B2B Content Experience

How to Level Up Your B2B Content in 2023

January 19, 2023 Season 2 Episode 1
B2B Content Experience
How to Level Up Your B2B Content in 2023
Show Notes

It's a new year! Are you ready to take your B2B content to the next level?

The Tendo team spotlights key trends and best practices that should be top of mind for content strategists and marketers. Hear content guidance—across eight main categories—to help you stand out from the crowd and exceed your goals in 2023:

  • Brand journalism with Karla Spormann [0:43]


  • Omnichannel with Lindy Roux [6:07]


  • SEO with Amanda Haxton [10:00]


  • Micropersonalization with John Dorsey [14:20]


  • Scaling content with Zach Edling [18:10]


  • Content ROI with Kourtney Kovanis [24:00]


  • Use cases with Lisa Park [28:45]


  • Privacy-first content marketing with Kim Celestre [32:42]

 
Want to learn more about these topics? Check out these resources:
8 Recommendations for Better Content in 2023
How to Unleash Your Omnichannel Content Strategy
Unlock One-to-One Personalization With Structured Content
How to Create Content Faster Without Losing Your Mind
Why Are More Marketers Investing in Content Audits?
Use Case or Case Study? When to Use Each in Your Content Strategy
Build Trust With Privacy-First Content Marketing

Like what you heard in this episode? Spread the joy by sharing this podcast with others:  https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is provided by juqboxmusic, from Pond5