Let’s Reboot the Future

A Mission to Spread Kindness: Joshua Ford

Reboot the Future

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This week we're joined by Joshua Ford, an award-winning actor and filmmaker whose work explores kindness, vulnerability, human connection and the belief that creativity can change lives. 

In 2024 he made a film called Hey You, Yes You, Open Me, dropping a hundred handwritten notes of kindness across London's tubes and buses, each one a message of hope and an invitation to connect. It went viral, and Joshua still hears from people every day, grateful for the impact it has had on them.

Joshua grew up in a small, busy house in High Wycombe with three brothers, his parents and a couple of animals. Amid the chaos, and his mum's serious ill health, there was so much kindness that he assumed the whole world worked that way. He believes he was drawn to the arts because of it, drawn to understanding people more because of the compassion shown to him.

He emphasises keeping your imagination alive and not caring if you look silly doing what you love. As he puts it, when it comes to creativity, "it doesn't really matter what people think so much because you've made it and they haven't."

Link here to watch ‘Hey You, Yes You, Open Me’

More about Joshua Ford:

Alongside his creative endeavours, Joshua champions a “DIY” approach to creativity, believing that creativity can underpin almost every part of life and help nurture the truest human experiences. Through his films, talks, and community projects, he encourages others to stop waiting for permission and simply begin making, connecting, and expressing themselves authentically.

Read our blog 'Shifting the Baseline: Joshua Ford's episode' here.

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