Quick Marketing Nugget: Portfolio Bid Strategies
Video on how to set up portfolio bid strategies

Curious to find out how to distinguish between a killer agency and a mediocre one AND how to do that from the very first call? Our podcast is your ultimate guide to the wild world of marketing agencies. We'll expose the tricks of the trade, empowering you to make savvy decisions. Let us show you the ropes and arm you with the right questions to ask, so you can choose your perfect match.

Join us as we unravel the mysteries behind audits and case studies, and how to recognize a genuine agency versus those who are simply making empty promises. We'll also dive into why it is ESSENTIAL to own your ad account whether you're working with an agency or not. We'll equip you with the tools to spot red flags during sales conversations and give you a realistic view of what to expect. Don't fall into the traps – go into your sales call prepared and ready to choose the perfect agency partner for your business's success.

0:00 Intro
5:00 Who Should Own the Ad Account? The Client or the Agency?
6:08 Look Out for Agencies Who Try to Retain Control of Your Account
13:47 How Agencies Act in Sales - Overpromising Results
24:03 Case Studies Can Be Misleading - Look for Ample Sample Size
23:45 Is More Budget Always the Solution?
37:15 Performance-Based Pricing- Pros and Cons
44:01 Gaming the System with Easy Wins Like Branded Traffic
44:19 Proper Attribution is Key - Look at Branded vs Non-Branded Leads
49:50 How Our Agency is Structured for Proper Incentives and Scaling
51:48 Wrap Up

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