that there is a strong bridge into your email list, and then give it 90 days. Because if [00:31:00] Instagram disappears tomorrow, I do not want your business to disappear with it.

[00:31:03] And if the thought of that happening currently makes you feel slightly sick, that's probably a good sign that it's time to build another door. All right, my loves, I hope you found this helpful, and I will see you again next week. Bye for now

[00:31:16] Thank you so much for tuning into this episode of the Email Growth Show. I hope you found valuable insights into the next steps you can take to grow your email list and boost your business without relying on social media or paid ads. If you enjoyed this episode, please take a moment to rate and review the show and share it with others.

[00:31:33] Your feedback helps me reach more female entrepreneurs just like you, who are ready to say goodbye to social media and leverage email marketing to grow their business and make a bigger impact. Thank you so much for listening, and I'll see you in the next episode.