Corporate Cafecito

S9 E11 - You Don’t Have a Brand...You Have a Perception with Alex Miranda

Nallely Suárez Gass & Carlos Butler Vale

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0:00 | 37:00

Alex Miranda came to Chicago planning to stay for six months.

Fourteen years later, he’s still here.

We had him on Corporate Cafecito this week, and I went into the conversation thinking we were going to talk about marketing. We did, but it ended up being more about people than anything else.
One thing he said really stuck with me. We spend so much time thinking about logos, colors, websites…all the visible parts of a brand. But that’s not what people remember.

They remember how you made them feel.

And I started thinking about how often we’re building something a business, a career, a personal brand without ever really stopping to define that part. We assume people “get it,” but sometimes they don’t. And when they don’t, that’s where the disconnect happens.

We also talked about how marketing is shifting. It’s less about labeling people and more about understanding shared experiences. That part hit home, especially for the work we do and the community we care about.

And yes, we touched on AI too. It’s helpful, no doubt. But it still can’t replace real human creativity or the way people connect with something that feels genuine.

I don’t know… this one made me pause a bit.

If someone had to describe your brand today, would it sound the way you think it does? 🧠

#CorporateCafecito #BrandStrategy #Leadership #LatineProfessionals #Entrepreneurship #CareerGrowth

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If you’d like to join Nallely y Carlos for a conversation, collaborate, or suggest a topic that matters to our community, we would love to hear from you. This podcast centers real conversations that move culture and careers forward. Visit www.corpcafecito.com/contact-us or email admin@corpcafecito.com.

Elevar Development, founded by Nallely Suárez Gass, helps professionals and organizations grow with clarity and purpose. With over two decades of corporate experience, Nallely is known for helping people lead authentically, uncover strengths, and make confident, aligned decisions. Through personalized coaching and impactful workshops, Elevar creates practical, lasting change. Visit www.elevardevelopment.com or email Nallely@elevardevelopment.com today.

Every business decision carries social, political, and economic considerations. Avizo Consulting helps organizations navigate complexity with intention, cultural awareness, and strategic insight. Carlos Butler Vale partners with leaders who want their values and actions aligned. Learn more at www.avizoconsulting.com or email carlos@avizoconsulting.com. 

Two leaders. One shared commitment to growth, cultura, and impact.