35. Energy Before Strategy: The Secret to Building a Business That Flows

You can have the perfect strategy, the funnels, the content plan, and the launch blueprint… but if your energy isn’t behind it, it won’t land. In this episode, Nicole explores what it truly means to build a business by design — where strategy supports your energy, rather than drains it.

Discover how to identify where you’re forcing things in your business, how each Human Design Type can align their strategy with their natural rhythm, and why sustainable success comes from flow, not force.

Whether you’re a Generator mastering joy-led creation, a Projector guiding from recognition, or a Manifestor leading from inspiration — this episode will help you return to your own energetic blueprint and find freedom in the way you work.

In this episode you’ll learn:
✨ The real meaning of “energy before strategy”
✨ Why strategy still matters — and how to make it support your energy
✨ What aligned business creation looks like for each Human Design Type
✨ How to shift from hustle to sustainability
✨ Ways to build systems that create spaciousness, rest, and creativity

Mentioned in this episode:
🜂 Book your Illuminate Business Reading
— 90-min 1:1 session to align your business model, content and offers with your design.
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Nicole x