If you're like most real estate investors, you probably get stuck in the Cost Per Lead trap sometimes. And that's okay! In today's episode, we will talk about a better way to assess your campaigns that will help you drive more impactful results than ever.

In this episode, we discuss:

• Why ROI and bottom-funnel metrics matter more than cost per lead or impressions (02:05)
• The dangers of making decisions based on limited data or small sample sizes (04:50)
• Defining lead quality based on the funnel stage with sufficient sample size (07:30)
• How to find undervalued leads by looking at what competitors ignore (09:45)
• The flaws with only looking at cost per lead or cost per deal (11:20)
• Real-life examples of why you need to analyze beyond cost per lead (13:40)
• The key funnel metrics you must track for real estate success (16:55)

Learn why solely focusing on cost per lead can damage your profits and ROI. Discover how to track funnel metrics properly to make data-driven decisions that maximize your real estate investment returns.

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