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S3 EP36 | More To Give #03 | How Electricians Turn Small Service Calls Into $11,588 Project
Million Dollar Electrician - Sale to Scale For Home Service Pros
Want the exact six-option system I use to turn a small service call into an $11,588 project?
Grab SLE App Pro below and steal the whole system:
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Watch the Full Episode here:
- https://youtu.be/rPrIugS7fAA
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Most electricians hear “a few outlets” and stop listening…
Tap the nearest overloaded circuit.
Swap one sad light fixture.
Tell the homeowner to buy an air purifier.
Email one lonely number and pray.
Repeat until the basement office smells like cigars and regret wearing a tool belt.
Meanwhile…
I've built and presented service options from bare minimum to fully future-proofed.
And most of them follow almost the exact same structure.
Like IKEA.
Same framework.
Different room.
Because great service options don't feel like an upsell ambush…
They feel like a homeowner designing the experience they actually want.
But behind the scenes?
The best options are built more like a sturdy pricing ladder.
In this video, I break down the exact system I use to build service options that:
- uncover how the homeowner will actually use the space
- convert one vague request into six logical choices
- protect profit with a calculated service and material rate
- reduce objections by keeping price jumps easy to understand
- present premium work without pressuring the homeowner
Inside, I'll show you:
- the six-level ladder behind every option set (basic → economy → bronze → silver → gold → platinum)
- how a cigar habit accidentally shaped a better ventilation solution
- why giving one price is broken before the customer even sees it
- how to turn two outlets and one light into a complete office experience
- the four-whats framework that slows an emotional nosedive
- why every price level must solve a different problem
- how the Simple Service Rate covers burdens, growth, profit, and consumables
- why giant gaps between options are rubbish
- how a Whisper Comfort 60 ERV turns a stale basement into breathing room
- the secret to presenting $11,588.87 and then staying completely quiet
Also…
There's Pete's bourbon-and-Churchill-cigar basement retreat.
There's the home office Joseph once tiled around cigar smoke.
There's the July humidity that proved a basement can still get brutal.
There's a live dyslexia apology while the options are built onscreen.
And there's the strategic sip of water used to handle objections.
If you're new here, binge the channel.
If you run an electrical service business, steal the framework.
If you want to scale to $1M+ with less chaos…
Watch the Million Dollar Plan below.
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And if you want to see our Million Dollar Plan — how we help Electric Service Business Owners build $1M+ companies without becoming a slave to the truck, the phone, or the chaos…
Watch here:
- https://youtu.be/T8wHmb56FwE
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